Category: iGame

(AsiaGameHub) - Amnesty International has charged Cambodia’s casino regulator with effectively endorsing enterprises involved in severe violations, such as torture, human trafficking, and child labor. The organization has highlighted 12 casinos that the Cambodia Commercial Gambling Management Commission (CGMC) authorized plans for between December 2025 and January 2026, noting that these venues function as scam compounds where documented human rights violations have occurred. Among those listed are three Crown casinos in Poipet, Bavet and Chrey Thum – owned by Anco Brothers Co. Ltd – as well as the Majestic Two and Majestic Hotel & Casino, whose former Chair, Kuong Li, was charged at the beginning of 2026 with illegal recruitment for exploitation, aggravated fraud, and money laundering. According to testimony from victims interviewed by Amnesty International, trafficked workers, often enticed by social media ads promising lucrative job opportunities, are detained against their will and compelled to participate in schemes that have defrauded victims of billions of dollars. Amnesty International utilized site visits and victim testimonies to cross-reference official plans submitted to the CGMG. The organization documented abuses such as workers being subjected to torture and beatings with electric shock batons. “The authorities must explain why casinos with proven ties to trafficking and torture continue to receive official approval,” said Montse Ferrer, Amnesty International’s Co-Regional Director. “Every day that these casinos remain licensed is another day in which people on casino property are at risk of human rights abuse. “Our research establishes a clear link between Cambodia’s licensed casinos and its scamming compounds. At a time when the government claims to be dismantling the scamming industry, the evidence shows it is simultaneously approving plans for casino properties where abusive scamming compounds are run.” Authorities in Cambodia have repeatedly reaffirmed their commitment to addressing scam compounds; Reuters reported that approximately 190 scam centers were closed down in February. Last week, Cambodia’s Parliament also passed the first cybercrime law dedicated to targeting the perpetrators of online scams. Once implemented, those convicted will face between two to five years in prison and fines up to $125,000. Sentences for scams conducted by gangs or against many victims can extend up to 10 years. However, Amnesty International has accused the Cambodian government of “deliberately ignoring a litany of human rights abuses” and police forces in the country of collusion with compound bosses to avoid enforcement action. A report published in June 2025 by the charity identified 53 scamming compounds, and over half were linked to casinos, as gangs often repurpose former casinos and hotels into centers for fraud. “The Cambodian authorities know what is going on inside scamming compounds, yet they allow it to continue. Our findings reveal a pattern of state failures that have allowed criminality to flourish and raise questions about the government’s motivations,” Ferrer said in June. She added that the latest revelations demonstrate that the casino sector requires “investigation and accountability,” and demanded that the Cambodian government immediately suspend the gambling licences of the casinos identified until a “full, independent and transparent investigation into the violations documented at these sites” is conducted. The CGMC and the companies named failed to respond to Amnesty International over the allegations. According to a statement released on 5 April, the CGMC has revoked the licence of the Shang Hai Resort, a casino not named by Amnesty International, after raids found evidence of activity related to scam compounds. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - France's national gambling regulator has urged casinos to intensify their efforts against underage and problem gambling, stating that some establishments are failing to detect and assist a sufficient number of patrons experiencing gambling-related harm. The authority highlighted that both compulsive and underage gambling rank among the most significant threats within the French market, calling on the industry to re-evaluate its approach to these challenges. Alongside this caution, the Autorité Nationale des Jeux (ANJ) acknowledged the growth in collaborations between casinos and support services, as it assessed operator action plans designed to prevent excessive and underage gambling. Uneven results The ANJ observed that while casinos are enhancing their systems for identifying and assisting at-risk players, some 'are still only detecting and supporting an inadequate number of excessive or pathological gamblers, a figure that does not match their customer traffic levels'. The regulator also mentioned that the improved links between gambling venues and support organizations have facilitated directing identified problem gamblers to treatment, running awareness campaigns, and training employees. Regarding staff training, the ANJ reported that more than 2,200 individuals have utilized the e-learning module since its introduction in November 2024. More work to do Minimizing gambling harm is a central pillar of the ANJ's strategic plan for 2024-2026. Since October 2019, operators have been mandated to submit their protection action plans to the ANJ for assessment, with the goal of bolstering player safeguards. In all, plans were submitted for approval by FDJ United and Pari Mutuel Urbain (PMU), 17 licensed online operators, 210 casinos and gaming clubs, and 231 racetracks. Only one casino's plan was rejected. The ANJ pointed out that industry-wide advancements have occurred but stressed that more work is necessary to achieve the target of reducing gambling harm by 2027. Operators received several suggestions, such as reinforcing their systems, training staff, and giving players essential information. While the ANJ approved the action plans from FDJ and PMU, it indicated two primary issues require attention: Implement a rigorous policy for monitoring retail outlets to ensure compliance with the prohibition on sales to minors. Create methods suitable for physical locations to establish a more efficient system for recognizing and aiding gamblers affected by harm. Strengthening systems Concerning licensed online operators, the ANJ said most have implemented procedures to prevent circumvention of the underage gambling ban, covering registration, information provision to adults, awareness initiatives, and parental controls. Actions to better detect individuals harmed by gambling have also been taken. The count of flagged players increased from 31,000 in 2024 to 89,000 in 2025, following upgrades to detection tools and new metrics. Nevertheless, the regulator expects operators to enhance their identification of potentially harmed players to align it 'with the scale of their customer base and prevalence research'. 'Concrete and quantifiable outcomes' must also be realized in fortifying systems that spot those suffering or at risk, with possible monitoring to confirm these improvements. This push for stronger systems coincides with operators gearing up for the forthcoming FIFA World Cup. The ANJ reminded FDJ, PMU, and other licensed operators earlier this year that they must not surpass their declared total promotional budget for 2026. Racetrack improvements In the horse racing sector, the ANJ recognized work to inform bettors about support resources, train staff, and the ongoing supervision by the National Federation of Horse Racing (FNCH). However, the regulator emphasized the need for a clear separation at venues between family-friendly zones and betting areas, and to ensure content does not indirectly promote gambling. The FNCH was also directed to enhance its processes for identifying and supporting individuals experiencing gambling harm at tracks by persisting with training, as current efforts were deemed 'insufficient'. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Government authorities in the Philippines have announced that the country has now fully eliminated all remaining traces of offshore gaming operations, which are widely known as POGOs. Prior to July 2024, online gaming operators were permitted to set up their headquarters in the Philippines while serving customers based in overseas markets such as China. However, President Ferdinand Marcos Jr reversed this policy during his 2024 State of the Nation Address, announcing that he would ban POGO operations entirely due to their deep ties to a range of criminal activities. He explained that POGOs had “expanded into illegal activities far beyond gaming, including financial scams, money laundering, prostitution, human trafficking, kidnapping, brutal torture and even murder”, and a deadline of the end of 2024 was set for all such operations to cease operations permanently. Justice Secretary Fredderick Vida told The Manila Times on Monday (April 6) that “there are no official POGOs left operating in the country, and no unauthorised illegal POGOs either”, confirming that the government’s sector-wide crackdown has been completed successfully. The close of the POGO era POGO operations first began emerging in 2003, after the Philippines offered a base to Chinese gaming operators that were displaced by the Chinese government’s full ban on all gambling in Mainland China. The sector saw rapid growth starting in 2016, after the Philippine Amusement and Gaming Corporation (PAGCOR) began issuing operating licenses to POGO providers. At its peak in 2019, the Philippines’ POGO industry counted more than 300 licensed operators, contributed over P100bn (£1.25bn) in tax revenue to the national government, and employed tens of thousands of local Filipino workers. However, as POGOs grew in scale, widespread concerns over linked criminal activity continued to build, leading to repeated calls for a full ban on the sector, demands that President Marcos Jr ultimately answered. One of the most high-profile criminal cases connected to POGOs involved Alice Guo, a Chinese national who was sentenced to life imprisonment in November 2025 on human trafficking charges. The charges followed a 2024 raid on a POGO operation located on land Guo owned in the town of Bamban. Police found more than 700 Filipino and foreign nationals at the site, many of whom reported they had been forced to participate in online scam operations. Further investigations also uncovered that Guo had faked her Filipino citizenship to win election as Mayor of Bamban. A statement from the Presidential Anti-Organised Crime Commission (PAOCC) released after the guilty verdict said: “Guo’s power, wealth and public image were built entirely on human trafficking, online scam operations and a falsified identity.” “This long-awaited ruling is not only a legal victory but also a moral one. It delivers justice to victims, reaffirms the government’s unified stance against organised crime and marks a defining moment in the country’s fight against large-scale trafficking and online scam syndicates.” A new chapter for the Philippine gaming market One year after the official end of POGO operations, the PAOCC is still prosecuting cases linked to members of dismantled POGO networks, which highlights how deeply criminality was embedded throughout these operations. Gambling remains a key economic driver for the Philippine economy, but regulated online gaming is now limited to domestic inland operators (PIGOs) and is overseen by PAGCOR. In 2025, online gaming activity generated P53.3bn (£667.9m) in revenue for PAGCOR. Even so, the regulator recorded an overall 5% drop in total revenue, partially caused by the offshore gaming ban, as the now-banned sector contributed almost P3bn (£37.6m) in revenue in 2024. Following the government’s crackdown on POGOs, policy focus has now shifted to strengthening oversight of the regulated gaming industry, as well as cracking down on the country’s unregulated gambling black market. Want to enjoy more stories like this? Explore the new SBC Media YouTube Channel, the new home for all multimedia content from SBC, where our team delivers deep dives into the biggest stories across the global sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Financial Reporting Council (FRC) has concluded its inquiry into KPMG's audit of Entain Plc's financial statements for the year ended 31 December 2022. The UK's statutory body for audit, accounting, and corporate governance has stated that neither KPMG nor Entain will face any disciplinary measures. Launched in November 2024, the investigation focused on KPMG's work on Entain's FY2022 consolidated accounts. This followed the FTSE-listed gambling operator's agreement to a £615m deferred prosecution agreement (DPA) in 2023. This DPA, settled with HMRC and the Crown Prosecution Service, concerned bribery accusations connected to GVC Holdings—Entain's former operating company—and its historical business activities in Turkey. No action needed In its FY2023 results, Entain posted a statutory loss of around £890m, largely due to a £585m provision for the DPA. The full settlement totalled £615m, made up of a £585m penalty, a £20m charitable contribution, and £10m in costs to the authorities. The audited year, FY2022, was characterised as one of robust fundamental performance. Entain recorded an EBITDA of £993m and an operating profit of £103m, buoyed by expansion in the US through its BetMGM brand and persistent demand in UK and European markets, amplified by conditions during the COVID pandemic. The FRC examined whether KPMG had sufficiently evaluated legal and regulatory risks in Entain's accounts, particularly regarding how liabilities from its past Turkish operations were handled. In its decision, the FRC said: “Having reviewed the evidence obtained in the investigation, and having considered all relevant factors, the Executive Counsel has decided not to bring enforcement action.” Since 2024, Entain has consistently asserted that all issues related to the case are now settled, confirming the group has completely moved on from its historical exposure. Operating under an updated corporate charter, Entain now conducts business solely in fully regulated markets, strengthening its compliance and governance structure. Notwithstanding these reforms, financial challenges persist. For FY2025, Entain reported a third straight annual loss, amounting to £680m, even as key performance indicators showed marked improvement in its core UK and Ireland markets, indicating a return to stability in these important regions. A broader restructuring KPMG continues to serve as Entain Plc's statutory auditor, with the end of the FRC investigation eliminating a source of regulatory doubt over its audit services. Nevertheless, the firm is undergoing its own operational overhaul. In early 2026, KPMG disclosed a strategic review of its workforce, confirming intentions to eliminate roughly 440 assistant manager positions in its audit division, in addition to about 120 roles in its advisory business. The firm cited unusually low staff turnover rates as the reason for the necessary workforce changes. The resolution of the Entain investigation, paired with wider restructuring in the audit industry, highlights an evolving environment for corporate governance and audit supervision, where regulators are weighing scrutiny against a more proportionate enforcement strategy. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - An investigation by the Financial Reporting Council (FRC) into KPMG’s audit work on Entain’s financial accounts has been closed with no further action planned, though the circumstances of the underlying issue remain subject to upcoming legal proceedings. The FRC launched this probe into KPMG’s auditing of Entain’s 2022 accounts in 2024. It was opened as part of a broader case connected to Entain’s former operations in Turkey and allegations against the company’s former executives, dating back to when the firm operated as GVC Holdings. Between 2011 and 2017, while trading under the GVC name, Entain ran a Turkey-focused business called Headlong Limited. In 2019, HM Revenue and Customs (HMRC) opened an investigation into “potential corporate offending” at this entity. HMRC, the UK’s national tax authority, raised concerns that adequate anti-bribery and anti-corruption procedures were not being implemented at Headlong. The inquiry ultimately resulted in Entain entering a £615 million deferred prosecution agreement (DPA) with the Crown Prosecution Service (CPS), made up of a £585 million financial penalty, a £20 million charitable donation, and £10 million to cover authorities’ investigation costs. In February 2023, Entain released its full annual accounts for the 2022 trading year. The group reported 11% growth in net gaming revenue, boosted by that year’s FIFA World Cup, and later lifted its 2023 EBITDA guidance to a range of £985 million to £995 million. The FRC subsequently questioned whether KPMG’s audit of these 2022 financial figures had fully accounted for any potential liabilities tied to the former Turkish business. It has now, however, concluded that KPMG did not commit any wrongdoing. “After reviewing all evidence gathered during the investigation and considering every relevant factor, the FRC’s Executive Counsel has decided not to pursue enforcement action,” the regulator’s statement said. “Therefore, in line with Rule 146 of the AEP, Executive Counsel has determined that the respondents to the investigation are no longer subject to enforcement action. As a result, the case has been closed.” A spokesperson for KPMG UK said: “We are pleased the investigation has concluded with no sanctions, and we remain committed to delivering consistent, high-quality audit work.” Upcoming Turkey-linked trials GVC officially rebranded as Entain in December 2020. This change followed the resignation of Kenny Alexander as Chief Executive Officer in July 2020, and the resignation of Lee Feldman as Chairman in March 2019. Alexander, Feldman, and five other former GVC executives are scheduled to stand trial at Southwark Crown Court on 14 February 2028. All seven face charges of fraud, bribery, and perverting the course of justice. Entain’s leadership team has changed drastically since Alexander and Feldman departed. After Alexander left the role, he was replaced as CEO by Shay Segev, who previously served as the company’s Chief Operating Officer. Segev held the CEO position for six months before resigning in January 2021 and leaving the company that June. He later became CEO of sports streaming platform DAZN, where he leads the platform’s expansion into the betting and gaming sector. Jette Nygaard-Andersen, who had served as a Non-Executive Director at the firm since 2019, then took over the CEO role. She held the position for more than four years before stepping down in December 2023. The role was then filled by Stella David on an interim basis starting in January 2024, before Gavin Isaacs took the top job between September 2024 and February 2025. David has returned to lead the company on a permanent basis since April 2025. Entain’s new leadership maintains that the company has put significant distance between itself and the 2010s-era GVC that was led by former CEO Alexander and former Chairman Feldman. For example, Barry Gibson, who served as Entain’s Chairman between 2020 and 2024, has stated that “the group has changed immeasurably since these events took place”, referring to Headlong’s 2010s Turkish operations. The company has still felt the impact of the legal developments and investigations, however. The £615 million DPA had a major effect on Entain’s 2023 finances, with the firm recording a £900 million loss that year. These developments also likely contributed to the company reaffirming its 2023 commitment to only focus on regulated and soon-to-be regulated markets, a promise first made in November 2020 just before the GVC rebranding was announced. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportsbook provider Sportingtech has enhanced its offerings in preparation for the 2026 FIFA World Cup by introducing several new widgets designed to boost user engagement. The new additions include an Events Widget, a Groups Widget, and a Long-Term Bets Widget, all tailored to cater to the enthusiastic football audience as the tournament approaches. The Events Widget provides a comprehensive overview of match markets, improving the user experience from initial discovery to placing a bet. The Groups Widget, meanwhile, offers users detailed information on group fixtures and participating teams. The Long-Term Bets Widget provides direct access to outright and tournament special bets. Sportingtech stated that the objective is to prominently display key markets for players, thereby reducing friction in the betting process and enabling operators to benefit from increased bet volumes. Data cited by Sportingtech to support the launch of these specialized widgets indicates that 80% of player attention is concentrated above the fold, and strategic placement of widgets can increase engagement by up to 500%. With the 2022 World Cup generating approximately $35 billion (£26.3 billion) in total wagers, and FIFA expanding this year's tournament to 104 matches, there are even greater commercial opportunities available, which can be leveraged through smart widget positioning. All of Sportingtech’s widgets have been developed with a mobile-first approach, featuring a customizable front-end user experience to accommodate the specific needs of each operator. Tommy Molloy, Chief Product Officer at Sportingtech, commented: “The World Cup represents the most significant commercial opportunity in the sports betting calendar. Our operators deserve a product that meets this occasion.” “Through our close collaboration with our partners, we have gained a deep understanding of their requirements. These widgets were developed based on those discussions, aiming to reduce friction, highlight the most relevant markets, and deliver an experience optimized for the tournament. “The surge of casual bettors during the World Cup presents a valuable retention opportunity. The operators who succeed will not be those who are the loudest, but rather those whose user experience encourages players to return.” For more stories like this, visit the new SBC Media YouTube Channel, the central hub for multimedia content covering the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Optimove has finalized an agreement to purchase Smartico, aiming to boost its 'positionless marketing' offerings for iGaming clients. The deal, announced on Easter Monday (6 April), positions Optimove to become a worldwide frontrunner in both CRM marketing and gamification. The acquisition is particularly important as it will improve Optimove's specialized services for the global iGaming industry. Leadership aims to bolster its marketing platforms for a market forecast to be worth $185bn (£140bn) by 2033. As explained to the media: “Optimove pioneered CRM marketing for iGaming, establishing the category and growing the market. Over the years, Optimove observed competitors entering the field. One company was exceptional. Smartico introduced the combination of gamification and CRM marketing to the iGaming sector.” Founded in 2019 by CEO Arman Gal and Yuval Mechoullam, Smartico has developed an all-inclusive CRM platform for iGaming operators. This system encompasses automation, gamification, free-to-play mini-games, bonus engines, jackpots, and risk modeling. Smartico remains autonomous According to the agreement's terms, Smartico will keep operating as a completely independent entity. It will retain its current leadership, product development plans, and customer service. Optimove stressed that Smartico's existing clients will experience no interruption, as the company preserves its commercial and operational independence. Gal highlighted that the deal was designed to maintain Smartico's autonomy while creating new avenues for growth: “Since its inception, Smartico was founded with a clear goal: to make player engagement more dynamic, rewarding, and effective for operators. Aligning with Optimove confirms that vision, but crucially, it does not alter our identity. “We continue to be fully independent, with unchanged leadership, the same strategic roadmap, and an unwavering dedication to our clients. This partnership provides us with greater scale—access to more resources, broader reach, and enhanced capacity to innovate rapidly in an increasingly complex market.” Gal further stated that the synergy between the two firms would enable Smartico to speed up the development of its gamification and real-time engagement products, all while remaining a direct competitor in the CRM arena. Optimove shows hand At the Optimove Conference in London this March, Founder and CEO Pini Yakuel told SBC the company was putting the finishing touches on a “seismic M&A deal for iGaming partners,” scheduled for announcement in the following weeks. The Smartico acquisition marks Yakuel's sixth M&A transaction as founder. This follows Optimove's $75 million strategic funding round, which enabled the integration of various technologies such as Adact (gamification engine), Graphyte (personalization), Kumulos (messaging), Axonite (marketing data), and DynamicMail. Elaborating on the reasoning for the purchase, Yakuel pointed out that Smartico was unique among numerous CRM rivals: He said: “What stood out to us about Smartico wasn't only their product, but their company's foundation. Similar to us, they bootstrapped, maintained discipline, and concentrated intensely on providing tangible value to operators. In a market filled with followers, Smartico developed something truly innovative—integrating gamification into CRM as a central driver for engagement. “This isn't merely consolidation to grow larger. It's about supporting a company that helped define the same market category from a distinct perspective. We carved out one route into iGaming CRM, and with Smartico, we are fortifying another. That is the evolution of the market.” Yakuel added that this deal aligns with Optimove's long-term plan to broaden its “positionless marketing” concept. The strategy involves incorporating complementary technologies while preserving competitive dynamics within the industry. Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. . This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SOFTSWISS has expanded into the prediction markets space with a new B2B offering that unlocks fixed-odds, event-based wagering. By removing peer-to-peer exchange mechanics, operators can directly engage audiences outside the scope of traditional sportsbooks by letting them wager on real-world events spanning politics, economics, technology, and other topics. This fixed-odds framework does not depend on external liquidity or market-based pricing, so it gives operators greater control over their pricing and margins while utilizing a familiar risk management structure. Operators looking to integrate this product can do so via a standalone iFrame widget or directly through the SOFTSWISS Sportsbook. Existing SOFTSWISS customers can launch the solution in roughly two to three days, while new customers will take up to three weeks to go live. Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, shared: “For most operators, the real question isn’t whether prediction markets are compelling, but how to integrate them into an existing tech stack without completely rebuilding systems around exchange mechanics. “A fixed-odds model makes this far more practical. It lets operators test this demand using familiar risk and compliance frameworks, while also opening access to audiences who don’t typically engage with traditional sports betting behaviors.” Prediction markets have seen explosive growth in popularity over the past few years, with the largest surge in the United States driven by Kalshi and Polymarket – the two leading platforms in this sector. Unlike traditional sports betting offerings, participants wager against one another to predict the outcome of events ranging from global elections to the specific trick a mascot will perform during an NFL game. U.S. trading volume neared the $50 billion (£38 billion) mark in 2025, up from just $300 million the previous year. This lucrative commercial opportunity has led several major players in the gambling industry to expand into prediction markets, most prominently Flutter Entertainment’s FanDuel Predicts and DraftKings’ dedicated offering. SOFTSWISS is not the first B2B company to enter this space. Just last week, Malta-based sportsbook solutions provider BETBY announced its own expansion into prediction markets, demonstrating that despite ongoing controversy in the sector, it is attracting significant commercial interest. Olga Resiga, Chief Business Development Officer at SOFTSWISS, added: “We are seeing a growing player demographic. Prediction markets are not just an extension of sportsbooks – they bring in entirely new audiences who have never engaged with traditional betting products. “Their motivations differ: users are driven by their knowledge of global events rather than sports fandom. Paired with the constant flow of news and public discourse, this creates a more consistent engagement layer. Operators who underestimate this shift risk missing out on both consumer demand and a new wave of market participants.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Content saturation is a major challenge in the iGaming industry, so standing out now depends less on quantity and more on strategic focus. In this piece, Edvardas Sadovkis, Chief Product Officer at ICONIC21, contends that purposeful variety is emerging as the critical factor for keeping players engaged. As gaming operators grapple with increasing “lobby clutter,” Sadovkis examines how curated content plans, cross-vertical integration, and quicker, more user-friendly experiences can ease decision fatigue and lengthen players’ time on the platform. Using ICONIC21’s own growth journey as an example, he explains why organized diversity and brand-driven ecosystems will shape success in 2026. Traditionally, the iGaming sector prioritized quantity over quality, leading to market saturation. As 2026 nears, data shows that generic game titles are becoming less relevant. These games lack unique flair and fail to meet the expectations of players accustomed to endless scrolling. This situation imposes a “lobby overcrowding cost” on decision-makers. Information overload reduces the quality of choices, resulting in a paradox of choice—when faced with too many similar options, players often abandon the platform entirely. Purposeful variety is the solution to combat decision fatigue. A cross-vertical strategy that supports this smooth flow is a key growth driver. Integrating different verticals can boost player lifetime value. The goal is to guide players from the homepage to their next optimal action quickly, delivering experiences that align with their preferences and your brand’s standards. This shift toward curated variety is the core foundation. This transition to curated variety underpins the success of leading iGaming content providers. ICONIC21 initially focused on delivering an entertainment-first live dealer experience. A major change came in 2024, when the company rebranded and became an independent entity, expanding its content offerings and evolving from a live-centric approach to a comprehensive 360-degree supplier. Their growth from a live-only specialist to a multi-vertical powerhouse offering live casino, slots, virtual games, promo tools, dedicated studios, and more serves as proof of successful scaling, aligned with market demand and data-driven insights. But how? Trust is the currency of live gaming, but spectacle drives engagement. ICONIC21’s Gravity Series—including recently released Gravity Wheel, Gravity Roulette, and other game types—transforms traditional games into cinematic events by layering multipliers and high payouts. For the mobile-first, digitally native audience, speed is everything. RNG-based formats like Crash or Plinko and fan favorites like Chicken Run act as vital “bridge content,” capturing players’ attention with simple, intense mechanics.While some providers flood the market with low-quality “slop,” it’s important to maintain a steady release cycle balanced across verticals. This pace keeps the lobby fresh without contributing to choice overload. As content becomes commoditized, your brand remains your most valuable asset. Dedicated studios reflect your unique vision. Branded games consistently outperform network games in engagement and retention by fostering familiarity and loyalty. The message for 2026 is clear: authority trumps volume. Build a brand-led, diverse ecosystem that values your players’ time, and they will respond with loyalty. Your content should be as fast, distinctive, and intentional as your audience. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - An investigation commissioned by Flutter has exposed the deceptive strategies of the black market, as the lines between the regulated industry and unlicensed operators grow increasingly blurred. In an interview with SBC News, former fraudster turned investigator and government advisor Alex Wood— who led the probe— emphasized that ‘the biggest problem is being able to tell a dodgy site apart from a legitimate one’, as players are lured into the trap of using black market platforms. Wood employed several approaches to uncover the underhand tactics of illegal operators: false responsible gambling information, manipulative marketing, withdrawal issues, and failure to verify customer details. During his investigation, he warned that social media providers are enabling widespread promotion of black market operators, singling out Meta for criticism. He told SBC News: “I was at a police event where it was stated that Meta makes more money from crime than any criminal organization in the world— whether it’s romance fraudsters, illegal betting, or dodgy crypto investments. “They’re earning more by charging to display this content than all influencers combined. And while they’re raking in that money, there’s nothing anyone can do about it. “Home Office representatives at the event said: ‘We’ll sue Meta’, but they’ll just appeal, keep appealing, and we’ll run out of funds.” Notably, he also revealed that Meta hosts the full betting journey— from onboarding to deposit to loss— within native apps like Instagram on iOS. He expressed concern that by enabling this process, social media platforms are lending ‘a veneer of trustworthiness and legitimacy’ to ‘deeply harmful’ black market sites. Wood shared that during his investigation, he found examples where entire transactions occur within Instagram, with no redirection to a third-party site. “Their name is visible throughout the process, so they have visibility of these transactions and charge a commission on all deposits.” Wood noted that the verified account feature on platforms like Instagram can be seen as giving operators ‘a clean bill of health’ and thus offering ‘tacit endorsement’— which is inappropriate, as the content they post ‘glamourises illegal and unlicensed operators’ that shouldn’t accept UK players. He also highlighted the presence of young male influencers (some linked to the manosphere) driving their followers to black market operators, often via harmful social media content. Previously speaking to iGaming Expert, BetBlocker Chief Executive Officer Duncan Garvie expressed concern over ‘a huge problem in UK advertising regulation’ regarding streamers and influencers. Garvie stated: “Licensed gambling operators would face intense scrutiny for using marketing channels that appeal to younger audiences. But these rules are embedded in UKGC gambling licensing conditions. “Since influencers aren’t required to be licensed, and unlicensed brands are unrestricted by UKGC edicts, these stakeholders are free to partner in a way that completely undermines the marketing protections the licensing system is meant to deliver.” He added: “This is compounded by influencers directing younger consumers to unlicensed gambling operators. We’re losing our young population to the black market, and once they’re gone, it’s unlikely they’ll return. “More must be done to require streaming platforms to ensure their content creators market products legally fit for the markets they reach.” Speaking at the Illegal Gambling Prevention Summit, Wood warned that blocking domains isn’t enough—it’s merely ‘squeezing the balloon’—and noted the most effective way to thwart the black market is to stop payment service providers from moving money out of the UK. This surging threat comes as the regulated market faces an increasingly tough environment, opening the door wider for unlicensed operators to boost exposure and gain a larger market share. Commenting on rising taxation rates and stricter regulations, Wood issued a stark warning to regulators: ‘If you wanted to guarantee the black market’s success, you’re doing everything right’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Polymarket has been staying firmly in the public eye recently, and this time the prediction market platform is making headlines over a multi-year collaboration with LALIGA North America. This agreement marks the first ever official partnership between a European football league and a prediction markets operator, though the deal is targeted exclusively at football fans based in North America. Per the terms of the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of Spain’s LALIGA in the U.S. and Canada, as both parties work to deepen fan engagement among a fast-growing, increasingly digital-first audience. According to LALIGA, the partnership reflects a wider strategic push to build connections with younger, multicultural fan bases in North America, where content consumption habits are shifting toward multi-screen and interactive experiences. “Soccer’s growth, particularly in North America, is led by young, diverse and multicultural audiences that consume the sport across multiple screens, so our goal is to keep engaging these demographics through fresh, unique approaches,” said Boris Gartner, Chief Executive Officer and Partner at Relevent, which launched a 15-year, 50/50 joint venture with the Spanish league in 2018 to set up LALIGA North America. “It is critical that we move past traditional engagement efforts to bring these audiences closer to the beautiful game than ever before, and we could not think of a better partner than Polymarket to reach that goal.” The agreement covers a range of commercial and fan-focused activations, including premium broadcast exposure, integration into digital and social content, and access to exclusive perks such as VIP match hospitality and virtual meet-and-greet sessions with LALIGA legends. A core element of the deal is Polymarket’s right to use official league and club intellectual property, which will enable more in-depth integration of prediction-based engagement around live matches and season outcomes. Shayne Coplan, Founder and CEO of Polymarket, commented: “Our aim is to give fans a more expressive way to follow the sport, where their opinions on players, matches, and season outcomes can be reflected in real time. “Partnering with LALIGA brings this level of interaction to one of the most passionate global fan bases and introduces a new, more dynamic way for North American audiences to engage with the league.” Is there hope for Polymarket in Europe? For Polymarket, the agreement adds to its growing roster of major sports partnerships, which already includes deals with leagues such as MLB, NHL, UFC and MLS. The announcement came on the same day that the New York-headquartered firm lost its bid to operate in Romania, as the ONJN gambling authority rejected Polymarket’s appeal to be removed from the country’s service blacklist. The business has faced significant hurdles in its efforts to enter the European market. Along with Romania, Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France and Portugal have all banned prediction markets from operating in their respective jurisdictions. Prediction markets, which have surged in popularity largely driven by the rise of Polymarket and fellow U.S. operator Kalshi, maintain that they do not offer gambling products, but rather ‘event contracts’ that let users wager against each other on the outcome of a given event. In the U.S., these platforms are regulated by the Commodity Futures Trading Commission (CFTC). The previously mentioned European markets do not agree with this classification, however. Despite the challenges it faces in Europe, the LALIGA deal proves that prediction market platforms can still secure partnerships with European entities, even if those agreements are focused on North America, where the sector has seen the most favorable regulations to date. In a related note, Gibraltar, which shares a border with Spain, licensed a prediction markets platform as a B2C betting intermediary earlier this week, a move that may also add to Polymarket’s faint hopes of seeing prediction markets become operational on the European side of the Atlantic. Want to read more stories like this? Check out the new SBC Media YouTube Channel, the new multimedia home for all SBC content, where our team deep dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The tender process for Paraguay's quiniela lottery has reached its concluding stage, with two domestic entities, Technologies Development of Paraguay (TDP) SA and the Daruma Sam Alliance, now confirmed as the final bidders for the franchise. Initiated in November 2025, this tender is a component of President Santiago Peña's wider plan to privatize businesses formerly controlled by the state, starting with gambling concessions historically run by state and municipal bodies. In late March, the Forte Capital Consortium—comprising Gambling SA, Talismán SA, and B-Gaming Vimérica SA—withdrew from the process, leaving TDP and Daruma Sam as the two remaining competitors. The National Gambling Commission, Conajzar, is supervising the proceedings. Its Interdisciplinary Review Committee (CRI) is responsible for evaluating the submissions within a 10-day period before the final decision. This tender represents a major regulatory change for Paraguay's gambling industry. The government has ended the long-standing monopoly, implementing a new system that permits up to three operators to receive quiniela licenses, indicating a shift to a more competitive market. Both bidders presented financial offers meeting the minimum criteria outlined in the tender specifications (PBC), proposing a 19% fee on monthly gross revenues. Conajzar has also set a minimum guaranteed payment of PYG 9.5 billion for the winning applicants. Daruma Sam already operates in Paraguay, running Aposta.LA betting shops in the Gran Asunción area. Review phase begins After the bids were opened, the CRI began a quantitative and technical review of all submitted documents, as mandated by Resolution No. 28/2026 from 5 February. The committee is anticipated to provide its assessment report within 10 days. A subsequent five working days will then be needed to officially confirm the chosen operators. The successful bidders will secure the right to operate the quiniela for a five-year period. Carlos Liseras, President of Conajzar, noted the process is now in a crucial verification phase: "A detailed control process has begun to ensure all technical and regulatory requirements are fully met." The potential rewards are substantial, with the Paraguayan quiniela market estimated by the industry to generate over $120 million in annual turnover. This tender holds considerable political importance as the initial trial of President Santiago Peña's pledge to reform state-supported monopolies. The accompanying legislative proposal involves re-examining gambling privileges given to municipal authorities, pointing to a more extensive restructuring of traditional market frameworks. Once the quiniela tender concludes in 2026, Peña is anticipated to undertake a comprehensive revision of Paraguay's gambling legislation, establishing this reform as a key element of his broader economic strategy. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Finland is nearing the 2027 launch of its regulated market, yet its choice to prohibit affiliate marketing prompts the question of what comes next. While affiliates typically enjoy a strong symbiotic relationship with licensed operators in open European markets, Finnish authorities have opted to exclude them entirely from the new framework. According to Antti Koivula, an iGaming Lawyer at Hippos ATG, the primary cause for this is a fundamental government misunderstanding about the nature of affiliates. He expressed this view during an SBC Affiliates Leaders Digital Day expert panel. “The misunderstanding was quite broad. Essentially, the view was that affiliates were influencers aggressively marketing gambling to people, including vulnerable groups, as if they were all identical,” he stated. “That image is naturally very inaccurate. “Numerous affiliates conduct their business with high responsibility and carry out significant responsible gambling work independently. “Nevertheless, that false perception was evident. The chief reason for it, which is somewhat understandable, is that affiliate marketing in Finland was and remains illegal.” Given that affiliates will remain excluded upon the market's launch, it is crucial to have unambiguous rules to prevent confusion and to empower the regulator adequately to address possible violations. Simon Vinzce, Head of Sustainable and Safer Gambling at Casino Guru, noted: “Under the new law, the regulator can be aided by being extremely explicit about what is permitted and what is prohibited. “If you allow room for interpretation, then such websites could, for instance, argue they are not promoting but merely providing information.” Although Koivula concurred with the need for a clear and transparent strategy, he remarked that Finland's regulatory structure still has “a lot of room to be more precise.” “The legislation is missing several key definitions, and further guidance is anticipated,” he continued. “Ultimately, it all hinges on enforcement. Regrettably, I am not at all confident that Finnish enforcement will be at the required standard from the market's opening; in fact, I believe the opposite. “I am somewhat concerned the regulator has very limited tools to combat black market operations. Conversely, I have no doubt licensed operators will comply with the law.” However, matters typically fall into place eventually, and Pablo Espuela, Head of Corporate Development at BeandDeal, is confident this will also occur in Finland. “Over time, the regulator understands that channelisation is the priority, which leads it to focus on regulating other aspects initially overlooked. “I am certain the regulator will begin to relax its stance once it recognises it is losing market share to these illegal affiliates,” Espuela concluded. To view the complete panel discussion and learn who truly benefits from the affiliate ban, click here. Interested in more stories like this? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our team explores the major headlines from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gambling operator Flutter Entertainment, listed on the London Stock Exchange, has announced the exit of Alfred F Hurley Jr. This follows his choice to step down as a corporate advisor for the LSE/NYSE-listed group in June 2026. Alfred F Hurley Jr An experienced US corporate director, Hurley Jr became a board member in 2016, a time of significant change for the company. He contributed to Flutter's development during its key merger and acquisition deals. This included the mergers with The Stars Group and Paddy Power Betfair, a landmark $10bn (£7.5bn) transaction that reshaped the iGaming industry. Previously a Managing Director at Merrill Lynch, Hurley Jr was acknowledged as a pivotal director focusing on the US market, aiding Flutter's corporate strategy and growth across North America. The 2018 purchase of FanDuel by Flutter was a fundamental acquisition that secured its leading status in the US betting market. While in his role, Hurley Jr held the positions of Lead Independent Director and Chairman of the Compensation Committee. He also participated in the Audit, Nominating, and Transaction Committees. Flutter anticipates its full-year 2026 group revenue will be between $17.75bn and $19.05bn, with adjusted EBITDA projected from $2.65bn to $3.30bn. This points to sustained expansion in the face of regulatory and taxation challenges. For its US operations, FanDuel is predicted to produce revenue of $7.4bn to $8.2bn and adjusted EBITDA of $0.85bn to $1.25bn. Its results are influenced by expenses in new states and continued funding for FanDuel Predicts. Flutter Chairman John Bryant stated: “On behalf of the Board, I want to thank Al for his ten years of dedicated service, including his significant contributions during our U.S. listing transition, and exceptional stewardship of our Compensation and Human Resources Committee. We wish him every success ahead.” Effective after the Annual General Meeting on May 29, 2026, Nancy Dubuc will succeed Mr. Hurley as the Chair of the Compensation and Human Resources Committee. _______________ Interested in more stories like this one? Visit the new SBC Media YouTube Channel, SBC's central hub for multimedia content, where our experts provide in-depth analysis on major news from the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Lynon has bolstered its aggregation platform through a fresh content partnership with ICONIC21. As part of this collaboration, Lynon’s operator partners will now gain access to ICONIC21’s full collection of slot games, live casino offerings, and virtual titles. Tigran Ayvazyan, Managing Partner at Lynon, stated: “We are thrilled to welcome ICONIC21 onto our aggregation platform. Our goal is to provide operators with the most comprehensive and engaging content currently available across the industry. We believe that combining ICONIC21’s fast-paced product portfolio with our seamless integration capabilities will deliver exceptional results for our partner operators.” Among the newly accessible content is ICONIC21’s Gravity series, including the recently released vertical game show Gravity Wheel, which features dynamic multipliers in every game round to boost player engagement. Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, added: “Partnering with Lynon is a natural fit, as both companies share a commitment to nurturing long-term, value-driven partnerships. Lynon’s ability to bring our products to a wide range of operators is a key pillar of our expansion strategy. “By providing their network with our full range of games, from the fast-paced Gravity Wheel to our latest instant-win titles, we are ensuring that more players can experience the quality and innovation that define ICONIC21.” Why live casino needs game show formats Earlier this year, Popa spoke with iGaming Expert about the need for faster, more intuitive game experiences to capture the attention of modern audiences. She argued that as attention spans continue to shrink, the industry needs “faster, clearer and more decisive games”, such as game show formats. “Fast-paced game shows solve a common problem for players,” Popa explained. “They reduce cognitive load while increasing emotional intensity. Instead of long decision trees or slow rounds, players are given immediate clarity, with straightforward mechanics and clear outcomes—no need to read a guide. You grasp the game on your first try. In a mobile-first environment, this is a critical factor. Games that drag their feet lose players, while direct, simple games keep them engaged.” Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - New York State Governor Kathy Hochul has introduced a series of proposals aimed at protecting against underage online gambling. Hochul set aside a portion of her 2026 State of the State speech to instruct the New York State Gaming Commission to take suitable measures, noting that mobile sports betting is ‘luring everyone—including our young people—to place bets without fully thinking through the outcomes’. “We require robust regulatory protections to stop individuals under 21 from gambling, prevent artificial intelligence from exploiting gamblers, and mandate sports betting operators to take meaningful steps if any of their customers display signs of gambling-related harm,” she added. In response to this directive, the state’s gaming regulatory body has released proposals that will mandate operators to utilize geolocation tools and put in place age-verification and device registration measures to stop individuals under 21 from downloading gambling apps. Operators will also ask players to submit biometric information when setting up an account to confirm that the app is being used by the individual who originally created the account. Per the National Council on Problem Gambling, nearly two-thirds of U.S. adults stated they gambled before turning 21. Of those who did, 23% placed a sports bet and 21% played online casino-style games. Gaming Commission Chair Brian O’Dwyer said: “No other type of gambling has become as ingrained in our awareness as sports betting, and vulnerable children are regularly exposed to this activity. We’ve found extra methods to safeguard our youth, assist those in crisis, and maintain safe, legal, and regulated gaming for all New York residents.” Additionally, the commission aims to address AI usage and has put forward a proposal to ban all licensees from using AI to provide customized promotions or recommended bets. These proposals, along with a distinct set of measures to roll out a three-step protocol for operators to assist at-risk players, have been released by the commission for feedback from relevant stakeholders by May 15. Is iGaming on the horizon for New York? New York’s online sports betting market is among the biggest in the U.S. and is still expanding. In December 2025, players bet more than $2.38 billion, with market leaders FanDuel and DraftKings reporting revenues of $120.1 million and $84.1 million, respectively. Even with this growth, online casinos are still banned. But certain parts of the New York Senate have been advocating for regulated iGaming to come to The Empire State. Following Governor Hochul’s signing of a law banning the operation and promotion of sweepstakes games, State Senator Joseph Addabbo shared his view that this legislation should act as a stepping stone to regulating iGaming. “Enacting my bill into law isn’t the final word—it’s a necessary step toward the responsible modernization of New York’s online gaming environment,” Addabbo stated. “By closing down unsafe, unregulated sweepstakes casinos, New York is reaffirming that any online gaming in the state must be legal, properly regulated, and equipped with strong consumer safeguards.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SOFTSWISS has rolled out its new feature Motion in a bid to lower the demand for technical resources across operations. Billed as a ‘no-code workflow automation tool’, the feature is embedded into SOFTSWISS’s casino platform and allows operators to automate core processes including bonus distribution, user segmentation and player tagging. Designed for use by CRM and customer retention teams, Motion operates using three core elements: a trigger, a condition and an action. As an example, operators can input a trigger event such as a new player registration or deposit, then set a rule that specifies which players the relevant action applies to. The action then determines the end result, for instance distributing a bonus to eligible users. Once fully configured, Motion runs these established rules automatically with no requirement for manual input from staff. Suren Vardanyan, Head of Sales for SOFTSWISS’s Casino Platform, commented: “Motion solves a common operational pain point for operators – their reliance on technical teams to carry out day-to-day CRM tasks. “By enabling teams to set up and run player management logic directly within the platform, it eliminates delays and repetitive manual processes. This lets CRM and retention teams focus their efforts on strategic planning and player engagement, while supporting a shift toward greater operational autonomy, where business teams can take action faster and depend less on coordination with technical teams.” Per SOFTSWISS’s official figures, Motion is already being used by more than 130 casino projects globally. Focus turns to AI Earlier this year, SOFTSWISS announced the appointment of Denis Romanovskiy as the company’s first ever Chief AI Officer. Previously one of the firm’s Deputy Chief Technology Officers, Romanovskiy now leads the delivery of SOFTSWISS’s AI strategy and oversees the rollout of its dedicated AI platform, which is built to scale AI automation capabilities across all parts of the business. Ivan Montik, Founder of SOFTSWISS, noted that the creation of this new role is a clear demonstration of the critical role AI plays in the future of tech development, and the investment in specialized leadership reflects SOFTSWISS’s ambition to remain at the “forefront of the shift”. “We have seen first-hand the impressive outcomes AI can deliver,” said Romanovskiy when the appointment was made public. “Our current focus is on building AI into a trusted, well-governed and cost-efficient capability that delivers measurable productivity improvements across every department of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Following extensive deliberation, a new chapter is finally set to begin for gambling in Australia, as the government rolls out a long-awaited legislative overhaul. The Albanese Government’s reforms will establish a far stricter framework for gambling advertising, either restricting or fully banning when and where these ads can appear across the nation’s broadcast, digital and social media platforms. These new gambling advertising rules will be paired with a crackdown on certain harmful products and illegal offshore gambling operators, alongside strengthened enforcement measures and improved support for self-exclusion programs and financial counselling. Prime Minister Anthony Albanese had previously held reservations about implementing a gambling advertising ban. Now, however, he appears poised to introduce such a measure to strike the right balance in Australia’s gambling market. Albanese remarked: “This government is taking decisive action to address the community and public health concerns linked to gambling. “We’re getting the balance just right here: allowing adults to gamble if they choose, while making sure Australian children are not exposed to betting ads wherever they look. The last thing we want is for young people to grow up associating football with gambling.” Australia’s gambling ad ban legislation Set to take effect on 1 January next year, the legislation places limits on gambling ads on broadcast television: no more than three ads per hour between 6am and 8.30pm, with a complete ban during live sports broadcasts within that time frame. Gambling ads will also be prohibited from: Running on radio stations during school drop-off and pick-up windows (8am to 9am and 3pm to 4pm). Appearing on online platforms, unless a user is logged in, aged 18 or older, and has the option to opt out of these advertisements. Featuring celebrities, professional athletes, or odds-focused ads targeted at sports fans. Being displayed in sports venues and on the uniforms of athletes and match officials. Additional legislation to complement the gambling advertising reforms includes: Cracking down on harmful and emerging online lottery products, as well as banning online keno “pocket pokies”. Standardizing match-fixing as a criminal offense across Australia to improve sports integrity. Strengthening enforcement actions against illegal gambling operators. Bolstering BetStop, the national self-exclusion register, following its recent statutory review Expanding access to financial counselling support for those affected by gambling harm, and working to boost public awareness of the risks of online gambling. The government will draft legislation to enact these measures, with the full reforms set to launch on 1 January 2027. Anika Wells, Minister for Communications and Minister for Sport, added: “Gambling addiction is a critical public health issue, and this announcement marks landmark reform to reduce gambling harms in Australia’s history. “Starting on 1 January next year, Australians will be able to gather with their families to cheer on their favorite teams without being bombarded by gambling advertising. “Our reforms will sever the link between sports and wagering, minimize children’s exposure to betting advertisements, and reduce the saturation of these ads across online, radio and television platforms. “Australian parents, families and sports fans have been calling for action, and we thank all those involved for their ongoing engagement and advocacy as we worked tirelessly to strike the correct balance.” Want to catch more stories like this? Visit the new SBC Media YouTube Channel, the go-to destination for all multimedia coverage at SBC, where our team delves deep into the biggest stories across the sports betting, iGaming, affiliate marketing and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The leader of the Commodity Futures Trading Commission (CFTC) has cautioned that prediction markets could meet a fate similar to FTX without a unified regulatory approach. Michael Selig, during a guest appearance on the Farokh Radio podcast, shared his worries that the sector might ‘implode’ as it is pushed further into offshore markets. He remarked: “We witnessed the downfall of FTX and various crypto entities, and I fear a similar outcome for prediction markets if they are forced into unregulated offshore spaces. “It is essential that these platforms register within the United States so that our regulatory framework can ensure market fairness, safeguard investors, and establish clear boundaries.” Regulated by the CFTC, companies like Kalshi and Polymarket have seen significant growth in the U.S., serving as substitutes for sports wagering in regions where such activities remain illegal. Major gambling firms, including DraftKings and FanDuel, have also introduced prediction market products to gain a foothold in states where they were previously restricted. Nevertheless, various states have challenged these moves, arguing that the platforms are breaching local gambling statutes by providing services that resemble sports betting. Last month, a bipartisan proposal was submitted to the US Senate by Senators Adam Schiff and John Curtis, seeking to prohibit sports-related contracts and ‘casino-style games’ on prediction platforms. “Congress must act to shut down this loophole, which undermines state protections for consumers, interferes with tribal rights, and generates no tax income,” Schiff stated regarding the legislation. In response, Selig criticized the ‘politically motivated’ legal challenges from states, calling for cooperation with the CFTC to develop transparent regulatory guidelines. “There is a tendency to avoid collaboration, and I am unsure why some states take this path when we are eager to coordinate with commissions to establish proper policies,” he noted. “Our goal is to refine policy alongside all interested parties. We want to avoid a situation where states sue our registered entities to claim jurisdiction, mirroring the previous administration’s approach to crypto through enforcement-led regulation.” Internationally, several countries have also moved to ban platforms such as Polymarket and Kalshi. Recently, a court in Romania ruled against Polymarket following a challenge to the National Office for Gambling’s decision to blacklist the site as an unauthorized gambling service. Conversely, Gibraltar, a prominent European iGaming center, has signaled its support for the industry by granting a license to a prediction market firm. Nigel Feetham, Gibraltar’s Minister for Justice, Trade and Industry, expressed confidence in the sector's future, informing parliament that it represents a ‘significant opportunity for expansion’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Polymarket will remain on Romania’s blacklist after a court ruled in favor of the country’s gambling regulator in a legal dispute initiated by the prediction markets platform. Vlad-Cristian Soare, President of the ONJN gambling authority, announced on LinkedIn that Polymarket’s court appeal against its ban as an unlicensed gambling provider has been rejected. Last October, the ONJN reported it had been closely monitoring Polymarket’s domestic operations. Romania’s May Presidential elections drew over $600 million (£455 million) in trades on the platform, with an additional $15 million in activity related to Bucharest’s Mayor elections. Your word against mine Top prediction market platforms like Polymarket and Kalshi—the two largest players in the space—have long argued they do not offer gambling products, but rather “event contracts” where users wager against each other on the outcome of an event. These events can range from political election results to winners of award shows like the Grammys. The claim that these contracts are financial instruments instead of gambling products is supported by the fact that prediction markets are regulated by the Commodity Futures Trading Commission (CFTC) in the U.S.—the home country of Polymarket and Kalshi. However, this view is not shared globally; gambling regulators elsewhere have stood firm in their belief that these platforms are considered gambling. For example, New Zealand has directly banned Kalshi and Polymarket for lacking gambling licenses in the country. Similar stances are widespread across Europe. Germany, Belgium, Italy, Poland, Hungary, the Netherlands, Switzerland, France, Portugal, and now Romania have all taken action to ban prediction markets from operating locally. In the UK, the Gambling Commission has stated that any prediction market platform launching domestically would fall under its regulatory scope. Still, a recent decision in Gibraltar to license a prediction market platform as a B2C betting intermediary could signal that Europe remains a more accessible entry point for these platforms than many think. Soare, however, has maintained that Romania’s appeal rejection adds another layer to the defensive wall European regulators are building against prediction markets. He concluded: “There has been a lot of speculation around this decision. In reality, the stake was not and is not only Polymarket. The real stake is to protect the legal framework that regulates gambling and prevent a dangerous loophole: redefining betting under the seemingly harmless name of ‘prediction platform’. “Today’s decision is, therefore, more than a solution in a specific dispute. It is a signal at European level that the law cannot be circumvented by artifices to reclassify activities that, after all, fall within the sphere of gambling.” Want more stories like this? Check out the new SBC Media YouTube Channel—the new home for all multimedia content at SBC—where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate, and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.