Category: iGame

(AsiaGameHub) - UK-based bet365 is aggressively pursuing its expansion strategy in the US market with its launch in Michigan, marking its 17th state of operation, and an 18th launch appears imminent. The multinational firm, founded and headquartered in Staffordshire, announced its Michigan debut today (April 17) at 9am Eastern Time. This launch coincides with new partnerships established with the Detroit Red Wings of the National Hockey League (NHL) and the Detroit Tigers of Major League Baseball (MLB). New Jersey was bet365's initial entry point into the US market in 2019, a year after the Supreme Court's 2018 decision to overturn the federal PASPA legislation that had prohibited sports betting. This repeal enabled individual states to establish their own multi-licence betting markets, with 41 currently operational. The British company stands out as a significant European success in the US, a market that, despite its high profitability, has proven challenging for other European operators such as Betfred, Betsson, Unibet, Betway, and Tipico, all of whom experienced limited success in their attempts to penetrate the US. bet365 is notable as one of the few European-rooted companies to have successfully established a strong presence in the US. Other prominent examples include Flutter Entertainment, which owns FanDuel, and Entain, a co-owner of BetMGM in partnership with MGM Resorts. A robust marketing strategy has been crucial to bet365's US expansion. This strategy encompasses sports sponsorships, evident in today's Michigan launch and previous entries into states like Missouri, where the company partnered with MLB's St Louis Cardinals. Furthermore, a broader US and Canada-wide agreement was recently secured with the UFC. Promotional offers are also a key component. To kickstart its Michigan operations, bet365 has introduced a 'Bet $10, Get £365' promotion for sports bettors and a 'get 1,000 free spins and up to $1,000 deposit match for casino players'. The company is also highlighting its Early Payout and Prize Matcher features. Trip Stoddard, Head of Business Development at bet365, stated, “We are enthusiastic about launching bet365 in Michigan and presenting an enhanced betting experience. This is a well-established market with informed enthusiasts, and we are confident that our product distinguishes itself.” He added, “Our features, such as the Early Payout offer, alongside our in-play betting experience and integrated casino, provide players with diverse engagement options and compelling reasons to select bet365.” Is bet365 Fully Committing to the US Market? The expansion of bet365 across the US occurs as the dynamics of the American betting and gaming industry evolve. This sector has seen a significant surge in customer engagement, revenue, and, to some degree, controversy since the 2018 repeal of PASPA. Recent data from the American Gaming Association (AGA) indicates that the US generated $71.9 billion in iGaming revenue in 2024, marking the fourth consecutive year the industry has surpassed its previous annual record. Understandably, this growth has sparked concerns nationwide regarding player protection and social responsibility. bet365 may soon need to directly address these issues, particularly as the company seems poised for a launch in Massachusetts, a northeastern state. On Thursday, April 9, the Massachusetts Gaming Commission (MGC) unanimously approved the reopening of sports betting licence applications, following a request from bet365. Justin Stempeck, Deputy General Counsel for the MGC, disclosed that the company was seeking a Category 3 untethered licence. He informed commissioners, “bet365 has been in discussions with staff for a considerable period regarding the proper procedure for submitting a request to the commission to restart this specific process. We recommended they submit a formal letter, which they proceeded to do.” The MGC is recognized as a particularly stringent regulator concerning licensing applications and overall compliance. Furthermore, Massachusetts hosts several legislators who hold a notably critical perspective on the sector, including the proponents of SB 302, a bill aimed at 'addressing economic, health, and social harms caused by sports betting'. bet365 might face inquiries concerning responsible gambling, player safety, and its general business practices. Additionally, its past operations in significant Asian markets, such as China, could be subject to examination. Source: bet365 / BOXXER Finally, a significant emerging topic in the US is prediction markets. Platforms like Kalshi and Polymarket have seen a surge in popularity over recent years, especially thriving in Texas and California, states where sports betting remains prohibited. Several operators have capitalized on this trend, specifically Fanatics, DraftKings, and FanDuel (the latter being a subsidiary of the Irish-American conglomerate Flutter Entertainment). All three companies resigned from the American Gaming Association (AGA), an organization known for its stance against prediction markets, late last year. In March 2026, bet365 became the fourth company to withdraw from the AGA, prompting speculation that it might also be contemplating an entry into prediction markets. However, this remains purely speculative, as the company continues its membership with the Sports Betting Alliance (SBA) alongside the three other former AGA members. bet365 attributed its departure to the AGA's traditional emphasis on retail casino operations, contrasting with bet365's identity as a predominantly online sportsbook brand. A statement from bet365 at the time explained, “As an operator primarily focused on digital platforms, bet365 has withdrawn from the AGA because of the organization’s concentration on the retail casino sector.” “We highly value our industry collaborations and are dedicated to engaging constructively with regulators and partners throughout all markets where we operate,” the statement concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) - Racecourse Media Group (RMG) has confirmed that Conor Grant will resign from his role as Chair at the close of 2026. RMG now counts 37 British racecourses as its shareholders, and serves as the parent company of Racing TV, which airs live racing fixtures from 61 racecourses across the UK and Ireland. Grant first joined RMG as a Non-Executive Director in April 2023, before being named Chair that October, and has been instrumental in bolstering the organization’s commercial standing. One of the final major deals negotiated during Grant’s tenure was the agreement between RMG and ITV in late 2025, which secured four years of racing coverage across ITV1, ITV4, and STV. Grant’s time leading RMG also fell during one of the most turbulent periods for horse racing in recent British history, sparked by last year’s Autumn Budget and months of campaigning from the racing sector to soften the blow of increased tax burdens as racing’s audience numbers declined. To recap, the Budget announced by Chancellor of the Exchequer Rachel Reeves in November was preceded by widespread industry panic amid fears of sweeping across-the-board tax hikes. This turmoil hit horse racing particularly hard, prompting numerous racecourse staff to walk out on 10 September, leading to the cancellation of scheduled racing fixtures. For a time, the UK Betting and Gaming Council (BGC) — the trade body representing the betting and gaming industry — found itself at odds with the British Horseracing Authority (BHA), as the strike was not coordinated between the two organizations, raising the risk that relations between betting operators and racecourses would deteriorate further. Ultimately, while the Budget increased the Remote Gaming Duty (RGD) to 40% starting in April 2026 and the General Betting Duty (GBD) to 25% — with the GBD change taking effect in March of next year — horse racing betting duty remained at 15%. RMG was squarely at the center of this unrest during Grant’s tenure as Chair. Speaking about his decision to step down, he commented: “After careful consideration, I believe the end of my first term is the right moment to conclude my tenure as Chair of RMG due to increasing work commitments and travel to the US. “It has been a genuine privilege to lead this business over the last three years. CEO Nick Mills and his management team are making great progress delivering for our shareholders. “We have sharpened our strategy, invested in our leadership team, and continued to build on strong foundations. I am particularly grateful to all our shareholders for their trust and support throughout my time as Chair. And finally, I would like to thank an outstanding Board of Directors whose support and insight have been critical to our progress. “RMG is in a strong position with real momentum, and I am confident the business will continue to go from strength to strength in its next phase.” Nick Mills, who was promoted to CEO in October 2024, added: “Conor’s leadership has played a pivotal role in strengthening RMG and setting the business up for long-term success. He leaves with our sincere thanks and best wishes for the future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The High Court of England and Wales has ruled that there were 'no mitigating errors' in the 2022 tender and procurement procedures for the Fourth National Lottery licence. In a ruling by Justice Joanna Smith, the legal challenge from The New Lottery Company (TNLC) was dismissed. TNLC is the lottery firm established by UK media mogul Richard Desmond's publishing group, Northern & Shell. TNLC had been a competitor against Allwyn and the then-operator Camelot UK for the right to run the National Lottery. The competition was overseen by the Gambling Commission, assisted by an independent board created specifically for the contest. While the board accepted TNLC's initial entry in phase one, which involved demonstrating its financial credentials, the company was eliminated in phase two (the scoring stage). Issues were identified regarding the compliance and technical accountability of its proposal. The board did not score TNLC's bid in this stage, explaining: "Due to failures in mandatory pass/fail criteria, TNLC’s application was not included in the final ranking of applicants." The final round pitted Allwyn UK (formerly SAZKA) against the incumbent, Camelot UK, the Ontario Teachers’ Pension Fund-backed company that had operated the National Lottery since its inception in 1994. After examining the procurement mechanisms, Justice Smith dismissed TNLC's assertions that the process was flawed and that Allwyn UK's victory was unlawful. End of a long legal road? Following the announcement of Allwyn's win, TNLC contested adjustments approved by the Commission that delayed the contract transition. TNLC argued that Allwyn had failed to meet a fundamental tender requirement, a failure it believed the board overlooked to favour Allwyn. Justice Smith rejected these claims, affirming the Commission's right to implement necessary changes "in a response to delivery risks". She noted that transferring a generational contract would necessitate "a compression of time available to achieve transition" to address "ongoing implementation challenges". After the decision, concerns were noted regarding the contract transition, and Camelot initiated its own legal action. This claim was later withdrawn when Allwyn UK purchased Camelot UK's existing operations in February 2023. This transaction was executed to guarantee that Allwyn would assume control of the National Lottery by February 2024, aligning with the competition's deadline. The court completely dismissed this argument, with Justice Smith finding the alleged failings had “no causal relevance to the Process Claim” and thus could not have influenced the competition's result. She reiterated that TNLC’s application “was not included in the final ranking of applicants” because it did not satisfy mandatory criteria. Credit: Nando Machado / Shuttrerstock Significantly, Justice Smith's ruling found that the board largely adhered to the tender's mandate, which focused on selecting a winner based on the “emphasis on delivering returns to good causes while maintaining high standards of player protection and propriety”. The court was informed that the process was designed to guarantee “a fair and transparent competition, in which all interested parties are on an equal footing,” with integrated oversight mechanisms and independent advisers. This decision follows a ruling six weeks prior by the Competition Appeal Tribunal (CAT), which dismissed Desmond's allegations that Camelot UK had once received an unlawful £70m marketing subsidy from the Gambling Commission. Commission praises milestone decision All accusations brought by TNLC against the Gambling Commission have now been entirely rejected by the High Court. In a statement, the Commission described the lawsuit as a significant milestone in the National Lottery's history. “The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in the National Lottery without further distraction,” the regulator's statement read. The Commission further stated that the ruling demonstrates its integrity throughout the granting of the Fourth National Lottery Licence and that none of the disputed licence modifications violated procurement rules. “Our priority remains to continue regulating The National Lottery for the benefit of participants and Good Causes.” In a statement provided to SBC, Allwyn echoed the High Court's position that: “The Gambling Commission ran a fair and lawful licence competition, properly awarding the Fourth National Lottery Licence to Allwyn.” Credit: HochZwei Photography Allwyn also lauded the decision as a 'clear and comprehensive judgment' that supports its role as the steward of the National Lottery, a contract it will maintain until 2034. “This provides clarity and legal certainty, and our focus now is on delivering for players and increasing funding for good causes,” its statement continued. “That means moving faster on innovation such as New Lotto and Powerball, which we announced earlier this week. “It also draws a line under a long-running series of allegations about the integrity of the competition process, many of which were withdrawn during the proceedings, with the remainder rejected by the court.” This article is provided by a third-party. 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(AsiaGameHub) - Following nearly a year of silence, the UK Gambling Commission (UKGC) has released an update regarding its pilot study on financial risk assessments. The announcement arrives as opposition to the proposed checks intensifies, with critics calling for increased transparency and oversight of the pilot program. Originally proposed in the 2023 Gambling White Paper, financial risk assessments were designed as a seamless method to identify potentially harmful gambling patterns. However, detractors worry that the intrusive nature of these checks will push gamblers toward the black market and undermine the regulated industry. In its latest communication—the first since May 2025—the UKGC sought to address the growing backlash, characterizing much of the recent debate as "ill-informed or inaccurate." A statement from the regulator clarified: “Some reports have claimed that players are already being pushed toward illegal operators because of financial risk assessments. This is incorrect, as the assessments are not yet live, and no consumer has been impacted by one, even during the pilot phase. “While operators may currently request documents or perform checks, these are not the financial risk assessments in question. Such actions are typically driven by anti-money-laundering requirements, commercial policies, or existing safer gambling protocols.” The UKGC also countered assertions that it intends to impose spending caps on players, clarifying that specific thresholds are only meant to trigger a check, during which the customer can continue to gamble. Addressing concerns Critics have primarily focused on the potential for privacy concerns to drive consumers toward the unregulated black market, where such oversight does not exist. A YouGov survey, commissioned by the Betting and Gaming Council, revealed that 65% of bettors are unwilling to share private documents, such as bank statements, for gambling checks. In response, the UKGC stressed that operators would not need to request documents following an assessment and that it would provide guidance to help businesses avoid creating "unnecessary friction" for their customers. The regulator also highlighted data from its study suggesting that, on average, frictionless assessments would only be unachievable for 1 out of every 1,000 customers. While acknowledging industry reports that different credit reference agencies can produce varying data for the same individual, the UKGC noted that the pilot has provided valuable insights into these discrepancies. The UKGC stated: “We are encouraged that the pilot has yielded important data regarding differences between credit agencies. This information will help us compare the consistency of current operator processes and determine practical steps should we decide to move forward with implementation.” Keeping players in the regulated market The core of the UKGC’s message emphasized that the assessments are intended to help customers gamble sustainably within the regulated sector. “Support measures are most effective when they help customers maintain sustainable habits rather than driving them to land-based venues, other operators, or the illegal market,” the regulator noted. “While operators have noted that intervening when financial vulnerability is detected can create friction, we must remember that providing support to those in financial distress is the fundamental goal of this policy.” The UKGC pointed out that individuals in the pilot group were two to four times more likely to have a debt management plan and two to five times more likely to have defaulted on a payment in the past year compared to the general public. The results of the pilot will now be reviewed by the Gambling Commission Board to decide on future actions, though no specific timeline for this review was given. “If a decision is made to implement these assessments, we will collaborate closely with the industry and credit agencies on a sensible rollout plan,” the regulator concluded. “We are conscious of the risks associated with over-implementation or a rushed rollout, which could result in unnecessary hurdles for consumers.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - mkodo has appointed David da Silva as its new Managing Director, succeeding Co-Founder Stuart Godfree in a change of leadership. As the Pollard Banknote-owned firm celebrates 25 years in business and continues its growth, da Silva contributes his expertise in product, commercial strategy, and regulated iGaming markets. As mkodo moves into a new era, Godfree was commended for his role in the company's development, steering it from a pioneer in early mobile innovation to an internationally recognised technology provider for operators. Godfree commented: “Achieving 25 years is a significant milestone for mkodo. The company is well-positioned, with established technology, enduring partnerships, and a superb team. “Under David’s guidance, mkodo will maintain its innovative edge while concentrating on reliability, compliance, and user experience in the globe's most heavily regulated markets.” David da Silva, Managing Director at mkodo. Image: mkodo In his new role as Managing Director, da Silva is of the view that iGaming operators who can prove their experience and build trust will be the ones to thrive. He remarked: “Fundamentally, iGaming is an entertainment service—yet it now functions under strict regulatory oversight. The successful operators going forward will be those capable of providing seamless, captivating experiences alongside strong, automated compliance. Achieving this equilibrium will separate the leaders from the rest.” Under its new Managing Director, mkodo plans to grow its core product offerings, such as GeoLocs, to help operators navigate international regulations and provide superior player experiences. da Silva added: “Regulatory landscapes in markets such as Brazil and parts of North America, including the recent developments in Alberta, Canada, are changing rapidly. This presents both potential and challenges. Our mission is to empower operators to expand with assurance—creating enjoyable experiences for players while upholding the most rigorous compliance standards internally.” For more stories like this, visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our experts provide in-depth analysis of the major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betable has demonstrated its technological capabilities by introducing three new sportsbook brands to the UK market during the first half of 2026. The company has managed the UK debut of the three brands—Ivy Bet, RightBet, and Bet442—which now compete among other sportsbooks licensed by the UK Gambling Commission (GC). In these launches, Ivy Bet operates as the new sportsbook division of Ivy Casino, and RightBet arrives as a fresh challenger brand. Separately, Bet442 has transferred its sportsbook operations to the Betable platform to improve performance and broaden its services. This rollout includes two entirely new brands: Ivy Bet, the sportsbook extension of Ivy Casino, and the newcomer RightBet. It also underscores Betable's expanding function in providing both new and existing operators with scalable, regulation-compliant sportsbook infrastructure. This deployment of multiple brands represents a strategic achievement for Betable as it works to cement its status as an essential technology and compliance partner within the UK's intensely competitive betting sector. Betable states that these collaborations highlight the robustness of its platform in scaling operations in the UK's iGaming and sportsbook industry—widely considered one of the world's most fiercely competitive regulated markets. The UK gambling industry entered a new fiscal period on 1 April, with Remote Gaming Duty (RGD) fixed at 40%, leading to stricter cost management and operational adjustments for operators. Additional pressure is anticipated, as the tax on remote betting (excluding horse racing) is due to rise from 15% to 25% starting 1 April 2027. In this context, Betable asserts that its platform will supply the technical efficiencies and regulatory assistance necessary for challenger brands to compete successfully in the UK. Charlie Noble, Chief Operating Officer at Betable, commented: “The simultaneous launch of several sportsbook brands on our platform showcases the adaptability and scalability of our technology. “The UK continues to be one of the globe's most competitive and strictly regulated betting environments, and we are honored to back brands such as Bet442, Ivy Bet, and RightBet as they build and grow their market position.” These launches point to a rising need among operators for adaptable sportsbook technology that can facilitate quicker market entry, smooth transitions, and compliant expansion in regulated markets like the UK. Mark Good, representing Ivy Bet, stated: “Introducing Ivy Bet is a logical next step after the achievement and swift expansion of Ivy Casino in the UK. “Broadening the Ivy brand into sports betting opens up fresh possibilities for players who like both casino and sports wagering. Betable's platform offers the regulated foundation needed to realize this goal.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - B2B technology provider mkodo is celebrating its 25th year with a change in leadership. Co-Founder Stuart Godfree is stepping down from the position of Managing Director, with David da Silva taking over the role with immediate effect. Godfree has been instrumental in the firm's growth, steering it from an initial emphasis on mobile innovation to its current status as an international technology partner for operators such as the British Columbia Lottery Corporation (BCLC), the Ontario Lottery and Gaming Corporation (OLG), and Superbet. This shift in leadership occurs during a period of major change in the iGaming and lottery industries, where operators are contending with increased costs and more stringent regulations. “Achieving 25 years is a significant and proud achievement for mkodo,” stated Godfree. “The company is on solid footing, with established technology, enduring partnerships, and a superb team. “Under David's guidance, mkodo will maintain its innovative drive while keeping a sharp focus on reliability, compliance, and player experience in the globe's most strictly regulated markets.” New mkodo Managing Director arrives with sector expertise The incoming Managing Director, da Silva, offers extensive experience in product development and commercial strategy within regulated environments. His hiring indicates a reinforced commitment by the London-based company to assist operators in harmonizing user experience with intricate compliance demands. His career history includes serving as Commercial Director at competing B2B suppliers Nektan PLC and Cashbet. He also held the post of Chief Operating Officer at the Dublin FinTech company Symphony FS briefly in 2018. From 2019 to 2024, he was the Chief Executive Officer at the odds comparison platform easyodds.com and continues to act as a Director at the consultancy headbaker. He comes to mkodo following his co-founding of the non-profit SoGood Partners in 2023, where he also held the position of Chief Marketing Officer. “Fundamentally, iGaming is an entertainment offering, yet it now functions under rigorous regulatory oversight,” said da Silva. “The operators that will thrive moving forward are those capable of providing both—frictionless, captivating experiences and strong, automated compliance.” Moving forward, da Silva will concentrate on growing mkodo's core product portfolio and aiding operators as additional regulated markets open. “At its heart, iGaming is an entertainment product, but one that now functions under intense regulatory scrutiny,” he elaborated. “The operators that will prosper in the coming era are those that can offer both—seamless, engaging experiences and sturdy, automated compliance. Striking that balance will separate the winners. “Markets such as Brazil and regions in North America, most recently Alberta, Canada, demonstrate the rapid pace of regulatory evolution. “This presents both opportunity and complexity. Our mission is to empower operators to grow with assurance—providing experiences that players enjoy, while upholding the most stringent compliance standards operationally.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GR8 Tech is preparing to capitalize on this summer's Fifa World Cup with a series of enhancements. The platform provider announced that it has improved bonuses, tournaments, content delivery, and provider integrations within its casino segment to drive monetization and player retention. Lusine Khudaverdyan, Head of Casino at GR8 Tech, stated: “A World Cup can attract significant new traffic, but that traffic is only valuable if players are given a reason to remain. For casinos, this translates to more adaptable bonuses, captivating tournaments, robust content offerings, and provider features that assist operators in converting interest into repeat engagement.” GR8 Tech elaborated that product-level wagering will now enable operators to direct promotions towards specific casino verticals, such as live casino and instant games, instead of implementing site-wide promotions. Furthermore, operators will have the ability to utilize the same game across multiple tournaments, allowing players to participate in several simultaneously. The company added: “The World Cup will generate a surge in traffic, but long-term value hinges on how effectively operators convert that attention once players arrive. With upgrades across bonuses, tournaments, content coverage, and provider features, GR8 Tech is equipping its casino vertical to help operators transform short-term excitement into sustained revenue.” Maximising World Cup engagement Fifa anticipates that the tournament, which will be hosted across the US, Mexico, and Canada, will reach an audience exceeding 6 billion people, highlighting the growth potential for operators. A recent SBC Webinar examined the industry's challenges leading up to the tournament, including a shift in football consumption patterns, where many ‘Gen Z’ fans are more focused on supporting individual players rather than teams. Consequently, panel experts stressed that operators must be prepared to respond to emerging narratives throughout the tournament, particularly concerning stars like Argentina's Lionel Messi and Norway's Erling Haaland, who will be participating in his first World Cup. Malachy Rooney, Head of Football Strategy & Pricing at Flutter UK and Ireland, explained: “It’s [about] positioning ourselves to anticipate where we believe a narrative might be developing and then actively responding to it to provide customers with what they desire. “This could involve directing them to existing selections available across our sportsbooks or developing unique, one-off niche selections through specialized mechanics.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gustavo Petro has suffered a major political blow as Colombia's Humana government has been mandated to refund "emergency taxes" that were found to be unconstitutionally implemented. The latest ruling from the Constitutional Court of Colombia shows that judges have unanimously decided that taxes imposed by the administration, including a 19% VAT, must be returned to those who paid them. This decision comes after the annulment last week of "emergency taxes" authorized by President Petro for 2025, which were struck down because the executive branch failed to satisfy constitutional requirements for emergency powers. It is estimated that the Humana administration faces a COP 25bn (€5.5m–€6m) liability, mostly related to the 19% VAT on alcohol and online gambling purchases during the decree's enforcement. The 19% VAT, which began in March 2025, was widely criticized by the online betting industry as an overreach by Petro to fund healthcare and welfare projects in the 2026 Budget. Petro had hoped to raise between COP 11 trillion and COP 16.3 trillion (€2.5bn–€3.8bn) through these emergency measures. This setback is now considered a turning point for the government, particularly with the presidential election set for 31 May. The duration of the 19% VAT has caused significant upheaval in the online gambling sector. International operators scaled back their investments, with Codere announcing it would halt further capital in Colombia until the regulatory landscape became more stable. Trade organizations Asojuegos and Fecoljuegos criticized the government's actions, noting that DIAN tax collections from gambling fell by nearly 30% after the VAT was introduced. Meanwhile, the regulator Coljuegos reported its first funding gap for public health and education programs funded by gambling revenues. Following the court's decision, the DIAN tax authority must set up a system to refund money collected from late December 2025 to January 2026. However, the actual return of these funds is uncertain, as individuals must prove they personally paid the tax, creating a heavy administrative task. Significantly, the Court made a distinction that limits the total financial damage. Funds gathered through tax incentive programs—totaling roughly COP 1.6 trillion (€350m–€400m)—will not be paid back. These payments involve about 175,000 taxpayers who settled previous debts under special terms, which the Court ruled as "legally consolidated," allowing the state to keep most of the revenue. The Court ruled that the emergency decrees violated constitutional principles of "exceptionality" and "unforeseeability," emphasizing that tax policy must be reviewed and approved by Congress. Consequently, the decrees are now void, limiting the president's ability to bypass the legislative branch. Despite the order to repay, experts believe only a small part of the COP 25bn will be recovered, as Colombia's "requested right" system requires taxpayers to file claims manually rather than receiving automatic payments. For Petro, the ruling is both a fiscal obstacle and a structural setback for his tax plans. Without emergency powers, the government must use traditional legislative paths as Congress continues to discuss new tax frameworks for online gambling and other industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Tombola has brought back its “arcade experience” to set its offerings apart from competitors in the UK iGaming sector and unlock new revenue streams. The transition to an “Arcade 2.0 environment” aligns with the company’s 20th anniversary, as the Sunderland-based bingo and casual games operator seeks to build on two decades of growth and innovation that have expanded the appeal of its games among the UK public. Tombola frames the Arcade relaunch as more than a superficial update; instead, it positions this as a strategic move to boost player engagement in the most competitive segment of the UK iGaming market. Marion Ryan, managing director of Tombola, stated that the group is leveraging its long-standing expertise in responsible gaming and customer insights to craft a product tailored to its users. “This isn’t just a product refresh,” Ryan told iGaming Expert. “It’s a strategic entry into a market where standing out matters. We’re bringing 20 years of responsible gaming credentials, trusted brand heritage, and genuine innovation. Our customers deserve games with refreshed slots and instant-win titles designed specifically for them.” Tombola Breaking New Ground in the UK Alongside product innovation, Tombola continues to rely heavily on major media partnerships as a core pillar of its marketing strategy. The operator remains closely aligned with ITV programming, most notably through its long-running sponsorship of I’m a Celebrity… Get Me Out of Here!, which provides mass-market exposure and direct user acquisition opportunities via integrated app and broadcast campaigns. The brand has also maintained a presence across light entertainment formats, including the revived Deal or No Deal on ITV, where it combines broadcast visibility with exclusive in-app games and second-screen engagement. While no new headline sponsorships for 2026 have been publicly disclosed, Tombola’s approach reflects a continuation of the “broadcast plus product” model—using mainstream TV partnerships to direct audiences to its proprietary games and community-led experiences. This strategy has been reinforced since Tombola’s £405m acquisition by Flutter Entertainment in 2022, a move designed to diversify Flutter’s UK portfolio through Tombola’s soft gaming expertise and in-house content capabilities. As competition intensifies in the UK’s casino-led market, Tombola’s dual focus on exclusive content and mass-reach sponsorships underscores a broader effort to expand beyond bingo while preserving its distinct, player-first positioning. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Aggregation stands as a foundational pillar of the iGaming sector, enabling game developers to distribute their content across broad global markets and giving operators access to a vast library of titles to attract new players. Yet the role of aggregators now extends far beyond simply supplying thousands of games. Operators are seeking additional tools and services to help build a more immersive, unique player experience that lifts the lifetime value of their user base. Infingame is one such aggregator that is rising to meet this demand, delivering extra value to its full portfolio of operator partners and further strengthening its growing positive reputation across the industry. Confident in its ability to deliver on its promises, Infingame positions itself as the ‘number one aggregator in the space’ and is fully committed to retaining that leading position. But what is it about the company’s offering that fuels this high level of confidence? Dmytro Kryvorchuk, the provider’s Chief Operating Officer, notes that sheer content volume will carry little weight in 2026; instead, it is content performance and platform stability that set aggregators apart from their competitors. “Time-to-market is one of the most critical competitive differentiators today, so delays in this area come with tangible financial costs. Integration efficiency also counts for a lot,” Kryvorchuk stated. “A single API is now standard across the industry, but the clarity of its structure, the quality of its documentation and the level of support required throughout the setup process are what define the actual experience for an operator’s technical team. “Content performance is another metric we monitor closely. It is not enough to have a library of over 15,000 games – what matters is how many of those titles actually drive active user engagement.” Are aggregators offering too much content? On the surface, the core purpose of aggregators is to supply thousands of games to operators, but how many of those titles actually get used by end users? It is unrealistic to expect players to sift through thousands of titles to find the exact game they want to play. Instead, they anticipate that the games featured in the lobby will be the ones that align most closely with their preferences. This is the new industry benchmark, Kryvorchuk explained, adding that Infingame measures performance based on how content is actively used, rather than simply whether it is included in the library. “Not every game deserves equal levels of visibility, and operators do not have the time to work this out manually,” he added. “If an aggregator can offer guidance on what titles to promote, what to trial, and what to remove, all based on real performance data, that delivers instant value for partners. “Additionally, in a commoditised market, stability and reliability become a major competitive edge. If a platform is faster, better structured and experiences fewer glitches, operators notice that very quickly. It is also important to highlight the tools that determine how easily operators can manage their content, run promotional campaigns, or integrate their offering with gamification features.” With access to thousands of games, a full suite of supporting services and a strong brand to bring to market, operators are well placed to welcome large volumes of players. However, this can be both a major opportunity and a significant challenge at the same time. A sudden spike in traffic can put excessive strain on underdeveloped technical infrastructure, an outcome operators can ill afford at a time when player retention is such a high priority. Image: Infingame Kryvorchuk explained that Infingame places heavy emphasis on consistent monitoring and robust technical systems to manage these kinds of traffic flows effectively. “We put a lot of focus on provider-side stability,” he noted. “We continuously monitor performance across all our provider partners, and if any element is unstable, we either resolve it immediately or isolate it to prevent it from impacting the rest of the platform. Beyond that, we invest heavily in our operational capabilities. A team that can respond rapidly when issues arise is non-negotiable.” Elevating the user experience All of this technical work is designed to enhance the end user experience. After all, if an online casino cannot load games properly, or titles do not work as soon as a user selects them, players will almost certainly leave the site. But in increasingly competitive markets around the world, stability alone is no longer sufficient. The experience has to be genuinely enjoyable for users. That is why aggregators are no longer just content repositories, but now offer a full range of promotional tools to help keep players on site for longer, in turn lifting customer lifetime value (LTV). Infingame has rolled out a wide selection of promotional tools that its operator partners can deploy across a range of use cases, from casual slot play to live tournaments and ongoing player challenges. “Traditional bonus strategies often deliver fast results: you drive up deposits and lift user activity for a short window, but most of that value is front-loaded. Players sign up, redeem the offer, and a significant share of them churn afterwards,” Kryvorchuk explained. “With our promotional tools, the goal is to build long-term ongoing engagement instead of relying on one-off activations. “Mechanics such as Tournaments and Challenges give players a reason to stay active over an extended period, rather than just responding to a single offer. What is more, with more gamified tools, engagement feels more organic. Players participate because they enjoy the experience.” Delivering measurable results Games, aggregators, promo tools and all related services exist for one core purpose – to boost player engagement, raise customer LTVs and grow revenue. That is why Infingame, as part of its mission to be the number one aggregator in the space, has built out a comprehensive set of reporting features. Offering a unified client view in its reporting dashboard, Infingame has full reporting and analytics capabilities that let operators see which games are performing strongest and which tools are driving the highest levels of player engagement. And in Kryvorchuk’s view, transparency in reporting and proactive delivery of guidance for operators will drive the industry forward and separate market leaders from other players in the space. He concluded: “Aggregation will not stop at reporting – it will actively guide decisions around what content to promote, which games to rotate out, and how to tailor a portfolio for a specific market or player segment. “There will also be deeper integration with engagement tools, which will no longer operate as separate modules, but as part of one unified system where content, promotional campaigns, and player behaviour data are all fully connected.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Soft2Bet founder and CEO Uri Poliavich has announced that the firm has begun 2026 with significant momentum, driven by the launch of new brands, fresh sponsorships, and robust performance in international markets. Image: Soft2Bet Speaking to employees, partners, and industry journalists during a Q1 town hall, Poliavich compared the company’s progress to Formula One, stating that the groundwork laid in the first quarter will help them navigate the challenges ahead this year. “Ayrton Senna was one of the most remarkable figures in Formula One history,” he noted. “He would walk the track before every race to identify every potential opportunity. We adopted the same strategy in Q1, preparing ourselves for Q2 and the remainder of the year.” New Brand Launches from Soft2Bet The first quarter was a highly active period for Soft2Bet, which introduced five new brands to its portfolio. Focusing on regions where it has previously seen success, the company launched these new brands in Denmark, Romania, and Sweden. In Sweden, the Viking-themed brand Lodur—utilizing Soft2Bet’s MEGA gamification technology—was introduced, with Poliavich noting encouraging early data. In Denmark, the company strengthened its presence in one of Europe’s most established markets by launching three brands: Betinia, Bet Toro, and Quick Casino. Additionally, Soft2Bet debuted Zinx in Romania, a new platform for sports betting and casino gaming that features a cartoon-style character. Leading Market Performances Although Poliavich did not provide exact financial data, he identified the top-performing regions. Four markets occupied the top three positions in the company's global rankings. Denmark secured the third spot, supported by brand awareness campaigns through CampoBet and Betinia’s sponsorships of national football leagues. Tied for third were Greece and Sweden—both recognized as major European markets, despite the regulatory complexities found in the Swedish landscape. In what the founder described as a "surprising" result, Mexico emerged as Soft2Bet’s highest-performing market during the first quarter. “We entered the Mexican market with thorough preparation, which is why it exceeded our internal projections this quarter,” he remarked. Expanded Sponsorship Portfolio Alongside the brand launches, Soft2Bet finalized four new sponsorship deals in Q1 to increase brand visibility among new audiences. In addition to the Danish football league partnerships for Betinia and CampoBet, the company gained traction in Canada through deals with Rock League Curling and the Oshawa FireWolves. Furthermore, the company extended its partnership with FC Cluj in Romania for another season. Poliavich commented: “We value their competitive spirit and dedication. Despite not being from Romania's largest city, the results from Cluj are impressive. We aim to adopt their values and integrate them into our player experience.” Future Outlook Despite the strong start, Poliavich emphasized that Soft2Bet remains focused on growth. The company anticipates a 20% increase in GGR for the next quarter, with cost-saving measures expected to drive a 29% rise in EBITDA. The company is also looking forward to the World Cup this summer, which will be held in the US, Mexico, and Canada—three territories where Soft2Bet maintains a significant presence. To align with the tournament, the firm has introduced MEGA 11, a football management gamification tool, and MEGA Shoot, a player-versus-player tournament mechanic designed for the World Cup period. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Following a new study that reveals some UK gamblers either don’t fully understand the terms of certain welcome bonuses or directly view them as “deceptive,” one of the study’s co-authors tells SBC News his thoughts on how to make bonuses more aligned with consumer expectations. Jamie Torrance is a psychology lecturer and researcher at Swansea University. He has conducted extensive research on problem gambling; his other work includes studies on public perceptions of gambling in the British Army, how family dynamics shape gambling behaviors, and the delivery of gambling advertising, among other topics. It’s fair to say he’s an authoritative voice in the field of gambling studies. In Torrance’s op-ed for The Conversation, it was highlighted that many respondents in his latest research either saw bonus incentives as “manipulative” or consistently miscalculated the compounded amounts involved. This was sure to draw attention—so SBC News sought to dig deeper into the underlying issues. The study’s premise is straightforward: survey 585 participants who gambled in the past year and present them with a realistic welcome bonus modeled after actual promotions from online gambling platforms. As the research describes it: “Welcome bonus: get 150% up to £150 on your first deposit”. Half the participants viewed the offer in a standard industry format, starting with a £50 deposit for the bonus. The other half saw the same promotion but with a clear note that an additional £750 must be wagered before any winnings can be withdrawn—exactly how a 10x wagering requirement applies to a £50 deposit. “More than 90% of participants underestimated the true cost,” Torrance wrote for The Conversation. “Only around 5% got it right.” “The £500 figure is telling. It is exactly what you would get if you applied the 10-times multiplier to the £50 deposit but ignored the 150% bonus on top. Most people understood part of the calculation but missed the compounding effect.” Clarifying bonus practices When SBC News reached out to understand why this misconception is so widespread, Torrance concluded that the wording of current offers isn’t intuitively understandable. “I think it comes down to the structure of the offers themselves rather than any deficit on the part of bettors. The headline figures (the deposit match and the multiplier) are easy to read, but the interaction between them requires a multi-step calculation that most people don’t intuitively perform. People are grasping part of the offer and missing the compounding effect, and the standard format doesn’t help them bridge that gap. There’s also a motivational element at sign-up: someone keen to start playing is not in the ideal headspace to interrogate terms and conditions.” Until recently, this gap was even wider. Before January, operators could set these multipliers as high as 50 times the bonus amount. However, the Gambling Commission capped them at 10x—a direct result of the Gambling Act Review White Paper, which called for simpler and more transparent promotions. Torrance continued: “There has been real progress [with the White Paper], particularly on the structural side (financial risk checks, online slot stake limits, the statutory levy), and the work on direct marketing and cross-selling is welcome. On bonuses specifically, the January 2026 cap on wagering requirements at 10 times is a meaningful step in the right direction.” However, Torrance notes that capped multipliers are a separate issue from making costs visible to consumers, and more needs to be done in that area. “Our data suggest that even under the new rules, consumers are still significantly misjudging what these offers require of them.” Bonuses have received increased attention lately, especially during and after the Gambling Act review. A key measure from the review’s April 2023 White Paper was a ban on cross-selling bonuses between betting, gaming, and lottery platforms. Still, some feel more can be done to improve bonus practices. An interesting idea Torrance raised in our interview was hypothetical “age-differentiated incentives,” which treat users aged 18–24 differently from older players. Drawing on psychology, he argued that this younger age group is still at a stage where impulsivity, peer influence, and price sensitivity converge—and welcome bonuses could act as an entry point into sustained gambling. “Several jurisdictions, including Australia, Spain, Belgium and Italy, have gone as far as banning inducements to new customers outright, which gives a sense of the range of options on the table internationally. “An age-differentiated approach to inducements is something I think deserves serious consideration, and it’s an area I’m actively researching.” Torrance concluded the interview by putting forward a proposal to the Gambling Commission, which he believes would lead to better-informed players in the future. “I want to be fair here, because the Commission has done substantial work on consumer protection in recent years and the wagering cap itself is a good example of that. The refinement I’d point to is at the point of disclosure. Requiring operators to display a short worked example, in the same prominence as the headline offer, showing what the wagering requirement actually means (or its ’true cost’) would be a welcome change.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GG.BET is fully confident that its latest feature will help the brand distinguish itself in the fiercely competitive esports betting market, a company representative told SBC News. The Kyiv-based esports betting technology firm unveiled Popular Bets yesterday, a dedicated section on its website that displays pre-built bets based on trending matches and markets. Betters using the platform can select their preferred combination, which is then automatically added to their betslip. The company believes the feature will help users make faster decisions by seeing which selections are most popular among other platform users. “Popular Bets was created to genuinely improve the betting experience for a broad range of audiences,” GG.BET’s spokesperson told SBC News. “For newer users, this feature removes the barrier of having to independently analyse markets and build bets from scratch — something that can feel challenging on a platform with such a wide selection of sports and esports events as GG.BET. “For more experienced users, it offers a convenient way to quickly place bets on popular matches without having to complete the full manual selection process. “In both cases, the recommendation algorithm guarantees that the suggested combinations reflect real activity taking place on the platform. This means users see relevant, up-to-date options based on actual popularity rather than random or template-generated selections.” GG.BET is an esports-focused betting platform, operating in the rapidly growing, highly competitive space alongside a number of other companies — though it also offers full betting solutions for traditional sports. The global esports sector has exploded in value over recent years, and esports betting has grown right alongside it. Various industry studies have placed the global value of the esports betting space in the billions, for example, a 2026 report from ResearchAndMarkets.com estimates the value will fall somewhere between $2.8bn-$3bn. Like other emerging betting markets, esports has drawn inspiration from more established traditional sectors, such as football. The most notable example of this is the adoption of bet builders, a feature offered by providers including GG.BET. Bet builders can now be used on esports titles like League of Legends or Valorant in exactly the same way they are used on traditional competitions like the Premier League or LALIGA. “Popular Bets and Bet Builder address different but complementary user needs,” GG.BET’s spokesperson added. “Bet Builder is designed for users who want full control — the ability to combine multiple markets within a single match and build fully customised bets. “In contrast, Popular Bets is built for speed and discovery: users receive ready-made combinations for popular matches that can be added to the bet slip in just one click. “For example, a user may use Popular Bets to quickly join an event and then move on to Bet Builder for deeper customisation of a specific match. In this way, the two tools together accommodate both impulsive and more deliberate betting styles.” The global growth of esports has captured widespread industry attention, and with attention comes increased competition. Esports betting is offered by nearly every major operator, although some B2C firms that have focused solely on esports, or kept it as their lead product, like Rivalary and Esports Entertainment Group (EEG), have run into difficulties over the years. Nonetheless, the sector is expected to keep growing, and this growth will continue to attract new B2B activity. GG.BET competes in the space alongside a number of other B2B industry leaders, but this competition has not weakened the company’s confidence. “GG.BET’s positioning is unique because the platform combines traditional sports betting and esports at an equally high level — not as an afterthought add-on, but as a core part of the product. “Popular Bets reflects this approach by generating combinations based on popular markets across both traditional sports and esports. The recommendation algorithm is based on real user behaviour, so the feature continuously evolves according to audience interests rather than remaining static. “Together with the previously launched Bet Builder, which is also available for both sports and esports, GG.BET is building an ecosystem of features that fits different user interaction scenarios with the product. This is what, in our view, sets the platform apart in a competitive market.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Australia's communications regulator has blocked a number of websites operating outside the nation's licensed gambling market, which includes the creatively titled Mafia Casino. A total of 19 online gambling and affiliate websites have been blocked by the Australian Communications and Media Authority (ACMA), as authorities maintain a firm stance against unlicensed operators. The newly blocked sites are: Bass Bet, BetWhale, CasinOK, Cleobetra, Diva Spin, FatPirate, Free Spinz, Gransino, JackBit, Legiano, Mafia Casino, Magius, Monster Win, NewLucky, Nonbetstop.com, Slotexo, Talismania, Tiki Casino and Vegas Hero. The authority commented: "The ACMA is reminding consumers that even if a service appears legitimate, it probably lacks essential customer protections. Australians who use illegal gambling services are therefore at risk of losing their money." Preventing access to a vast number of websites presents a significant challenge for regulators, creating a 'whack-a-mole' situation where operators frequently change their branding to evade detection. Concurrently, the ACMA has issued a formal warning to the sports betting company Chasebet. An investigation found the operator did not sufficiently promote Betstop – Australia's national self-exclusion register – in three marketing emails and on its website. The ACMA reported that Chasebet addressed the problem quickly once notified of the breach, explaining that a software error was to blame. This update on the scale of Australia's black market emerges as the country's politicians debate proposed reforms to gambling advertising regulations. The ACMA stated it has now blocked more than 1,640 illegal gambling websites, with an additional 230 ceasing operations in Australia since enhanced enforcement measures started in 2017. The Labor government, under Prime Minister Anthony Albanese, has put forward plans to limit TV gambling ads to three per hour from 6am to 8.30pm. The proposal also includes a ban on ads during live sports broadcasts and during specified school drop-off and pick-up hours. Furthermore, the government is evaluating a 'triple lock' for digitally distributed gambling content. This would mandate that social media platforms and websites require user logins, age verification for users over 18, and provide an option to opt out of gambling content. However, these digital plans have been criticized as 'unworkable' by opposition MPs, who have raised doubts about the practicality of the triple lock. They point out that adults and children frequently share accounts on services like Spotify and YouTube. Independent MP Kate Chaney stated to The Guardian: "The term 'triple-lock' implies a level of protection that is not realistic – since most families share streaming accounts, gambling ads will still be seen unless parents meticulously navigate each platform to find and enable the opt-out settings." A spokesperson for Communications Minister Anika Wells has verified that 'specific definitions' will be published to prevent loopholes before the new laws are implemented. iGaming Expert analysis: Although gambling reform in Australia has been intensely debated since the 2023 Murphy Report, political disagreement risks weakening the legal market and strengthening illegal operators. For the regulated sector to remain healthy, the Labor Government must find a balanced solution that enhances consumer protection while also supporting the growth of licensed businesses. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Concerns that a flood of players might seek to recover losses from Maltese operators have grown stronger following the latest ruling by the Court of Justice of the European Union (CJEU). The CJEU has sided with the view that contracts between players residing in Germany and operators without a license in the country are fundamentally void. Prolonged legal disputes between Malta and the EU member states of Germany and Austria over numerous compensation claims have escalated over the past decade, requiring a determination from the Attorney General of the CJEU. In a preliminary ruling requested by Malta’s First Hall of the Civic Court, the EU court outlined that players may be entitled to claim back losses from operators not licensed in the country. The European Court held that Article 56 TFEU – an EU law governing restrictions on the provision of unrestricted services – does not take precedence over national laws related to online gambling disputes. The latest ruling will be a setback for Malta’s legislative framework, as it continues to face cases against operators regarding compensation for former customers of unlicensed entities. At the time the relevant activities took place in Germany, the country’s regulatory frameworks had not yet been finalized by the Bundestag, Germany’s federal government. Since then, the framework has shifted due to the Glücksspielneuregulierungsstaatsvertrag (GlüNeuRStV), the online gambling regulatory framework launched in July 2021. However, the EU’s preliminary ruling stated that a change in German lawmakers’ approach to the gambling sector did not invalidate the prior prohibition in place when the wagers were made. That said, the CJEU’s ruling is somewhat unsurprising and continues the trend away from Malta, given a previous opinion by Advocate General (AG) Nicholas Emiliou of Cyprus, which noted: “A sports betting operator that offers services in a national market without the required license may be required to refund the stakes collected from players.” This was in relation to a long-running German dispute challenging Tipico Malta’s online gambling license over loss recovery for the period between 2013 and 2020. Malta has yet to enact Bill 55 in the specific case ruled on by the CJEU, which involved Lottoland and two German players. Even so, Malta could still rely on the law as a shield against EU regulations and domestic frameworks in EU markets. Whether this will provide an effective shield for Maltese operators remains to be seen, however, given key developments from the latest EU ruling stating that Article 56A of the TFEU “must be interpreted as not precluding national legislation which imposes a prohibition on the organization of online casino games, in particular slot machines, and of forms of betting such as online betting on the results of lottery draws.” Germany’s regulator, the GGL, has been one of the most vocal critics of Maltese operators being shielded from European law. The GGL has pursued the case with the European Commission, arguing that the bill needs to be reassessed, along with its alignment with EU frameworks. Previously, the GGL stated: “We are of the opinion that this law should not be compatible with European requirements for the recognition of decisions (Regulation (EU) 1215/2002). “However, the final assessment of this question is not the responsibility of the GGL. We have informed the federal states of our assessment and are otherwise in contact with the relevant authorities.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas has partnered with BettingStartups to boost its support for early-stage businesses, with a distinct focus on helping founders connect with investors and pushing fresh ideas to the forefront of the Americas market. As part of this strategic collaboration, BettingStartups will assume the role of the official host of the Startup Zone at SBC Summit Americas 2026. The space will feature 13 exhibition booths and a dedicated lounge, granting startups a prominent presence on the show floor and direct access to key decision-makers—51% of last year’s attendees held budgetary responsibility. Recognized as a key player in the early-stage gaming ecosystem, BettingStartups has built a reputation for supporting founders through its media platform, podcast, newsletter, events, and investment arm. By leveraging this network, the partnership will bring a curated group of high-quality startups to the event, giving attendees the chance to discover and engage with the next wave of innovation shaping the industry. A central highlight of the Startup Zone programming will be the First Pitch Americas Competition, taking place on Thursday, 11 June (14:00 – 14:40) on the Leaders Stage. Hosted by BettingStartups founder Jesse Learmonth, the competition will feature five standout startups pitching live to a panel of leading investors and executives. Participants will compete for a grand prize package valued at $108,900, designed to accelerate their growth and industry visibility. The prize includes a 3x3m exhibition booth at SBC Summit Americas 2027, alongside additional contributions from Are You Watching This?!, MetaBet, AWS, GameOn, Royer Cooper Cohen Braunfeld LLC, Square in the Air, and Vegas Kings. The judging panel consists of: Paris Smith, Founder and CEO, Defy the Odds Javier Altamirano, Global Head of Startup, Sportradar Evan Meyer, Managing Partner, Astralus Capital Management Scott Secord, Partner, Cardinal Sports Capital Meredith McPherson, CEO and Managing Partner, DRIVE by DraftKings Applications for the First Pitch Competition are currently open, with a submission deadline of 17 April, and selected participants will be notified by 4 May. The 2025 edition saw B2B social sports betting software provider Wager Games take home the top prize. Complementing the competition, attendees will also benefit from dedicated educational content, including the “Fundraising 101: Win Your First Round” workshop, taking place on Thursday, 11 June (11:00-12:00). Led by Shaun Gold, Chief Evangelist at OpenVC, the session will provide founders with a practical, no-nonsense roadmap to securing early-stage investment. The partnership is designed to position SBC Summit Americas as a must-attend event for startups, investors, and operators active in the region. By combining SBC’s global reach with BettingStartups’ specialized ecosystem, the collaboration aims to attract high-potential companies, generate pre-event momentum, and deliver unique, startup-focused content. Through curated participation, targeted marketing campaigns, and dedicated programming, BettingStartups will also support delegate growth, with a goal of driving significant new registrations from its engaged community. Rasmus Sojmark, CEO & Founder of SBC, said: “This partnership strengthens our commitment to innovation and to supporting the next generation of companies shaping the future of gaming in the Americas. BettingStartups brings a highly engaged community and deep understanding of the startup ecosystem, which will elevate both the quality of exhibitors and the overall experience for attendees.” Jesse Learmonth, Founder of BettingStartups, added: “SBC Summit Americas is a key meeting point for the industry in the region, and we’re excited to play a central role in building out its startup offering. Our focus is on bringing the most exciting early-stage companies to the event and giving founders a platform to be seen, heard, and funded.” About SBC Summit AmericasSBC Summit Americas is a leading industry event bringing together key stakeholders from across the North and Latin American gaming and sports betting markets. Taking place from June 9-11 at the Broward County Convention Center in Fort Lauderdale, the event continues to evolve its offering with a strong focus on business outcomes. This year, SBC introduces the SBC Connections networking program, featuring eight new ways for attendees to connect, alongside a new five-tier ticketing system designed to give participants greater control over their experience based on their business priorities. Startups and industry professionals are invited to secure their place at SBC Summit Americas 2026. Get tickets Inquire about exhibiting in the Startup Zone Apply for the First Pitch Competition This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The European Court of Justice (ECJ) has issued a further setback to Malta's efforts to defend its gambling legislation and licenses against challenges from other EU nations. A preliminary ruling from the ECJ was released today concerning the conflict between German regulators and the Malta-based operations of Lottoland and Maltese officials. The ECJ found that European Union law does not stop member states from prohibiting online services offered by operators from other member states. This judgment supports Germany's prohibition on online slot machines and lottery betting, affirming that players retain the right to seek compensation for losses from companies operating without a license or in violation of EU law. The ruling addresses a protracted legal conflict between Maltese and German judicial bodies over the operations of companies based and licensed in Malta within other EU jurisdictions. Initial disputes involved Malta challenging German court decisions, arguing that licenses issued by the Malta Gaming Authority (MGA) adhered to the principles of the Treaty on the Functioning of the European Union (TFEU). Invoking TFEU provisions for "unrestricted services," MGA licensees believed they could legally offer iGaming services, especially while Germany's federal states and government remained deadlocked over terms for a new Interstate Gambling Regime. After over ten years of arbitration and regulatory stalemate, Germany's federal states implemented the Interstate Treaty on Gambling (GlüNeuRStV), which took effect on 1 July 2021, establishing a finalized framework to regulate and license online gambling. DACH drama The EU legal battles primarily involve two Malta-licensed firms active in Germany and one in Austria during the late 2010s and early 2020s. While the ECJ has previously offered opinions, this marks its first preliminary ruling—an authoritative interpretation of EU law. The two companies in question regarding Germany are Tipico and Lottoland. The former was challenged by a former customer seeking to reclaim losses sustained between 2013 and 2020. Tipico operated without a German license during that period, though it had applied for and later obtained one following the market's re-regulation in 2021. In Lottoland's instance, a customer sought to recover losses from 2019 to 2021. The ECJ's preliminary ruling directly concerns the Lottoland case, but its implications will undoubtedly influence ongoing litigation involving Tipico and Virtual Services Digital Limited—the latter being the company embroiled in Austrian legal proceedings. The court explicitly ruled that Article 56A of the TFEU "must be interpreted as not precluding national legislation which imposes a prohibition on the organisation of online casino games, in particular slot machines, and of forms of betting such as online betting on the results of lottery draws". In essence, the EU's highest court has declared Malta's primary legal defense concerning its licensed companies' activities to be invalid. Bill 55 at the bat? Malta has sought to protect its gambling sector through Bill 55, the common name for a 2023 amendment to its Gambling Act—specifically, Article 56A. Bill 55 empowers Maltese courts to dismiss foreign legal orders against Malta-based and licensed firms that are compliant with Maltese law, even if they violate the laws of other EU member states where they operate. Malta's position rests on the EU principles of freedom to provide services and freedom of establishment, grounded in Article 56 of the TFEU. Maltese courts contend that EU freedom of trade principles form the foundation of Bill 55 and justify the activities of its licensed gambling operators in countries such as Germany. Does this ECJ ruling signify the end of these disputes? It is highly improbable. The international legal clashes between Maltese and other EU courts are long-standing, and Bill 55 was specifically crafted to shield gaming businesses from foreign legal actions. The ECJ has now delivered two rulings in 2026 that reinforce the right of Member States like Germany and Austria to ban cross-border gambling services and impose civil liability for violations—further weakening the legal protection afforded by Malta's Bill 55. Gambling contributes approximately one-tenth of Malta's GDP, and the island faces emerging competition to its status as a global iGaming hub from locations like Estonia and the UAE. As an EU member, Malta can invoke 'public policy exceptions' under the EU’s Brussels I Recast Regulation. This regulation is based on the mutual recognition and enforcement of legal judgments. By citing this law, Malta argues that foreign court rulings which contradict its own regulatory framework should not be enforced within its territory, claiming this exception is relevant to its online gambling system. Malta insists that Bill 55 is a necessary protective measure to prevent its domestic courts from being inundated by a surge of related litigation stemming from online gambling disputes, many of which EU courts have delegated to third-party claims firms—a pattern evident in the current caseload. Therefore, Bill 5 effectively enshrines this stance into national legislation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Leading sportsbook provider BETBY has announced a robust beginning to 2026, highlighted by a historic March, driven by expansion in both its sportsbook and esports division, Betby.Games. This 61% increase in gross gaming revenue (GGR) year-on-year for the first quarter coincides with the Malta-based company's efforts to broaden its market presence and advance product innovation. Additionally, BETBY saw a 38% rise in its active player base, suggesting that its recent foray into specialized markets such as MMA, hockey, and the emerging sport of teqball is proving successful. The firm has recently expanded its operations in Latin America by naming Gonzalo Navarro to the position of Senior Business Development Manager. As previously mentioned, March achieved record-breaking results for the company, indicating strong momentum heading into a crucial season. This is especially true for football, with the conclusion of major European leagues and tournaments approaching, alongside the upcoming World Cup this summer. Betby.Games also showed strong performance in Q1 2026 compared to the prior year, recording a 42% increase in GGR and a 32% growth in active players. “It’s been a really solid start to the year for us,” stated Leonid Pertsovskiy, Chief Executive Officer of BETBY. “We’re seeing strong growth across both sportsbook and esports, and that comes down to the work we’ve put into the product and the trust our partners place in us. “What’s particularly encouraging is that this growth is consistent across key metrics, which shows the strength and stability of what we’re building. We’ll keep pushing in the same direction, focusing on delivering long-term value for our partners.” BETBY’s safe prediction market strategy This announcement arrives after the company ventured into the prediction market sector earlier this month with BETBY Predictions. However, this was not a hasty decision; the company has observed the controversies surrounding platforms such as Polymarket and Kalshi. BETBY Predictions intends to avoid ‘highly sensitive or controversial topics,’ excluding events related to geopolitics, ongoing conflicts, wars, and any occurrences ‘involving human suffering’ from its platform. The impact of this expansion into prediction markets on the company's results remains to be seen, but BETBY aims aims to sustain this positive trajectory throughout the rest of FY26 and into the future. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - DATA.BET has introduced In-Stream Betting as the newest addition to its sportsbook solution offerings. This latest feature is seamlessly integrated into existing streaming infrastructure, allowing users to place bets without interrupting their live broadcast viewing. Players can access betting markets, odds, and bet slips directly within the stream, thereby enhancing customer engagement and retention. Developed with a mobile-first approach, DATA.BET's In-Stream Betting addresses current digital trends, acknowledging that most bets are now placed via mobile devices. The overlay is on-demand, giving customers the flexibility to activate or deactivate it at any point during a stream. By eliminating the need to look away from the broadcast, operators can expect increased user engagement, extended betting sessions, and a higher lifetime value from their customers. Clients can integrate this feature at the frontend level, requiring no backend implementation, which simplifies the process and accelerates time-to-market. When combined with DATA.BET's virtual content, this solution enriches the user experience with broadcasts featuring near-zero latency. Rostyslav Likhtin, Head of Product at DATA.BET, stated: “In-Stream Betting is designed to engage players where their attention is already focused — within the broadcast.” “For our clients, this provides an additional layer of engagement that is straightforward to implement yet yields significant improvements in retention and player satisfaction. “Having all necessary elements on a single screen reduces the time required to place a bet, and this kind of seamless experience is precisely what fosters long-term player loyalty towards the operator.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.