Yuewen, Popmart, and Shein Recognized in Forbes China Go-International Brands Top30
On November 19, Forbes revealed its prestigious “Forbes China Go-International Brands Top30” list. Among the distinguished honorees are Yuewen, Pop Mart, and Shein, recognized for their outstanding contributions to the field of globalization.
This marks another international acknowledgment of Yuewen’s global IP (intellectual property) ecosystem, following its inclusion in the Forbes Top 100 Digital Trade Enterprises and Fortune’s 2024 China Most Admired Companies.
Yuewen stands at the forefront of online literature and intellectual property in China. By cultivating over 10 million online literary works nationwide, Yuewen has positioned itself as the premier source for IP adaptations in audio books, animation, comics, film and TV dramas, games, and merchandise.
WebNovel, Yuewen’s global reading platform, has rapidly evolved into one of the largest online literary communities worldwide. As of June 2024, it features approximately 650,000 original works from international authors, providing a diverse array of content for a global audience. With around 430,000 original writers nurtured within its ecosystem, WebNovel has amassed an impressive user base of 260 million from over 200 countries and regions. Its reach extends notably to critical markets, including the United States, Philippine, India, Indonesia, Nigeria, the United Kingdom, and Malaysia.
Strategic partnerships with leading international platforms bolster Yuewen’s impressive foothold. In film and television distribution, the company collaborates with renowned entities such as Disney, Netflix, WeTV, iQiyi, and Discovery, covering over 180 countries and regions.
In 2024, Yuewen’s films and TV dramas achieved remarkable viewing figures in South Korea and Southeast Asia. Impressively, on the drama broadcast list of the South Korean streaming platform MOA, four out of the top five spots were claimed by Yuewen’s productions: The Double, The Tale of Rose, Joy of Life Season 2, and The Legend of Shen Li.
Among them, Joy of Life Season 2 has made a remarkable impact as the most popular mainland Chinese drama on the Disney+ platform. Its widespread appeal is evident as it is being translated into 14 languages. Furthermore, both Season 1 and Season 2 have earned an impressive score of 9 out of 10 on MyDramaList, solidifying their status as must-watch dramas.
The Legend of Shen Li has captivated audiences across more than 180 countries and regions, with subtitles available in 16 languages. For two consecutive months, this drama has dominated the WeTV platform, and it has consistently ranked as the most-watched program in various countries, including the United States, South Korea, Singapore, Australia, Vietnam, and Thailand. Impressively, it has set a new benchmark on the YouTube Kukan Culture channel, achieving the highest views and paid subscriptions in the drama category over the past year.
Similarly, The Double, a series based on Yuewen’s IP, is making significant strides in Southeast Asia and South Korea. It has consistently topped the daily charts on TrueID in Thailand and MOA in South Korea while also securing a spot in the top two on Netflix Vietnam. Meanwhile, with translations available in 12 languages, The Tale of Rose has successfully reached international audiences.
In the film arena, YOLO, produced by Yuewen, has achieved remarkable success in global distribution through a strategic partnership with Sony Pictures. It has become the highest-grossing Chinese-language film at the overseas box office in 2024.
Hou Xiaonan, CEO and President of Yuewen, emphasizes the company’s commitment to developing a robust global industry ecosystem. The early part of 2024 witnessed the launch of the first-ever ‘Yuewen Global IP Awards’ in Singapore.
(Hou Xiaonan, CEO and President of Yuewen)
Yuewen has forged impactful partnerships with industry leaders such as Amazon, Naver Series, Kakaopage, Piccoma and Pocket FM in the audio and animation arena. In 2024, Yuewen has partnered with overseas organization such as the Switzerland Tourism and the Singapore Tourism Board. Yuewen has recently committed to a three-year collaboration with the British Library, aimed at fostering Sino-British cultural connections and driving innovative IP co-creation.