Kambi praises Google partnership as a clear testament to its esports expertise iGame

Kambi praises Google partnership as a clear testament to its esports expertise

(AsiaGameHub) - Kambi is expanding beyond the sports betting sector through a collaboration with Google, seeking to improve the tech giant's esports offerings. Under this agreement, Kambi will supply Google with various esports data sets, such as schedules, match results, statistics, team and player details, and scores. The covered titles feature major games like League of Legends, Counter-Strike, Dota 2 and Valorant. These data packages come from Abios, Kambi's dedicated esports arm. Werner Becher, Chief Executive Officer of Kambi Group, stated: “Teaming up with Google marks a major milestone for Kambi and Abios, serving as a strong validation of the sophisticated data infrastructure and expertise we've built over the years. “Leveraging Google's worldwide reach, this partnership will enhance how global audiences access and experience esports data.” Notably, the agreement does not mention gambling. This seems to be Kambi's first venture outside its traditional betting and gaming market, where it has operated since starting in 2010. Established in Sweden with its main office in Malta, Kambi originally had Swedish B2C betting firm Kindred as a majority stakeholder until a sale in 2014. Over the next nine years, Kambi gained greater independence from Kindred, finishing with the full repayment of a multi-million euro loan in 2023. Nevertheless, Kindred and its Unibet and 32red brands—currently under French group FDJ United—continue to be a major client for Kambi. The Google partnership comes after a busy period for Kambi in the sportsbook sector, during which it signed agreements to provide its technology and data to entities such as France's PMU, Swedish peer Comeon Group, and Finnish startup SuomiVeto. For its part, the IT and search behemoth Google notes that it intends to deliver more comprehensive esports features to fans via Google Search and the Google App. Marvin Brischke, EMEA Sports Partnerships Lead at Google, commented: “Esports is seeing rising global popularity, and we are happy to collaborate with Kambi and Abios to expand the range of esports information we offer our users.” Interested in more similar stories? Visit the new SBC Media YouTube Channel, the central hub for SBC's multimedia content, featuring in-depth analysis of major trends in the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Australia’s opposition criticizes Labor’s ‘unworkable’ advertising plans iGame

Australia’s opposition criticizes Labor’s ‘unworkable’ advertising plans

(AsiaGameHub) - The Australian Labor Party's proposed advertising reforms in Australia are facing scrutiny over their effectiveness, with politicians questioning the feasibility of plans aimed at curbing gambling advertisements on social media. The current proposals would require streaming and social media platforms, search engines, and websites featuring wagering content to implement a user sign-in process, verify users are over 18, and offer an opt-out option for gambling content. However, these measures are now at risk of being abandoned due to claims that they are 'unworkable'. This 'triple lock' system is intended to prevent children from being exposed to gambling advertisements and to allow adults to avoid such content if they choose. Nevertheless, politicians have pointed out that in numerous instances, adults and children share the same accounts on platforms like Spotify and YouTube. Furthermore, content such as podcasts often includes pre-recorded advertisements, making it difficult for platforms like Apple Podcasts to prevent individuals who have opted out from hearing gambling advertisements. Independent MP Kate Chaney informed The Guardian: "There is little real-world evidence to suggest an opt-out model will reduce the social, emotional and financial harms caused by gambling in Australia. “Calling it a ‘triple-lock’ makes it sound much more protective than it actually is – most families share streaming accounts and unless parents painstakingly go through each platform, website and streaming service and manually find and activate the opt-out options, gambling ads will continue to be seen.” In addition to the triple-lock, there will be limitations on the number of gambling advertisements permitted per hour on television, and a ban will be enforced during live sports broadcasts and during designated school drop-off and pick-up times. Gambling advertising has been a persistent issue for Labor, as the party has been under pressure to implement reforms since the release of the Murphy Report in 2023, which followed an inquiry into Australia’s online gambling market. Upon the announcement of these plans, Anika Wells, Minister for Communications, expressed her conviction that the reforms would 'break the connection between wagering and sport' and reduce its 'saturation' across the internet, radio, and television. Some of Australia's prominent sports podcasts, including Bloke in a Bar and Hello Sports, have significant ties to betting brands. Independent Senator David Pocock highlighted this connection as an illustration of how the 'predatory industry innovates and pivots quickly to target new mediums and markets'. “Protecting Australians, especially children and young people, from gambling advertising on popular online platforms, from podcasts to Spotify to YouTube, seems almost unworkable under the current proposal,” stated Pocock, who previously captained the Australian rugby union team and has been a vocal opponent of the gambling industry since entering politics. “The government’s own analysis found that this partial ban is going to cost more to enforce and deliver less benefits to the nation,” A report from Prime Minister Anthony Albanese’s Office of Impact Analysis (IRO) has projected that the government's plans, scheduled for implementation from January 1, 2027, will lead to a reduction in Australia's annual gambling expenditure by AU$62.7 million, or 0.8%. A spokesperson for Wells informed The Guardian that more 'specific definitions' will be provided to prevent loopholes as the legislation is developed ahead of its rollout in 2027. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Renowned DJ Oliver Heldens to Headline INFINITY Florida in 2026 iGame

Renowned DJ Oliver Heldens to Headline INFINITY Florida in 2026

(AsiaGameHub) - World-famous DJ Oliver Heldens is set to headline INFINITY Florida for its much-awaited second edition, marking an electrifying end to SBC Summit Americas. Happening on Thursday, June 11, at Miami’s DAER Nightclub and Dayclub, the official closing party guarantees a memorable evening where guests can network, toast the week’s successes, and immerse themselves in a top-tier EDM experience. First launched in Lisbon in 2024, the INFINITY brand made its Florida premiere in 2025, featuring an unforgettable headlining set by Steve Aoki. By blending elite DJs with premium production values, pyrotechnics, laser displays, and free drinks, it creates a festival-like vibe that’s become a signature element of the SBC experience. Previous performers include Afrojack, Alok, Darude, Dubdogz, Galantis, Timmy Trumpet, and Öwnboss. “INFINITY Florida is where we elevate the experience beyond the ordinary. It’s not just about making connections—it’s about crafting a night that guests will remember forever,” stated Rasmus Sojmark, Founder and CEO of SBC. “Oliver Heldens is the ideal artist for this. He brings massive energy, impactful moments, and a set that keeps the audience dancing nonstop from beginning to end.” Oliver Heldens is a Dutch DJ, producer, and radio personality who’s emerged as one of the most well-known figures in electronic music, racking up more than 4 billion streams across the globe. With over 10 years in the industry, he’s earned a reputation for fusing house, techno, and pop elements into a unique sound that’s solidified his place as a mainstay in the international dance community. His breakthrough came in 2013 with ‘Gecko’, a track that achieved triple platinum status and topped the UK charts after a collaboration with Becky Hill. Since then, Heldens has dropped globally popular tracks like ‘Last All Night (Koala)’, ‘The Right Song’, and ‘Turn Me On’, and collaborated with A-list artists including Nile Rodgers, Kylie Minogue, David Guetta, and Armin van Buuren. He’s also remixed songs for acts like Dua Lipa, Calvin Harris, Coldplay, Depeche Mode, Jamiroquai, and Justin Timberlake. Famous for his dynamic, high-energy performances, he now entertains over 2 million fans annually. In 2025 alone, he headlined events at the Indianapolis 500, F1 Dutch Grand Prix, Ultra Music Festival Miami, Tomorrowland, Creamfields, and London’s O2 Academy Brixton. In addition to his own music, Heldens has left a lasting impact through his record label ventures. In 2015, he founded HelDeep Records to support up-and-coming producers and DJs, and the label has since backed artists like ALOK, Chocolate Puma, and Dada Life. He expanded his label lineup in 2020 with OH2 and in 2023 with HILOMATIK, strengthening his influence across various subgenres of electronic music. In 2015, Heldens ventured into a darker, more high-energy techno sound under his HI-LO moniker, making his debut with the track ‘Renegade Mastah’. This project has since become a standalone success, gaining support from industry leaders like Carl Cox, Solomun, Charlotte de Witte, and Amelie Lens, among others. The INFINITY Florida closing party will wrap up SBC Summit Americas, an event that will gather thousands of industry experts from North, Central, and South America for three days of learning, networking, and product exploration. The summit will include an exhibition floor with hundreds of exhibitors and sponsors, a six-track conference program, and a busy calendar of networking activities. Get Your Ticket to SBC Summit Americas: Group Pass 3+ (VIP Pass): For groups of three or more, this pass offers complete access to conference sessions, the exhibition floor, networking events, and evening parties—all at a discounted rate of $559 per person. The individual VIP Pass costs $779. Secure your Group Pass.Networking Pass: This is your go-to option for maximum networking at SBC Summit Americas, giving you entry to the show floor, SBC Connections, and our evening events (including the Official Opening Party and INFINITY Florida) for only $399. Grab your Networking Pass. For all other ticket options, click here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Genting Singapore Keeping Close Eye on Middle East Developments iGame

Genting Singapore Keeping Close Eye on Middle East Developments

(AsiaGameHub) - In the lead-up to the operator’s 2026 Annual General Meeting (AGM), Genting Singapore shared an update on the transformation of its Singapore resort, as well as its ongoing close monitoring of global economic headwinds driven by the Iran conflict. Most recently, the company renewed its Resorts World Sentosa license in November 2024, marking a shorter-than-standard renewal extension; typical renewal processes usually take three years. The firm has launched what it calls RWS 2.0, a $5 billion initiative to renovate the casino. When addressing questions about this project, Genting Singapore explained that it pursued the initiative amid the post-pandemic shifting landscape and Singapore’s evolving tourism strategy. Updating investors, the company said: “The Group has advanced its RWS 2.0 transformation in line with Singapore’s tourism strategy and maintained close communication with relevant authorities. The Board continues to supervise management’s implementation of improvement plans, and the Board is confident that the Group is well-prepared for the next assessment cycle.” Additionally, global tourism volatility and unrest are expected to escalate in the coming months, and Genting Singapore emphasized that it is continuing to track developments in the Middle East, noting that the situation remains uncertain ahead of its 2026 AGM. Genting’s concerns reflect the far-reaching impact of the Iran conflict, which continues to exert significant disruptive effects on global economies and the tourism industry. Responding to questions submitted ahead of its AGM, Genting Singapore shared that it “continues to actively track geopolitical shifts in the Middle East and evaluate potential impacts on its business and operational environment”. The operator added: “Given the dynamic, evolving nature of the situation, management remains focused on assessing a wide range of potential direct and indirect impacts, including possible effects on international travel volumes, cost levels, and broader macroeconomic sentiment. As the situation remains uncertain and open to change, it is too early to draw firm conclusions about the potential impacts on the Group. “The Group will continue to closely monitor developments and take appropriate action if conditions shift significantly. In the long term, the Group’s diverse integrated resort portfolio, robust financial standing, and Singapore’s status as a safe, well-regulated and well-connected travel destination all support its ability to navigate external uncertainties while sustaining operational resilience.” Recent developments in the Middle East show almost no signs of stabilizing, after US President Donald Trump announced plans to impose a blockade on the Strait of Hormuz, following failed weekend peace talks between Iran and the United States. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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The Star Entertainment Appoints David Schollenberger as Chief Risk Officer iGame

The Star Entertainment Appoints David Schollenberger as Chief Risk Officer

(AsiaGameHub) - The Star Entertainment Group is pressing forward with its internal organizational restructuring following the appointment of its new Chief Risk Officer. The announcement was posted by David Schollenberger himself on his personal LinkedIn profile, which highlights his lengthy career managing key compliance processes across multiple public and private gaming firms. This appointment is expected to help bolster the company’s standing after a stretch of financial belt-tightening. Notably, Schollenberger served as Director of Compliance and Policy at the Cyprus National Gaming and Casino Supervision Commission from 2018 to 2021. After that role, he joined Metric Gaming as Head of Legal and Compliance for a three-year term. One of his most recent prior positions was Senior Legal Counsel – International at Bally’s Interactive before he relocated to Australia to join The Star as Deputy Chief Legal Officer. Just two months into this role, he has now been named the company’s Chief Risk Officer. The move from Bally’s Interactive to The Star was not a random coincidence, either. In 2025, Bally’s Corporation — the former parent company of Bally’s Interactive (now owned by Intralot) — completed a deal to acquire a 38% stake in The Star Entertainment Group, worth AU$300 million (£158 million). SBC News readers will be aware that The Star reported a net deficit of AU$302 million in 2025, with year-over-year revenue falling by 25% and a AU$26 million decline in EBITDA. On top of that, The Star was investigated by the Australian Transaction Reports and Analysis Center (AUSTRAC) over suspected money laundering, which prompted the company to pledge substantial investments into its compliance infrastructure. The financial pressures were so severe that the company’s leadership was forced to sell its Queen’s Wharf venue in Brisbane in order to stay operational. At one point, The Star’s shares were temporarily delisted from the Australian Stock Exchange after the company missed the deadline to submit its financial filings. Since completing the deal with Bally’s Corporation, there have been several high-profile leadership changes at The Star aimed at getting the casino back on solid footing. In December, Bally’s Chair Soo Kim took on the role of Board Chairman, while Bruce Mathieson Jnr stepped into the newly appointed Chief Executive Officer position to replace Steve McCann, who resigned from the role. Now that Schollenberger is officially overseeing some of the company’s most strategic responsibilities, The Star appears determined to regain its former standing sooner rather than later. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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LiveScore Group benefits from Netherlands withdrawal, yet faces greater challenges ahead iGame

LiveScore Group benefits from Netherlands withdrawal, yet faces greater challenges ahead

(AsiaGameHub) - More than a year after LiveScore Group chose to exit the Netherlands, the operator seems to be reaping rewards from its updated European strategy as it moves closer to profitability. The group— which runs LiveScore Media, LiveScore Bet, and Virgin Bet— pulled out of the Netherlands in November 2024 following the government’s announcement of a tax increase to 37.8% by January 2026. At the time, Sam Sadi, CEO of LiveScore Group, stated that this decision, combined with stricter advertising guidelines, made the market no longer commercially viable. This choice contributed to a reduction in operating losses up to March 2025, which nearly halved to £26.7m compared to the £50.7m reported in the 2024 financial year. The improved performance was driven by the strong results of LiveScore’s UK operations, where turnover rose from £139.2m to £175.6m. This offset revenue losses in LiveScore’s European operations— almost entirely due to its withdrawal from the Netherlands— and its activities in the rest of the world. Overall, turnover increased by £27.3m to £206.3m. Excluding the Netherlands, turnover was up by £33.5m to £194m. LiveScore described itself as being in an ‘expansion phase’, a claim supported by the recent launch of VirginBet in South Africa, and attributed its performance to gross profit outpacing investment. More questions than answers? While buoyed by the strong performance of its UK assets, ongoing market changes mean the next two years are a critical juncture for firms like LiveScore looking to strengthen their foothold in the jurisdiction. April marked the start of a new 40% tax on gross gambling revenue from online casino activity, making the market almost as challenging as the Netherlands. LiveScore has expressed confidence that its performance will provide ‘sufficient resilience’ to absorb the tax burden. However, the fact that 90% of its turnover comes from its B2C online gambling brands— plus the reality that last year’s financial growth hinged on UK turnover increases— leaves LiveScore vulnerable to the impact of the new tax framework. To get ahead of the changes, the group exited the Bulgarian market in December to refocus resources and ensure it remains ‘robust and agile’ in light of the UK budget. Since leaving the Netherlands, Sadi told SBC News the decision has been ‘validated’ as others ‘wasted’ capital trying to stay profitable despite tax headwinds. Now, LiveScore is one of the major companies seeking a path to profitability amid these shifts. Given the UK remains LiveScore’s primary market, its performance could allow the group to strengthen as smaller firms fall by the wayside under the increased financial burden. Outside the UK, LiveScore has begun expanding beyond Europe, where tax frameworks are often more beneficial for operators. As mentioned, after securing licenses from gambling regulators in Western Cape and Mpumalanga, LiveScore launched VirginBet in South Africa, building on its existing operations in Nigeria. Although LiveScore’s Rest of the World turnover dropped by 14% to £14.4m last financial year, Africa’s iGaming market continues to grow strongly, and launching in South Africa represents a significant opportunity. However, since the launch occurred after March 2025, the results— positive or negative— won’t be known for a considerable period. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Colombia: Petro Must Seek Congressional Approval for Gambling VAT iGame

Colombia: Petro Must Seek Congressional Approval for Gambling VAT

(AsiaGameHub) - Colombia’s Constitutional Court has upheld its prior ruling, denying President Gustavo Petro and his administration the authority to enact "emergency tax decrees" without legislative approval from Congress. This ruling effectively mandates that the Humana government must discontinue the 19% VAT on gambling transactions that has been enforced since March 2021. The administration had originally introduced this tax via an emergency decree as part of a broader effort to increase levies on specific industries and their associated transactions. The Court rejected the emergency decree, which aimed to impose new tax measures on online gambling, tobacco, alcohol, and fuel, reiterating that any fiscal adjustments require formal scrutiny and approval by Congress. Following a review by constitutional judges, it was concluded that the "exceptional circumstances" invoked by President Petro did not satisfy the constitutional requirements of "exceptionality" and "unforeseeability." Consequently, Petro is once again prevented from using emergency powers to raise the VAT on alcohol from 5% to 19%, increase the tax burden on financial institutions by 15% (bringing the effective rate to 50%), or apply a 19% VAT to luxury items such as high-displacement motorcycles and yachts. Online gambling revenue was also subject to the proposed 19% VAT. In total, the government sought to generate roughly COP 11trn (€2.5bn) to mitigate growing social and fiscal challenges. While Petro informed Congress of his willingness to negotiate certain taxes, he maintained that he would not alter charges on gambling licenses, characterizing the industry as a sector that should be subject to "sin taxes." In its decision, the Court also suspended the legal validity of related measures, confirming that Legislative Decrees 1474 of 2025 and 044 of 2026 will remain inoperative pending further constitutional review. This ruling establishes clear boundaries on the executive branch's authority to circumvent legislative procedures, emphasizing that budgetary reforms must be handled through Congress. The focus now turns to lawmakers, as the taxation of gambling remains a priority on the political agenda. The National Congress of Colombia is currently evaluating alternative frameworks, specifically Decrees 0240 and 0241, which suggest a 16% levy on online gambling through two methods: one applied directly to operators and another charged at the point of customer deposit. These proposals also aim to broaden taxation to cover all payment methods, including cash, bank transfers, and potentially cryptocurrency, as part of a wider initiative to capture digital transaction flows. This renewed legislative effort follows the Court’s previous invalidation of a 19% VAT on online gambling based on gross gaming revenue (GGR), which was a key component of Petro’s fiscal strategy. With emergency powers off the table, the government is now utilizing standard legislative channels to seek approval. Fiscal strain continues to mount, with Colombia facing a budget deficit projected at up to COP 30trn, while tax collections have fallen short of expectations according to DIAN figures. Policymakers are increasingly identifying online gambling as a viable tax base to fund public spending, though industry representatives caution that cumulative taxes—particularly those aimed at payment channels and deposits—could stifle sector growth and diminish long-term revenue contributions. Congress is set to evaluate the technical execution of these proposals, including the determination of whether enforcement should be managed by the central government or Coljuegos, as well as how reporting and compliance requirements will be organized. For the gambling industry, while the immediate risk of taxes imposed via emergency decree has been eliminated, the trajectory is evident: taxation is inevitable, but it will be processed through Congress. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Singapore’s Gambling Regulatory Authority Announces Chief Executive Succession iGame

Singapore’s Gambling Regulatory Authority Announces Chief Executive Succession

(AsiaGameHub) - Singapore’s Gambling Regulatory Authority (GRA) is set to see a major leadership handover this June, when current Chief Executive Teo Chun Ching steps down from his post. Ching, who also holds the position of Deputy Commissioner of Policy, will be succeeded by Tan Sin Heng Daniel, who currently serves as Traffic Police Commander under the Singapore Police Force. His nearly eight-year tenure has covered both structural reform and technological progress. As the GRA noted, one of his most standout achievements was overseeing the 2022 restructuring that converted the Casino Regulatory Authority into the Gambling Regulatory Authority, which extended the regulator’s remit from only overseeing casinos to supervising all forms of gambling activity. This reorganisation was paired with a sweeping legislative revamp, including the introduction of the Gambling Control Act. This new framework replaced multiple outdated laws to enable a more flexible and responsive regulatory approach for the sector. Apart from legislative updates, Ching led the organisation’s digital transformation, during which the GRA upgraded its cybersecurity capabilities and developed sophisticated data analytics tools. These adjustments are reported to have boosted the GRA’s ability to identify and address risks including problem gambling and money laundering. Working in partnership with the Ministry of Home Affairs, the University of Oxford graduate also played a core role in revising the Casino Control Act in 2024. Daniel to take over GRA’s top leadership post Daniel will take the helm of the GRA at a time when the gambling landscape continues to evolve rapidly, not only in Singapore but across the world. With a career that has covered multiple senior roles across Singapore’s Home Affairs ecosystem, the 54-year-old brings a wide range of relevant experience. “As Commander of the Traffic Police, Mr Tan pushed forward major legislative changes that improved road safety, such as revisions to the demerit points system and expanded speed limiter requirements for heavy vehicles,” the GRA stated. “He also forged strong collaborative ties with government agencies and industry stakeholders to deliver safer road conditions for Singapore.” Previously, when serving as Deputy Commissioner (Policy and Transformation) at the Singapore Prison Service, the incoming GRA Chief Executive led major organisational and policy initiatives. The GRA believes Daniel’s experience integrating technology into operational workflows and managing complex policy environments puts him in a strong position to build on the foundations laid by Ching. It remains to be seen whether Singapore will maintain its strict crackdown on unlicensed operators, particularly as these entities have grown more prevalent across the globe recently. Unlicensed operators face a fine of SGD 500,000 (£292,000), as well as imprisonment of up to seven years. Repeat offenders are liable for an even higher penalty of SGD 700,000 and a prison term of up to 10 years, per GRA regulations. The jurisdiction issued a ruling against prediction markets platform Polymarket in early 2025, with Alex Zuo, Investment and Custody VP at Cobo Global, remarking at the time: “If you want to place a wager, you can only use a state-owned gambling company. Otherwise, you will face fines and jail time.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Australian MPs Advocate for Closing Gambling Ad Loopholes iGame

Australian MPs Advocate for Closing Gambling Ad Loopholes

(AsiaGameHub) - Australian crossbench MPs are cautioning that regulations for gambling advertisements on podcasts, social media, and through influencers must be strengthened to prevent the exploitation of regulatory gaps. According to a report by The Guardian, a spokesperson for Communications Minister Anika Wells stated that the government's planned partial ban on gambling ads will incorporate more "specific definitions" concerning the timing and placement of restrictions to close potential loopholes. She said: “Further details and specific definitions will be refined through the legislative drafting process, which will include consultation with key stakeholders.” The discussion concerning gambling advertising in Australia has persisted for a significant period. At the start of this month, Prime Minister Anthony Albanese detailed the Labor government's intention to implement "strong and decisive actions" to reduce gambling advertisements nationwide. He stated this move would offer better protection for young and vulnerable people. This position represents an escalation from a 2023 parliamentary report, referred to as the Murphy Report, which put forward 31 recommendations for reforming Australia's gambling regulations – a central proposal was a complete ban on gambling advertisements. However, the government's pace in enacting the report's recommendations has been relatively slow, leading to frustration among many backbench MPs. Closing gambling advertising loopholes The partial ban will mandate that streaming video, music, and podcast platforms, along with search engines and websites hosting gambling content, must verify that users are logged in, are aged over 18, and can choose to opt out of viewing betting content. Dubbed a 'triple lock functionality', the government anticipates this measure will reduce the public's exposure to wagering promotions. Nonetheless, The Guardian has cited "several industry sources" indicating that streaming services, including Apple Podcasts, are contemplating new age-verification systems. There are also suggestions that platforms might remove all betting content completely, arguing that no straightforward method exists to comply with the new rules. At present, regulations pertaining to individual podcasts remain ambiguous; questions have emerged regarding who is responsible for removing gambling advertisements or implementing the opt-out feature. Simone McCarthy, a Gambling and Public Health Researcher at Deakin University, argued that current rules require further tightening to address grey areas involving podcasts and social media. She said: “When people work with advertisers on podcasts, they often do an ad that is embedded in their podcast, so it … doesn’t sit separately to the whole content. If the ad itself is kind of built into the podcast itself, being read by the host, you can’t just turn that off. “We just know that podcasts are hugely popular with younger audiences and … they’re not easy to regulate in terms of age access and age gating that the government hopes to do. So I think it can create a bit of a blind spot in current policies that are built around platforms where audiences can be more clearly separated.” She added that this strengthening of rules should also extend to social media platforms, warning that content creators and influencers might discover methods to disseminate wagering content on sites like Instagram, X and others. “We know that if we leave gaps in gambling regulation, the industry doesn’t hesitate to just move into those gaps,” she said. The question of protection Earlier this month, Albanese clarified in a speech at the National Press Club that the crackdown on gambling ads is part of the government's effort to strike a balance between "letting adults have a punt if they want to, but making sure our children don’t see betting ads everywhere they look.” However, the effectiveness of the partial ban was questioned last week when a new report from the Office of Impact Analysis (OIA) concluded the measure would only cut the annual amount wagered by AU$62.7m (£33m) – a reduction of roughly 0.8%. The OIA's report indicated that the advertising restrictions would affect 2,461 industry participants, including betting firms, broadcasters, podcasters, and streaming services. Independent Senator David Pocock remarked that the presence of gambling ads in popular podcasts demonstrates how "this predatory industry innovates and pivots quickly to target new mediums and markets". He believes additional action is necessary. He said: “Protecting Australians, especially children and young people, from gambling advertising on popular online platforms from podcasts to Spotify to YouTube seems almost unworkable under the current proposal. “The government’s own analysis found that this partial ban is going to cost more to enforce and deliver less benefits to the nation.” Independent MP Kate Chaney, supported this perspective, suggesting the government's reforms need to reassign the responsibility for opting out of wagering ads. She added: “Calling it a ‘triple-lock’ makes it sound much more protective than it actually is – most families share streaming accounts and unless parents painstakingly go through each platform, website and streaming service and manually find and activate the opt-out options, gambling ads will continue to be seen. “There is little real-world evidence to suggest an opt-out model will reduce the social, emotional and financial harms caused by gambling in Australia.” The debate over how extensively gambling advertisements should be restricted in Australia continues intensely, with no immediate resolution in sight. Yet, judging by recent developments, demands for stricter limitations seem to be gaining traction – suggesting the era of hearing betting ads in podcasts or on social media may be drawing to a close. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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How a massive illegal gambling ring swamped a court in Southern Africa iGame

How a massive illegal gambling ring swamped a court in Southern Africa

(AsiaGameHub) - Officials in the African country of Eswatini are rushing to secure an alternative court venue, as the scale of the illegal gambling syndicate uncovered in the nation far exceeded initial expectations. Over the past month, the Royal Eswatini Police Service has arrested 146 foreign nationals, who stand accused of operating both an online gambling network and a fraudulent scheme. However, authorities are now being pushed to find a new location for the legal proceedings, after preliminary hearings confirmed the Mbabane Magistrates’ Court does not have enough space. Per reports from the Times of Eswatini, supporters of the accused had to wait outside the building, which prompted the lead defense counsel to ask if an alternative venue would be arranged. Principal Magistrate Fikile Nhlabatsi, who is presiding over the proceedings, proposed moving the trial to another higher-capacity courtroom elsewhere in Eswatini. She also put forward a suggestion that male and female defendants be brought to the court separately. Most of the 146 arrested individuals are from Asia, originating from places including China, the Philippines, Malaysia and Taiwan. A small number of the suspects also come from Brazil. Nearly all of the detained people were found to have entered Eswatini illegally, and the criminal operations are believed to have targeted victims based outside of the country. During the raids, many of which were conducted at hotels scattered across Eswatini, police discovered that rooms had been transformed into temporary call centers and workstations fitted with computers and mobile devices. In a pattern common to other scam operation sites, one hotel room had been designed to look like a police station, and was used to trick victims into believing they were communicating with legitimate law enforcement officials. The ongoing criminal case in Eswatini points to a major expansion of casino-linked scam operations, which have continued to raise widespread concern across Southeast Asia. In particular, the government of Cambodia is facing heavy pressure to address concerns that the country has become a hub for these types of operations, after human rights charity Amnesty International accused local lawmakers of "deliberately ignoring a long list of human rights abuses" tied to compounds in the nation. A report released by the charity in June 2025 identified 53 scam compounds, more than half of which are connected to casinos, as criminal gangs often repurpose disused casinos and hotels into fraud operation centers. More recently, Amnesty flagged 12 casinos that the Cambodia Commercial Gambling Management Commission (CGMC) granted approval to between December 2025 and January 2026, noting that these sites operate as scam compounds where alleged human rights abuses have been documented. The trial of the 146 people arrested in Eswatini is scheduled to begin on 12 June. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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LiveScore cuts losses to £27m as 2026 tax increases loom iGame

LiveScore cuts losses to £27m as 2026 tax increases loom

(AsiaGameHub) - LiveScore Group has substantially reduced its losses and crossed the £200 million revenue threshold for the fiscal year ending March 31, 2025. In its corporate filings with Companies House, LiveScore’s leadership reaffirms its ongoing investment strategy aimed at boosting product efficiency and enhancing the margin performance of its flagship brands. The company—owner of the Virgin Bet, LiveScore Media, and LiveScore Bet portfolio—recorded a corporate turnover of £206 million, marking a 15% rise from the £179 million reported in FY2023/2024. The annual results highlight a notable improvement in LiveScore’s financial efficiency, with the firm slashing its operating losses by almost half—from £51 million in FY2023/2024 to £27 million this year. The EBITDA loss also narrowed significantly toward break-even, improving by more than 60% as it dropped from £38.8 million to £15.2 million. The group’s overall accounts were finalized in line with expectations, with the company noting: “As part of our overall growth plans, the business incurred substantial expansion and marketing costs. The reduced operating loss stemmed from a rise in gross profit that outpaced our continued heavy investment in marketing and the LiveScore brand.” Emerging Opportunities for LiveScore LiveScore continues to invest heavily in marketing, technology, and global expansion—most recently entering the South African market with Virgin Bet. While these costs have been substantial and played a major role in the £26.7 million loss, revenue is starting to rise as the company gains a foothold in key global markets. However, the company isn’t expanding indiscriminately: it exited the Netherlands in late 2024 due to tax hikes and advertising restrictions, and also withdrew from Bulgaria at the end of 2025, citing regulatory challenges in Europe. Looking forward, the company will approach strategic expansion cautiously, as tax increases become increasingly common in key global markets. Such hikes have recently taken effect in its home country, the UK, and there’s widespread talk of a tax rise in South Africa—where LiveScore has just launched. According to the accounts: “On March 31, 2025, a subsidiary of the Group, Virgin Bet South Africa, was awarded a Bookmaker Licence by the Western Cape Gambling and Racing Board. In October 2025, the same subsidiary obtained an Mpumalanga Bookmaker Licence. The Group officially launched in the South African market in February 2026.”Competition in the iGaming sector is also intensifying ahead of the 2026 World Cup, especially with the rise of prediction markets, which are not bound by the same regulations as traditional iGaming firms like LiveScore’s LiveScore Bet and Virgin Bet. LiveScore’s FY2024/25 results indicate the company is on the right track, but with over 600 employees (per filings), it remains cautious of economic headwinds and growing competition as it pursues its global expansion strategy. Although losses have been sharply reduced, tax hikes and advertising restrictions are among the key potential concerns for the group going forward. Heading into 2026, management identifies higher regulatory costs and gaming taxes as major risks to the business—including a significant adjustment starting April 1, when the UK government will impose a 40% tax on remote gambling duties (RGD). From 2026 onward, LiveScore will need a period of alignment to navigate a new ‘cost pressure environment’ where increased taxes impact its commercial and investment strategies. Consequently, the company’s directors have not set a timeline for achieving profitability. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Vegangster CPO outlines the future of user experience in iGaming iGame

Vegangster CPO outlines the future of user experience in iGaming

(AsiaGameHub) - With iGaming platforms facing an overflow of content, the ability for users to discover games has become a key area for engagement. Vegangster Chief Product Officer Michael Oziransky joins iGaming Expert to discuss how innovative interface designs, insights from data, and operational tools are transforming the player's path. He details the move towards more dynamic, efficient, and personalized discovery—from TikTok-inspired scrolling to AI-powered experiences—and what operators must do to remain competitive in a complex market. iGaming Expert: Most casino lobbies still resemble long slot catalogues. Why has discovery remained such a weak point in iGaming UX, despite advances in AI and personalization elsewhere? Michael Oziransky: To begin, clear trends are beginning to surface. For instance, we have created our own "Scroll & Play" feature, which offers a different method for content discovery, modeled after TikTok-like interfaces. This is not unique to us; other firms are investigating similar ideas, and the foundational technology is becoming more popular. The current difficulty lies in merging these new interfaces with conventional casino lobbies. Some operators are taking the bold step of launching brands that are completely based on this format, indicating a potential direction for the market. Vegangster CPO Michael Oziransky Nevertheless, the player's experience is just one component. The operator's experience is just as vital. To support video-based discovery, operators require powerful back-office tools to manage and organize content effectively. A primary objective for us this year is converting these ideas into scalable, ready-for-production tools that operational staff can use effortlessly within their current workflows. iGX: With more and more games overflowing an already saturated market, is content discovery more important than the process of developing the titles itself? MO: In my view, content discovery does not surpass game development in importance. The game is still the fundamental product. The primary purpose of discovery is to attract players to engage with the games. Having said that, there are noteworthy trends on the horizon. We are observing an increase in dynamic and even procedurally generated content related to slots, with some suppliers providing tools for easier customization of game elements. The convergence of these trends might adjust the emphasis somewhat, but it is still in the early stages. iGX: What data signals are most valuable today for understanding player intent in real time? MO: The answer varies by player segment, but from an operational standpoint, a crucial metric is the duration between discovering a game and placing a real-money wager. We pay close attention to conversion rates within the discovery process, such as the number of interactions or "swipes" a user makes before choosing a game and betting. This offers a precise measure of the discovery experience's effectiveness. iGX: Is content discovery becoming more algorithm-based over time or is human curation still relevant for it? MO: The strategy is evolving into a hybrid model. For VIPs or established users, human curation continues to be important. Operators have deep knowledge of these players and can craft highly tailored experiences manually. For the general audience, however, algorithmic suggestions are indispensable. The massive amount of content necessitates automation. Commercial considerations also factor in, like promotional spots or the strategic highlighting of specific games. In summary, discovery will predominantly use recommendation systems, supplemented by strategic human input where it is most beneficial. iGX: Vegangster identified the familiarity of scrolling for users and introduced the Scroll and Play casino lobby as a way to innovate the content browsing experience. What other user habits or trends do you see as potential opportunities for the industry to explore? MO: Substantial potential exists in AI-driven interactions, specifically involving AI assistants, characters, or companions that can redefine user engagement with platforms. This could impact not just navigation but also in-game involvement and wider gamification approaches. Gamification has been largely unchanged for a long time, typically featuring leaderboards and tournaments, but there is ample opportunity to completely reimagine it. Progress in large language models, particularly concerning voice and interactive capabilities, could lead to more dynamic and absorbing experiences. iGX: How do you balance the personalization approach with responsible gambling standards? MO: Fundamentally, responsible gambling is about implementing proper safeguards: self-exclusion options, time limits, and other control features. Personalization does not alter this principle. No matter what content is suggested, these protective measures must be consistently applied. The same behavioral indicators should activate responsible gambling protocols, irrespective of the discovery method used. iGX: If you were launching an online casino today, what discovery features would you consider non-negotiable to compete in 2026 and beyond? MO: For a new casino today, flexibility would be an essential feature. Operators require complete command over the interface, be it a classic lobby or a scroll-based one, to enable continuous experimentation, testing, and optimization. This adaptability must also apply to the back office, allowing teams to implement modifications rapidly and effectively. A seamlessly integrated ecosystem with all required tools is crucial for agility and performance. A further significant opportunity involves more effectively blending sportsbook functionalities into casino interfaces. These are frequently separate at present, but incorporating live feeds, betting patterns, and streaming content into cohesive, dynamic interfaces could greatly boost user engagement. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Vegangster CPO Explores the Future of iGaming UX iGame

Vegangster CPO Explores the Future of iGaming UX

(AsiaGameHub) - As iGaming platforms contend with content saturation, discovery has become a pivotal battleground for user engagement. Vegangster CPO Michael Oziransky sits down with iGaming Expert to examine how new interface models, data-driven insights, and operational tools are redefining the player experience journey. Covering everything from TikTok-inspired scrolling to AI-powered experiences, he breaks down the move toward more dynamic, efficient, and tailored discovery processes—plus what operators need to do to remain competitive in an ever-more intricate ecosystem. iGaming Expert: The majority of casino lobbies still look like extended slot catalogues. Even with AI and personalization advances in other sectors, why has discovery stayed a gap in iGaming user experience? Michael Oziransky: First off, I believe distinct trends are beginning to surface. For instance, we’ve created our own “Scroll & Play” feature—an alternative content discovery method inspired by TikTok’s interface. We’re not the only ones; other firms are also experimenting with similar ideas, and the supporting technology is growing in popularity. The current challenge is integrating these new interfaces with traditional casino lobbies. Some operators are even launching brands fully centered on this format—a daring step, but one that hints at the market’s future direction. Vegangster CPO Michael Oziransky That said, player experience is just one piece of the puzzle. Operator experience matters just as much. For video-based discovery to work, operators need strong back-office tools to manage and curate content effectively. A top priority for us this year is turning these ideas into scalable, production-ready tools that operational teams can use smoothly without interrupting their current workflows. iGX: As more games flood an already saturated market, is content discovery more vital than the game development process itself? MO: I don’t believe content discovery takes precedence over game development. At the end of the day, the game is still the core product. Discovery’s main purpose is to get players to engage with those games. That being said, there are emerging trends to keep an eye on. We’re seeing more dynamic or even AI-generated content related to slots, with some providers already offering tools to simplify game element customization. These combined trends might shift the balance a bit, but it’s still early days. iGX: Which data signals are most valuable right now for understanding player intent in real time? MO: It varies by player segment, but from an operational standpoint, one of the most key metrics is the time it takes a player to go from discovering a game to placing a real-money bet. We closely analyze conversion rates within the discovery process—like how many interactions or swipes a player makes before choosing a game and placing a bet. This helps us gauge how effective the discovery experience is. iGX: Is content discovery becoming increasingly algorithm-driven, or does human curation still play a relevant role? MO: I’d say the approach is becoming a hybrid. For VIP players or long-term users, human curation still has a key role. Operators know these players well and can craft highly personalized experiences via manual setup. For the wider player base, though, algorithm-powered recommendations are a must. The sheer amount of content makes automation necessary. At the same time, commercial factors like promotional placements or strategic positioning of specific games also factor in. All in all, most discovery experiences will rely more and more on recommendation engines, with targeted human input where it brings the most value. iGX: Vegangster recognized that scrolling is familiar to users and launched the Scroll and Play casino lobby to innovate content browsing. What other user habits or trends do you think the industry could explore as opportunities? MO: There’s a lot of potential in AI-driven experiences—especially AI assistants, characters, or companions that can change how users interact with platforms. This could impact not just navigation but also in-game engagement and overall gamification strategies. Gamification has stayed fairly static for years, with leaderboards and tournaments as standard features—but there’s space to completely reimagine the concept. Progress in large language models, especially in voice and interactive capabilities, could open up more dynamic and immersive experiences. iGX: How do you balance personalized approaches with responsible gambling standards? MO: At its heart, responsible gambling depends on having the right safeguards: self-exclusion, timeouts, and other control tools. Personalization doesn’t change this at its core. No matter what content is recommended, those protections need to stay consistent. The same behavioral signals should trigger responsible gaming actions, regardless of the discovery layer. iGX: If you were launching an online casino now, what discovery features would you see as non-negotiable to compete in 2026 and beyond? MO: If I were launching a casino today, flexibility would be a must-have feature. Operators need full control over the interface—whether it’s a traditional lobby or a scroll-based experience—to experiment, test, and optimize on an ongoing basis. This flexibility has to extend to the back office, letting teams make changes quickly and effectively. A well-integrated ecosystem with all necessary tools is key for speed and performance. Another major opportunity is better integrating sportsbook features into casino interfaces. Right now, these are often separate experiences, but combining live feeds, betting trends, and streaming content into unified, dynamic interfaces could boost engagement significantly. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Admiral and Yggdrasil Extend European Partnership to Serbia iGame

Admiral and Yggdrasil Extend European Partnership to Serbia

(AsiaGameHub) - Admiral has secured its third European market collaboration with Yggdrasil, marking a new partnership between the operator and the games studio in Serbia. Players using the operator’s platform in the Serbian iGaming sector now have access to Yggdrasil’s gaming library, featuring the studio's newest releases alongside a curated collection of YGG Masters titles. Bogdan Miladinovic, Head of Online Casino at Admiral Serbia, stated: “We are thrilled to bring Yggdrasil’s content to our Serbian players. “As a market-leading operator, teaming up with a reputable content provider like Yggdrasil aligns with our commitment to providing top-tier games and an elevated player experience.” Through an integration via the Bragg Gaming Group platform, Admiral now offers over 100 titles from Yggdrasil’s portfolio, including popular games such as Raptor 2, Vikings Go Berzerk, and Valley of the Gods. Giovanni Fodera, Regional Manager at Yggdrasil, remarked: “Admiral has established itself as a vital partner for Yggdrasil. Following our successful expansion in Italy and Croatia, moving into the Serbian market was the logical progression. “We are eager to deepen our partnership and continue expanding our footprint across all of Admiral’s operational territories.” Earlier this year, Admiral also launched Yggdrasil’s content across its Italian and Croatian platforms. Paulina Ostrzycka, Client Success Manager at Yggdrasil, noted: “Launching with AdmiralBet represents a significant achievement, as it serves as Yggdrasil’s debut operator partnership in Croatia. “The Croatian market is well-suited for our games, and our collaboration with Bragg has facilitated a seamless rollout, allowing us to reach new audiences rapidly. We are enthusiastic about building on this momentum with a robust initial selection and a defined schedule for future content releases.” Žarko Žuvela, Head of Online at Admiral, added: “Our goal is to provide a premium online casino experience, and our partnership with Yggdrasil allows us to enhance the standard for our Croatian players. “Their games are recognized for their immersive mechanics and high-quality entertainment, and we are pleased to have them live on Admiral.hr, with further content additions planned as we continue to grow and refine our platform.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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BetConstruct AI Launches Retail Jackpot Offer iGame

BetConstruct AI Launches Retail Jackpot Offer

(AsiaGameHub) - BetConstruct AI has introduced its newest product for sportsbooks, the Retail Jackpot Engine. This solution is engineered to enhance player involvement by providing retail customers with an additional layer of experience. It integrates a customizable jackpot directly into the core of the sportsbook environment. Brands have full command over this product, utilizing a three-tiered jackpot structure. This structure can be optimized to function as a single, unified pool across an entire partner network, as separate pools for individual betting shops, or as a custom group cluster based on criteria such as city, district, or VIP status. The triggers for the jackpots are also customizable, offering two available modes: an amount-based trigger that activates when a predetermined value is reached, or a time-based trigger that activates after a specific duration has passed. Jackpot amounts are prominently showcased on all in-store displays, including shop screens, cashier terminals, and self-service kiosks. Live jackpot values can also be printed directly onto betting tickets, serving as a reminder to players on their receipts. “By encouraging repeat visits, extending the time spent in-shop, and increasing overall sportsbook turnover, the engine generates a multiplying return of excitement. This strengthens both the operator's revenue and the player's bond with the brand,” BetConstruct AI stated. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Vegangster Strengthens AI Integration With MCP iGame

Vegangster Strengthens AI Integration With MCP

(AsiaGameHub) - Vegangster has enhanced the integration of artificial intelligence into its platform by incorporating the Model Context Protocol (MCP). The AI developer Anthropic originated the term MCP, which describes a standardized method for tools to interface with AI applications, enabling AI to comprehend context, access data, and execute tasks. An illustration of this is how Anthropic's AI assistant, Claude, can derive context from applications like Google Drive. Applying this to the iGaming sector, Vegangster stated that this integration will enable the company to standardize the interaction of AI agents with its platform systems across various functions, thereby eliminating the necessity for distinct integrations. For instance, partners will be able to deploy AI agents to address player support inquiries or utilize prompts to refine player lists, analyze performance metrics, and modify configurations. Michael Oziransky, Vegangster's Chief Product Officer, remarked: “The interaction of AI agents with our platform represents a significant transformation. The applications we observe currently are merely the most apparent ones. “The true benefit of MCP lies in its adaptability. This innovation paves the way for entirely novel operational approaches and development opportunities atop the platform. We are proud to be pioneers in introducing this to iGaming.” Vegangster indicated that the integration is presently in its beta phase, with plans for broader availability anticipated in the near future. Last month, Vegangster’s Chief Executive Officer, Max Chertkov, conveyed his conviction to iGaming Expert that AI is poised to evolve into a 'fundamental operational layer within contemporary casinos'. He stated: “Through instant responses and continuous 24/7 operation, AI minimizes friction during critical points in the player experience. This consistent performance aids in sustaining activity and fostering extended player lifecycles, all without necessitating a continuous expansion of support teams.” Nevertheless, Chertkov cautioned that human discretion remains crucial for handling non-standard and contentious situations. “An escalation framework is the optimal approach: allow AI to manage the initial level, and then have your human team intervene when solutions are required,” he further explained. Interested in more content of this nature? Explore the new SBC Media YouTube Channel, the dedicated hub for all multimedia from SBC, where our team provides in-depth coverage of major stories across the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Netflix’s big events – a new way for iGaming collaborations? iGame

Netflix’s big events – a new way for iGaming collaborations?

(AsiaGameHub) - We are aware that the sponsorship sector is undergoing a major transformation for UK iGaming operators, but could a fresh route to visibility emerge? While the Premier League has long been considered the premier source of sponsorship for global exposure, a fresh contender is emerging, one that avoids the heavy regulatory burdens and lobbying pressures of traditional sports. This weekend, ‘The Gypsy King’ Tyson Fury returns to the ring, but his comeback will unfold on a fresh platform that threatens to push the commercial ceiling of sports broadcasting to new heights. Fury will step into the ring on Netflix, a service accessible to millions of households and not restricted to sports enthusiasts, thereby significantly boosting the commercial potential for sports featured on the platform. Although Netflix is unlikely to disrupt the UK football broadcasting landscape, it is focusing on major events to attract global attention and top-tier talent, offering operators a chance to tap into new demographics and secure widespread visibility. In a strategic move, Sky Vegas has seized this chance to partner with Netflix, with the company’s Marketing Director, Sam Behar, labeling it a ‘landmark broadcast’ event. While Tyson Fury’s return, alongside Conor Benn’s bout, is a significant event for the UK market, Netflix’s foray into sports is not confined to domestic viewers. In May, Jake Paul’s MVP Promotion will join Netflix in its debut into MMA, featuring global icons like Nate Diaz, Francis Ngannou, and Ronda Rousey. This creates a substantial opportunity for iGaming operators to engage with fans via the streaming giant. Additionally, in a recent interview with Ariel Helwani, Ngannou, the Pan-African ambassador for Premier Bet, confirmed that fighters in the event will be permitted to display their own sponsors on their gear. This greatly expands the promotional possibilities for commercial partners interested in Netflix’s sports initiatives. This opens up significant opportunities for operators to forge partnerships with athletes and utilize creative content to engage players across various digital channels. The next two months will witness two pivotal moments in Netflix’s expansion into combat sports, but as the broadcasting landscape evolves, will the commercial synergy between iGaming and combat sports remain a powerful alliance? This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Dutch National Lottery to Pursue Legal Action Against Novatech iGame

Dutch National Lottery to Pursue Legal Action Against Novatech

(AsiaGameHub) - Nederlandse Loterij, the Netherlands’ national lottery provider and largest gambling operator, has announced it will pursue its legal rights against Qbet—an operator—and all associated entities backing it. Qbet, owned by Novatech alongside 55Bet (another illegal entity targeting Dutch consumers), was designated by Nederlandse Loterij as “the largest illegal gambling site” in the Netherlands. In light of this, the licensed operator stated it will aim to permanently shut down Qbet and its broader hierarchy using every legal tool available to it. Nederlandse Loterij filed a comparable lawsuit against Lalabet in 2025—marking the first case of its size. Hearings for that matter are ongoing in The Hague. The progression of this latest case involving Novatech will be worth watching, given that the company holds a license in Curaçao—an autonomous nation under the Dutch Crown—though the legal frameworks of Curaçao and the Netherlands are closely linked. Notably, Novatech was recently slapped with a record €25 million (£22 million) fine by the Dutch gambling regulator, Kansspelautoriteit (KSA), for providing illegal gambling services. The Nederlandse Loterij’s lawsuit will now add another layer to the mounting legal pressure on the company. That said, there’s nothing preventing Novatech from simply giving up its Curaçao license—an action that would restrict the legal options available to counter it. Arjan Blok, Chief Executive Officer at Nederlandse Loterij, commented: “Players can still access illegal gambling sites with ease—no age verification, no game limits, and they’re offered irresponsible bonuses and deceptive payment methods. “At the same time, 200,000 Dutch citizens are gambling illegally. These are the players who face the highest risks, as they gamble more frequently and wager larger sums on unlicensed platforms. “That’s why Nederlandse Loterij is stepping up to take responsibility—we’re taking the largest illegal gambling site to court, targeting not just the direct operator but also all those behind the scenes who enable it. Our goal is to block illegal gambling sites and keep them blocked.” Blok has been outspoken about the challenges confronting the Dutch gambling market, especially regarding unlicensed black market operators and the declining channelisation rates in the regulated sector. At the most recent Gaming in Holland event—covered extensively by SBC News—the Nederlandse Loterij CEO reaffirmed his full commitment to collaborating closely with the KSA to permanently shut out the black market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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The board of Ainsworth recommends the latest share offer iGame

The board of Ainsworth recommends the latest share offer

(AsiaGameHub) - An Independent Board Committee has provided a unanimous recommendation for investors to accept a share purchase bid from the son of the Ainsworth Game Technology (AGT) founder. Kjerulf Ainsworth, son of company founder Len Ainsworth, is offering shareholders AU$1.30 (£0.69) per share to purchase up to 5.5% of each investor's stake. This move could potentially increase his own ownership in the firm to a maximum of 13.29%. This follows a comparable offer made by Kjerulf Ainsworth last year at the same price point, which concluded on 30 January and resulted in him securing 318,529 shares. A message to shareholders from the Independent Board Committee stated: “While the Proportional Offer only involves a small fraction of your Ainsworth Shares, the Independent Board Committee believes the Offer Price represents an acceptable premium and has consequently recommended unanimously that Ainsworth Shareholders accept the Proportional Offer of $1.30 per Ainsworth Share (barring any superior proposal).” The committee pointed out that the bid carries a premium of over 23.8% compared to AGT’s closing share price the day before the announcement, and a 23.6% premium over the one-month volume-weighted average price of AGT shares traded prior to the announcement date. Ongoing dispute with Novomatic This bid is the most recent development in the protracted battle for control over AGT. Kjerulf Ainsworth launched his initial offer as a response to takeover attempts by Novomatic, which remains the primary shareholder in AGT, to acquire the slot machine manufacturer. That specific attempt failed when Novomatic’s Transaction Implementation Deed was ended in February. Nevertheless, the Austrian organization has continued to grow its stake in AGT to 67.39% via an off-market takeover effort. Novomatic had offered shareholders AU$1 (£0.53) per share, a figure that investors, spearheaded by Ainsworth, claimed at the time was a significant undervaluation of the company. This occurred despite the Independent Board Committee also supporting Novomatic’s bid and advising shareholders to accept it if no better offer was presented. In addition to the shares from his first bid, Ainsworth has bought another 2.7 million shares on the market at prices between AU$1.04 (£0.55) and AU$1.09 (£0.59), according to the latest update. AGT shareholders have until 27 April to reach a decision on the proposal, unless the cutoff date is extended as has happened previously. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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SBC Summit Canada to Prioritize Player Safety on the 2026 Agenda iGame

SBC Summit Canada to Prioritize Player Safety on the 2026 Agenda

(AsiaGameHub) - A specialized Player Protection Symposium will be a central feature of the SBC Summit Canada 2026, convening regulators, operators, and safer gambling specialists to deliberate on enhancing player safeguards within the Canadian industry. This symposium will be integrated into the broader conference agenda, scheduled for May 19-21, 2026, at the Metro Toronto Convention Centre. The event will utilize three stages to deliver expert insights into the Canadian gaming landscape, featuring dedicated tracks on Leadership, Affiliates & Advertising, and Payments & Compliance, in addition to a range of interactive masterclasses. The Symposium will confront the most significant safer gambling challenges in Canada, including the strain that new game mechanics exert on current regulatory structures, pinpointing internal compliance deficiencies, and developing marketing that is both compelling and responsible. Rasmus Sojmark, CEO and Founder of SBC, stated: “With the continued expansion of Canada’s market, the complexities surrounding player protection are intensifying. Issues ranging from grey-market operations to advancing game mechanics reveal distinct gaps that require attention. The Player Protection Symposium aims to elevate this discussion and tackle it directly.” A panel titled, Upholding Player Protection: Learning from those established in Canada, will investigate methods for companies to reinforce their internal compliance mechanisms. Specialists Nicole Hanna (Director, Policy and Controls, OLG), Andrew Howie (Senior Counsel – Data Privacy, Betsson), Keno Maseli (Social Responsibility and Sustainability Manager, Great Canadian Entertainment), Tracy Parker (Senior Vice President, Accreditation, Advisory and Insight, Responsible Gambling Council), and Paul Pellizari (Vice President, Global Social Responsibility, Hard Rock) will assess the missteps of entities that have previously fallen short of compliance. This session will further assist operators in detecting internal compliance vulnerabilities within their own systems and in constructing more robust player safety frameworks. The session, Are Game Mechanics Exposing Weaknesses In Regulation? will delve into how new game mechanics and personalized engagement tools are pushing the boundaries of Canada's existing regulatory frameworks. Presenters Tony Plaskow (CEO, Pixiu Gaming), Mike Randall (RG Expert, Gaming Labs), Karl Rempel (Senior Manager, Technology Regulation and Compliance, AGCO), and Dr Alyssa Wilson (Associate Professor, California State University) will evaluate if regulators are matching the pace of technological change and how improved cooperation with operators can protect vulnerable players. The session ‘Beyond Regulation: Understanding Who’s Most at Risk in Canada’s Evolving Gambling Market’ will assess the growing accessibility of gambling for younger and at-risk individuals in Canada. Experts Elaine McDougall (SVP Strategy and Programs, Responsible Gaming Council), Dr. Michael Naraine (Associate Professor, Brock University), together with panel moderator Arash Madani (Canadian Sports Broadcaster), will discuss how operators and regulators can emphasize education and support to promote responsible betting among new participants. Another featured session, Fragmented Rules, Hidden Risks: Tackling Grey-Market Gambling in Canada, will question whether Canada's disjointed regulatory landscape heightens the danger of players migrating to grey market operators. Analysts Andreas Ditsche (CEO, iGaming.com), Jenny Lu (Strategic Consultant, Pixiu Gaming), Oscar Silver (Trade Analyst, Waterhouse Investments), Geoff Zochodne (Senior Industry Reporter, Covers) will identify shortcomings in Canada's regulations and propose strategies to manage them and curb the growth of undesirable markets. The SBC Summit Canada is projected to assemble more than 3,000 stakeholders from across Canada. Over three days, attendees can anticipate targeted networking events, a comprehensive conference agenda, and a vibrant exhibition floor all geared towards fostering genuine business opportunities. Reserve your tickets for the SBC Summit Canada today! VIP Event Pass – Entry to the exhibition floor, all conference sessions, and evening networking events for CA$995 Group VIP Pass – Purchase VIP Passes for only CA$795 each when buying three or more – an ideal option for bringing your team! Complimentary passes are available for operators and affiliates upon application. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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