Category: iGame

(AsiaGameHub) - An investigation commissioned by Flutter has exposed the deceptive strategies of the black market, as the lines between the regulated industry and unlicensed operators grow increasingly blurred. In an interview with SBC News, former fraudster turned investigator and government advisor Alex Wood— who led the probe— emphasized that ‘the biggest problem is being able to tell a dodgy site apart from a legitimate one’, as players are lured into the trap of using black market platforms. Wood employed several approaches to uncover the underhand tactics of illegal operators: false responsible gambling information, manipulative marketing, withdrawal issues, and failure to verify customer details. During his investigation, he warned that social media providers are enabling widespread promotion of black market operators, singling out Meta for criticism. He told SBC News: “I was at a police event where it was stated that Meta makes more money from crime than any criminal organization in the world— whether it’s romance fraudsters, illegal betting, or dodgy crypto investments. “They’re earning more by charging to display this content than all influencers combined. And while they’re raking in that money, there’s nothing anyone can do about it. “Home Office representatives at the event said: ‘We’ll sue Meta’, but they’ll just appeal, keep appealing, and we’ll run out of funds.” Notably, he also revealed that Meta hosts the full betting journey— from onboarding to deposit to loss— within native apps like Instagram on iOS. He expressed concern that by enabling this process, social media platforms are lending ‘a veneer of trustworthiness and legitimacy’ to ‘deeply harmful’ black market sites. Wood shared that during his investigation, he found examples where entire transactions occur within Instagram, with no redirection to a third-party site. “Their name is visible throughout the process, so they have visibility of these transactions and charge a commission on all deposits.” Wood noted that the verified account feature on platforms like Instagram can be seen as giving operators ‘a clean bill of health’ and thus offering ‘tacit endorsement’— which is inappropriate, as the content they post ‘glamourises illegal and unlicensed operators’ that shouldn’t accept UK players. He also highlighted the presence of young male influencers (some linked to the manosphere) driving their followers to black market operators, often via harmful social media content. Previously speaking to iGaming Expert, BetBlocker Chief Executive Officer Duncan Garvie expressed concern over ‘a huge problem in UK advertising regulation’ regarding streamers and influencers. Garvie stated: “Licensed gambling operators would face intense scrutiny for using marketing channels that appeal to younger audiences. But these rules are embedded in UKGC gambling licensing conditions. “Since influencers aren’t required to be licensed, and unlicensed brands are unrestricted by UKGC edicts, these stakeholders are free to partner in a way that completely undermines the marketing protections the licensing system is meant to deliver.” He added: “This is compounded by influencers directing younger consumers to unlicensed gambling operators. We’re losing our young population to the black market, and once they’re gone, it’s unlikely they’ll return. “More must be done to require streaming platforms to ensure their content creators market products legally fit for the markets they reach.” Speaking at the Illegal Gambling Prevention Summit, Wood warned that blocking domains isn’t enough—it’s merely ‘squeezing the balloon’—and noted the most effective way to thwart the black market is to stop payment service providers from moving money out of the UK. This surging threat comes as the regulated market faces an increasingly tough environment, opening the door wider for unlicensed operators to boost exposure and gain a larger market share. Commenting on rising taxation rates and stricter regulations, Wood issued a stark warning to regulators: ‘If you wanted to guarantee the black market’s success, you’re doing everything right’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Polymarket has been staying firmly in the public eye recently, and this time the prediction market platform is making headlines over a multi-year collaboration with LALIGA North America. This agreement marks the first ever official partnership between a European football league and a prediction markets operator, though the deal is targeted exclusively at football fans based in North America. Per the terms of the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of Spain’s LALIGA in the U.S. and Canada, as both parties work to deepen fan engagement among a fast-growing, increasingly digital-first audience. According to LALIGA, the partnership reflects a wider strategic push to build connections with younger, multicultural fan bases in North America, where content consumption habits are shifting toward multi-screen and interactive experiences. “Soccer’s growth, particularly in North America, is led by young, diverse and multicultural audiences that consume the sport across multiple screens, so our goal is to keep engaging these demographics through fresh, unique approaches,” said Boris Gartner, Chief Executive Officer and Partner at Relevent, which launched a 15-year, 50/50 joint venture with the Spanish league in 2018 to set up LALIGA North America. “It is critical that we move past traditional engagement efforts to bring these audiences closer to the beautiful game than ever before, and we could not think of a better partner than Polymarket to reach that goal.” The agreement covers a range of commercial and fan-focused activations, including premium broadcast exposure, integration into digital and social content, and access to exclusive perks such as VIP match hospitality and virtual meet-and-greet sessions with LALIGA legends. A core element of the deal is Polymarket’s right to use official league and club intellectual property, which will enable more in-depth integration of prediction-based engagement around live matches and season outcomes. Shayne Coplan, Founder and CEO of Polymarket, commented: “Our aim is to give fans a more expressive way to follow the sport, where their opinions on players, matches, and season outcomes can be reflected in real time. “Partnering with LALIGA brings this level of interaction to one of the most passionate global fan bases and introduces a new, more dynamic way for North American audiences to engage with the league.” Is there hope for Polymarket in Europe? For Polymarket, the agreement adds to its growing roster of major sports partnerships, which already includes deals with leagues such as MLB, NHL, UFC and MLS. The announcement came on the same day that the New York-headquartered firm lost its bid to operate in Romania, as the ONJN gambling authority rejected Polymarket’s appeal to be removed from the country’s service blacklist. The business has faced significant hurdles in its efforts to enter the European market. Along with Romania, Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France and Portugal have all banned prediction markets from operating in their respective jurisdictions. Prediction markets, which have surged in popularity largely driven by the rise of Polymarket and fellow U.S. operator Kalshi, maintain that they do not offer gambling products, but rather ‘event contracts’ that let users wager against each other on the outcome of a given event. In the U.S., these platforms are regulated by the Commodity Futures Trading Commission (CFTC). The previously mentioned European markets do not agree with this classification, however. Despite the challenges it faces in Europe, the LALIGA deal proves that prediction market platforms can still secure partnerships with European entities, even if those agreements are focused on North America, where the sector has seen the most favorable regulations to date. In a related note, Gibraltar, which shares a border with Spain, licensed a prediction markets platform as a B2C betting intermediary earlier this week, a move that may also add to Polymarket’s faint hopes of seeing prediction markets become operational on the European side of the Atlantic. Want to read more stories like this? Check out the new SBC Media YouTube Channel, the new multimedia home for all SBC content, where our team deep dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The tender process for Paraguay's quiniela lottery has reached its concluding stage, with two domestic entities, Technologies Development of Paraguay (TDP) SA and the Daruma Sam Alliance, now confirmed as the final bidders for the franchise. Initiated in November 2025, this tender is a component of President Santiago Peña's wider plan to privatize businesses formerly controlled by the state, starting with gambling concessions historically run by state and municipal bodies. In late March, the Forte Capital Consortium—comprising Gambling SA, Talismán SA, and B-Gaming Vimérica SA—withdrew from the process, leaving TDP and Daruma Sam as the two remaining competitors. The National Gambling Commission, Conajzar, is supervising the proceedings. Its Interdisciplinary Review Committee (CRI) is responsible for evaluating the submissions within a 10-day period before the final decision. This tender represents a major regulatory change for Paraguay's gambling industry. The government has ended the long-standing monopoly, implementing a new system that permits up to three operators to receive quiniela licenses, indicating a shift to a more competitive market. Both bidders presented financial offers meeting the minimum criteria outlined in the tender specifications (PBC), proposing a 19% fee on monthly gross revenues. Conajzar has also set a minimum guaranteed payment of PYG 9.5 billion for the winning applicants. Daruma Sam already operates in Paraguay, running Aposta.LA betting shops in the Gran Asunción area. Review phase begins After the bids were opened, the CRI began a quantitative and technical review of all submitted documents, as mandated by Resolution No. 28/2026 from 5 February. The committee is anticipated to provide its assessment report within 10 days. A subsequent five working days will then be needed to officially confirm the chosen operators. The successful bidders will secure the right to operate the quiniela for a five-year period. Carlos Liseras, President of Conajzar, noted the process is now in a crucial verification phase: "A detailed control process has begun to ensure all technical and regulatory requirements are fully met." The potential rewards are substantial, with the Paraguayan quiniela market estimated by the industry to generate over $120 million in annual turnover. This tender holds considerable political importance as the initial trial of President Santiago Peña's pledge to reform state-supported monopolies. The accompanying legislative proposal involves re-examining gambling privileges given to municipal authorities, pointing to a more extensive restructuring of traditional market frameworks. Once the quiniela tender concludes in 2026, Peña is anticipated to undertake a comprehensive revision of Paraguay's gambling legislation, establishing this reform as a key element of his broader economic strategy. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Finland is nearing the 2027 launch of its regulated market, yet its choice to prohibit affiliate marketing prompts the question of what comes next. While affiliates typically enjoy a strong symbiotic relationship with licensed operators in open European markets, Finnish authorities have opted to exclude them entirely from the new framework. According to Antti Koivula, an iGaming Lawyer at Hippos ATG, the primary cause for this is a fundamental government misunderstanding about the nature of affiliates. He expressed this view during an SBC Affiliates Leaders Digital Day expert panel. “The misunderstanding was quite broad. Essentially, the view was that affiliates were influencers aggressively marketing gambling to people, including vulnerable groups, as if they were all identical,” he stated. “That image is naturally very inaccurate. “Numerous affiliates conduct their business with high responsibility and carry out significant responsible gambling work independently. “Nevertheless, that false perception was evident. The chief reason for it, which is somewhat understandable, is that affiliate marketing in Finland was and remains illegal.” Given that affiliates will remain excluded upon the market's launch, it is crucial to have unambiguous rules to prevent confusion and to empower the regulator adequately to address possible violations. Simon Vinzce, Head of Sustainable and Safer Gambling at Casino Guru, noted: “Under the new law, the regulator can be aided by being extremely explicit about what is permitted and what is prohibited. “If you allow room for interpretation, then such websites could, for instance, argue they are not promoting but merely providing information.” Although Koivula concurred with the need for a clear and transparent strategy, he remarked that Finland's regulatory structure still has “a lot of room to be more precise.” “The legislation is missing several key definitions, and further guidance is anticipated,” he continued. “Ultimately, it all hinges on enforcement. Regrettably, I am not at all confident that Finnish enforcement will be at the required standard from the market's opening; in fact, I believe the opposite. “I am somewhat concerned the regulator has very limited tools to combat black market operations. Conversely, I have no doubt licensed operators will comply with the law.” However, matters typically fall into place eventually, and Pablo Espuela, Head of Corporate Development at BeandDeal, is confident this will also occur in Finland. “Over time, the regulator understands that channelisation is the priority, which leads it to focus on regulating other aspects initially overlooked. “I am certain the regulator will begin to relax its stance once it recognises it is losing market share to these illegal affiliates,” Espuela concluded. To view the complete panel discussion and learn who truly benefits from the affiliate ban, click here. Interested in more stories like this? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our team explores the major headlines from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gambling operator Flutter Entertainment, listed on the London Stock Exchange, has announced the exit of Alfred F Hurley Jr. This follows his choice to step down as a corporate advisor for the LSE/NYSE-listed group in June 2026. Alfred F Hurley Jr An experienced US corporate director, Hurley Jr became a board member in 2016, a time of significant change for the company. He contributed to Flutter's development during its key merger and acquisition deals. This included the mergers with The Stars Group and Paddy Power Betfair, a landmark $10bn (£7.5bn) transaction that reshaped the iGaming industry. Previously a Managing Director at Merrill Lynch, Hurley Jr was acknowledged as a pivotal director focusing on the US market, aiding Flutter's corporate strategy and growth across North America. The 2018 purchase of FanDuel by Flutter was a fundamental acquisition that secured its leading status in the US betting market. While in his role, Hurley Jr held the positions of Lead Independent Director and Chairman of the Compensation Committee. He also participated in the Audit, Nominating, and Transaction Committees. Flutter anticipates its full-year 2026 group revenue will be between $17.75bn and $19.05bn, with adjusted EBITDA projected from $2.65bn to $3.30bn. This points to sustained expansion in the face of regulatory and taxation challenges. For its US operations, FanDuel is predicted to produce revenue of $7.4bn to $8.2bn and adjusted EBITDA of $0.85bn to $1.25bn. Its results are influenced by expenses in new states and continued funding for FanDuel Predicts. Flutter Chairman John Bryant stated: “On behalf of the Board, I want to thank Al for his ten years of dedicated service, including his significant contributions during our U.S. listing transition, and exceptional stewardship of our Compensation and Human Resources Committee. We wish him every success ahead.” Effective after the Annual General Meeting on May 29, 2026, Nancy Dubuc will succeed Mr. Hurley as the Chair of the Compensation and Human Resources Committee. _______________ Interested in more stories like this one? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our experts provide in-depth analysis on major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Lynon has bolstered its aggregation platform through a fresh content partnership with ICONIC21. As part of this collaboration, Lynon’s operator partners will now gain access to ICONIC21’s full collection of slot games, live casino offerings, and virtual titles. Tigran Ayvazyan, Managing Partner at Lynon, stated: “We are thrilled to welcome ICONIC21 onto our aggregation platform. Our goal is to provide operators with the most comprehensive and engaging content currently available across the industry. We believe that combining ICONIC21’s fast-paced product portfolio with our seamless integration capabilities will deliver exceptional results for our partner operators.” Among the newly accessible content is ICONIC21’s Gravity series, including the recently released vertical game show Gravity Wheel, which features dynamic multipliers in every game round to boost player engagement. Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, added: “Partnering with Lynon is a natural fit, as both companies share a commitment to nurturing long-term, value-driven partnerships. Lynon’s ability to bring our products to a wide range of operators is a key pillar of our expansion strategy. “By providing their network with our full range of games, from the fast-paced Gravity Wheel to our latest instant-win titles, we are ensuring that more players can experience the quality and innovation that define ICONIC21.” Why live casino needs game show formats Earlier this year, Popa spoke with iGaming Expert about the need for faster, more intuitive game experiences to capture the attention of modern audiences. She argued that as attention spans continue to shrink, the industry needs “faster, clearer and more decisive games”, such as game show formats. “Fast-paced game shows solve a common problem for players,” Popa explained. “They reduce cognitive load while increasing emotional intensity. Instead of long decision trees or slow rounds, players are given immediate clarity, with straightforward mechanics and clear outcomes—no need to read a guide. You grasp the game on your first try. In a mobile-first environment, this is a critical factor. Games that drag their feet lose players, while direct, simple games keep them engaged.” Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - New York State Governor Kathy Hochul has introduced a series of proposals aimed at protecting against underage online gambling. Hochul set aside a portion of her 2026 State of the State speech to instruct the New York State Gaming Commission to take suitable measures, noting that mobile sports betting is ‘luring everyone—including our young people—to place bets without fully thinking through the outcomes’. “We require robust regulatory protections to stop individuals under 21 from gambling, prevent artificial intelligence from exploiting gamblers, and mandate sports betting operators to take meaningful steps if any of their customers display signs of gambling-related harm,” she added. In response to this directive, the state’s gaming regulatory body has released proposals that will mandate operators to utilize geolocation tools and put in place age-verification and device registration measures to stop individuals under 21 from downloading gambling apps. Operators will also ask players to submit biometric information when setting up an account to confirm that the app is being used by the individual who originally created the account. Per the National Council on Problem Gambling, nearly two-thirds of U.S. adults stated they gambled before turning 21. Of those who did, 23% placed a sports bet and 21% played online casino-style games. Gaming Commission Chair Brian O’Dwyer said: “No other type of gambling has become as ingrained in our awareness as sports betting, and vulnerable children are regularly exposed to this activity. We’ve found extra methods to safeguard our youth, assist those in crisis, and maintain safe, legal, and regulated gaming for all New York residents.” Additionally, the commission aims to address AI usage and has put forward a proposal to ban all licensees from using AI to provide customized promotions or recommended bets. These proposals, along with a distinct set of measures to roll out a three-step protocol for operators to assist at-risk players, have been released by the commission for feedback from relevant stakeholders by May 15. Is iGaming on the horizon for New York? New York’s online sports betting market is among the biggest in the U.S. and is still expanding. In December 2025, players bet more than $2.38 billion, with market leaders FanDuel and DraftKings reporting revenues of $120.1 million and $84.1 million, respectively. Even with this growth, online casinos are still banned. But certain parts of the New York Senate have been advocating for regulated iGaming to come to The Empire State. Following Governor Hochul’s signing of a law banning the operation and promotion of sweepstakes games, State Senator Joseph Addabbo shared his view that this legislation should act as a stepping stone to regulating iGaming. “Enacting my bill into law isn’t the final word—it’s a necessary step toward the responsible modernization of New York’s online gaming environment,” Addabbo stated. “By closing down unsafe, unregulated sweepstakes casinos, New York is reaffirming that any online gaming in the state must be legal, properly regulated, and equipped with strong consumer safeguards.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SOFTSWISS has rolled out its new feature Motion in a bid to lower the demand for technical resources across operations. Billed as a ‘no-code workflow automation tool’, the feature is embedded into SOFTSWISS’s casino platform and allows operators to automate core processes including bonus distribution, user segmentation and player tagging. Designed for use by CRM and customer retention teams, Motion operates using three core elements: a trigger, a condition and an action. As an example, operators can input a trigger event such as a new player registration or deposit, then set a rule that specifies which players the relevant action applies to. The action then determines the end result, for instance distributing a bonus to eligible users. Once fully configured, Motion runs these established rules automatically with no requirement for manual input from staff. Suren Vardanyan, Head of Sales for SOFTSWISS’s Casino Platform, commented: “Motion solves a common operational pain point for operators – their reliance on technical teams to carry out day-to-day CRM tasks. “By enabling teams to set up and run player management logic directly within the platform, it eliminates delays and repetitive manual processes. This lets CRM and retention teams focus their efforts on strategic planning and player engagement, while supporting a shift toward greater operational autonomy, where business teams can take action faster and depend less on coordination with technical teams.” Per SOFTSWISS’s official figures, Motion is already being used by more than 130 casino projects globally. Focus turns to AI Earlier this year, SOFTSWISS announced the appointment of Denis Romanovskiy as the company’s first ever Chief AI Officer. Previously one of the firm’s Deputy Chief Technology Officers, Romanovskiy now leads the delivery of SOFTSWISS’s AI strategy and oversees the rollout of its dedicated AI platform, which is built to scale AI automation capabilities across all parts of the business. Ivan Montik, Founder of SOFTSWISS, noted that the creation of this new role is a clear demonstration of the critical role AI plays in the future of tech development, and the investment in specialized leadership reflects SOFTSWISS’s ambition to remain at the “forefront of the shift”. “We have seen first-hand the impressive outcomes AI can deliver,” said Romanovskiy when the appointment was made public. “Our current focus is on building AI into a trusted, well-governed and cost-efficient capability that delivers measurable productivity improvements across every department of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Following extensive deliberation, a new chapter is finally set to begin for gambling in Australia, as the government rolls out a long-awaited legislative overhaul. The Albanese Government’s reforms will establish a far stricter framework for gambling advertising, either restricting or fully banning when and where these ads can appear across the nation’s broadcast, digital and social media platforms. These new gambling advertising rules will be paired with a crackdown on certain harmful products and illegal offshore gambling operators, alongside strengthened enforcement measures and improved support for self-exclusion programs and financial counselling. Prime Minister Anthony Albanese had previously held reservations about implementing a gambling advertising ban. Now, however, he appears poised to introduce such a measure to strike the right balance in Australia’s gambling market. Albanese remarked: “This government is taking decisive action to address the community and public health concerns linked to gambling. “We’re getting the balance just right here: allowing adults to gamble if they choose, while making sure Australian children are not exposed to betting ads wherever they look. The last thing we want is for young people to grow up associating football with gambling.” Australia’s gambling ad ban legislation Set to take effect on 1 January next year, the legislation places limits on gambling ads on broadcast television: no more than three ads per hour between 6am and 8.30pm, with a complete ban during live sports broadcasts within that time frame. Gambling ads will also be prohibited from: Running on radio stations during school drop-off and pick-up windows (8am to 9am and 3pm to 4pm). Appearing on online platforms, unless a user is logged in, aged 18 or older, and has the option to opt out of these advertisements. Featuring celebrities, professional athletes, or odds-focused ads targeted at sports fans. Being displayed in sports venues and on the uniforms of athletes and match officials. Additional legislation to complement the gambling advertising reforms includes: Cracking down on harmful and emerging online lottery products, as well as banning online keno “pocket pokies”. Standardizing match-fixing as a criminal offense across Australia to improve sports integrity. Strengthening enforcement actions against illegal gambling operators. Bolstering BetStop, the national self-exclusion register, following its recent statutory review Expanding access to financial counselling support for those affected by gambling harm, and working to boost public awareness of the risks of online gambling. The government will draft legislation to enact these measures, with the full reforms set to launch on 1 January 2027. Anika Wells, Minister for Communications and Minister for Sport, added: “Gambling addiction is a critical public health issue, and this announcement marks landmark reform to reduce gambling harms in Australia’s history. “Starting on 1 January next year, Australians will be able to gather with their families to cheer on their favorite teams without being bombarded by gambling advertising. “Our reforms will sever the link between sports and wagering, minimize children’s exposure to betting advertisements, and reduce the saturation of these ads across online, radio and television platforms. “Australian parents, families and sports fans have been calling for action, and we thank all those involved for their ongoing engagement and advocacy as we worked tirelessly to strike the correct balance.” Want to catch more stories like this? Visit the new SBC Media YouTube Channel, the go-to destination for all multimedia coverage at SBC, where our team delves deep into the biggest stories across the sports betting, iGaming, affiliate marketing and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The leader of the Commodity Futures Trading Commission (CFTC) has cautioned that prediction markets could meet a fate similar to FTX without a unified regulatory approach. Michael Selig, during a guest appearance on the Farokh Radio podcast, shared his worries that the sector might ‘implode’ as it is pushed further into offshore markets. He remarked: “We witnessed the downfall of FTX and various crypto entities, and I fear a similar outcome for prediction markets if they are forced into unregulated offshore spaces. “It is essential that these platforms register within the United States so that our regulatory framework can ensure market fairness, safeguard investors, and establish clear boundaries.” Regulated by the CFTC, companies like Kalshi and Polymarket have seen significant growth in the U.S., serving as substitutes for sports wagering in regions where such activities remain illegal. Major gambling firms, including DraftKings and FanDuel, have also introduced prediction market products to gain a foothold in states where they were previously restricted. Nevertheless, various states have challenged these moves, arguing that the platforms are breaching local gambling statutes by providing services that resemble sports betting. Last month, a bipartisan proposal was submitted to the US Senate by Senators Adam Schiff and John Curtis, seeking to prohibit sports-related contracts and ‘casino-style games’ on prediction platforms. “Congress must act to shut down this loophole, which undermines state protections for consumers, interferes with tribal rights, and generates no tax income,” Schiff stated regarding the legislation. In response, Selig criticized the ‘politically motivated’ legal challenges from states, calling for cooperation with the CFTC to develop transparent regulatory guidelines. “There is a tendency to avoid collaboration, and I am unsure why some states take this path when we are eager to coordinate with commissions to establish proper policies,” he noted. “Our goal is to refine policy alongside all interested parties. We want to avoid a situation where states sue our registered entities to claim jurisdiction, mirroring the previous administration’s approach to crypto through enforcement-led regulation.” Internationally, several countries have also moved to ban platforms such as Polymarket and Kalshi. Recently, a court in Romania ruled against Polymarket following a challenge to the National Office for Gambling’s decision to blacklist the site as an unauthorized gambling service. Conversely, Gibraltar, a prominent European iGaming center, has signaled its support for the industry by granting a license to a prediction market firm. Nigel Feetham, Gibraltar’s Minister for Justice, Trade and Industry, expressed confidence in the sector's future, informing parliament that it represents a ‘significant opportunity for expansion’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Polymarket will remain on Romania’s blacklist after a court ruled in favor of the country’s gambling regulator in a legal dispute initiated by the prediction markets platform. Vlad-Cristian Soare, President of the ONJN gambling authority, announced on LinkedIn that Polymarket’s court appeal against its ban as an unlicensed gambling provider has been rejected. Last October, the ONJN reported it had been closely monitoring Polymarket’s domestic operations. Romania’s May Presidential elections drew over $600 million (£455 million) in trades on the platform, with an additional $15 million in activity related to Bucharest’s Mayor elections. Your word against mine Top prediction market platforms like Polymarket and Kalshi—the two largest players in the space—have long argued they do not offer gambling products, but rather “event contracts” where users wager against each other on the outcome of an event. These events can range from political election results to winners of award shows like the Grammys. The claim that these contracts are financial instruments instead of gambling products is supported by the fact that prediction markets are regulated by the Commodity Futures Trading Commission (CFTC) in the U.S.—the home country of Polymarket and Kalshi. However, this view is not shared globally; gambling regulators elsewhere have stood firm in their belief that these platforms are considered gambling. For example, New Zealand has directly banned Kalshi and Polymarket for lacking gambling licenses in the country. Similar stances are widespread across Europe. Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, Portugal, and now Romania have all taken action to ban prediction markets from operating locally. In the UK, the Gambling Commission has stated that any prediction market platform launching domestically would fall under its regulatory scope. Still, a recent decision in Gibraltar to license a prediction market platform as a B2C betting intermediary could signal that Europe remains a more accessible entry point for these platforms than many think. Soare, however, has maintained that Romania’s appeal rejection adds another layer to the defensive wall European regulators are building against prediction markets. He concluded: “There has been a lot of speculation around this decision. In reality, the stake was not and is not only Polymarket. The real stake is to protect the legal framework that regulates gambling and prevent a dangerous loophole: redefining betting under the seemingly harmless name of ‘prediction platform’. “Today’s decision is, therefore, more than a solution in a specific dispute. It is a signal at European level that the law cannot be circumvented by artifices to reclassify activities that, after all, fall within the sphere of gambling.” Want more stories like this? Check out the new SBC Media YouTube Channel—the new home for all multimedia content at SBC—where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Lucien Barrière Group has acquired one of Portugal’s most historic casinos, Póvoa de Varzim Casino, thereby expanding its international retail portfolio. Póvoa de Varzim Casino, a seaside resort that employs 220 individuals, has been a fixture for nearly a century, having opened its doors in 1934. It is situated approximately 30km from Porto. Featuring French architecture, the acquisition will grant Barrière access to the casino’s 500 gaming stations, which include slot machines and electronic table games, as well as 11 traditional gaming tables, a restaurant, a bar, and a theatre with over 400 seats that hosts a regular schedule of shows and events. Clément Martin-Saint-Léon, General Manager of the Lucien Barrière Group’s Casino, commented: “Póvoa de Varzim embodies all the elements that make the projects we develop unique: a place rich in history, a dynamic destination, and genuine potential for transformation. “Our objective is to present a contemporary vision of the casino, positioning it as a vibrant hub in its own right, where gaming converges with performing arts, fine dining, and the overall guest experience.” With the addition of Póvoa de Varzim, Barrière intends to implement a phased approach to modernizing the gaming offerings, enhancing the customer experience, redesigning dining concepts, expanding the arts and events program, and improving integration with Porto's tourist flow. Barrière also indicated plans to broaden its presence in Portugal beyond this acquisition, with a residential and hotel project slated to commence operations in Lisbon soon. Grégory Rabuel, Chief Executive Officer of the Lucien Barrière Group, stated: “This aligns perfectly with Barrière's current development strategy: evolving iconic establishments to unlock their full potential while preserving their inherent identity.” Currently, Barrière operates 32 casinos and one gaming club under the Barrière Casino brand, in addition to 20 luxury hotels and nearly 200 restaurants and bars. In recent months, operators have presented varied perspectives on the Portuguese gambling market, with some making investments while others have withdrawn from the region. Earlier this year, Super Group’s Betway relinquished its online sports betting and iGaming licenses to Portugal’s gambling regulator, the Serviço de Regulação e Inspeção de Jogos (SRIJ), ceasing operations on its sites after their revocation at the company's request. The licenses were held by GM Gaming Limited, which managed the Betway brand in Portugal. “As a global business listed on the NYSE, we meticulously evaluate all markets and their performance against our objectives,” the company explained. “Following a comprehensive review, we have decided to surrender our license in Portugal to concentrate on existing markets and growth areas with greater potential.” Conversely, in March, Rank Group secured a license to introduce its YoBingo brand in Portugal, following an assessment and certification process for its bingo platform that spanned nearly six years. SRIJ authorized BingoSoft, the Malta-based operating entity for YoBingo, to become the 17th licensed online gambling brand permitted to operate in the Portuguese market, authorized to offer online bingo alongside a curated selection of certified slot and casino games. For more stories of this nature, visit the new SBC Media YouTube Channel, the central hub for multimedia content at SBC, where our team provides in-depth analysis of major developments across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This week signals a fresh chapter for UK gambling as a 40% tax on online casino gross gaming revenue (GGR) takes effect. Even amid this challenging new landscape, Digitain is stepping in with assurance and enthusiasm. Alexander Jones, Digitain’s Regional Sales Director for the UK and Western Europe, speaks with SBC News about the provider’s significant entry into the UK market following its acquisition of a UK Gambling Commission (UKGC) license earlier this year. Jones explains that the UK offers Digitain not just an exciting chance to break into a major, global, and competitive market, but also an opportunity to make a worldwide impact. Given the strict regulations and the newly implemented tax system, Digitain’s UK sales head points out that if operators and suppliers can thrive in this tough setting, they can succeed almost anywhere. Tell us about Digitain’s plans for the UK market and why certification from the UKGC is such an important milestone? Image source: Digitain For Digitain, obtaining UKGC certification is a strategic milestone that showcases both our preparedness and ambition. The UK ranks among the world’s most profitable iGaming markets, yet it’s also one of the most regulation-heavy. Meeting compliance standards here isn’t just a matter of checking boxes; it’s about demonstrating that your technology, processes, and approach meet some of the highest global benchmarks. When it comes to our plans, we’re taking a long-term approach to the UK market. This isn’t a fleeting entry; it’s about forging lasting partnerships, delivering tailored solutions, and establishing ourselves as a reliable technology provider for operators. As I’ve mentioned before, I’m inviting operators to share their needs and allow us to prove we’re the top go-to problem solver and solutions provider. What is your strategy for the UK market and how will it differ from other regulated markets in terms of product and solutions? The UK calls for a distinct way of thinking—what works in other markets doesn’t always apply here, and tone of voice is crucial. Our strategy rests on three core pillars: localisation, compliance-focused development, and player retention driven by product innovation. From a product standpoint, UK players have very particular expectations. This means prioritising popular sports such as football and horse racing, offering highly competitive odds, and delivering smooth in-play betting experiences are essential. We’re refining our offerings to meet these expectations while ensuring every feature complies with UKGC rules. Whether it’s our bore-draw feature, sports tournaments designed to engage first-time users, or our AI-powered sportsbook segmentation tool that delivers a personalised experience for each site visitor, every feature is carefully crafted with a B2C focus.UK operators are increasingly seeking modern, flexible, and scalable alternatives to traditional platform providers without sacrificing regulatory compliance. Leveraging our Centrivo iGaming platform and over 25 years of sportsbook expertise, we provide a cutting-edge solution aimed at boosting operators across the UK, Ireland, and broader European markets. The UK also requires more robust integration of responsible gaming tools. This isn’t just about meeting compliance; it’s about fostering trust with both operators and end-users. As part of our UK strategy, we’re also investing in expanding our local team, with plans to create a dedicated hub to support multiple functions. This guarantees that operators receive close, on-site collaboration and continuous support. In brief, although our core technology stays consistent, the way it’s packaged, presented, and optimised for the UK market is highly customised. The UK is also one of Europe’s most tightly regulated markets. Why did you want to enter this market and what does this tell us about your compliance capabilities? If you can succeed in the UK, you can succeed almost anywhere. That’s the plain reality. Entering a market with such strict regulations is both a challenge and a declaration. For Digitain, it’s a way to show that compliance isn’t a barrier but a core strength. We want the iGaming industry to know that we’re a major player in all regulated markets. Delivering a complete turnkey platform successfully in this environment is a clear sign of both our product’s maturity and our organisation’s readiness. We’ve put considerable work into fostering a compliance-first culture across our teams. This covers everything from internal procedures to the design of our platforms. The UKGC certification is essentially an external confirmation of that hard work. What are your targets and objectives for the UK market and where do you hope to be in the next 12–24 months? Over the next 12 to 24 months, we aim to enhance Digitain’s presence in the UK and Western Europe by becoming a trusted, long-term technology partner for both online and retail marketplaces. Our focus will be on delivering scalable solutions, advanced risk management, and personalised player engagement—all while staying fully compliant and offering innovative, end-user-focused services. We also intend to grow our existing UK office into a full headquarters, including commercial, trading, product, and account management teams. This local presence will allow for closer collaboration with UK and Irish operators, ensuring hands-on support and ongoing communication. Ultimately, our goal is for Digitain to be seen as a premium, reliable, and innovative provider—trusted by operators in every regulated market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This week ushers in a new era for UK gambling, as a 40% tax on online casino GGR comes into effect. Despite this challenging new landscape, Digitain is entering the market with confidence and excitement. Alexander Jones, Regional Sales Director for UK and Western Europe at Digitain, spoke to SBC News about the supplier’s landmark entry into the UK market after the brand secured its UKGC licence earlier this year. Jones explains that the UK not only gives Digitain an exciting opportunity to break into a prominent, global and competitive market, but it also allows the company to make a clear global statement. With strict regulations and the new tax regime now live, Digitain’s UK sales lead notes that if operators and suppliers can find success in this difficult environment, they can thrive just about anywhere. Tell us about Digitain’s plans for the UK market and why is UKGC certification such an important milestone? Image source: Digitain For Digitain, securing UKGC certification is a strategic milestone that reflects both our readiness and ambition. The UK is among the world’s most profitable iGaming markets, while also being one of the most demanding when it comes to regulation. Achieving compliance here is more than just ticking boxes – it proves that your technology, processes, and approach meet one of the highest global industry benchmarks. In terms of plans, we are approaching the UK with a long-term outlook. This is not a quick, short-term market entry; it is focused on building sustainable partnerships, offering customised solutions, and growing into a trusted technology provider for operators. As I’ve said before, I challenge operators to share their wishlists with us and let us prove we are the go-to leading problem solver and solutions provider in the space. What is your strategy for the UK market and how will it differ from other regulated markets when it comes to products and solutions? The UK requires a different way of thinking – what works in other regions does not always translate here, and a tailored approach is key. Our strategy is built around three core pillars: localisation, compliance-first development, and retention driven by product innovation. From a product perspective, UK players have very specific expectations. That means a strong focus on popular sports like football and horse racing, highly competitive odds, and seamless in-play betting experiences are all critical. We are fine-tuning our offerings to meet these expectations while ensuring every feature aligns with UKGC requirements. From our bore-draw feature, to our sports tournaments that engage first-time users, to our AI sportsbook segmentation tool that delivers a personalised player experience for every site user, every feature is carefully designed from a B2C perspective.UK operators are increasingly looking for modern, flexible, and scalable alternatives to traditional platform providers, without sacrificing regulatory standards. With our Centrivo iGaming platform and more than 25 years of sportsbook expertise, we offer a next-generation solution built to elevate operators across the UK, Ireland and wider European markets. The UK also demands deeper integration of responsible gaming tools. This is not just about meeting compliance rules – it is about building trust with both operators and end users. As part of our UK strategy, we are also investing in growing our local team, with plans to build a dedicated hub to support a range of business functions. This ensures operators can benefit from close, on-the-ground collaboration and consistent ongoing support. In short, while our core technology remains consistent, the way it is packaged, presented, and optimised for the UK is highly tailored to local needs. The UK is also one of Europe’s most tightly regulated markets. Why did you want to enter this market and what does this tell us about your compliance capabilities? If you can make it in the UK, you can make it just about anywhere. That is the simple truth. Entering such a tightly regulated market is both a challenge and a statement. For Digitain, it is a way to demonstrate that compliance is not an obstacle, but a core competency. We are here to show the global iGaming community that we are a major player across all regulated markets. Successfully delivering a full turnkey platform in this environment is a clear indicator of both our product maturity and organisational readiness. We have put significant work into building a compliance-first culture across all our teams. This covers everything from internal processes to the architecture of our platforms. UKGC certification is essentially external validation of that work. What are your targets and objectives for the UK market and where do you hope to be in the next 12–24 months? Over the next 12–24 months, we aim to strengthen Digitain’s presence in the UK and Western Europe by establishing ourselves as a trusted, long-term technology partner for both online and retail marketplaces. Our focus will be on delivering scalable solutions, advanced risk management, and personalised player engagement, all while maintaining full compliance and providing innovative, end user-centric services. We also plan to expand our current UK office into a full regional headquarters, bringing together commercial, trading, product, and account management teams. This local presence will enable closer collaboration with UK and Irish operators, ensuring hands-on support and continuous open dialogue. Ultimately, our goal is for Digitain to be recognised as a premium, reliable and innovative provider, trusted by operators across all regulated markets This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - It has become a recurring theme: a prominent UK footballer signs an endorsement deal with a betting firm that is ostensibly not intended for the British market. Following in the footsteps of Michael Owen, who partnered with Punt Casino, and Teddy Sheringham, who worked with 8xBet, the latest high-profile figure to join this trend is Steven Gerrard, a legend of Liverpool FC. Gerrard, who captained Liverpool to their 2004 Champions League victory, has been named the new brand ambassador for We88, a gambling operator largely unknown to the UK public. This brand should not be confused with W88—the sponsor of Sunderland FC—but it represents the same growing pattern of Asia-focused, unlicensed operators securing high-profile sponsorships with UK-linked football clubs and players. Like W88, We88 is not licensed by the Gambling Commission. It operates under an Anjouan license and is owned by MockingBird Technologies Pte. Ltd. Ostensibly, the brand is designed for Asian markets and is not intended to be accessible to UK users. While that may be the stated intent, the situation is complicated by the fact that Gerrard promoted the partnership on his personal Instagram account, which reaches thousands of UK followers. Furthermore, the We88 website can be easily accessed from the UK using a simple VPN. View this post on Instagram A post shared by Steven Gerrard (@stevengerrard) This raises concerns regarding the responsibility of public figures when choosing partners, particularly when dealing with unlicensed gambling, where the risk of addiction is significantly heightened. As part of the commercial arrangement, We88 has featured Liverpool FC jerseys on its marketing materials, despite having no official partnership with the club. SBC News has contacted Liverpool for a statement. The UKGC has previously cautioned English clubs against collaborating with unlicensed betting entities, citing previous examples such as the deals between Kaiyun Sports and clubs like Nottingham Forest and Crystal Palace. A spokesperson for the Gambling Commission stated that they do not comment on specific cases. However, the regulator noted that “Anyone who engages in advertising arrangements with unlicensed gambling operators is at risk of committing the offence of advertising unlawful gambling under section 330 of the Gambling Act 2005. “Anyone engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain.” Is there any answer to the unlicensed question? It is widely acknowledged that offshore gambling platforms lack the essential protections required to prevent harmful gambling behaviors, unlike the strict responsible gambling standards mandated for licensed operators. UK-based gambling charities, such as Deal Me Out, have repeatedly warned about the significant revenue lost by both consumers and the Treasury to operators that function outside the oversight of the UKGC. The impact of the black market extends to various industry stakeholders as well. Two years ago, SBC News reported that an advertisement for an Asia-facing platform appeared on the website of the International Betting and Gaming Association (IBIA). Currently, a profile for We88 is visible on the Gordon Moody website. The charity, which provides treatment for problem gambling, has been contacted for comment. Finally, the Department for Culture, Media and Sport (DCMS) has initiated a consultation regarding a potential total ban on black market operators in British sports. Despite these efforts, offshore firms continue to pursue partnerships with UK football stars and utilize club branding. This prompts the question of whether legislative changes are necessary to prevent influential figures from entering into these deals, which are often unpopular with fans—though it remains unclear how many supporters distinguish between licensed and unlicensed operators. Regardless, Gerrard’s followers have made their opinions on the new partnership clear. Comments under Gerrard’s post Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This morning, Prime Minister Anthony Albanese announced that Australia will put in place “strong and decisive measures” to limit gambling advertising and safeguard young people and other vulnerable groups. An issue that has plagued Albanese’s tenure as Prime Minister since 2023 has been resolved, with the Labor government committing to support five measures designed to drastically reduce the Australian public’s exposure to gambling advertisements. Starting January 1, 2027, the government will restrict gambling advertising on broadcast television to no more than three ads per hour between 6 a.m. and 8:30 p.m., alongside a full ban on such advertising during live sports broadcasts within those hours. This key reform directly targets what gambling reformers describe as the “normalisation loop” between sport and betting — an issue that has driven a nationwide campaign calling for federal intervention. Labor’s reset is built around five core restrictions that redefine how, where and to whom gambling marketing can be displayed: Broadcast TV limits: No more than three gambling ads per hour between 6 a.m. and 8:30 p.m. Live sport blackout: Complete ban on gambling ads during live sports broadcasts within the 6 a.m. to 8:30 p.m. window Radio watershed: Prohibition on gambling ads during school commute times (8–9 a.m. and 3–4 p.m.) Digital controls: Online ads restricted to logged-in, age-verified (18+) users, with mandatory opt-out options Sporting environment bans: Removal of gambling ads from stadiums and from players’ and officials’ uniforms Further measures will see the government impose a ban on using celebrities and professional athletes in gambling promotions, alongside prohibiting “odds-style” advertising targeting sports fans. Collectively, these measures aim to dismantle the environment Albanese described where “kids grow up thinking that footy and gambling are the same thing.” Breaking Links Following a two-year delay in rolling out federal reforms, Labor believes its measures will redefine the cultural boundary between sport and wagering — without imposing a blanket ban on gambling advertising, as had been anticipated in 2023. In the absence of a unified federal framework, Australia’s media channels have become saturated with gambling content, including in-play odds, sponsored segments and personality-led betting promotions. Albanese notably rejected the Murphy Report’s 2023 recommendations, which called for a phased three-year approach to implement a blanket ban on gambling advertising. The decision drew criticism at the time and split party ranks, with reformist camps arguing the government had delayed reforms to appease media networks. The issue reached a boiling point last year as the Alliance for Gambling Reform (AGR), led by Tim Costello, launched a campaign backed by 101 Australian sports and media figures calling for a full ban on gambling advertising. By siding with major TV networks, the Labor government faced criticism for allowing gambling to remain embedded in the fabric of sports consumption. Minister for Communications and Sport Anika Wells stated that from 2027, families should be able to watch sport “without being bombarded by gambling advertisements.” However, the reforms stop short of a full advertising ban — highlighting the government’s balancing act between public health objectives and the commercial realities of Australia’s sports and media sectors. Albanese reiterated this position: We’re getting the balance right here, letting adults have a punt if they want to but also making sure Australian children don’t see betting ads everywhere they look. “What we don’t want is kids growing up thinking that footy and gambling are the same thing.” Yet the cumulative impact is significant. Removing live sports advertising slots alone will strip out premium opportunities, while digital restrictions introduce friction into acquisition strategies that have historically relied on broad targeting. The key question now is how operators respond — whether through CRM-led engagement, product differentiation or increased investment in compliant, first-party marketing ecosystems. Secondary Measures Additional measures include: Crackdown on online lottery-style products deemed harmful or misleading Ban on online keno products (“pocket pokies”) Standardisation of match-fixing offences nationwide Enhanced enforcement against illegal offshore operators Continued development of BetStop, the National Self-Exclusion Register Expansion of financial counselling services for those impacted by gambling harm Increased public awareness campaigns on the risks of online gambling These interventions signal a broader policy shift — positioning gambling harm as a public health and social welfare issue, rather than solely a regulatory concern. Minister for Social Services Tanya Plibersek reinforced this stance, linking gambling harm to wider societal impacts, including family breakdown and domestic violence. Albanese: Trust the Process The government must now draft legislation, with industry consultation and regulatory design expected to shape the next 12–18 months. The January 1, 2027, start date provides a transition window for media owners to adapt to new compliance frameworks and commercial realities. Broadcasters, sports bodies and digital platforms will be given time to offset lost revenues tied to gambling partnerships, while operators face the challenge of re-engineering marketing strategies within tighter constraints. Wells concluded: “From 1 January next year Australians will be able to sit down with their families and cheer on their favourite team without being bombarded by gambling advertising. “Our reforms will break the connection between wagering and sport, minimise children’s exposure to wagering advertising and reduce its saturation across the internet, radio and TV channels. “Australian parents, families and sports fans have been calling for action, and we thank all those involved for their continued engagement and advocacy as we’ve worked continuously to get the settings balanced and right.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportradar AG is confronting legal allegations that its management and distribution of official sports data from major leagues are unfair and biased against competing sportsbook providers. Altenar, a Malta-headquartered sportsbook solutions firm, has confirmed filing multi-million-pound legal actions against the Nasdaq-traded sports data and tech company. The claims have been submitted to the US District Court for New Jersey and London’s High Court, where Altenar accuses Sportradar of misusing its role as a primary data partner to leading US sports leagues. The St Gallen-based global sportstech company boasts an extensive partner list that includes the National Hockey League (NHL), National Basketball Association (NBA), Major League Baseball (MLB), and the Association of Tennis Professionals (ATP). Altenar argues that Sportradar has limited access to critical live data and betting odds, violating both Section 2 of the Sherman Act and the UK Competition Act. The provider additionally asserts that Sportradar has refused it access to vital data needed to run its sportsbook platform—like data supporting odds calculation—and accuses Sportradar of prioritizing its own offerings and chosen partners, which distorts market competition. Legal filings cite: “Sportradar is trying to maintain its market dominance by unfairly eliminating its competitors. It is relying on its monopoly on sports data to squash businesses with a competing offer, despite previously decrying other companies for doing exactly the same.” Altenar maintains that Sportradar has created a ‘structural barrier’ to its ability to offer a sportsbook platform by withholding or limiting access to key data from popular sports leagues. Among the ‘big four’ leagues, the NFL is the only exception, as its official data rights are owned by competing firm Genius Sports. At the heart of the dispute are Sportradar’s data and intellectual property partnerships with major US sports leagues; the company has secured and repeatedly extended “exclusive data and innovation” deals with the NBA, NHL, and MLB. Sportradar is no stranger to competition-related allegations This isn’t the first instance where Sportradar has come under scrutiny for competition-related issues. Sportradar’s purchase of IMG Arena was reviewed by the UK’s Competition and Markets Authority (CMA) over possible violations of the nation’s competition laws, though the regulator eventually approved the deal. In March 2025, Sportradar was also named in a lawsuit in Texas, along with its main competitor and fellow sports data leader Genius. The plaintiff, PANDA Interactive, claimed that the pair had stifled competition by restricting access to the sports data they officially controlled. In Altenar’s case, the Isle of Man-based company argues that Sportradar is misusing its ‘exclusive rights’ to benefit its own sports betting solutions—such as those offered via the 2022-launched ORAKO platform—and the offerings of NSoft, which it acquired in 2022. Altenar is seeking a court order to put an end to what it calls Sportradar’s ‘refusal to supply’, as well as millions of pounds in damages. It has hired Cahill Gordon & Reindel LLP to represent it in the US and Geradin Partners for its UK case. “Sportradar is trying to maintain its market dominance by unfairly eliminating its competitors,” an Altenar spokesperson said. “It is relying on its monopoly on sports data to squash businesses with a competing offer, despite previously decrying other companies for doing exactly the same. “We remain open to discussions with Sportradar, but its unilateral and aggressive actions have left us with no choice but to take legal action.” Altenar’s legal challenge carries significant implications. The company is pushing for legal action to define the limits of ‘exclusive terms’ in data partnerships, ensuring that official sports league data is distributed in a ‘fair manner’ free from conflicts of interest. On the other hand, if Sportradar successfully defends itself, it would strengthen the existing model, solidifying the position of established data providers and creating additional barriers for new entrants. A key term Sportradar might use in its defence is ‘exclusive’: if the company holds exclusive rights to a sports league’s data, shouldn’t it have the right to decide who gets access to that data? Sportradar provided the following response to SBC, on Altenar’s legal proceedings: “While we prefer not to comment on pending litigation, we strongly disagree with the claims made by Altenar, which we believe are without merit and contain numerous inaccuracies. Sportradar will address these through the legal process. We encourage stakeholders to rely on our public disclosures and SEC filings for a complete and accurate view of our business.” ________________ Interested in more stories like this? Visit the new SBC Media YouTube Channel—SBC’s new hub for all multimedia content—where our team takes an in-depth look at the top stories from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gibraltar is exploring a new path to secure growth as it navigates headwinds brought on by the UK’s decision to raise gambling taxes. Nigel Feetham, the British Overseas Territory’s Minister for Justice, Trade and Industry, told parliament that the government had granted a license to a prediction markets firm, describing the sector as a “substantial area of potential growth” for Gibraltar. Gibraltar’s government lobbied intensely against the UK’s choice to increase online gambling tax, arguing the move would directly hit tax revenues and negatively impact the island’s economy. Nevertheless, UK Chancellor Rachel Reeves announced that remote gaming duty will nearly double to 40%, taking effect from today (1 April). A new 25% general betting duty rate for remote betting will also be rolled out starting April 2027. Feetham stated: “Following the implementation of the recent UK gambling duty hikes, I have taken on more direct responsibility for promoting Gibraltar’s regulatory offering. “There is no space for complacency, nor for unnecessary delays when enabling responsible economic activity in these key sectors. We must keep adapting decisively to a shifting global economic landscape. This is fully aligned with the government’s core strategic goal of economic diversification.” While Feetham has not yet publicly named the licensed firm in question, Predict Street Ltd has been added as a betting intermediary to the official register of approved licensed operators hosted on the Gibraltar government’s website. Per Predict Street’s official site, the company is the official prediction market partner of the upcoming 2026 FIFA World Cup and is scheduled to launch on 9 April. However, no reference to the company appears anywhere on the official FIFA World Cup website. Prediction market platforms including Kalshi and Polymarket have grown rapidly across the US, providing an alternative to standard online sports betting in states where the traditional vertical is currently prohibited. That rapid rise has been met with controversy, however, as critics argue these platforms are facilitating betting activity illegally. At the same time, a number of countries outside the US, including New Zealand, Australia and the Netherlands, have introduced explicit bans on prediction market operators. As a result, Gibraltar stands out as one of the few jurisdictions outside the US that appears receptive to building a hub for prediction markets, pointing to the significant potential economic benefits the sector can deliver. According to Eilers & Krejcik, prediction markets could see annual trading volumes hit one trillion dollars by 2030, a figure that underscores why Gibraltar is keen to take an open approach to the sector. Want to read more stories like this? Check out the new SBC Media YouTube Channel, the new home for all SBC multimedia content, where our team takes deep dives into the biggest headlines across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Nepal’s Ministry of Communications and Information Technology has initiated steps to enforce the nation's ban on online gambling by blocking access to associated applications and websites. According to reports from The Himalayan Times, these government directives were put into effect over the weekend, with officials implementing previously announced measures. The decision regarding online gambling platforms was finalized during a meeting chaired by Minister for Communications and Information Technology Bikram Timilsina, alongside ministry officials and division heads. Collaborative efforts between the Nepal Telecommunications Authority and the country's internet service providers were instrumental in disabling access to the targeted apps and websites. Crucially, the government is now blocking IP addresses within Nepal to expedite action against any remaining operators, aiming to prevent the growth of a black market under stricter domestic regulations. Prior to this ban, Nepal had a considerable grey market for online gambling, which had been experiencing a rise in user engagement. Reports indicate that this market was expanding at an approximate rate of 10% annually, largely driven by increased mobile phone usage and significant improvements in data quality. This action follows India's recent decision to enact the Promotion and Regulation of Online Gambling Bill 2025, which prohibits the promotion of real-money gaming due to its perceived negative societal consequences. It is suggested that a substantial number of Nepalese individuals engaged in gambling through Indian betting platforms, and the two countries share interconnected payment systems. India also moved swiftly to prevent its residents from participating in illegal gambling, establishing the Online Gaming Authority of India under the Electronics and IT Ministry to oversee enforcement and identify illicit activities. The Indian government has also confirmed that repeat offenders who violate the ban could face imprisonment and fines. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The UK Gambling Commission (UKGC) has informed gambling licensees and other interested parties about two approaching deadlines concerning its assessment of regulations. The initial deadline is for the conclusion of the Commission's consultation regarding revisions to the Destination of Regulatory Settlements, set for April 2nd. This consultation is part of the regulator's adaptations subsequent to the implementation of the statutory levy, which is scheduled for April 2025 as a key provision of the Gambling Review's White Paper, High Stakes: Gambling Reform for the Digital Age. A re-evaluation of existing procedures was deemed essential because financial penalties levied by the UKGC are deposited into the UK's Consolidated Fund. Nevertheless, regulatory settlements and payments made instead of formal penalties have traditionally taken a different route, frequently supporting research, prevention, and treatment (RPT) programs independent of central government bodies. This approach has now become outdated due to the cessation of GambleAware's operations and the shift to a statutory levy framework. The levy consolidates RPT funding under designated public entities, bringing in more rigorous supervision, alignment, and assessment of fund distribution. Consequently, the UKGC has put forward a proposal to amend its Statement of Principles for Determining Financial Penalties, aiming to ensure that regulatory settlements correspond with financial penalties. The Commission suggests that all subsequent regulatory settlements should be paid directly into the Consolidated Fund, thereby guaranteeing uniformity, promptness, and governmental scrutiny of funds from enforcement actions. This initiative seeks to prevent the emergence of separate funding mechanisms alongside the statutory levy. In addition to this consultation, the UKGC has also noted advancements in the assessment of the Gambling Act Review (GAR). This evaluation is being carried out by the National Centre for Social Research (NatCen), which reports to the DCMS. Operators have been asked to take part in an online survey and subsequent interviews to offer their insights on how GAR reforms are being applied in practice. Important aspects under consideration include checks for financial vulnerability, limits on stakes for online slots, and incentives promoting social responsibility. The survey concludes on April 10th, and the Commission is urging widespread involvement to assist in shaping future regulatory improvements. Collectively, these two deadlines signify a crucial milestone for UK gambling policy. The consultation on regulatory settlements indicates the concluding stages of harmonizing enforcement procedures with the statutory levy, whereas the GAR evaluation aims to gauge the practical effects of one of the most extensive reform initiatives in the industry's recent past. For the industry, April represents more than just a procedural landmark; it signifies a shift from putting measures into effect to examining them, as regulators and the government start to evaluate the practical effectiveness of the UK's updated gambling framework. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.