SINGAPORE – Novationwire, a leading press release distribution platform, has introduced new Portuguese-language PR distribution services focused on boosting client visibility and engagement within Brazil’s fast-growing digital media landscape.
Backed by advanced natural language processing and region-specific datasets, the new solutions help international brands shape locally resonant narratives in Portuguese to drive connections with Brazilian audiences.
“Brazil represents a major strategic market for firms across sectors looking to expand their global footprint,” said Novationwire Chief Marketing Officer Terry Robbins. “Our localized Portuguese press release technologies empower companies to craft stories tailored to Brazilian interests and conversations, yielding up to 612% higher pick-up and conversion rates.”
Central to Novationwire’s Brazil PR program is an AI content creator studying an extensive corpus of Portuguese marketing materials, press releases and media stories from major Brazilian publications.
“By analyzing millions of regional data points, our system gains crucial cultural insights it integrates into client press releases to make them feel locally relevant,” explained Robbins. “Instead of just translating English releases, we produce original, high-resonance Portuguese content with narratives aligned to local values.”
Comprehensive Media and Influencer Targeting
In addition, Novationwire enables targeted outreach to top Portuguese-language media outlets and influencers in Brazil.
“Blanket press release distribution yields poor results – targeted relevance is key,” said Robbins. “With our proprietary Brazil media and influencer database, we identify and engage the platforms and personalities that matter most for our clients’ goals.”
Early users of Novationwire’s Brazil PR solutions have seen significant gains. One major consumer goods company utilized the offerings to amplify the launch of a new Portuguese e-commerce site targeting Brazilian customers. By localizing their press release narrative and messaging for the Brazil market, secured pickups in Estadão, Folha de S.Paulo and Valor Econômico led to a 592% traffic increase to the new Portuguese website.
Robbins added, “For companies looking to connect with Brazil’s dynamic digital consumer base, culturally tailored press releases drive measurable impact and engagement. As internet access continues expanding across Brazil, localized outreach only becomes more crucial.”
Ongoing Expansion Across Strategic Markets
Moving forward, Novationwire plans to grow its localized press release solutions for other high-potential global markets.
“Whether in Latin America, Asia Pacific or the Middle East, impactful regional engagement starts with content aligned to local interests and sensibilities,” said Robbins. “Our technologies make resonant localization easy and accessible to brands anywhere seeking to strengthen engagement in key markets worldwide.”
To learn more about Novationwire’s Brazil or global localized press release distribution capabilities, visit novationwire.com or request a demo.
Novationwire makes global press release distribution easy, efficient and visible via an AI-powered platform. Media monitoring, analytics and support further enable organizations to execute strategic communications campaigns. For more information, visit www.novationwire.com.
Contact: Eric Lee