(AsiaGameHub) – The Leaders Stage at SBC Summit Americas is set to host key figures from major betting operators Bet365 and DraftKings Predictions, alongside former U.S. Representative Patrick Kennedy, to deliberate on the future direction of the sports betting and gaming sectors in the Americas.
Scheduled for June 10-11 at the Broward County Convention Centre, this stage will bring together executives from operators, regulators, Tribal groups, and related sectors to explore strategies for maintaining a competitive advantage in 2026.
As one of six stages in the SBC Summit Americas conference lineup, the Leaders track will run alongside sessions dedicated to sports betting, casino gaming, affiliation, leadership, player safety, and regulation, with presentations shifting focus between North and Latin American markets over the two-day event.
“Customer expectations have shifted in unprecedented ways. Offering a solid product is merely the baseline now; companies must simultaneously function as entertainment hubs, media outlets, and financial services,” remarked Rasmus Sojmark, Founder and CEO of SBC.
“The diverse topics scheduled for the Leaders Stage reflect the expanding scope of our industry. This allows us to unite perspectives from both within and beyond the gaming sector, featuring a speaker roster that spans top-tier operator executives to a member of the Kennedy family,” Sojmark added.
A panel titled ‘The Current State of Prediction Markets in the US’ will analyze the convergence of sports betting and financial trading, assessing how the growth of prediction markets impacts future American regulations. Industry specialists Jeanine Hightower Sellitto (Senior Vice President & General Manager of DraftKings Predictions), Alex Kane (CEO of Sporttrade), and Joshua B. Sterling (Partner at Milbank) will discuss whether these markets are a logical progression for the industry or a disruption to current regulatory structures.
The broader impact of new gaming formats will be explored in the session ‘From Regulation to Representation: Giving Tribes a Voice in the Future of U.S. Gaming.’ Panelists Joe Nayquonabe (CEO of Soaring Eagle Casino & Resort), Jacob Coin (VP Advisor to the Tribal Council), and Sheila Morago (CEO of Trilogy Group) will address how Tribal Nations are safeguarding their sovereignty and shaping gaming policies amid the rise of sweepstakes and prediction platforms.
Furthering the regulatory dialogue, the session ‘Regulator Rumble: The Future of LatAm’ will look at the challenges Latin American jurisdictions face in managing swift digital expansion alongside regulatory demands. Speakers Juan Carlos Santaella Marchán (Executive Director of the Puerto Rico Gaming Commission), Fabio Macorin (Deputy Secretary at Brazil’s Ministry of Finance, Secretariat of Prizes and Betting), and Jaime Rivera Emmanuelli (Member at Saiber LLC and former regulator) will discuss pathways toward regulatory alignment to foster sustainable regional growth.
The focus will then turn to modern player engagement, featuring panels on how technological innovations and tailored marketing strategies can foster long-term customer retention.
During an exclusive fireside chat titled ‘Winning Is Everything,’ bet365 CMO Stephanie De Flora will detail the brand’s North American expansion and its use of localized marketing to cultivate lasting customer loyalty.
The keynote presentation ‘Unlocking AI to Drive Growth’ will delve deeper into personalization, with David Edelman (former CMO of Aetna) sharing insights on leveraging AI to scale personalized, automated, and responsible player experiences.
In addition to business strategies and regulatory updates, the Leaders Stage will highlight player safety and public health in the keynote session ‘Building a Public Health Response to Gambling Harm’. Former U.S. Representative Patrick Kennedy, joined by medical and industry experts, will discuss integrating prevention, education, treatment, and healthcare frameworks to address gambling addiction amid the nationwide expansion of online gaming and sports betting.
SBC Summit Americas aims to serve as a premier gathering for C-level executives, regulators, Tribal representatives, and policymakers to collaborate on shaping the future of the gaming industry in the region.
Other tracks across the event will feature prominent industry executives, including Andrew Cochrane (COO of Soft2Bet), Ian Botts (CTO of Fanatics Betting & Gaming), Kip Levin (CEO of GeoComply), Manuel Stan (CEO of Catena Media), Marco Emilio Hincapie (President of Coljuegos), Macario Gallegos (SVP & CIO of Seminole Hard Rock), Stuart Simms (Group CEO of FairPlay Sports Media), among others.
The SBC Summit Americas is scheduled for June 9-11, 2026, at the Broward County Convention Centre located in Fort Lauderdale, Florida.
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