Category: iGame

(AsiaGameHub) - India’s government has ongoing efforts to fight the nation’s black market, blocking around 300 websites that promote illegal gambling and betting. Per the Economic Times, online sports betting sites, casino applications, and betting exchanges were among the platforms hit by the government’s move. The government has acted against more than 8,400 websites and mobile apps, reporting that it has blocked 4,900 since the Promotion and Regulations of Online Gaming Bill 2025 was passed in August 2025. The choice to implement such severe measures stemmed from worries about the sector’s societal effects. But the rapid passage of the bill surprised many in the industry. In the days and weeks following the landmark ruling, major local operators including Dream11 and the Mobile Premier League, along with international companies like Flutter, had to pull their RMG operations. For Flutter specifically, the company later disclosed that the ruling resulted in a $556 million impairment charge tied to removing its Junglee product from India, plus a substantial hit to future revenue. After the decision, Flutter expressed worries that the ruling would drive players to the black market, and recent data from the All India Gaming Federation has shown the persistent demand for gaming among India’s people. The organization’s report found that unlicensed betting platforms got more than 1.6 billion visits in a three-month period. While Indian authorities have taken steps to block access to these sites, the latest data shows that these efforts aren’t achieving the intended result. Notably, illegal operators are using mirror websites to help users bypass blocking rules. Researchers proposed that creating a resource that lists legal and illegal platforms might be an effective method to help players better understand if they’ve ended up on the black market. “These lists should be regularly updated and, when feasible, made publicly available in a user-friendly format so consumers can easily tell the difference between legitimate and illegal operators,” the report added. iGaming Expert Analysis: The striking numbers highlight that the Indian government’s severe and sudden regulatory steps last year have opened the door for the black market. Considering the market’s size and the adaptability of unlicensed operators, this will be a difficult and long-fought battle for the government. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportradar, a leading global sportstech company, has unveiled a major broadening of its iGaming offering through the establishment of a new business unit. The Switzerland-headquartered multinational has introduced Playradar, a brand dedicated to iGaming that will create cross-vertical gaming products designed for international betting and gaming operators. Sportradar has signaled its intention to grow its iGaming proposition for some time. CEO Carsten Koerl, for instance, discussed the sector's potential for the company during Sportradar's 2025 earnings calls. This move is not Sportradar's first foray into iGaming but represents a scaling up of its current involvement. The company has been exploring iGaming products, conducting a trial in the Brazilian market the previous year. The debut of Playradar signifies the subsequent phase in this strategic initiative. The new unit is designed to bridge Sportradar's iGaming goals with its traditional emphasis on sports technology and betting data. It comprises three primary components: a round-the-clock live experience center, a division for hybrid content merging live and historical sports with casino elements, and a premium iGaming content division. These three areas seek to integrate sports viewing with gaming for engagement or real-money betting, fuse live and historical sports streams with casino-style gameplay, and deliver virtual sports and casino games on a unified platform. "iGaming is a logical and expandable addition to our business and a strategic step to accelerate our long-term growth plan," Koerl stated regarding the Playradar launch. "Playradar content is engineered to optimize cross-selling between sports and casinos, assisting operators in boosting player value and session duration at a time when engagement and retention are crucial for operational sustainability." Brazil trials pave way for major 2026 rollout Sportradar is a major force in the sportstech and data arena, specializing in supplying betting and streaming data to licensed operators. Its significant client roster includes Flutter Entertainment's FanDuel, DraftKings, and evoke's William Hill. Last year, the company greatly extended its sports data footprint—a highly competitive field it shares with rivals such as Genius Sports and Stats Perform—through the acquisition of IMG Arena from Endeavour Holdings. With its position in sports data solidified, Sportradar's pursuit of new growth avenues was expected. Last year, it became clear the company was focusing on two areas: predictions markets and iGaming. Discussing the Brazilian iGaming tests on the Q3 2025 earnings call, Koerl explained: "After client acquisition, they enter the sports betting ecosystem. We offer the full suite of products there, from basic data feeds to comprehensive risk management or the entire platform. "Using AI, we can redirect that customer into the iGaming space, supply them with suitable products, gauge engagement and churn, and utilize retention tools featuring visualization in the process." Leveraging the Brazilian experiments, Playradar will initially target regulated markets in North America, Latin America, and the UK. A series of game launches across these regions is scheduled for 2026, including virtual sports, table games, arcade games, and slots. Edo Haitin will lead Playradar as Sportradar's new Executive Vice President of iGaming. Haitin was selected for his deep expertise in live casino, having served as Managing Director of Live Casino at Playtech from 2019 to 2022 and as CEO of Playtech Live from 2022 to 2025. Edo Haitin, EVP of iGaming at Sportradar – Source: Sportradar Haitin commented: "By merging our unmatched expertise in sports data and live streaming with a demonstrated history of product development, we intend to build hybrid content and gaming experiences that tap into the growing trend of sports-casino consumption. "Our unique position allows us to effortlessly combine live and historical sports events, innovative game mechanics, and casino content, and we benefit from the ability to distribute games to an existing network of licensed operators. "I am tremendously excited to further bolster our iGaming operations via Playradar and develop it into a top-tier iGaming content provider, utilizing Sportradar's current assets and the adept, seasoned team already assembled." Koerl concluded: "In Edo, we have a seasoned and accomplished industry executive to lead the business forward, backed by an enthusiastic and committed team." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Denys Parkhomenko, Chief Product Officer at GR8 Tech, explains how operators can use technology to effectively tailor their offerings for this summer’s World Cup. The difference between providing a uniform experience and truly customizing for each region, he notes, can mean the difference between success and failure during this high-stakes event. The World Cup is sure to drive traffic to nearly every sportsbook. What’s not guaranteed is the amount of value operators can extract from that traffic—and that’s what every operator aims to maximize. That’s where localization comes into play. While the event is global, player behavior isn’t. How users navigate, place bets, react to offers, and remain engaged varies by market. Brands that offer a single generic experience across all markets will still capture the traffic surge from the World Cup’s biggest matches. But brands that tailor the UX, messaging, and engagement flow to local player behavior will generate more revenue from the same event. How player behavior changes regionally In certain markets—particularly parts of LatAm—World Cup engagement is fueled by speed and simplicity. Players seek a streamlined, football-focused experience, live odds, and quick access to the bet slip, especially during high-pressure match periods when attention rapidly shifts from one game to another. Expectations differ in other markets. European audiences often respond better to greater betting depth during the tournament, including specialty markets, micro-markets, and more detailed bet-building. In those regions, providing more options can boost engagement instead of causing friction. The same trend holds for retention during the tournament. In some regions, operators see better results with prominent promotions, missions, streaks, and CRM prompts linked to daily World Cup moments—like kickoffs, key wins, upsets, and knockout games. In others, retention relies less on heavy promotion stacking and more on product trust: seamless performance, fast payouts, and timely updates about the biggest matches. MENA markets, for example, often react more positively to bold design and robust bonus structures, while some SEA markets—where in-play betting plays a major role—need a World Cup experience centered on real-time odds updates, fast bet placement, and tools like Bet Builder. What operators should localize for World Cup performance Above all, operators should localize the aspects of the experience that directly impact player actions and repeat engagement. Start with UI prioritization. Decide what deserves the most visibility in each market during the tournament: live betting, bet builder, key matches, or specific market types. Small front-end choices can have a big impact when traffic is high and attention spans are short. Next, focus on promotional messaging. The same offer won’t perform equally across all regions if it’s framed in a generic way. Messaging should reflect the local tone, be relevant, and address what actually motivates players in that market to click, deposit, or return. CRM strategies should also be built around tournament milestones instead of fixed schedules. Before kickoff, during matchdays, after major upsets, and following eliminations, communication should shift based on where the player is in their World Cup journey. Adapting bonus and mission structures is also worthwhile. In some markets, matchday rewards may be more effective. In others, streaks, quests, or tournament-long challenges can do more to encourage repeat play. Lastly, operators should localize retention efforts post-match and post-tournament. The World Cup creates a natural traffic spike, but keeping players engaged depends on what comes next—whether it’s the next round, another football event, or fostering a broader sportsbook habit beyond football. Localization without platform complexity with GR8 Tech You don’t need to completely overhaul your platform to effectively localize for the World Cup. With GR8 Tech’s Sportsbook via iFrame, operators can still adjust the elements of the experience that most directly impact performance: UI priorities, market visibility, promotional framing, and CRM journeys. That’s important because much of World Cup localization is about execution. Geo-targeted CRM lets operators run different matchday prompts, missions, retention flows, and post-match follow-ups by market—all while keeping launch timelines tight. In that way, the iFrame model isn’t just a quick path to market; it also provides operators with a practical way to localize the player experience for the tournament without delaying deployment. The World Cup is global, but performance is local The operators who will benefit most from the tournament are those who use it to enhance business results, not just drive traffic. That translates to higher conversion rates on matchdays, better retention between games, and less churn after the final. The value lies in adapting the experience for each market—even if the core sportsbook remains unchanged. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Allwyn has now invested over £450 million in modernising the National Lottery since taking over the operating licence in 2024. The company has described this as the most significant overhaul of the lottery since its inception in 1994, aiming to secure its future growth in the digital age. It's worth noting that the UK Gambling Commission (UKGC) initiated an investigation last year, citing a potential breach of contract due to the delayed full implementation of planned updates beyond the agreed deadline. Although the investigation's findings have not yet been officially released, Allwyn has stated that the £450 million investment "satisfies the UKGC as the requirements for Fully Implemented Commencement as detailed under the Enabling Agreement have been achieved". The National Lottery experienced several temporary shutdowns to facilitate the rollout of these updates. In August of the previous year, Allwyn took the lottery offline to conduct a large-scale operation to replace outdated lottery terminals in over 40,000 locations across the country. Another substantial change occurred in January, when both the National Lottery website and its mobile applications were unavailable for 24 hours while Allwyn implemented modifications to the lottery's digital interface. These updates included a user experience redesign and the crucial integration of new player safety features. These enhancements feature mandatory personal deposit and spending limits, automatic hourly logouts during gameplay, and safer gambling messages for instant games. Financially, the first year under Allwyn's operation saw sales increase to £8.1 billion, a 3.5% rise year-on-year. Digital channel sales accounted for half of this total, amounting to £4.1 billion. Allwyn reported that 12 million individuals are now engaging with the National Lottery digitally. Furthermore, 2025 marked the first time in the lottery's history that digital sales surpassed retail sales, representing 51% of the total. The UKGC also acknowledged the National Lottery's popularity among UK consumers, with recent market analysis indicating it generates the second-highest Gross Gaming Revenue (GGR) after online gaming. Finally, Allwyn's lottery enhancements resulted in over £1.7 billion being generated for Good Causes in 2025, averaging £33 million per week. The company remains optimistic about achieving its target of £60 million per week in Good Causes contributions by the conclusion of its licence in 2034. Andria Vidler, Chief Executive Officer of Allwyn UK, commented: “Allwyn is committed to restoring the magic to The National Lottery and delivering long-term growth. Being the guardian of this unique UK institution is a privilege and a responsibility we take incredibly seriously. “We are delighted to have delivered growth to The National Lottery while successfully completing the largest international upgrade in lottery history. This is a hugely exciting time for The National Lottery and its players, as these much-needed upgrades now allow us to launch new games and products, meaning we can generate more money than ever before for Good Causes.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A veteran adviser to Estonia's Riigikogu Chancellery, fired due to a clerical mistake in the Gambling Tax Act, plans to appeal her dismissal. The official, identified by Estonian broadcaster Eesti Rahvusringhääling (ERR) as Piia Schults, stated she is deeply affected by her "terrible" error but views it as her "duty to bring the matter before a court". The legislation was approved last December, leading to online casinos being tax-exempt in 2026 as Estonia aims to position itself as an iGaming centre. The mistake, which has now been corrected, was discovered in January and attributed to Schults. Estonia's tax on remote gambling will decrease from 6% to 4% by 2029, then fall by 0.5% each subsequent year, with all revenue directed to culture and sports. Nevertheless, the error has had significant consequences, with the state expected to forfeit around €4m (£3.45m) in anticipated gambling tax income this year. However, Schults, who maintained an excellent reputation across more than thirty years of service without prior criticism, is consulting a lawyer to fight the decision. She informed ERR that she considers the case "fundamentally a question of principles". "I must contest this. Maybe it will motivate other colleagues as well," she remarked. "You simply cannot treat an individual like this. I will contest this for everyone, with my colleagues and Estonian society in mind." "I believe the public has a right to be aware of events in the public sector. We are not isolated units – we all coexist here in small Estonia, visible to each other." Chancellery Director Antero Habicht issued a written statement to the national outlet regarding the matter. "Considering all factors, this action was inevitable and required; continuing a trust-based relationship was no longer feasible," he stated. "Given that the official intends to seek legal recourse to protect her rights, we deem it inappropriate to offer further public commentary. "Formal dismissal procedures are always a final measure. Typically, issues are addressed confidentially and resolved through discussion. We will not comment on any previous errors in this instance." Hurdles for Estonia's iGaming Ambitions This development is the most recent in a string of incidents concerning Estonia's gambling sector in recent months. The nation seeks to become a recognised iGaming hub, as noted, emulating models adopted by jurisdictions such as Malta, Gibraltar, and the Isle of Man. By 2029, its remote gambling tax will be lower than Malta's 5%, which could attract more operators to establish operations there. Yet, this episode reveals ongoing issues with transparency in the process. When asked about Schults' firing, Finance Minister and Estonian Reform Party member Jürgen Ligi commented: "It certainly appears unjust. But what is the Reform Party's connection to this, and why is Isamaa party involved? "The relevant draft law – the Gambling Tax Act – was not something I endorsed, yet a technical error happened under considerable pressure. Meetings with officials were largely held at the Riigikogu and online. "A minor deletion mistake happened, resulting in an extra word remaining. However, I do not believe a person should be severely punished for that." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC has revealed the finalists for the 2026 SBC Awards Europe, which will be held at Xara Lodge in Malta on Thursday, April 30. Wrapping up the final day of SBC Summit Malta 2026, the ceremony will gather 400 industry professionals to honor excellence in the European betting and gaming sector. This year’s awards include 35 categories that recognize exceptional accomplishments from operators, affiliates, industry leaders, game developers, and other suppliers. The Betsson Group tops the shortlist with seven nominations, closely followed by Sportradar with six. “Success in this industry goes beyond revenue—it’s defined by resilience, creativity, and a willingness to take risks,” stated SBC Founder and CEO Rasmus Sojmark. “The SBC Awards Europe don’t honor the largest companies, but the boldest. I’d like to send a massive congratulations to every shortlisted company.” In the operator categories, Novibet aims to defend its titles for ‘Operator Innovation in Gaming’ and ‘Sportsbook Operator of the Year’. Meanwhile, 1xBet is competing against GG.BET, Allwyn, and Peter & Sons to keep the ‘Marketing Campaign and Sponsorship of the Year’ award. Elsewhere, Megapari Partners, Parimatch Affiliates, and Vegas Legends will compete against defending champions Betsson Group Affiliates for the ‘Best Affiliate Program’ award. Alea is seeking to retain the ‘Employer of the Year’ title, competing against Altenar, BETBY, GR8 Tech, and SOFTSWISS. Highlighting the industry’s focus on player protection, nominees for ‘Socially Responsible Initiative of the Year’ include 8888, EPIC Global Solutions, Play’n GO, and Stars Partners. In the ‘SlotCatalog’ categories, Pragmatic Play and Hacksaw Gaming aim to defend their titles as ‘Game Studio of the Year – Large’ and ‘Game Studio of the Year – Medium’. Gamzix, Octoplay, Penguin King, and Dream Play are among those vying for the ‘Game Studio of the Year – Small’ award. The much-awaited ‘Leader of the Year’ and ‘Manager of the Year’ awards will remain a secret until the event, with nominees and winners announced live during the ceremony. In the ‘Game Developer Award’ categories, Bragg Gaming Group, Evoplay, Funky Games, and TaDa Gaming have all received nominations in multiple categories. In the affiliate categories, Flashscore and Casino Guru hope to keep their titles for ‘Sports Affiliate of the Year’ and ‘Casino Affiliate of the Year’, respectively. They compete against the likes of Catena Media, BETANDEAL, Gentoo Media, Better Collective, Clever Advertising, and MediaTroopers. In the supplier categories, BetConstruct and Sportradar lead with four nominations each, followed by Delasport and Kanggiten with three each. Trustly could have a standout night, earning nominations for both ‘Compliance & KYC Partner of the Year’ and ‘Payment Solution of the Year’. They’ll compete against BridgerPay, Paysecure, Paytently, BetComply, and GBG. The evening will also shine a light on emerging talent via four dedicated Rising Star awards, which recognize top operators and suppliers making waves in casino and sports betting. The full list of shortlisted companies can be found on the SBC Awards Europe website. Please be aware that a separate ticket is needed to attend the ceremony. Table and ticket options are available here. Interested in attending SBC Summit Malta? For groups of three or more, buy our Group Pass ticket, which gives you access to three days of networking, exhibitions, and conference content for a discounted €400 per person—saving €200 off the standard ticket price. You can also buy our ‘Expo Plus Pass’ for €150, which provides access solely to the conference and exhibition. Operators and affiliates may apply for a free pass here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A bipartisan group of US senators has introduced legislation aimed at prohibiting ‘casino-style games’ and sports-related contracts on prediction market platforms, according to various reports. The Wall Street Journal (WSJ) noted that the bill would apply to entities overseen by the Commodity Futures Trading Commission (CFTC), including prediction platforms like Kalshi and Polymarket. NBC News has also confirmed the bill's introduction to the US Senate. Senators Adam Schiff and John Curtis are co-sponsoring the measure, marking the first bipartisan Senate effort to regulate the prediction market sector. They contend that these markets should be managed at the state level. According to the WSJ, Schiff remarked: “The CFTC is currently authorizing and even encouraging the growth of these markets. Congress must act to shut down this loophole, which bypasses state consumer protections, infringes on tribal sovereignty, and generates no public tax revenue.” If enacted, the legislation would prevent prediction markets from hosting ‘casino-style games’ such as video poker, slots, blackjack, and bingo on their sites. Curtis added: “A significant number of young people in Utah are being introduced to addictive sports wagering and casino-style contracts that ought to be under state oversight, rather than federal authority.” A divisive industry topic Prediction markets show no signs of slowing down, quickly becoming a polarizing subject within the iGaming sector as sports betting and online casinos expand worldwide. While certain operators, including FanDuel and DraftKings, have incorporated this vertical into their business, other industry figures have been vocal in their criticism. Earlier this month, Entain CEO Stella David argued that prediction markets facilitate underage gambling in the US. She pointed out that many CFTC-regulated platforms allow users as young as 18, while most states set the legal gambling age at 21. David stated: “When individuals engage with sports prediction markets, the experience is identical to sports betting in form and function. There should be no confusion: it is sports betting. “In the US, the legal age is 21, yet 18 to 21-year-olds are accessing these markets, often in states where online sports betting is not even regulated.” Some US states are already taking legal action against these platforms. For example, a Nevada judge recently issued a 14-day injunction preventing Kalshi from offering sports event contracts in the state. Global reactions vary; New Zealand recently moved to ban such platforms, and a judge in Buenos Aires, Argentina, has prohibited Polymarket. Conversely, Liberia has established a regulatory framework to authorize prediction markets. Adam Greenblatt, CEO of BetMGM—the joint venture between Entain and MGM Resorts International—contends that prediction markets are currently operating illegally within the US. Greenblatt commented: “Our stance is firm and aligns with nearly 40 state attorneys general, our regulators, and tribal partners. Under current law, sports prediction markets are effectively illegal sports wagering. “Operators in this space are not required to provide the consumer protections that licensed sports betting companies do. They lack responsible gaming standards, self-reporting requirements for compliance issues, and obligations regarding whistleblowing or information sharing.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Hub88 has embarked on a new content journey by adding titles from iGaming provider Tequity to its aggregation platform. Global operators partnered with Hub88 can now enhance their platforms with Tequity’s titles through a single API, including Tequity’s Originals collection of 17 in-house games described as ‘fast, streamer-friendly and fully customisable’. Crypto Trading games and Publishing vertical content are also included in the Tequity-Hub88 partnership, broadening the range of offerings available to the aggregation platform’s operator partners. Ollie Castleman, Hub88’s Managing Director, stated: “We’re delighted to bring Tequity onto the Hub88 platform. “Their mix of Originals, new Crypto Trading games, and Publishing content provides our operator partners with more options for unique games, backed by a simplified path to launch.” This partnership with Tequity allows Hub88 to further expand the content library on its aggregation platform, building on deals signed earlier this month with companies like 7Rings Gaming, DEGEN Studios and LuckyDraw. Dominic Sawyer, Tequity’s Vice President of Growth, added: “Hub88 is a robust distribution partner for operators and studios looking to scale their operations. “This integration simplifies access to Tequity’s content—including Originals, Crypto Trading games, and Publishing—for Hub88’s operator clients. We’re launching with a clear emphasis on quick deployment and brand control, and several partners are set to join in the upcoming weeks.” Earlier this year, Hub88 also enhanced its insight into player behavior by introducing a new Player Analytics tool. The tool is designed to deliver ‘powerful segmentation, in-depth player insights and advanced risk detection’, compiling player analytics from multiple data silos into a single interface. Castleman observed: “Modern operators frequently struggle with raw data due to high volumes of player activity. The Player Analytics tool lets teams understand player behavior both broadly and in detail, without needing manual processes or specialized staff. “Operators deserve clarity, speed and actionable insights, and through this new tool, they can make more informed decisions confidently.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Philippine officials have been instructed to step up probes into crimes being carried out via online gaming applications, with Roblox among those under scrutiny. The Philippine National Police's (PNP) Anti-Cybercrime Group has been ordered by PNP Chief General Jose Melencio Nartatez Jr. to investigate, as he noted that platforms such as Roblox are being exploited to prey on young children. He stated: "Our duty to serve and protect citizens now extends to cyberspace to ensure their safety, particularly for children. "The PNP is collaborating with other agencies to examine how Roblox might be utilized for potential offenses, such as sexual predation, grooming, and the exploitation of minors." The PNP intends to partner with the Department of Information and Communications Technology (DICT) and the Cybercrime Investigation and Coordinating Centre (CICC) to support its inquiries. Roblox reports that the platform has more than 111 million daily users, with roughly 40% under the age of 13. The platform has repeatedly drawn attention, with critics cautioning that its randomized rewards, loot box-style prizes, and in-game currency systems resemble gambling mechanics. Roblox's terms and conditions indicate that while gambling-related content is permitted on the platform, actual gambling is prohibited. However, a report published last year by the Danish Gambling Authority (DGA) highlighted concerns about third-party sites where the game's virtual currency, Robux, can be wagered and won in betting and casino-style games. A DGA statement noted: "Roblox is especially popular among children and adolescents under 18. Consequently, Robux betting poses a risk as it enables many minors to engage in gambling activities through this currency system. "On nearly all unauthorized Robux betting sites, users can log in with their Roblox credentials. This raises concerns because the Roblox login is linked to the legitimate gaming platform, potentially making it easier for young people to access gambling." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The integration of AI and extensive data processing is transforming sports betting trading, as B2B providers transition from offering standardized markets to delivering personalized, real-time services. The emphasis has shifted from broad pricing models to providing customized betting options, informed by live data and player behavior. For operators, this implies competing on relevance as much as on pricing. Trading teams are now expected to create and manage a significantly wider array of markets, utilizing automated models to process live data and react instantly to in-play events. The capacity to manage such vast volumes of data is becoming a critical determinant of product quality and customer retention. During the recent ICE Barcelona conference, Thomas Johnson, Head of Trading at DATA.BET, commented that access to data has largely removed limitations on market creation. “The quantity of markets we can provide is almost limitless,” he explained. “If a customer desires a specific bet, we can generate it because the necessary data exists. It is no longer a generic offering. To retain players, you must provide what they want.” To facilitate this, DATA.BET employs a hybrid trading framework. AI systems continuously manage pricing, risk, and market updates, while human traders oversee performance and intervene during volatile situations. Many of these traders possess professional esports or sports backgrounds, contributing valuable context that automated systems might miss. This methodology enables providers to scale their output without compromising risk control. For B2B clients, this translates to more stable pricing, broader market coverage, and reduced operational pressure on their internal teams. The model is anticipated to undergo further testing during major events, such as the upcoming summer World Cup. Johnson noted that DATA.BET is concentrating on features like picture-in-play overlays, expanded live betting markets, and more detailed player proposition data. These features are designed to enhance engagement and support longer sessions, while also creating cross-selling opportunities between traditional sports and esports. Otto further stated that the company’s background in esports trading provides a distinct advantage when expanding into conventional sports. Esports markets are characterized by their speed and volatility, demanding robust risk systems. Applying this experience to football and other major sports helps improve stability for operators. This cross-vertical approach is also influencing DATA.BET’s expansion strategies. The company is targeting growth in Latin America, following a recent partnership in Brazil. The region demonstrates strong demand across both football and esports, making it a key area of focus for 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - This Friday, SBC’s Charity Boxing Championship will be live-streamed, with 12 white-collar competitors from the gaming industry stepping into the ring to compete for personal pride, company bragging rights, and a meaningful cause. The complete fight card for the evening will be viewable live through a dedicated stream provided by Gr8Tech, with the first fighter entering the ring scheduled for 9pm GMT—enabling those who can’t attend to follow the action as it happens. Taking place at London Hilton Park Lane this Friday, the championship will gather more than 500 guests for an exclusive black-tie affair that includes a champagne reception, three-course dinner, charity auction, and after-party. At its heart, the event supports the Oliver’s Wish Foundation—a charity that funds children’s organizations focused on research and supporting families dealing with loss—with support from Platinum Sponsor Gamingtec and numerous other partners. Rasmus Sojmark, Founder and CEO of SBC, stated: “SBC’s Charity Boxing Championship has become a standout event in the gaming industry’s calendar. It’s not just an opportunity for representatives from different companies to earn bragging rights—we also get to raise funds for the Oliver’s Wish Foundation and its crucial work. “The dedication shown by this year’s fighters has been outstanding. Kudos to each one of them for stepping into the ring. Their readiness to step outside their comfort zones for a worthy cause is what makes this event so impactful.” The 12 fighters are the centerpiece of the event—their months of hard work, dedication, and training will come to a head this Friday as they step into the ring to challenge themselves. The fight card is as follows: Kai Hill (Dennis & Dyer) vs Majid Rodriguez (Product Manager, Super) Ahmed Baker (Chief Commercial Officer, Incentive Games) vs Rory Kimber (Commercial Director, Lucky Streak) Jessica Lee-Green (Partnership Team Manager, Games Global) vs Ferial Abarghooie (Director Of Account Management, G Games) Tamas Kusztos (Co-Founder, SharedLuck) vs Sapar Karyagdyyev (Founder, GamingTec) Ben Cleminson (CEO, Square in the Air) vs Rob Fell (CEO, RiskCherry) Nikki Timmins (Head of Account Management, Blue Sakura Solutions) vs Lex Scott (VP Gaming, ITV) The evening will kick off with a drinks reception and seated dinner, leading up to the first three fights. A charity auction—with all proceeds going to the Oliver’s Wish Foundation—will follow, before the final three bouts take the spotlight. The event will conclude with an after-party. To contribute to the Oliver’s Wish Foundation and learn more about its mission, visit: www.justgiving.com/charity/oliverswishfoundation For additional details—including table bookings—visit sbcevents.com/sbc-charity-boxing-championship or reach out to Paul Mills at paul@sbcgaming.com This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - James Lovell, co-founder and Director of Welsh bookmaker DragonBet, has strongly criticised the government's recent decision to outlaw greyhound racing. Lovell described the move as "a huge shame," asserting that it was not supported by concrete evidence but rather driven by a political agenda that overlooks an entire sport which has significantly prioritized animal welfare. “For many people, this sport is a way of life, built around people who care deeply for their dogs and have dedicated their lives to them,” Lovell stated. He also accused the government of inconsistency, arguing that the criticisms leveled against greyhound racing could equally apply to horse racing, a sport currently thriving in Wales. Currently, Wales has three active horse racing venues: Bangor-on-Dee, Chepstow, and Ffos Las. In contrast, there is only one operational greyhound track, the Valley Greyhound Stadium in Ystrad Mynach, Hengoed. “At a time when horse racing in Wales is achieving real success and giving people something to be proud of, it is fair to ask where this ends. Today it is greyhound racing – tomorrow, what sport involving animals is next?,” DragonBet’s Director concluded. As a reminder, Wales’ Senedd voted in favor of a proposal to ban greyhound racing, citing animal welfare concerns. The prohibition is set to take effect on April 1, 2027, with a three-year transition period until April 1, 2030, for all stakeholders to adapt to the changes. The decision, like that affecting DragonBet, has faced considerable opposition, notably from the Greyhound Board of Great Britain (GBGB) and its Chief Executive Officer, Mark Bird. Echoing Lovell's sentiments, Bird expressed his disappointment with the government's decision, adding: “The only thing this Bill will do is destroy people’s jobs, family-run businesses and community touchpoints not to mention cause significant loss to the Welsh economy.” Currently, Wales and Scotland are the only two countries in the UK to have officially banned greyhound racing, with both bans being voted on the same day. Greyhound racing has not been conducted in Scotland since its last regulated track in Fife closed in 2019. The GBGB has, predictably, voiced strong opposition to both bans. Commenting on the Scottish ban last week, Bird criticized the bill as ‘unevidenced, illogical and will help no-one in Scotland – least of all greyhounds’. Globally, the sport can still be legally organized in the US, Australia, Ireland, England, and Northern Ireland. New Zealand is also set to ban it in 2025. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - While gearing up for its Denmark debut, Malta-headquartered gaming firm Yes.com claims to have crafted the most streamlined market entry approach, even as Europe's iGaming sector faces increasingly stringent limitations. Yes.com's founding team is wagering that artificial intelligence combined with sophisticated automation will serve as the critical link allowing the brand to expand throughout European iGaming territories. A newly formed igaming venture headquartered in London and Malta has secured the premium Yes.com domain, with leadership from co-CEOs Georgi Pepelyanko and Mads Vincent Jørgensen—previously senior executives at Kindred Group and FDJ United. Supporting the co-CEO pair are Chief Marketing Officer Antti Tikka, who formerly served as Kindred Group's Regional Director for Finland, along with Chief Technical Officer and IT Engineer Durgesh Dandotiya. The founding team collectively boasts five decades of experience in iGaming platform development, positioning Yes.com as a contemporary igaming ecosystem where automation fuels expansion, drives CRM functionality, and molds every user interaction. Scheduled for a 2026 market entry, Yes.com is establishing itself as a next-wave contender founded on automation-powered growth and CRM enhancement. Its central offering involves constructing an AI-heavy ecosystem covering both sports betting and casino gaming. The company has articulated its primary objective: developing a platform engineered to speed up partner rollouts while simultaneously cutting fixed expenses that typically pose major obstacles for emerging competitors. AI-built challenger Yet, moving beyond product scope, the firm's main emphasis centers on the platform's development methodology and operational framework. Antti Tikka – Yes.com In a LinkedIn statement, Tikka explained: "Yes.com represents a casino and sports wagering entertainment hub launching in Denmark. The challenge is to create a more modern and engaging experience than the category has traditionally delivered. "Beginning with a blank slate eliminates legacy technology and obsolete procedures that could hinder progress. Automation and AI form the core of our entire operation—encompassing product development, CRM, user experience, and internal processes." Denmark will function as the company's debut market, demonstrating a firm dedication to growth across Europe's regulated landscapes, where regulatory requirements, legal constraints, and distribution challenges constantly transform operator approaches. Instead of chasing rapid multi-territory growth, Yes.com will implement a careful, controlled launch in Denmark, targeting expansion into further European markets within the upcoming two-year period. The platform will adhere completely to European regulatory requirements and will integrate conventional responsible gaming features including deposit caps, self-exclusion options, and reality verification systems. Nevertheless, these safeguards represent minimum standards in licensed jurisdictions, providing scant competitive edge in a well-established industry. Consequently, Yes.com needs to demonstrate its value as a preferred development partner for European iGaming operators during its global expansion efforts. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A German hacker has taken credit for breaching the Malta Gaming Authority (MGA) and promised to reveal the 'organised crime facilitation schemes' that the regulator is purportedly engaged in. Lilith Wittman published her declaration on X following the MGA's confirmation last week that it was probing a 'system intrusion' allegedly perpetrated by someone masquerading as a security researcher. Dear Malta Gaming Authority,Yes, I hacked you, and the data obtained has been shared with media partners, authorities,…. And yes, we will expose the organized crime enablement schemes you created while presenting yourselves as a “legitimate public service”. pic.twitter.com/Z7EqRnNbCk — Lilith Wittmann (@LilithWittmann) March 20, 2026 Wittmann stated on X: "Dear Malta Gaming Authority, yes, I breached your systems, and the acquired data has been distributed to media partners, authorities,… "I am convinced that the retrieved information is so crucial for public debate that its acquisition will someday, in the near future, be regarded as a justified necessity. We will uncover the organised crime facilitation schemes you established while portraying yourselves as a 'legitimate public service'." Wittman continued by expressing her hope that German authorities would 'for once, be wise and refrain from extraditing me', cautioning that any intervention by Maltese police would 'prompt the immediate publication of my complete collection of iGaming-related data'. In a statement, the MGA acknowledged awareness of the allegations but dismissed them as 'unsubstantiated' while denouncing any unauthorised intrusion into its systems. Who is Lilith Wittman? Wittman belongs to the Chaos Computer Club, which characterises itself as Europe's largest hacker collective, concentrating on spotlighting technical and social matters such as surveillance, privacy, and information freedom. Previously, the group has uncovered vulnerabilities in Apple's Touch ID and Germany's banking infrastructure, and published the fingerprint of German Interior Minister Wolfgang Schäuble to illustrate the perils of biometric monitoring. In 2021, Wittman, a security researcher based in Berlin, infiltrated the application of Germany's governing political party, the Christian Democratic Union (CDU), obtaining access to personal details of more than 20,000 CDU members. She also maintains ties to both the gaming sector and Malta. In March 2025, Wittman published a blog entry alleging that information stored by Merkur Group for over one million players was publicly available, encompassing payment details and identification documents. This data pertained to the merkurbets.de, crazybuzzer.de, and slotmagie.de platforms, operated by various Merkur subsidiaries located in Malta and utilising software from the Maltese firm The Mill Adventures. At that time, Wittman alerted the German gaming regulator regarding the breach and expressed her view that security deficiencies in the software employed by The Mill Adventure contributed partially to the incident. On the day of the attack, Merkur acted to remedy the vulnerability and introduce security audits along with supplementary internal protective measures. Taking a more sinister turn In contrast to the Merkur and The Mill Adventure incident, Wittman has rapidly levelled allegations of criminal conduct against the MGA. In reply, the MGA has asserted that it functions within a 'strong legal and regulatory structure'. The regulator continued: "[The MGA] performs its statutory duties with integrity, independence, and accountability. Allegations arising from unauthorised system access are unfounded and do not weaken the MGA's position as a regulator dedicated to transparency, proper procedure, and legal principles. "For over twenty years, the MGA has functioned within recognised legal and governance structures, and will persist in doing so." The MGA characterised Wittman's actions as 'unacceptable and inconsistent with legitimate interaction with public bodies and established governance structures'. Wittman reacted to the statement in a subsequent X post, asserting that assertions of maintaining a strong legal framework would be labelled 'organised crime structures' in other nations. Currently, there is no evidence regarding what data Wittman has accessed, whether she was behind the attack, or what she intends to do with any obtained information. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - bet365 has released its February leaderboard for top-performing games across various markets, offering a glimpse into which titles might gain traction in Alberta when the province launches its regulated iGaming market later this year. Although the exact launch date for regulated iGaming in Alberta remains uncertain, the market is expected to follow a similar framework to Ontario, where bet365 already operates. Each market uses an algorithm that considers game revenue, stakes, sessions, and engagement to evaluate the operator's monthly game performance, though popularity differs across regions. February saw significant movement in Ontario, with Games Global's Area Link Bank Boss surging 19 positions from the previous month to claim second place, which pushed the supplier's other title, Area Link Phoenix Firestorm, down to third. Nevertheless, the game failed to overtake Pragmatic Play's Buffalo King Megaways, which held its position as the top-performing title in the province. Image: bet365 Nationwide in Canada, Gameburger Studios' 12 Masks of Fire Drums leaped 34 spots in February to secure the top position, while Area Link Phoenix Firestorm rose two places from January to second, and Games Global's new entry Amazing Link Zeus Boost placed third. Image: bet365 In the UK, Inspired Gaming's Gold Cash Freespins took the number one position in February, climbing three spots from the prior month. Games Global's Area Link Phoenix Firestorm held onto second place, while Reel Time Gaming's Eye of Horus ranked third, gaining six positions from January. Image: bet365 In Brazil, Pragmatic Play's Gates of Olympus Super Scatter and Spribe's Aviator dominated their categories, finishing February at the summit of the market's overall game and crash game rankings, respectively. Image: bet365 Image: bet365 In the United States, IGT's Cash Eruption maintained its first-place position in Pennsylvania, while bet365 Pop-A-Shot LuckyTap remained the chart-topper in New Jersey thanks to player support. Image: bet365 Image: bet365 Returning to Europe, the newly entered Amazing Link Zeus Boost seized the top position in Spain, Play'n GO's Rich Wilde and the Tome of Madness continued its reign as the leading title in Greece for February, and Pragmatic's Big Bass Splash secured the number one spot in Germany. Image: bet365 Image: bet365 Image: bet365 This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Partido dos Trabalhadores (PT) administration in Brazil has appointed Dario Durigan as its new Finance Minister. He will oversee fiscal and tax policy for the continent's biggest economy under President Luiz Inácio Lula da Silva. This Friday, Brazil's official gazette revealed extensive changes to the Ministry of the Economy and Finance (MEF), prompted by Fernando Haddad's choice to campaign for Governor of São Paulo state. This concludes Haddad's twenty-year role as a prominent member of Lula's PT Party, where he served in several governments and was most recently the designer of its fiscal and taxation reform plans. Rumors had grown in recent months that Lula would support 'Paulista Haddad', a native of São Paulo, to run for governor of his home state—a crucial political arena for the PT's national ambitions. São Paulo is seen as an essential victory in this year's elections. The PT aims to defeat the sitting governor, Tarcísio Gomes de Freitas of the Republicanos party, a major right-wing ally of ex-president Jair Bolsonaro, who currently commands a solid majority in the state. Although Haddad begins the contest as a long shot, his run is anticipated to boost his national standing. Campaigning under the PT flag in São Paulo, he will present himself as Lula's selected candidate to spearhead the government's electoral efforts and strategy across Brazil's 26 states. Dramatic shifts Durigan, the former Executive Secretary of the MEF, assumes the position at a pivotal time for Brazil's economy. He is projected to uphold continuity on "fiscal discipline and tax reform" as the country enters its electoral period this year. In 2026, the PT party's economic policies will likely face challenges from external factors, such as global energy disruptions, ongoing inflation threats, and trade tariffs enacted by the Trump administration. Haddad resigned from the ministry after managing a substantial transition period for the Treasury, guaranteeing the government's fiscal policy matched PT priorities in the wake of the Bolsonaro government's economic measures. As Finance Minister, Haddad was instrumental in creating the Brazil Bets Law (No. 14,790/2023), which established the regulatory structure for online gambling starting 1 January 2025. However, both Haddad and Lula have grown more disapproving of the betting system within its inaugural year. They characterize online gambling as an exploitative sector that preys on Brazilian consumers and weakens broader economic goals. In late 2025, Haddad advocated for doubling the tax on licensed betting operators to 24%, a plan that was derailed by PT ministers in Congress due to opposition from coalition and bloc allies. This failure compelled a rewrite of key elements in the PT government's 2026 Budget, which Lula reluctantly approved. Criticism of the Bets framework has become part of a wider political and fiscal story leading up to Brazil's general election on 4 October. Lula has already started campaigning for a potential fourth presidential term, escalating his rhetoric about raising taxes on "banks, betting, and billionaires"—encapsulated in the PT's "tres-Bs" slogan. Thus, the change in leadership at the Finance Ministry points not just to steadiness in economic management, but also to a wider realignment of Brazil's political scene, as tax policy, regulatory course, and election tactics become more closely linked before a decisive national vote. Currently, Lula is escalating his criticism of the Bets system, continuing to urge Congress and the Senate to alter its framework—mainly via higher taxes, increased licensing fees, and tougher advertising limits. Legislators have already shown their intent, with the Senate consenting to increase betting taxes to 18% by 2028. Meanwhile, discussions have temporarily halted the implementation of the CIDE 'technical services tax', which proponents want to levy on the deposits of betting license holders. Concurrently, suggestions concerning gambling advertising are still pending, varying from complete prohibitions to more specific limitations. Despite 2026 being an election year, the Brazil Bets system is predicted to see more changes, as promised by Congress and the Senate. Yet, the extent and final form of these reforms are still undecided, casting doubt on the regime's long-term path. Who will battle Lula? The electoral landscape is still unclear regarding which right-wing candidate will face Lula. With ex-President Bolsonaro under house arrest and barred from running, Brazil's right wing has not yet united behind a sole opponent. Rio Senator Flávio Bolsonaro, Jair's son, has risen as a frontrunner after obtaining his father's backing to head the Liberal Party (PL) ticket—though doubts persist about his campaign abilities. Rifts exist across the conservative field, with other appeals endorsing Tarcísio de Freitas as a 'unified right-wing candidate' or the unexpected option of Michelle Bolsonaro. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - 888Africa has enhanced its Angolan operations by transitioning to a new platform through a turnkey partnership with EveryMatrix. As part of the deal, the company has moved from its former platform provider to EveryMatrix's core platform for both sports betting and casino gaming services. The operator formerly utilized FSB Technology's platform, which EveryMatrix purchased in 2024. Following a competitive evaluation, 888Africa opted to switch to EveryMatrix's turnkey platform, with the migration finalized last week. While FSB maintained a client base throughout Africa, EveryMatrix has invested heavily in its continental operations, notably by appointing Mark Schmidt as Managing Director for Africa. Sources suggest that 888Africa's decision to adopt EveryMatrix was driven by its expansion into casino offerings, with the platform's solution being described as highly robust. An EveryMatrix spokesperson stated: "The migration was executed progressively, with the Angola launch incorporating specific market requirements such as localization, payment systems, KYC procedures, CRM capabilities, and other regional necessities. Several components were interdependent, making sequential execution crucial." 888Africa maintains a strong presence across multiple established and developing African markets, including Angola, Kenya, Malawi, Mozambique,Tanzania and Zambia. Under the leadership of Christopher Coyne, previously an executive at Paddy Power and The Stars Group, the operator aims to secure leading market positions and has strengthened its technological infrastructure to support this objective. In a LinkedIn post, the company's Vice President of Product and Operations Steven McIntosh commented: "Large-scale migrations are extremely challenging. Completing one within 10 weeks makes this achievement particularly remarkable. It involved millions of data points, intricate integrations, compliance requirements, and a cross-functional team working across numerous streams, all culminating in a single launch event. "In reality, this entailed months of planning, hundreds of support tickets, countless development dependencies, numerous edge cases, continuous coordination, and meetings—many meetings. While sleepless nights aren't listed in the project plan, they were certainly part of the process!" Southern African markets have attracted numerous operators in recent years, benefiting from robust regulation and populations familiar with sports betting. Although technology in the region has sometimes been criticized as inadequate, EveryMatrix believes it is driving sector modernization in these rapidly expanding markets. 888Africa anticipates being a primary beneficiary of this technological upgrade. Coyne remarked: "Our focus now is to establish our brand as a market leader in Angola, and that effort begins today. Angola represents a strategic and significant growth market for 888Africa, and we are enthusiastic about the opportunities we can pursue and accomplish there both now and in the coming years." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Agentic AI firm AxiumAI has rolled out its conversational interface AxChat for sportsbooks seeking to scale during international sporting events. The tool merges traditional menu-based navigation with direct natural-language interaction, helping players interpret matches, markets and outcomes in real time. Enabling instant transactions, AxChat offers personalized guidance that includes relevant deep-linked bets and a comprehensive overview of live events – a fit sportsbooks may find ideal for this year’s 2026 FIFA World Cup. AxChat displays contextual insights on games, players and competitions, delivering tailored recommendations for pre-match and in-play moments across all bet types. Paired with a bet builder feature, the solution aims to autonomously meet upsell and cross-sell needs. Looking briefly under the hood, AxChat connects conversations directly to the bet slip and user account, enabling one-click bets and providing a one-stop hub for managing bet history, payments, limits and active promotions. Additionally, AxChat is designed to work seamlessly with AxiumAI’s proprietary engagement engine Verso. AxiumAI focuses on building autonomous agent systems for the gambling sector, using real-time intelligence that can be deployed across an operator’s full stack simultaneously to drive efficient decision-making and execution. Sharing more on the newly launched AxChat, Adam Lewis, Chief Executive Officer at AxiumAI, said: “AxChat introduces a new UX paradigm for sportsbooks. The expanded World Cup brings more matches, unfamiliar teams and a surge in global recreational players – meaning traditional navigation alone no longer inspires audiences or supports confident betting decisions. “By letting players ask questions in their own words and receive instant, context-aware answers, AxChat removes friction when intent strikes. It gives players clarity and confidence, while providing operators a powerful, dynamic engagement layer that boosts interaction, deeper market exploration and higher pre-match and in-play NGR – without relying on bonus spending.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.