Category: iGame

(AsiaGameHub) - The European Gaming and Betting Association (EGBA) has criticized a proposed EU online gambling levy that would be imposed alongside existing national gambling taxes, labeling the initiative as ‘fundamentally unworkable’. According to the EGBA, an EU online gambling levy would solely favor unlicensed operators, coming at the ‘cost of consumer protection’ and cutting into member states’ tax incomes. The European Parliament’s Budget Committee approved the EU’s upcoming long-term budget—the Multiannual Financial Framework (MFF) for 2028-2034—by a vote of 26 to 9 (with five abstentions). This framework references possible new direct revenue sources, such as an EU online gambling levy. While the framework moves forward to the next phase, EGBA Secretary General Maarten Haijer is urging lawmakers to rethink the levy due to its possible effects on the sector. Haijer stated: “Today’s vote is a provisional, conditional request for Member States to look into the concept of an EU online gambling levy. It is not a formal proposal or a final decision. At present, gambling is not standardized across the EU, and there is no legal foundation to outline, manage, or collect this type of levy. “Putting these legal barriers aside, adding another levy on top of existing national taxes—especially in a sector where licensed operators in certain Member States already face tax rates over 50% of their gross gaming revenue—would leave only one group better off: unlicensed operators.” Maarten Haijer, Secretary General of the European Gaming and Betting Association. Image: SBC Media Victor Negrescu, Vice President of the European Parliament, put forward a unified levy on European online gambling and betting services during a plenary session in February, noting it could bring in an extra “€2bn to €4bn annually”. For the levy to become a new direct revenue source for the EU budget, all 27 member states must agree unanimously via the EU Council. The European Parliament is set to vote on the Committee’s stance at its late April plenary session. Following that, formal MFF negotiations will start, with a resolution anticipated by the end of 2026. Haijer added: “Since they don’t pay taxes, unlicensed operators can already offer players more appealing products and prices, without any of the consumer protections that licensed operators have in place. “Introducing an EU levy would exacerbate this issue: it would grow the black market, undermine consumer protection for EU residents, and lower total tax revenues for Member States.” Interested in more stories like this? Visit the new SBC Media YouTube Channel—SBC’s new hub for all multimedia content—where our team takes an in-depth look at the top stories from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gaming technology provider GR8 Tech is taking steps to ready casino operators for the World Cup, introducing an additional dimension to its toolkit and approach for keeping customers engaged. While the World Cup is universally acknowledged as a major opportunity for sportsbooks to acquire, activate, and retain customers, GR8 Tech contends that its capacity to attract casino players is often overlooked. The company reports it has been 'preparing its casino vertical accordingly,' having improved its bonuses, tournaments, content delivery, and integrations with game providers to highlight casino offerings during the tournament, which is typically dominated by sports betting. Casino clients represent significant business for GR8 Tech, which boasts a network of more than 200 casino partners. The firm asserts that with the right support, casino operators are well-placed to capitalize on the World Cup traffic surge. “A World Cup can drive substantial new traffic, but that influx only becomes valuable if players are given an incentive to remain,” stated Lusine Khudaverdyan, Head of Casino at GR8 Tech. “For the casino sector, this entails more adaptable bonuses, compelling tournaments, robust content offerings, and provider features that assist operators in turning initial interest into sustained gameplay.” On the technical side, GR8 Tech has refined its bonus and tournament mechanics, improved product-specific wagering requirements for bonuses, and modified its tournament system to let operators feature the same game in several concurrent tournaments. This announcement follows shortly after GR8 Tech rolled out enhancements to its ULTIM8 Sportsbook in preparation for the World Cup, including refinements to the platform's widget-based design and the separation of live and pre-match betting processes. Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech, remarked previously: “The World Cup will generate enormous betting volume irrespective of individual operator actions. The crucial issue is what portion of that volume is retained.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Entain has highlighted its strong interest in the UK gambling sector, as Chief Executive Officer Stella David noted that the operator is expanding its market presence as the 40% remote gaming duty (RGD) period commences. Mike Snape, Chief Financial Officer, pointed out that the UK gambling industry has been compelled to evolve due to tax reforms, which David described as ‘draconian’, thereby creating openings for Entain to secure market share. During this accelerated market transformation, Snape revealed that the operator has refused to slow down, whereas many other market participants have seen their enthusiasm dampened by such harsh tax adjustments. “We are capitalizing on the current market landscape, and this represents just the beginning of what we believe we can accomplish with our UK operations.” David also offered a positive outlook on Entain’s performance in the UK. She informed investors that the company aims for further market share expansion, reporting a 6% year-over-year rise in UK & Ireland net gaming revenue (NGR), with online NGR climbing 13%. When asked about the impact of the UK’s RGD rise, David remarked: “It’s really too early to say. I think the more important point is that we have definitely been increasing our share in the UK in advance of those tax increases and part of our strategy is to continue to increase our share. “Certainly in gaming, if you look at the market, there is a long tail of tier two and tier three operators all having very small percentage shares of the market, so within the regulated sector, we definitely see there’s an opportunity to continue to build on that share gain. We will see over time just how much of an impact that the black market has on the overall growth of the regulated sector.” Despite the changing market, David encouraged the industry to persist in lobbying the government. She stated it is vital to prevent further encroachment by the black market resulting from stricter regulations. The World Cup has been consistently identified as a major opportunity for Entain to gain market share. However, David revealed the operator is approaching the event with realistic expectations. David detailed that the tournament will be ‘a rollercoaster’, emphasizing that during its early stages, margins are tight with lopsided games. She added that the focus is more on recruitment. NGR growth amidst retail battles Entain’s group NGR grew by 3% YoY in Q1, with gaming NGR up 7% YoY but sports NGR down 3% YoY. Online NGR improved by 5% YoY, while retail NGR decreased by 3% YoY. International NGR increased by 1% YoY, with online NGR up 2% YoY, but retail NGR fell by 4% YoY. CEE NGR dropped by 6% YoY, with online and retail NGR declining by 1% and 30% YoY, respectively. BetMGM revenue reached $696m, up 6% YoY. Total group NGR, including BetMGM, rose by 5% YoY. Entain also confirmed its 2026 guidance, projecting 5%-7% online NGR growth on a constant currency basis, remaining confident in market expectations for group underlying EBITDA, as well as achieving at least £500m of annual adjusted cashflow in 2028. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Kansspelautoriteit (KSA), the gambling regulatory body of the Netherlands, has allocated additional funding to efforts focused on reducing problem gambling across the country. Five new projects in total have been announced as grant recipients from the KSA’s Addiction Prevention Fund. The financing supports the treatment and prevention of gambling-related harm among the Dutch public, 20% of whom are currently at moderate to high risk of harmful gambling behaviour, per the regulator. One grant will be awarded to the Anonymous Gamblers Foundation (AGOG), a support group for people with compulsive gambling issues, to fund training for new counsellors. In addition, AGOG will carry out further research into launching digital counselling services targeted at residents living in regions where in-person support meetings are not accessible. The Dutch Association for Psychiatry (NVvP) is another grant recipient under the Addiction Prevention Fund, and the awarded money will be used to develop specialised guidelines for treating gambling disorders. Since the NVvP currently provides guidance to mental health professionals via a series of existing recommendations, adding content focused on problem gambling to these resources is designed to help build a healthcare system that is better equipped to treat patients affected by gambling harm. Another grant recipient in the healthcare field is the independent mental health research centre, the Trimbos Institute, which has launched two pilot programmes to expand its professional expertise into the area of problem gambling. The first project will investigate methods to increase gambling harm education for young people, including conducting surveys, carrying out data monitoring, and facilitating discussions with local municipalities and relevant stakeholders. For its second project, the Trimbos Institute will focus on upgrading the existing mechanisms that allow employers to provide effective support to staff members who may be struggling with gambling-related harm. Stichting Naast is the next organisation on the grant list, which will use its subsidy to develop webinars, one-on-one guidance sessions and informational newsletters as support tools for the family and friends of problem gamblers. The Addiction Prevention Fund has been an extremely valuable resource in addressing problem gambling in the Netherlands, and will continue to fulfill this role through 2026 as the KSA prepares to tackle falling channelisation rates and the growing prominence of the unregulated black market gambling sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Media companies operating in Turkey have received a warning that more stringent checks of content and platforms will be carried out to prevent the promotion of illegal gambling services. This direct warning comes from Ticaret Bakanlığı, Turkey’s Ministry of Trade, following the department’s completion of its latest advertising sweep of digital platforms. Drawing mainstream media attention in Turkey, the Ministry announced that it had “blocked 15 high-follower social media accounts,” though it has yet to disclose the identities of the individuals involved and which platforms they were misusing. Turkish media outlets were informed that the “individuals will be charged for promoting illegal gambling platforms with access to all their online inventory blocked.” This enforcement action forms part of a broader crackdown led by the Ministry’s Advertising Board, which has concluded an ‘investigation of 132 cases, finding 117 in breach of national advertising rules’. The board has issued administrative fines totalling TRY 49.8m (€1m), underscoring the Ministry of Trade’s intent to tighten oversight of advertising on digital platforms. The Ministry has reported to the federal government that it views social media and, in particular, influencer-led content as a ‘priority concern’ regarding how Turkish audiences are being exposed to illegal gambling websites. Digital platforms have been warned that they must guarantee the safety of their media environments, ensuring shared responsibility for compliance with advertising standards. Expanding sanction limits As such, enforcement will not be limited to account suspensions; additional financial penalties and potential legal proceedings are on the table for repeat offenders. Both foreign and domestic media incumbents were advised to strengthen internal controls and vet third-party advertising partners more rigorously to avoid exposure. Turkey’s crackdown on illegal gambling is being formalized into a fully centralized enforcement model, with Ticaret Bakanlığı now expected to report directly to Justice Minister Akın Gürlek on the monitoring of online platforms, advertising activity, and digital environments. The move signals a tightening alignment between commercial regulators and criminal enforcement bodies, as Ankara expands scrutiny of how illicit operators use media channels to reach Turkish consumers. Gürlek’s appointment in March, replacing Yılmaz Tunç following a reshuffle ordered by President Recep Tayyip Erdoğan, sets a new tone for enforcement. Tasked with prioritizing the prosecution of unlicensed gambling platforms, the former Istanbul Chief Prosecutor has moved quickly to impose a coordinated, nationwide framework. In his first month in office, Gürlek issued directives to 171 Public Prosecutors’ Offices across all 81 provinces, requiring structured cooperation with police and financial intelligence units. The scale of enforcement is already being felt. Gürlek confirmed that authorities conducted 729 operations in March targeting drug offences, illegal betting, and online gambling, resulting in 2,996 arrests and judicial measures against a further 820 suspects. These actions underline the government’s shift from regulatory oversight to active disruption and prosecution of illicit networks. At the centre of this effort sits the intelligence agency MASAK, which continues to act as the financial gatekeeper by monitoring suspicious transactions and feeding intelligence into criminal cases. Prosecutors have been instructed to strengthen evidence collection, particularly in digital environments, with a focus on asset tracing and the identification of operators targeting local communities. The next phase of enforcement will be shaped by Turkey’s 11th Judicial Package, due to take effect in 2026. The reforms introduce harsher prison sentences, higher financial penalties, and the direct seizure of accounts linked to illegal gambling activity. Industry observers are now watching closely to see whether breaches tied to media and advertising will also fall under the expanded scope of these measures. Taken together, the developments point to a more aggressive and coordinated strategy—one that places media platforms, financial systems, and law enforcement under a single enforcement umbrella. For operators and their affiliates, the message from the President and central government is unambiguous: the space to promote or facilitate illegal gambling in Turkey is rapidly tightening across finance, media, and digital landscapes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Looking ahead at how BetBuilders will evolve ahead of the World Cup, Tamazi Gambashidze, Head of the Sports Brand Experience Department at Adjarabet, shared two key factors that can help bring the product to new audiences. Gambashidze also noted his view that slightly raising margins for BetBuilders makes sense, during his conversation with iGaming Expert about sportsbook products during this summer’s major sporting event. iGaming Expert: Could you elaborate on how you think bet builders will change over the coming years? Tamazi Gambashidze: Artificial intelligence and personalization will further advance BetBuilders. The more data we incorporate, the more efficient the tool will become, as every user will receive tailored suggestions based on their past betting activity. A wider range of sports and betting markets will be added. In my part of the world, BetBuilders are still a relatively new feature, so not many users have tried them yet, but by the end of the 2020s, roughly half of all bettors could be placing wagers via BetBuilder. I’d also love to see BetBuilders expand into in-play betting, as from our experience, most users currently place pre-match bets, but adding this functionality would ultimately boost user engagement. iGaming Expert: Is it a given that operators must raise margins on BetBuilders to keep them appealing to users? Tamazi Gambashidze: Slightly raising margins makes sense, given the high level of competition in the BetBuilder space. The correlations between different betting markets are stronger, and the underlying logic hinges on whether one event or action occurs, which makes the likelihood of a linked action happening far greater. Users only see straightforward odds, and from our experience, they don’t understand why BetBuilder odds are lower than those for individual standalone markets. To avoid this negative user response, bookmakers will most often adjust margins for BetBuilder wagers. iGaming Expert: How significant a platform will the World Cup be for BetBuilders and sportsbook user engagement? Tamazi Gambashidze: The World Cup is the marquee event that every online gambling operator has been anticipating, with promotions like free-to-play games and tournament brackets driving activity. A huge number of products are being tailored for the World Cup, as it offers an ideal chance to trial new features and concepts. The majority of betting markets can’t be combined in a single betslip, and matches are mostly treated as separate entities (apart from the final matchday of the group stage), so BetBuilders are the perfect option for users who enjoy multi-wager bets, letting them take part in single-game multi bets. iGaming Expert: What kind of impact will second-screen engagement have on European football fans during the World Cup? Tamazi Gambashidze: Game kickoff times are really inconvenient for European fans. Picture having to place bets at 2 a.m., 4 a.m., or 5 a.m. — that would be a total nightmare. But given the scale of this tournament, I think in-play betting will still remain popular. Second-screen engagement will help drive interest in some new football betting markets, and micro-betting, which is far less common in Europe than it is in the United States, is set to gain traction during the World Cup thanks to this type of engagement. iGaming Expert: What will the key drivers be for cross-selling sportsbook users to casino products during the World Cup? Tamazi Gambashidze: The World Cup is a one-of-a-kind opportunity for cross-selling. I recall during Euro 2024, when my home country Georgia competed for the first time, we saw a massive jump in users who engaged with multiple of our products. There is a clear divide between countries that are competing in the World Cup and those that are not. For this tournament’s debutant teams: Cape Verde, Curaçao, Jordan, and Uzbekistan. Online betting is legal in three of these nations, so this will be a massive opportunity for operators in those three countries to cross-sell sportsbook users and attract customers to their other product lines. iGaming Expert: Are there any key steps operators can take to keep users engaged after their first bet of the tournament? Tamazi Gambashidze: The most critical factor is to make the sportsbook as user-friendly as possible. For regular sportsbook users, things can stay largely the same, but for new users, they prefer a sportsbook that is as simple and straightforward as possible. Another major piece of the puzzle is to keep users active from the first day of the tournament right through to the final match. If you can pull that off, you’ll turn them into loyal, long-term customers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The United Arab Emirates lottery has expanded into the physical realm with the launch of its inaugural land-based location, where customers can now buy tickets for lottery draws. Initially launched in December 2024, the UAE Lottery was accessible solely via digital platforms. The debut of a brick-and-mortar store in Musaffah, Abu Dhabi, now enables players aged 18 and above to buy tickets directly for games like Lucky Day Draw and Pick 3. As reported by Gulf News, the UAE Lottery stated: “Every aspect, from striking visuals to user-friendly layouts, has been designed to create a seamless and captivating customer experience. Prominent signage and an inviting, open interior encourage steady visitor traffic, and interactive displays alongside attentive staff guarantee that every visit is both educational and pleasurable.” The organization also reaffirmed its dedication to responsible gambling, noting that customer service personnel will be on hand to support players. All games will be overseen by the national regulator, the General Commercial Gaming Regulatory Authority. “The UAE Lottery offers a variety of tools and materials to empower participants to make educated decisions, fostering a secure, enjoyable, and equitable lottery setting.” We’re officially open. Our very first retail shop is here!Walk in, say hi, and let our team give you the warmest welcome. Grab your tickets in person and experience the lottery like never before! M40, Musaffah, Abu Dhabi: https://t.co/iFkbx7G8NZ Open Daily, 9:00 AM –… pic.twitter.com/zSryXqdY57— The UAE Lottery (@theuaelottery) April 15, 2026 This move to establish a physical lottery outlet in the UAE coincides with ongoing developments by multiple casino companies, which are constructing their own venues for gaming operations. MGM Resorts International CEO, Bill Hornbuckle, recently noted that the company is optimistic about the prospects of its non-gaming management deal. This agreement could introduce its Bellagio, Aria and MGM Grand brands to the area in partnership with Wasl Hospitality in Dubai, a location that may eventually host a casino. Hornbuckle remarked: “It’s not our project, so the construction and funding are handled by Wasl. However, it establishes a foundation for a potential casino in the future. “In the long run, we are particularly enthusiastic about the airport's location and its development trajectory. We believe Dubai is the key market. For the present, we are content with a management agreement to operate what we view as a genuine brand extension, and we shall observe how things progress.” Concurrently, Wynn Resorts is developing the nation's first licensed casino resort, Wynn Al Marjan Island, in Ras Al Khaimah. Construction has recommenced following a temporary halt caused by regional conflict. Interested in more stories like this one? Visit the new SBC Media YouTube Channel, the central hub for all multimedia content at SBC, where our experts provide in-depth analysis of the major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Matias Montero, Latin America Managing Director at EveryMatrix, sat down with SBC’s Fernando Noodt for a thorough discussion exploring key challenges, opportunities, and top success tips for operators in LatAm’s iGaming markets. With upcoming regulatory shifts, a wide range of distinct regional markets, and an upcoming World Cup taking center stage, Montero lays out the critical factors operators must consider to thrive across this diverse region. What is your career background and what expertise of the LatAm iGaming sector have you brought with you to EveryMatrix? I’ve dedicated a large portion of my career to the iGaming industry, with work experience across both Latin America and Europe. For the past five years, I was employed at Vibra Gaming, a game and platform developer focused on creating products for the LatAm region, where I led operational and commercial teams while collaborating closely with operators across various markets. Joining EveryMatrix has allowed me to bring my on-the-ground, practical knowledge of the region. I understand how this area operates, and how to turn that insight into commercially viable solutions—ranging from impactful regulatory matters to payment processing and local partner ecosystem challenges. This role is an incredibly exciting challenge for me. I previously helped build a local brand like Vibra, working to strengthen it against major international competitors. Now, my goal here is to build on EveryMatrix’s existing work in the region, expand our footprint, and drive sustainable growth. How can operators navigate the diversity that we see across LatAm and find success in that ever-evolving landscape? On paper, the region functions as a single market in terms of geography and language—with Brazil being the obvious exception. But in reality, it is made up of many distinct markets, so adapting your strategies is essential. Strategies that succeed in Argentina will not yield the same results in Peru or Mexico. Integrating and building a seamless bridge between retail and online operations is also critically important. Omnichannel strategies have been a topic of discussion for years; it’s one of those buzzwords that blew up in popularity, yet in many cases, we still haven’t successfully integrated both retail and online channels. Plenty of land-based operators are looking to expand online, and regulatory hurdles remain a key factor here. The core solution is partnering with local teams that understand player behavior and distribution networks, allowing you to tailor your offerings more effectively. What are the main barriers to entry in those regulated markets and how can EveryMatrix’s solutions help them to overcome them? Right now, the primary barrier to entry is regulatory and operational stability. New regulations are introduced, tax burdens shift fairly frequently, and the rules of the game are constantly being revised. iGaming policies shift drastically from one market to the next, so in my view, a key barrier is the lack of consistent regulatory and institutional stability—something that would enable more predictable business operations. At EveryMatrix, we provide a fully compliant, proven solution that is already live across multiple regulated markets worldwide, and we’re bringing that global expertise to LatAm to ensure our product aligns with local regulations and regional requirements. How can EveryMatrix help both domestic and international operators strike the right tone and offer the right products for players across the region? One key factor is offering content that aligns with local player preferences. For instance, crash games have gained massive popularity in Argentina. Additionally, user experience (UX) and user interface (UI) design, targeted promotions, and access to local payment methods are all critical elements for successfully entering and operating in the market. On that front, EveryMatrix runs the industry’s largest content aggregator, boasting over 45,000 game titles and 180 integrations. Our offering is highly diverse, featuring both globally proven content and local providers or region-specific games. EveryMatrix’s Engage Suite includes a range of promotional and gamification tools designed to boost player engagement, which is vital for player acquisition and retention. It also allows for full front-end customization, paired with CRM strategies that help attract and retain players. The key goal is ensuring that the international operators we partner with don’t come across as foreign brands in the region, so we make all the necessary tweaks to eliminate any obvious imported feel. A landmark event for the industry this year is the World Cup. How should operators in LatAm approach the World Cup and how can EveryMatrix’s expertise assist? The World Cup is a make-or-break event for player acquisition and engagement across LatAm, at minimum. It also serves as a critical stress test for operators, putting their operational readiness to the ultimate test. For this reason, the focus needs to be on performance, scalability, and stability during peak traffic periods. EveryMatrix’s high-performance sportsbook is built to handle surging traffic during peak periods, with integrated risk management and trading tools. As I noted earlier, our engagement tools work across both the casino and sportsbook to maximize player activity throughout the tournament. How can EveryMatrix’s turnkey solutions cater to the needs of any type of operator looking to gain market share across LatAm markets? Our turnkey solution provides every tool an operator needs to launch a fully functional iGaming system: a PAM platform for player registration and account management, a sportsbook, a content-aggregating casino platform, a full suite of promotional and engagement tools, plus payment gateways and CRM systems. We also offer a back-office tool called Data Hub, a real-time data streaming service that lets operators track key KPIs and performance metrics to make immediate, data-driven business decisions. What is the biggest challenge you see coming down the road for LatAm operators in 2026, and what is your top tip for anyone looking to overcome it? The most significant upcoming challenge is a mix of escalating regulatory requirements—rules that won’t just be put in place but will grow stricter over time—paired with increasing competition as more players enter local markets. As markets become more rigid and structured, profit margins will shrink. Operators will need to maintain full regulatory compliance while also operating with maximum financial and commercial efficiency to sustain their businesses. This will likely lead to some consolidation among operators across select regional markets. My top advice is to prioritize long-term sustainability over just chasing short-term player acquisition. When a market first regulates, many operators rush in to claim market share, but as rules shift and new competitors enter, only businesses with a viable, sustainable model will survive. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Entain has reaffirmed its full-year 2026 outlook, as robust online results helped offset the ongoing downturn in its British retail betting operations. The London-listed gambling giant, which holds a market valuation of £3.91bn, reported a 3% increase in total group revenue for the first quarter. This was driven by a 7% rise in gaming revenue, which helped balance a 3% decline in sports betting income. A similar trend was observed when comparing digital and physical channels. Online betting revenue grew by 5%, whereas retail revenue fell by 3%. Specifically, gaming revenue climbed 9% online compared to 1% in retail, while sports betting revenue saw declines of 1% and 3% across those respective channels. These figures suggest that Entain is increasingly becoming a digital-first business, despite the high visibility of its Ladbrokes and Coral brands on British and Irish high streets. Notably, Entain highlighted that Q1 online revenue in the UK and Ireland exceeded expectations with 13% growth. Conversely, retail revenue dipped 1%, consistent with Gambling Commission data indicating a steady decline in retail gross gaming yield (GGY) and customer participation. Like other major UK and Irish retail operators, Entain has been scaling back its physical footprint, including the closure of several Ladbrokes locations in Ireland earlier this year. The group faces a challenging landscape in 2026, compounded by an increase in Remote Gaming Duty (RGD) effective from April. While this tax hike will likely impact online performance, the retail sector continues to navigate its own set of political pressures. Nevertheless, Entain remains optimistic due to a strong start to the year—particularly within its online and international segments. The company has reiterated its FY2026 guidance, projecting online net gaming revenue (NGR) growth of 5-7% and targeting £500m in annual adjusted cash flow by 2028. “We entered 2026 with strong momentum which has continued in Q1, with strong volume growth across our diversified portfolio,” stated Stella David, Chief Executive Officer of Entain. “This further demonstrates our ongoing strategic execution and strengthening operations, and also highlights the growth embedded in our globally scaled business. Our strong and resilient business has started the year well, and we continue to build on this momentum.” An international lifeline for Entain? While the UK and Ireland remain core markets, the increasingly complex regulatory and tax environment suggests that international operations will play a vital role in the company's future. Overall international revenue grew 1% year-over-year in Q1, with gaming revenue up 8% and sports revenue down 3%. Online revenue for the international segment rose 2%, reflecting an 8% increase in gaming and a 2% drop in sports, while retail revenue fell 4% overall, with gaming and sports down 4% and 5% respectively. The group also drew confidence from its Australian operations, where revenue outperformed expectations with 12% growth. Entain operates two brands in this lucrative market—Ladbrokes and Neds—though the region is currently experiencing its own regulatory shifts. In contrast, the Central and Eastern Europe (CEE) segment has seen a significant downturn, with total net gaming revenue falling 6%. Within that division, online revenue slipped 1%, while retail revenue plummeted 30%. BetMGM continues to be a primary revenue driver for the group, generating $696m in revenue from US and Canadian operations for both Entain and its joint venture partner, MGM Resorts. As domestic pressures intensify in the UK, maximizing the potential of its international portfolio will be essential for Entain, which may necessitate difficult strategic choices regarding the underperforming CEE division. “Our sharper focus and optimisation initiatives reinforce our conviction in delivering sustainable growth and improving cash generation,” David added. “Entain remains well positioned to be a long-term industry winner, seizing the many opportunities ahead, and I am confident in our future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Following a complaint filed by SPRIBE, a Brazilian court has ordered Flutter Entertainment‘s local operating brand, NSX Brazil, to remove an Aviator-style game from its product lineup. Aviator is one of Poland-headquartered game developer SPRIBE’s flagship titles – a social gaming product built around a flying curve that can crash at any time. During gameplay, users are required to cash out their winnings before the in-game plane crashes. The company has been highly protective of the product and its associated trademark over the past several years, including pursuing legal action to block unauthorized use of the IP. For instance, it was previously involved in prolonged litigation with Georgian company Aviator LLC. For the dispute involving NSX, SPRIBE filed its claim with the Court of Justice of Pernambuco (TJPE), referencing its Aviator trademark registration with Brazil’s National Institute of Industrial Property (INPI), which grants it exclusive rights to use the trademark under the Industrial Property Law. The court ultimately ruled in favor of SPRIBE and ordered NSX to immediately cease all use of the Aviator trademark, including ‘identical or confusingly similar marks, such as reproductions of visual, graphic, or audiovisual elements’. “This interim ruling in Brazil represents a major milestone in SPRIBE’s global strategy to protect its intellectual assets,” a statement from SPRIBE noted. “The company is actively monitoring markets across all continents and will continue to enforce its trademark and copyright protections in every applicable jurisdiction. “SPRIBE remains dedicated to taking all necessary legal action against infringing parties to preserve the integrity of the original Aviator experience, and ensure a fair, transparent environment for its global player community.” NSX is part of Flutter Entertainment’s Brazilian division, which was established in 2025 following the January launch of the regulated local betting market – known regionally as the ‘Bets’ market. Flutter Brazil was set up through Flutter’s acquisition of NSX, the operator of Betnacional, one of the largest betting brands in Brazil, which operated in the market prior to the official launch of the Bets market. Flutter later brought both NSX/Betnacional and the local operations of its Betfair sportsbook and betting exchange under the Flutter Brazil umbrella. SPRIBE confirmed that it had previously partnered with Betnacional under an agreement first signed in 2022. The legal dispute between the two parties emerged in 2025, after an Aviator game was launched on the NSX platform. “While SPRIBE is deeply committed to its clients and places high value on long-term professional partnerships, the company has made clear that it cannot tolerate violations of its intellectual property,” SPRIBE’s statement added. SBC News has reached out to Flutter to request a comment on the ruling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - 1xBet, the Cyprus-based operator, has named Chris Bird and Quirino Mancini as strategic consultants as it aims to enhance its global focus on responsible gambling and player protection. Bird brings a wealth of experience in international sports, sponsorship, and strategic growth. Previously, he served as Chief Operating Officer at Manchester City from 1998 to 2003 and spent nearly three decades at JD Sports—first as a Non-Executive Director, then later as a Marketing Advisor. He has also held the role of Chief Executive Officer at two organizations: Sports Tours International, a sports travel firm, and The Raheem Sterling Foundation—a charity honoring the Manchester City icon that focuses on empowering young people in the UK and Jamaica. Last year, Bird joined Kinkladze Global, founded by ex-Manchester City and Georgia football star Giorgi Kinkladze, as a Strategic Advisor. Meanwhile, Mancini offers deep expertise in gaming law and regulation. He previously served as President of the International Masters of Gaming Law (IMGL) and remains a member of its Executive Committee. His work centers on regulatory policy, compliance, and the advancement of responsible gambling standards across global markets—evidenced by his founding of both SBC Advisory Partners and GamingLaw.eu. He also holds a Partner position at WH Partners, a Malta-based law firm. These appointments are part of the company’s ongoing efforts to strengthen its global integrity and social responsibility initiatives in the 35 jurisdictions where it operates. Both consultants will contribute to developing long-term frameworks designed to support research, policy dialogue, and practical tools aimed at enhancing player safety and promoting sustainable industry practices. 1xBet’s continued repositioning The appointments build on the success of 1xBet’s Player Protection Index Series—an independently commissioned research program examining responsible gambling frameworks across multiple regions, including Western Europe, Africa, and Latin America. Bird and Mancini join Simon Westbury at 1xBet, who was appointed as a Strategic Advisor nearly a year ago. Bird’s Manchester City background maintains the football-focused theme among the firm’s Strategic Advisors, as Westbury previously served as Administration Manager at Sheffield United. Since Westbury’s arrival, the company has renewed its partnership with French football giant and current Champions League holders PSG, while also strengthening its presence in the esports scene through sponsoring MIBR’s VALORANT team. With Bird and Mancini now adding to 1xBet’s growing list of Strategic Advisors, many in the iGaming industry will be monitoring the company’s progress in the near future as it continues its repositioning toward regulated markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Authorities in the United States have imposed sanctions on two Mexican casinos due to their connections with the Cartel del Noreste, an organization previously labeled a terrorist group by the Trump administration. The Office of Foreign Assets Control (OFAC) of the US Department of the Treasury has asserted that the Casino Centenario in Nuevo Laredo serves as a ‘stash house’ for drugs and a conduit for laundering illegal money for the cartel. Additionally, OFAC has sanctioned the Diamante Casino and Comercializadora y Arrendadora de Mexico, S.A. de C.V., the corporation responsible for operating both establishments. Scott Bessent, the Secretary of the Treasury, stated: “As President Trump has articulated, the Treasury will deploy every available instrument to safeguard our nation from violent cartels seeking to inflict terror upon innocent Americans. “The Treasury remains committed to targeting the various income sources that cartels depend on to maintain their activities, such as the trafficking of fentanyl and undocumented immigrants into the United States.” OFAC characterized the Cartel del Noreste as one of ‘Mexico’s most brutal drug trafficking organizations,’ headquartered in Nuevo Laredo, a bustling commercial port situated on the US-Mexico frontier. This group emerged from the Los Zetas organization in 2014 and faces accusations of involvement in drug smuggling, human trafficking, money laundering, and extortion. In addition to these businesses, Eduardo Javier Islas Valdez has also been sanctioned, facing allegations of overseeing the organization’s human smuggling activities. Concurrently, OFAC alleges that attorney Juan Pablo Penilla Rodriguez is rendering unlawful services to the cartel, and activist Jesus Reymundo Ramos Vazquez is submitting fraudulent claims against Mexican authorities to disseminate cartel disinformation. These sanctions freeze assets held by the designated individuals and entities within the US and forbid individuals from conducting business with them in the United States. OFAC had previously sanctioned five senior members of the group, and this latest measure further emphasizes OFAC’s scrutiny of casino establishments throughout Mexico, which are suspected of being utilized by some of Mexico’s most prominent criminal organizations to launder illicit gains. Last November, the US imposed sanctions on members of the Sinaloa Cartel-linked Hysa Organized Crime Group, as well as Entretenimiento Palmero, S.A. de C.V. – a casino and entertainment firm owned by one of its members. In total, the Financial Crimes Enforcement Network issued notices to ten casinos connected to the group. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Local authorities in England are nearing increased authority over the issuance of retail licenses, following a bill’s successful passage through the House of Lords. The English Devolution and Community Empowerment Bill completed its third reading in the House of Lords yesterday, 15 April, advancing it towards its final stages of review and Royal Assent. Prior to this, on Monday 13 April, proposals to amend the bill were approved by Baroness Taylor of Stevenage, the Parliamentary Under-Secretary of State for Housing and Local Government in the Labour government, during the Lords’ report stage. Of particular significance is Amendment 305. This clause facilitates the introduction of ‘gambling impact assessments’ (GIAs) within the framework of the Gambling Act 2005, marking a substantial departure from the existing “aim to permit” rule. Until now, the default position for licence applications has been their approval. If a local authority chose to deny an application, it was required to provide justification with sufficient evidence, such as an elevated risk of gambling harm among the population. With the implementation of Amendment 305, authorities will be empowered to develop GIAs for specific areas under their jurisdiction. Through these assessments, they can argue that the proliferation of gambling premises would be detrimental, again supported by evidence of local harm and cumulative impact on residents. This implies that licence applicants will now be obligated to demonstrate their compliance with the licensing objectives established as a result of these GIAs, effectively shifting the burden of proof to the applicants to show why they should be granted a licence in those designated areas. “This would amend the Gambling Act 2005 to enable licensing authorities to adopt, and act in accordance with, policies aimed at preventing the grant of gambling licences in order to respond to (a) the cumulative impact of multiple gambling premises or (b) other reasons relating to the licensing objectives in that Act,” the amendment specifies. However, this does not constitute an outright prohibition, as refusals can still be challenged. Application rejections would be deemed unlawful if the applicant successfully proves that granting such a licence is consistent with the licensing objectives defined by the local authority. It is important to note that Amendment 305 does not override the ‘aim to permit’ rule. Instead, it introduces a reverse mechanism for designated areas where applicants must justify licence approval. The amended bill will now return to the Commons for consideration of these amendments, during which Amendment 305 could potentially be removed by MPs. Should the amended bill receive Royal Assent, it remains to be seen whether this will satisfy local councils across the UK, which have consistently called for over a year for greater independent authority over gambling permits and advertising within their jurisdictions. PM Keir Starmer had previously endorsed calls from gambling reform campaigners for a review of the Aim to Permit rule. Led by Labour MP Dawn Butler, a number of Labour MPs and councillors have been advocating for increased powers to prevent gambling businesses from establishing themselves in their areas, with a particular focus on Adult Gaming Centres and betting shops. “We will give councils stronger powers over the location and numbers of gambling outlets to help create safe, thriving, high streets,” Starmer stated during a Prime Minister’s Questions session back in September 2025. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Behind The Gloves (BTG)—the iGaming sector’s fitness-focused networking community—has solidified its next stage of growth by launching a founding Advisory Board. This move follows BTG’s successful participation in the 2026 SBC Charity Boxing Championship (March 27), as the organization transitions from event-led initiatives to a scalable, long-term business model. Founded in 2023 by Strive Gaming executive and boxing enthusiast Lee McFarland, BTG emerged as a post-COVID project aimed at offering a healthier alternative to the industry’s late-night networking culture. The newly established Advisory Board brings in top industry leaders to guide BTG’s expansion. Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group, joins RiskCherry CEO Rob Fell and former Light & Wonder SVP of People and Capability Katie Byers. The board will support BTG’s expansion into new verticals, including corporate wellness programs, brand partnerships, and digital products, as the initiative seeks to grow beyond its roots in industry events. BTG is positioning itself as a “business for good,” committing to reinvest a portion of its profits into community initiatives and charitable causes. McFarland said: “The launch of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever before. “We’re thrilled to welcome Katie, Rob, and Michael to the Board and look forward to leveraging our industry’s distinct energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.” What started as small boxing pad sessions has grown into a broader movement centered on health, well-being, and networking at industry events. Participants are encouraged to swap late-night drinking for structured morning training—a shift many say enhances focus, energy, and productivity. With growing sponsor backing and an expanding community, BTG is now targeting international expansion, confident that demand for purpose-led, fitness-driven networking will continue to rise. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Amusnet has solidified its footprint in the Czech Republic by entering a new collaboration with Paradise Casino Admiral. Through this agreement, Paradise Casino Admiral has certified 122 titles from Amusnet and is set to introduce an initial lineup of 92 games. The roster features popular titles like Shining Crown and Dice & Roll, alongside newer additions such as Cocktail Rush – Easter Edition. Jaroslav Staníček, Operations Manager at Paradise Casino Admiral, remarked: “Collaborating with Amusnet enables us to provide our players with a broad selection of innovative, top-tier games that match current market trends. We are excited to broaden our gaming offerings and bring fresh experiences to our clientele.” This development signifies Amusnet’s second alliance within the Czech market, following the provider’s initial entry via Tipsport in May 2024. Amusnet views this agreement as a pivotal move for its expansion throughout European markets, complementing the recent deployment of its Jackpot Cards Plus island in Georgia alongside Casio Adjara in March. Michal Burgert, Account and Commercial Manager at Amusnet, stated: “We are thrilled to present our comprehensive portfolio to a premier operator like Paradise Casino Admiral. Combining cherished classics with thrilling new titles, we are certain this launch will achieve outstanding success and appeal to Czech players.” Ten years of iGaming progress As Amusnet nears its tenth anniversary, the company’s Chief Technology Officer, Lazar Agatonovic, recently spoke with iGaming Expert to reflect on the company’s path. “Throughout the last ten years, Amusnet has transformed from a niche content supplier into a globally acknowledged iGaming technology partner active in multiple regulated jurisdictions. Our strategy from the outset has been to develop proprietary, scalable technology capable of supporting sustained growth in a fiercely competitive and compliance-focused sector,” he noted. Agatonovic further noted that Amusnet’s current development priorities include broadening its structured game series, jackpot networks, promotional tools, as well as its live casino and land-based verticals. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Entain has expressed its approval of the Advertising Standards Authority (ASA) reversing a ruling that found a Ladbrokes advertisement to have potentially strong appeal to under-18s and to be in breach of the BCAP and CAP Code. The advert for the Entain brand featured ‘Ladbucks’, the operator's currency for free-to-play games. It was broadcast on television on 17 December 2024 and on video-on-demand services on 23 December 2024. A voiceover in the commercial said: “This is a Ladbuck, the new way to get rewarded at Ladbrokes, and these are some of the 100 million Ladbucks that will be dropping weekly. Collect them on our free-to-play games and choose rewards like free spins, free bets and more. “Over 100 million Ladbucks dropping every single week. Plus, you can even use them to play your favourite games for free in our Ladbucks arcade. Like Fishin Frenzy and Goldstrike. Start collecting at Ladbrokes.com.” The advert displayed images of coins marked with the letters ‘Lb’, together with text reading ‘100m LADBUCKS’, ‘FREE BETS’ and ‘FREE SPINS’. In June of last year, the ASA upheld two complaints about the Ladbrokes advert. It stated that the Ladbucks name and design could appeal to minors because of their resemblance to the ‘V-bucks’ currency in Fortnite and the ‘Robux’ currency in Roblox, given the popularity of such video games among under-18s. Consequently, the authority ruled the advert breached gambling advertising regulations. It instructed the operator not to show the advert again in its existing form and to avoid content in future ads that holds strong appeal for under-18s or mirrors youth culture. This decision has now been overturned in a subsequent update from the ASA. A spokesperson for Entain informed iGaming Expert: “We welcome the ASA’s decision to overturn its original ruling on Ladbucks advertising. “The independent review has recognised that this was a responsibly designed marketing that does not have a strong appeal to under-18-year-olds.” Image: WD Stock Photos/Shutterstock In its updated assessment, the ASA observed that while there were some similarities, the poker-chip style of Ladbucks ‘primarily reflected long-established gambling conventions’. It was distinct from V-bucks and Robux in its lack of bright colours and was not employed in a way that referenced specific video games. “We considered that although the name Ladbuck alongside the token’s imagery created some parallels with in-game currencies popular with under-18s, those similarities were not obvious enough to make the ads likely to be of strong appeal to under-18s,” stated the ASA. “Those similar features were generic and did not invite an obvious comparison with the tokens used in Fortnite and Roblox. Therefore, we concluded the ads were not likely to be of strong appeal to under-18s.” The ruling update clarified that Entain is not required to take any further action concerning the Ladbrokes advertisement. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Asian gaming industry is facing significant pressure due to the ripple effects of Middle Eastern conflicts, prompting PAGCOR Chairman Alejandro Tengco to call for increased cooperation among regulatory bodies. With geopolitical instability driving up oil costs, the Philippine Amusement and Gaming Corporation (PAGCOR) head cautioned that these difficulties are impacting various regions, including Macau, Singapore, and the United States. During the Manila After Dark event, organized by Inside Asian Gaming in the Philippines, Tengco noted that the international gaming market is currently grappling with the consequences of the oil crisis. “It is vital for us to unite, maintain open dialogues, and provide mutual industry support,” he remarked. “These are challenging times for all,” he stated. “Gaming sectors across the globe are being hit by the oil crisis, and even advanced markets like the US, Macau, and Singapore are feeling the strain.” He further mentioned that PAGCOR is adapting to a more difficult economic environment to maintain stability while keeping responsible gaming as a primary focus. “PAGCOR will make the necessary adjustments. We must stay current with global trends and ensure that player protection remains our top priority.” Global oil supplies have faced major interruptions since the conflict began in February, causing prices to jump from roughly $70 to as high as $118 per barrel. As of now, oil is trading at approximately $97 per barrel. This ongoing volatility is a major point of concern for the international gambling sector. Specifically, visitor arrivals—particularly in Southeast Asia—are expected to decline due to flight path changes and more expensive airfare resulting from high fuel prices. As inflation affects household budgets worldwide, consumers are likely to reduce spending on leisure activities like gambling to cover essential costs. Furthermore, increased supply chain expenses are driving up the production costs of gaming hardware, adding to the financial pressure on casino operators. While the Department of Tourism in the Philippines reported a 10% year-on-year rise in visitors to 1.82 million during the first quarter of 2026, the full consequences of the geopolitical situation are expected to manifest in the coming months. Operators remain cautious Regulators are not the only ones preparing for a downturn in the Asian market; Genting Singapore has also informed its investors that it is keeping a close eye on the situation. In a statement to shareholders, the group noted: “Management is currently assessing various direct and indirect consequences, such as potential changes in global travel patterns, operating costs, and the general economic outlook. “Because the situation is fluid and unpredictable, it is too early to determine the exact impact on the Group. “We will continue to track these events and react as needed. In the long term, our diverse resort portfolio, solid financial standing, and Singapore’s reputation as a secure, regulated hub will help us navigate these uncertainties.” Elsewhere, the Macau government has indicated it may subsidize travel from Guangzhou Baiyun International Airport to encourage more visitors. While travel to Hong Kong—which has a similar subsidy program—has been affected by the conflict, flight schedules to Guangzhou have remained mostly stable. Regarding the new initiatives, Macau’s Secretary for Economy and Finance, Tai Kin Ip, stated: “The MSAR Government is committed to expanding its tourism offerings, hosting major events, upgrading infrastructure, and intensifying marketing efforts.” With the economic repercussions of the war expected to persist for years, Tengco reiterated that PAGCOR is ready to evolve its strategies to remain resilient in a changing global landscape. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Amid regulatory uncertainty within the UK gaming sector, Matchroom Holdings is actively seeking sponsorship opportunities outside the betting industry. This disclosure was made in the group's latest Companies House filing, which outlines financial results for the year concluding on 30 June 2025. The holding company is the entity behind Matchroom Sport, best recognized for organizing professional boxing and darts competitions. The sports enterprise led by Eddie Hearn encompasses several betting partners throughout its divisions, including Matchroom Boxing, Matchroom Multi Sport, World Snooker, and the Professional Darts Corporation (PDC). Hearn holds the position of Chairman for both Matchroom Sport and the PDC. Currently, the regulatory landscape regarding betting partnerships in the UK remains somewhat precarious. Although there is no significant legal initiative underway to prohibit gambling sponsorship, pressure has intensified over recent years, notably throughout the Gambling Act review spanning 2020-2023. “Modifications to gambling legislation could influence the capacity of firms within the Betting and Gaming sector to leverage their brands during group events,” according to the statement from Matchroom’s Companies House filing. “The directors are actively seeking to diversify the group's sponsor base beyond this sector.” Matchroom – a historical partner of betting firms Given its role as the promoter for significant boxing, darts, and snooker tournaments, Matchroom has naturally drawn substantial commercial and marketing interest from betting firms. Major spectacles, such as world heavyweight title bouts featuring stars like Anthony Joshua, along with recurring annual events like the World Darts Championship (WDC) and World Snooker Tour (WST), offer extensive reach that bookmakers have been eager to capitalize on. Matchroom Boxing currently holds partnerships with the British firm Betfred and the Antiguan-based online brand Betonline. Previously, the organization also partnered with William Hill before that firm was acquired by evoke. Anthony Joshua in Cardiff, 2018 – Credit: Huw Fairclough / Shutterstock However, the majority of partners are associated with the PDC. Fluter Entertainment’s Paddy Power sponsors the WDC, while MGM Resorts’ BetMGM partners with Premier League Darts. Additionally, Betfed sponsors the World Matchplay, BoyleSports backs the World Grand Prix, Entain’s Ladbrokes supports both the UK Open and the Players Championship Finals, and BetVictor sponsors the World Cup of Darts. Betting agreements also extend across Matchroom’s snooker portfolio. Yolo Group’s Sportsbet.io serves as a primary partner for the Masconi Cup and the WST, while Midnite is also a partner of the latter. These sponsorship deals likely played a major role in Matchroom’s 2025 results. As of 30 June 2025, the group recorded a post-tax profit of £44m. This included £16.1m from darts, £9.9m from boxing, £2.5m from the Multi Sport division, £1.3m from snooker, and £2m from media, streaming, and production activities. It remains unclear which entities Matchroom might select to replace its betting partners. Rumors suggest that Premier League clubs, which are removing betting sponsors from the front of their shirts at the end of this season, might enter agreements with prediction platforms or financial trading firms. Matchroom might follow suit, although this is far from assured given that prediction platforms have significantly less visibility in the UK compared to the US. In any case, the company faces a significant gap in commercial revenue if regulatory pressure drives away betting partners. Alternatively, if betting partners decide to reduce their sponsorship budgets due to UK tax hikes—a move already being made by Entain, evoke, and Flutter—the company would face a similar shortfall. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - iGP has enhanced its marketing offerings by forming a new alliance with Optimove. This cooperation will enable iGP's partners to leverage Optimove's technology to bolster CRM marketing and player engagement by activating player data. Adi Dagan, Senior Director of Partnerships at Optimove, commented: “This partnership equips operators using iGP solutions with positionless marketing, providing richer insights into their players, the capacity to generate personalised assets, and the autonomy to engage and expand within a highly competitive environment.” iGP states that operators can feed real-time player data directly into Optimove’s segmentation, analytics, and marketing automation tools. This will allow them to launch campaigns, improve the personalisation of player experiences, and increase player value. iGP stressed that applying player data in this manner can help address the difficulties stemming from increasing acquisition costs and the fight for players' attention. Jovana Popovic Canaki, Chief Executive Officer of iGP, characterized the new alliance as reinforcing the core of iGP’s platform solution. This move aligns with the company's ongoing shift to focus exclusively on being a B2B technology provider. “Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth,” she added. Trading on honesty and integrity Last month, iGP’s Chief Marketing Officer, Michael Baker-Mosley, discussed with iGaming Expert the importance of platform providers like iGP establishing realistic expectations for clients to prevent 'over promising and underdelivering'. He said: “In reality, launching a new platform takes two to three months, which is a reasonable timeframe. However, some promise operators four weeks, and we are aware of deals we lost where the platform went live a year later. “Delivering truly powerful gaming experiences requires time. This is a frequent topic in B2B discussions, but less common in B2C. The product landscape is becoming more uniform, with operators now competing on the experience they offer, rather than the product itself.” “If every operator has the top 10 slots globally, the competition shifts to brand and experience. Achieving this successfully and entering a new market demands both time and investment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Advertising Standards Authority (ASA) has reversed an earlier ruling against Ladbrokes, determining that its “Ladbucks” ad campaign does not violate regulations aimed at safeguarding minors. This revised decision supersedes one published in June 2025; following a re-evaluation, the regulator now concludes that complaints about the advertisements should be “not upheld.” The case focused on television and video-on-demand ads promoting “Ladbucks” — a rewards program offered by Entain-owned Ladbrokes. The ads featured token-like coins and highlighted incentives such as free bets and free spins. Two complainants argued that the name “Ladbucks” and its visual presentation could strongly appeal to children, as they resemble in-game currencies used in popular titles Fortnite and Roblox. In its revised assessment, the ASA acknowledged similarities between Ladbucks and gaming tokens like V-Bucks and Robux. However, it concluded these similarities were too generic to create a strong appeal to under-18s. The regulator noted that while token-based systems are common in video games, they are also widely used in adult-oriented contexts, such as loyalty schemes. It also highlighted key visual differences, including the darker color scheme and poker chip-style design of the Ladbucks token. The ASA further determined that the ads lacked features typically associated with youth-focused content, such as cartoon imagery, characters, or fantasy elements. References to gambling games were brief and not presented in a way that would attract younger audiences, according to the authority. Although the ads were subject to age-related restrictions — including post-watershed TV placement and controls on video-on-demand platforms — the ASA said these measures alone were insufficient to guarantee under-18s would be excluded from viewing. As a result, the ads still needed to comply with rules preventing “strong” appeal to children. However, the regulator ultimately concluded they met these requirements. The ASA investigated the ads under both the BCAP and CAP Codes and found no breaches. Both complaints were therefore dismissed, marking a reversal of its earlier position and clearing Ladbrokes’ campaign to continue running. It’s not just the ASA cracking down This decision represents a small victory for a gambling industry company in an advertising dispute. Regulators across Europe, not just the UK’s ASA, have become far more stringent regarding advertising in recent years. Last year, the ASA penalized the brand William Hill (owned by evoke) for a voucher promotion deemed to encourage irresponsible gambling. The authority has also recently tightened its stance on social media influencers promoting gambling. Across Europe, the Dutch regulator Kansspelautoriteit (KSA) has warned several operators for non-compliance, notably regarding gambling company logos visible during European football matches. The Irish Advertising Standards Authority (IASA) also pulled two of TonyBet’s YouTube adverts back in February. However, the Ladbrokes ruling shows regulators aren’t just punishing for punishment’s sake. While the decision stems from an advert that first aired on TV in 2024, it reflects a level of accountability from the UK’s authority. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.