Category: iGame

(AsiaGameHub) - With competition for North American players reaching new heights, SBC Summit Americas is set to guide industry stakeholders through innovative strategies via its specialized North America Marketing & Affiliates track. Scheduled for Wednesday, June 10, the agenda features five panels of prominent marketing experts who will discuss refining acquisition, boosting conversion rates, and developing sustainable player lifecycles. Attendees will gain insights into leveraging AI for player engagement, navigating complex advertising rules, utilizing new channels like TikTok for acquisition, and creating brands that foster long-term retention. Rasmus Sojmark, CEO and founder of SBC, commented: “Affiliates are currently managing an unprecedented number of platforms and partnership structures. Between social media, AI, and martech, the industry is becoming more intricate. This track is designed to cut through that noise and provide clear strategies for driving growth.” The track begins with the panel "Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value," which explores the transition of affiliates into full-scale marketing brands. Industry leaders Brian Christopher (CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (CEO, Catena Media), and Zaire Williams (Founder, Exclusive) will discuss building audience loyalty through brand identity and personalized content. As mobile and social media strategies take center stage, the session "Beyond the Link: Redefining Affiliate Growth Through Emerging Channels" will look at how affiliates are becoming community-focused brands. Featuring James White (COO, Hottakes), Caleb Dykema (CEO, Vault Sports), Jon Bowden (CMO, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), the panel will examine how TikTok, podcasts, and live streaming are changing acquisition and building trust. The "AI, Martech & the Player Journey: Redefining Engagement" session will highlight how machine learning is reshaping operator-player connections. Experts Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director, Fast Track), and Adrianna Samuels (Consultant, STX) will explain how AI-driven tools and martech can optimize budgets and enhance player loyalty. Other sessions will focus on affiliate opportunities in emerging markets like Brazil, as well as how new martech is being used to sharpen player acquisition and engagement. SBC Summit Americas is held at the Broward County Convention Center in Fort Lauderdale from June 9-11, welcoming 10,000 delegates from the North American and Latin American gaming sectors. Across five stages, the event will feature panels on leadership, sports betting, casino, payments, regulation, and player protection, featuring some of the most prominent figures in the industry. Register for SBC Summit Americas: Early Bird VIP Pass – Available for $400 (a $300 discount) for a limited period. This includes full access to the conference, exhibition floor, networking events, and the Food Festival. Expo+ Pass – Priced at $95, this provides access to all conference sessions and the show floor, excluding networking events and complimentary food. Expo Only Pass – A free option providing access to the show floor, ideal for those new to the industry or teams on a budget.Affiliates and operators may qualify for a complimentary VIP Pass, offering full access to all sessions, the exhibition, and networking functions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Betting and Gaming Council (BGC) Board is adopting a new leadership structure, with the Chair role now set to rotate among its members for 12-month terms. Consequently, Kane Purdy, the Managing Director of Gamesys Operations Limited, will be the inaugural non-executive Chair under this new system. Purdy's previous leadership on the GamProtect initiative, a single customer view project aimed at improving player protection and industry standards, makes him well-suited for the position. Regarding his appointment, he stated: “It is an honour and a delight to assume the role of Chair of the Betting and Gaming Council. “With 20 years of experience in the sector, I recognise the critical need for collective action to address challenges, elevate standards, and guarantee the continued success of the regulated industry. “I am eager to collaborate with Grainne and the team, alongside members from throughout the industry, to advance the significant progress already achieved and contribute to defining the BGC's future path.” Purdy takes over from Executive Chair Michael Dugher, who departed from the BGC earlier this year following a six-year tenure. Grainne Hurst, CEO of the Betting and Gaming Council, remarked: “Kane possesses a wealth of experience, knowledge, and skill for this position, developed over twenty years in the industry. “He is a greatly esteemed leader with a profound comprehension of both the opportunities and duties involved in working within a regulated framework. He has also shown a steadfast dedication to cooperation, aiding in the advancement of projects that bolster standards and safeguards throughout the sector. “I anticipate working in close partnership with him as we persist in advocating for our members, improving standards, and backing a well-regulated industry that benefits consumers, the economy, and communities nationwide.” This change in leadership occurs as the industry seeks a stronger mainstream voice, amid increasing pressure for stricter regulations and as numerous operators face pressure from the UK market due to 40% tax rates. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The acquisition of German brand Tipico Group by French industry leader Banijay Entertainment has now been formally finalized. The groundwork for the merger was laid in late 2023, when Banijay – a prominent entertainment and media conglomerate – publicly stated its plan to purchase a 65% share in Tipico from CVC Capital. Since French gaming brand Betclic was already part of Banijay’s portfolio, the company has now also gained control of Tipico and Admiral Austria, accessing a customer base of 6.5 million spread across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire. This establishes Banijay as a key European participant in the sports betting and online gaming sector. The company anticipates that its expanded Banijay Gaming unit will see double-digit revenue growth, with projected synergies of approximately €100 million (£86.7 million) over a medium-term timeframe. This transaction comes on the heels of a recent joint venture with infotainment company RedBird IMI, where the two entities took 50-50 ownership of All3Media, forming a leading global content production giant. On a pro forma basis for 2025, the combination of all assets would have generated revenues of €7.4 billion (£6.4 billion) for Banijay Group, adjusted EBITDA of €1.6 billion, and adjusted free cash flow of €1.2 billion. Internal restructuring includes the following:– Joachim Baca transitions from his previous role as Chief Executive Officer of Tipico Group to Vice-Chairman of the Banijay Gaming Board;– Mate Bacic shifts from CEO of Tipico Austria to CEO of Tipico Group;– Nicolas Béraud, founder and former CEO of Betclic, is named Chairman of the Banijay Gaming Board;– Julien Brun advances from Betclic’s Chief Operating Officer to Betclic’s CEO. Banijay Group holds 65% ownership of Banijay Gaming’s capital, together with CVC and the founders of Tipico and Betclic. This share is set to gradually rise to at least 72% over the coming years. Béraud commented: “Through this integration, Banijay Gaming emerges as a fully scaled European platform, boasting greater diversification and expanded access to large, fully regulated markets. “By combining our shared values, technologies, trading know-how, and customer platforms, we will speed up product innovation, improve our omnichannel services, and provide a more smooth and immersive experience for our players. “Our current focus is on unlocking the full potential of this integration to fuel growth across all our markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - With the battle for players in North America growing fiercer, the SBC Summit Americas will guide stakeholders past conventional methods and towards innovative, captivating approaches via its specialized North America Marketing & Affiliates track. Scheduled for Wednesday, June 10, the program will unite top marketing experts from the industry in five panel discussions. These sessions will delve into how companies are honing their player acquisition methods, boosting conversion rates, and establishing more durable player lifecycles. Attendees will gain insights on leveraging AI to foster more profound player interaction, confidently manage changing ad rules, tap into new channels such as TikTok, and develop brands that secure player loyalty. Rasmus Sojmark, CEO and founder of SBC, stated: “Today’s affiliates must manage a greater array of channels, platforms, and partnership structures than ever. The environment, spanning social media and content to AI and marketing technology, is growing more intricate. This track aims to simplify that complexity and provide clear guidance on the genuine drivers of expansion. The track will commence with the panel Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value, exploring the evolution of affiliates from simple traffic sources to comprehensive marketing brands. Senior executives Brian Christopher (Creator & CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (Chief Executive Officer, Catena Media), and Zaire Williams (CEO & Founder, Exclusive) will discuss how top affiliates cultivate dedicated followings via enhanced brand identity, more tailored content approaches, and greater audience connection. The conversation will also address how these changes are altering the value proposition affiliates offer to operators throughout the Americas. With social media and mobile-centric approaches now key to engaging players, the panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will investigate how affiliates are transforming into content-focused brands and community creators. Featuring James White (Chief Operating Officer, Hottakes), Caleb Dykema (Co founder and CEO, Vault Sports), Jon Bowden (CMO, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), this session will analyze how platforms including TikTok, YouTube Shorts, podcasts, and live streaming are changing acquisition, while also underscoring how affiliates are establishing trust and promoting lasting sustainability in a rapidly shifting competitive environment. The session AI, Martech & the Player Journey: Redefining Engagement will delve into how artificial intelligence and machine learning are revolutionizing operator-player connections. Specialists Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director of New Business, Fast Track), and Adrianna Samuels (Executive Sports Betting Consultant and Advisor, STX) will explain how operators are merging AI-powered tools with advanced marketing technology to secure an advantage. The discussion will also consider how strategic investment in AI can improve the player experience, optimize spending, and encourage enduring loyalty. Additional sessions will look at how affiliates in North America can leverage new prospects in markets like Brazil, as well as provide a focused analysis of how operators and affiliates are employing novel marketing tech to enhance player engagement and acquisition. The SBC Summit Americas is set to occur at the Broward County Convention Center in Fort Lauderdale from June 9 to 11, welcoming 10,000 attendees concentrated on the US and Latin American betting and gaming sectors. Across five stages and two breakout rooms, delegates will discover panels addressing leadership strategy, sports betting and casino, payments and technology, regulation and compliance, and player protection for both North and Latin American markets, showcasing many of the industry's most prominent figures. Secure your ticket to SBC Summit Americas: Early Bird VIP Pass – For a limited time, our VIP Passes are offered at an Early Bird rate of just $400, a $300 discount. This pass provides entry to the complete conference agenda, exhibition floor, and evening networking events, plus complimentary meals at our Food Festival. Expo+ Pass – Our Expo+ Pass, priced at $95, allows access to all conference sessions and the exhibition floor. Please note: It does not include complimentary food or entry to networking events. Expo Only Pass – This FREE ticket grants access solely to the exhibition floor. It is an ideal choice for budget-conscious teams and those interested in exploring the industry further.Operators and affiliates qualify for a complimentary VIP Pass, offering full access to all conference sessions, the exhibition floor, and our exclusive evening networking events. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Carsten Koerl, Chief Executive Officer of sports technology leader Sportradar, has retaliated against claims put forward by two short-selling investment research firms. Two days prior, Muddy Waters and Callisto Research released accusations of unethical business practices by Sportradar. Both firms have also publicly admitted to shorting Sportradar’s stock. The firms claim Sportradar has been actively working with hundreds of unlawful gambling operators, even as it offers integrity oversight services to the legal sector and major sports bodies such as FIFA and UEFA. Following these allegations, Sportradar’s shares on the New York Nasdaq fell by 23%. Since both Muddy Waters and Callisto had shorted the stock—meaning they bet its value would decline—it’s probable the pair profited from this drop. Sportradar moved swiftly to address the claims, and its CEO has since intensified his pushback. “I take this as a personal attack considering my position and responsibility I have for investors, clients, partners and employees,” Koerl wrote on LinkedIn. He added that “it is alarming to see so many false, misleading and defamatory statements about myself and the business designed to manipulate our stock price for the benefit of short sellers”. Sportradar addresses the disruptive allegations Koerl has grounds for calling the short sellers’ claims a personal attack. The accusations against Sportradar included pointed claims about Koerl personally, like assertions that the German executive has connections to Russian oligarchs. “I believe these were thrown in to promote controversy and take advantage of the current news cycle,” Koerl said. The CEO further noted that he was once a shareholder in Russian betting company Liga Stavok, but he sold those shares “when it no longer felt right to invest in an entity seen as linked to a geopolitical conflict”. Established in 2001 with significant funding from Koerl, Sportradar spent the next 25 years becoming one of the globe’s largest players in the sports tech and data gathering industry. Sportradar went public on the New York Nasdaq in September 2021 through an initial public offering (IPO), which valued the company at $8 billion (£5.9 billion at 2026 exchange rates). Today, its market capitalization is approximately $4 billion, with its share price falling from around $17 per share on April 21 to $12.90 as of this writing. The company boasts a wide-ranging client list that includes the previously mentioned FIFA and UEFA, along with major leagues like the National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB), NASCAR, and the Ultimate Fighting Championship (UFC), to highlight a few key partners. A large portion of its revenue comes from collecting data from these leagues and sharing it with sports betting and media partners. Prominent bookmaker clients include FanDuel (owned by Flutter Entertainment), DraftKings, and William Hill (owned by Evoke). Last year, Sportradar greatly expanded its international sports data rights coverage by acquiring IMG Arena from Endeavor Group Holdings. It also plans to enter the iGaming and predictions sectors in 2026, and last month launched a dedicated division focused on iGaming. While integrity services are still an important part of Sportradar’s operations, they are far less prominent than its betting technology arm. In its FY25 financial results, the company reported total group revenue of nearly $1.3 billion, with $1 billion coming from its Betting Technology and Solutions segment, versus just $8.9 million from the Sports Performance and Integrity Services division. Even so, the accusations against the company and its founder/CEO could affect not only its integrity services but also its partnerships with major licensed operators—many of which have spoken out about the risks that illegal gambling poses to their businesses. “There are numerous allegations in these reports that are either entirely false, poorly researched, deliberately taken out of context, or, at best, repackaging the same tired stories we have heard for years,” Koerl asserted. Koerl further stated that Sportradar ‘will address the allegations in due course with the appropriate facts’, and concluded by saying: “I am confident that Sportradar will continue to lead the industry with the support of our partners and incredible global team.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Fresh analysis from bet365 has shown that ELK Studios’ Pirots 4 has made a strong comeback, climbing back to second place in the UK gaming charts The January chart-topper had dropped to seventh position in February, but it has now been overtaken by Inspired Gaming’s Gold Cash Freespins, which has held the top spot for another full month. Area Link Phoenix Firestorms (Games Global), Fishin’ Frenzy: The Big Catch (Blueprint Gaming) and Big Bass Bonanza (Pragmatic Play) rounded out the UK’s top five – all falling one spot due to Pirots 4’s growing popularity. Starburst from NetEnt made its debut in the top ten, climbing up from 12th place in February. Elsewhere in Europe, Legacy of Dead (Play’n Go) replaced the long-popular perennial favorite Big Bass Splash (Pragmatic Play) to claim the top spot in Germany. Ramses Book (GAMOMAT) also delivered a strong performance in March, rising from 10th place to second position. Eye of Horus (Blueprint Gaming), Amazing Link Zeus Boost (SpinPlay Games) and Gates of Olympus Super Scatter (Pragmatic Play) occupied the top three spots in Spain. Eye of Horus and Gates of Olympus Super Scatter both moved up five places to take first and third place respectively. Big movers in North America bet365’s leaderboards saw significant shifts across North America, as a large number of new entrants joined the rankings. In Pennsylvania, Hypernova Megaways (ReelPlay) rose 28 places to claim the top spot, while new entrant 7s Fire Blitz Triple Fire (White Hat Studios) took second place. Gold Cash Freespins mirrored its UK popularity by climbing 14 spots to enter the state’s charts at number 3. Ultimate X Triple Play (IGT), Huff N Puff Money Mansion (Light & Wonder) and Fire Blaze – Jinns Moon (Playtech) also entered the charts at positions four, eight and 10 respectively. Meanwhile, over in New Jersey, Platinum 8x8x8x (Blueprint Gaming) swapped places with bet365 Pop-A-Shot LuckyTap to take the top spot, with Triple Diamond (IGT) rising 15 places to claim third position. Bigger Piggy Christmas Bank (Pragmatic Play), Banking Bonanza (Blueprint Gaming), Hypernova Megaways and Divine Fortune (NetEnt) were also new names added to the leaderboards. Across the border in Ontario, Golden Winner by Inspired Gaming entered the charts at the top spot. Area Link Phoenix Firestorm took second place, with 5 Lions Megaways 2 (Pragmatic Play) rising 21 places to make its top ten debut at third position. According to bet365, the platform measures a slot game’s popularity using metrics such as revenue, stakes, play sessions and user engagement. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The sportsbook brand 3et, owned by Eurasia Sports, has obtained a bookmaker's licence from the Irish Revenue Commissioners (IRC), gaining access to the market. With its parent company headquartered in Guernsey, the sportsbook has stated its strategy is to target bettors who prioritize value, moving away from the mainstream audience that is heavily focused on promotions. This approach is founded on providing more competitive odds, increased betting limits, and a reduced number of gamified elements. The style is comparable to an exchange or predictions platform, aiming to cultivate an experience for "professional bettors" that contrasts with the entertainment-centric model common among many large European operators. For its initial launch in Ireland, the focus will be on core markets with high liquidity, such as major US sports and elite football, featuring pricing centered on 1X2, Asian handicaps, and totals. “Irish bettors are knowledgeable about sports and value, and a significant number are searching for a sportsbook that delivers competitive odds and substantial limits, free from distractions,” commented Micheál Deasy, Marketing Manager at 3et. “This is the area where we feel 3et differentiates itself.” Opportunity in a tough regulatory environment? While European regulations become stricter, smaller operators employing sharp pricing strategies are pursuing licences in markets that are newly structured or in transition, particularly the UK and Ireland. This trend is illustrated by Bet St. George's entry into the UK, while Fitzwilliam Sports recently entered the online sports betting arena in both the UK and Ireland via a partnership with EveryMatrix. Additionally, Welsh operator DragonBet received a Remote Bookmaker’s Licence to extend its operations into Ireland this past January. The current Irish system, managed by the Revenue Commissioners under older laws, is being phased out in favor of a new framework supervised by the Gambling Regulatory Authority of Ireland (GRAI), which was created by the Gambling Regulation Act 2024. Current licences will stay effective throughout this transition period, offering a chance for new market entrants to build a presence before the new system is fully implemented. These new companies might still allocate funds for international growth, even in the face of widespread tax increases. The rise of these smaller operators counters predictions that European markets might undergo significant ownership and structural changes as larger corporations attempt to consolidate market share. Such theories have been supported by developments like Banijay's purchase of Tipico, Bally's Intralot's proposed offer for evoke, and discussions of merger and acquisition activity involving Entain, the owner of Ladbrokes Coral. Another potential shift is Ireland's growing importance as a betting market. As UK taxes are set to rise significantly starting in April 2026, Ireland's relatively lower-tax environment could become more appealing to companies focused on Western Europe, acting as a counterbalance to the high-tax UK sector. 3et’s future moves Eurasia Sports' 3et has indicated intentions for a wider, multi-market expansion in 2027, with its entry into Ireland serving as a real-world trial for its competitive-odds, high-limit strategy within a fully regulated and competitive European setting. The brand is not a recent creation. 3et was originally introduced in 2015 as an exclusive, invitation-only platform for corporate clients and betting agents, only becoming available to the general public in 2023. It holds licences from the Alderney Gambling Control Commission, based in its home jurisdiction of Guernsey. It represents another brand for the industry to monitor in Europe, as the sector navigates a flood of regulatory updates and shifting consumer demands. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The divisive Bill 55, frequently referenced in disputes surrounding Malta’s gambling framework and licensing, could avoid being subject to legal scrutiny. Advocate General Nicholas Emiliou determined that a preliminary ruling on the legitimacy of Bill 55 was inadmissible and unnecessary for resolving the case before the Austrian courts. That said, Emiliou advanced a growing trend across Europe that will amplify pressure on Malta, as he maintained unwavering criticism of Bill 55, describing it as “manifestly incompatible with the rules governing the recognition and enforcement of judgments” set forth by Brussels. Further adding to the pressure on the region widely considered Europe’s gambling hub, he emphasized that rulings imposing player restrictions on Maltese online gambling operators issued by EU member states must be recognized not only in Malta and other EU countries. While the Advocate General’s role is not dispositive in this case, it adds pressure on Malta and boosts the momentum of player refund claims in the opposite direction, while potentially allowing Bill 55 to escape legal scrutiny. Though not legally binding, the Advocate General’s statement serves as a comprehensive, independent recommendation for judges to consider as they undertake their own deliberations. Just last week, anxiety within Malta’s gambling sector heightened as the Court of Justice of the European Union (CJEU) upheld the view that contracts between players residing in Germany and operators unlicensed in the country are effectively void. This escalated the legal conflicts currently in the process of being resolved between Maltese operators and a multitude of countries. In a preliminary ruling requested by the First Hall of the Civic Court in Malta, the EU court ruled that players could be eligible to claim back losses from operators not licensed in their respective countries. The European Court determined that Article 56 TFEU – an EU law concerning restrictions on the provision of unrestricted services – does not take precedence over national laws related to online gambling disputes. The cases threaten to usher in legal chaos across global iGaming markets, as well as destabilising Malta’s status as the hub for iGaming in Europe. Malta’s position as a hub stems from its licensing scheme, which allows operators to operate internationally whether within the EU or abroad, alongside its favourable 5% tax rate. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Svenska Spel experienced a robust trading quarter, with its online division's expansion and the steady performance of its Lotto and Oddset brands contributing to a 2% rise in the Swedish group's overall net gaming revenue (NGR). In its interim results for January–March 2026, Svenska Spel reported that NGR reached SEK 1.88bn (£150.4m) for the quarter, an increase of SEK 30m compared to the same period last year. Svenska Spel's total operating profit for Q1 2026 stood at SEK 659m, marking an increase of SEK 25m, approximately 4%. Sports and casino drive Q1 growth The operator saw its most significant growth in the Sports and Casino segments, with NGR for these divisions up by 3%. While the Oddset brand was the primary driver of this growth, Svenska Spel also highlighted the positive impact of the Winter Olympics on betting volume, noting increased customer activity and higher average bets per customer. Anna Johnson, President and Chief Executive Officer of Svenska Spel, commented: “We have high ambitions for 2026, and one of our priorities is sustainable growth with a focus on our strong products. It is therefore positive that the year begins with growth in line with the market, with the product brands as the driving force.” Sports betting was not the only area to show growth during the quarter. Svenska Spel also reported an increase in both activity and player volume for its casino and lottery games division. This translated to a 2% increase in NGR for the Luck Division, indicating a favorable outcome for Svenska Spel in Q1. The boost in performance was also evident across Svenska Spel's Lotto brand. However, this was somewhat tempered by jackpot levels not reaching the same heights as the previous year. During the trading quarter, operating margins also improved, rising from 34% to 35%. It is worth noting that achieving organic growth in mature, highly regulated markets like Sweden presents a considerable challenge. Svenska Spel has managed to achieve this modest growth by maintaining relatively flat overall costs as its NGR continues to increase. This growth is a notable achievement for a Swedish company in the gambling industry, especially when contrasted with revenue declines reported by several other Stockholm-listed companies, including Betsson, Evolution, and Kambi, in their recent financial results. As the Swedish operator continues to channel its revenue through its digital channels, which now represent 67% of total revenue, it is clear that Svenska Spel has moved beyond the initial heavy investment phase of its digital transformation and is now focused on optimizing growth. Land-based operations face challenges Conversely, Svenska Spel's land-based operations did not experience the same positive trends as its online counterparts, with its Vegas division facing a significant decline in Q1 2026. With a 17% decrease in NGR compared to the previous year, Svenska Spel has already implemented cost-saving measures to counteract the trend of players increasingly opting for online gaming. While the initial NGR declines may raise concerns, they are not entirely unexpected. Svenska Spel has been managing the reduction of its physical presence in Sweden for some time, as evidenced by the closure of its Casino Cosmopol properties. Following the closure of its final property in April 2025, Svenska Spel stated: “Casino Cosmopol has had declining profitability and visitor numbers for several years, as more and more people choose to play casino online. To limit losses, the casino in Sundsvall was closed in 2020, in February 2024 the casinos in Gothenburg and Malmö were closed and now Stockholm has also closed.” It is anticipated that Svenska Spel will continue its strategic shift away from retail and towards online operations, prioritizing "profitable business partners" in 2026 and beyond. Channelisation remains a key concern Eight years after Sweden introduced gambling regulations, the market continues to grapple with the persistent presence of unlicensed operators, particularly in the online casino sector. In its interim report, Svenska Spel highlighted that channelisation remains a "central issue" for the market's development, especially in a context of "tough competition" within the regulated market. With 134,500 players registered via Spelpaus, a "clear increase" from the previous year, the Swedish operator indicated that responsible gambling will continue to be a significant priority for the broader industry. In addition to responsible gambling, developments in Finland have also been identified as a potential influence on the Swedish market's trajectory. The interim report noted: “In Finland, the licensing process has now begun ahead of the upcoming reregulation of the gambling market, and applications for licenses under the new Gambling Act could be submitted from March 2026. This marks a clear step from political direction to actual market opening and is expected to gradually affect competition in the Nordic countries in the coming years. Overall, developments indicate that the gaming industry will increasingly be characterised by the ability to put decisions into practice, clearer regulation and intensified competition in already mature markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Japanese authorities are deploying every available measure to curb illegal online gambling, which saw a concerning surge in participation during 2025. The National Police Agency (NPA) disclosed that it took legal action against 317 people in 2025, marking the highest number since record-keeping started in 2018. Online casinos were involved in the bulk of these cases, with 158 incidents identified, leading to the arrest of 221 individuals. While online gambling is entirely banned in Japan, estimates suggest more than 3 million people participate in illicit online casino betting yearly, with annual wagers reaching approximately ¥1.2 trillion (£6.2m). The NPA also noted it has pursued individuals who enable access to illegal gambling operations. Across eight separate cases, 25 people were apprehended for acting as operators, affiliates, or payment processors for online gambling networks. Specifically, four were arrested for advertising overseas casinos on video streaming platforms. Additionally, two payment service providers (PSPs) involved in laundering gambling funds were arrested and charged with controlling criminal proceeds. Since many online casinos used by Japanese players are based abroad, focusing on intermediaries like affiliates and PSPs could prove an effective tactic for officials combating the black market. If successful, this approach might introduce a novel enforcement strategy for other jurisdictions aiming to effectively counter black market threats. Beyond increased enforcement, the NPA linked the higher detection rate to growing public awareness of gambling's illegality, fueled by several prominent cases involving celebrities. Well-known baseball players, comedians, and pop stars have all faced penalties after confessing to online gambling. In the previous year, the government also implemented a series of new laws to combat unlicensed gambling by prohibiting the operation and use of such sites, along with their promotion via banner ads, affiliates, and social media. Japan has also contacted regulators in jurisdictions including Malta, Curaçao, the Isle of Man, and the Philippines, requesting they block Japanese users or eliminate Japanese-language support from gambling services. Despite evident public demand for online gambling, the government maintains a firm opposition to the sector, dismissing discussions about regulation and increasing oversight due to worries about the social damage linked to iGaming. Conversely, Prime Minister Sanae Takaichi strongly promotes integrated resorts as a driver for economic growth, and a framework has been established for a new application round for local governments seeking to host a resort. The nation's first casino, a joint project by MGM Resorts International and Orix Corporation, is scheduled to launch in 2030. iGaming Expert Analysis: We have consistently advocated for innovative approaches to address the black market. Japan's measures reflect this, particularly its focus on PSPs, which represent a concrete target in the fight against a difficult-to-pin-down adversary. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Artificial intelligence has revolutionized retention marketing in the gaming sector. Gaming platforms are now able to forecast player behavior with impressive precision—such as the risk of churn, the chance of making a deposit, and lifetime value—often within just a few days of a player’s activity. However, having insights alone isn’t enough to drive revenue growth. David Watkins, CMO, Fincore. For Fincore, the core challenge isn’t about making predictions—it’s about putting those predictions into action. “The gaming industry doesn’t face an AI issue,” David Watkins, Chief Commercial Officer at Fincore, tells iGaming Expert. “What it does face is an execution problem.” AI can identify which players are on the verge of churning. The key business question is: can your platform respond to that insight immediately, in real time, without any associated risks? In numerous instances, this is exactly where systems fall short. This gap between understanding player behavior and taking action on that knowledge is emerging as one of the most critical challenges in contemporary gaming system architecture. While predictive capabilities have evolved quickly, most gaming platforms still function with delays: data is analyzed, campaigns are set up, decisions are made, and only then—after some time—does any action take place. In the digital gaming space, these delays come at a high cost. “Predictions without execution are just data points,” Watkins notes. “The true value lies in systems that can act instantly, at the exact moment it counts, without disrupting the platform’s stability.” This is where a novel architectural solution is gaining traction—the execution layer. Instead of adding more complex logic to already intricate core systems, gaming operators are beginning to implement modular layers that are purpose-built to act on real-time signals. These layers work alongside existing infrastructure, allowing for quick responses without requiring changes to the most delicate components of the system stack. This is a small but impactful shift in approach. “For many operators, the reluctance isn’t about strategy,” Watkins explains. “It’s about risk. As soon as you start modifying core systems, everything feels unstable—and that slows down decision-making.” The execution layer eliminates this friction. It enables operators to react to player behavior in the moment—rather than hours or days later—while maintaining the stability, auditability, and compliance of core platforms. Commercial teams get the speed they need, and technical teams keep the control they require. Most importantly, it transforms the way AI delivers value to gaming operators. Predictive models don’t generate impact by themselves; they create potential. The final result hinges entirely on how fast that potential is converted into tangible action. Fincore designed its TRI Bonus engine specifically to address this challenge. It’s a dedicated execution layer that lets operators act on insights immediately, without needing to overhaul the systems they depend on. This approach is already showing results through collaborations with partners leading the way in AI-powered personalization—including recent projects with Sportradar’s VAIX platform. “Our focus is straightforward,” Watkins states. “AI shouldn’t just provide insights—it should drive action. And that action needs to occur instantly, while staying within the constraints of a live, regulated platform.” This final point is crucial. Speed shouldn’t be achieved at the expense of control. Every action must be traceable, every rule must be clear, and every result must withstand thorough examination. “In this industry, you can’t just move fast and break things,” Watkins says. “You have to move quickly while staying compliant and correct.” This is an area where many operators have faced difficulties. While tools to generate insights are available, the mechanisms to act on those insights safely, consistently, and at scale are often lacking. The execution layer directly fills this gap. It enables operators to move past static campaigns and broad audience segmentation, toward real-time responses to player behavior—all without introducing the platform risks that usually hinder innovation. As AI adoption continues to speed up, this difference is growing more significant. Competitive edge is no longer determined by who has access to data or even who has the most precise models—those are now basic requirements. The true distinguishing factor is what comes next. AI informs you of what is probable to occur. The execution layer decides how you respond to that information. Insights are more and more readily available. Taking action on those insights—cleanly, immediately, and without risk—is the challenging part. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - While advancing a wide array of far-reaching proposals, the All-Party Parliamentary Group on Gambling Reform (GRAPPG) and Peers for Gambling Reform (PGR) have conceded that streamers promoting black market gambling sites continue to negatively affect younger people. A central objective for the APPG has been to halt all advertising from the UK's regulated gambling sector. Nonetheless, the group has also supported recent government initiatives for a complete prohibition on sports sponsorship by unlicensed operators—a goal that appears increasingly attainable as support for tougher gambling laws grows. Initiatives to remove unlicensed sponsorship from English sports will almost certainly help reduce the visibility of these operators. As the regulatory environment for licensed companies becomes more restrictive, forcing small and mid-tier operators to re-evaluate their market strategies, an expanding opportunity emerges for unlicensed operators to exploit. Tapping into a new age of digital consumption A particularly concerning strategy employed by unlicensed operators to attract a younger audience involves using a new wave of streamers and influencers. Blocking this pathway for new, young players is critical, as this vulnerable group is at risk of falling outside the protections offered by the licensed market. Although the impact of the black market in the UK was recognized, the recommendations from the GRAPPG and PGR threaten to widen the divide and severely hinder the capacity of any regulated operator below the top tier from capturing market share. The two organizations commented: “The growth of advertising by black and grey market operators also requires serious consideration, but not at the expense of taking action on licensed operators.” It is fundamental that licensed firms work within a safe and responsible structure. However, a more coordinated effort is needed to fight the black market, despite it being a considerably more elusive problem. Balance is essential As stricter enforcement and more demanding compliance requirements reduce the ability of mid-tier operators to draw in customers and achieve visibility, an opening is created for a perilous and opportunistic black market. The group also highlighted “the government’s increasing focus on illegal gambling marketing, including comments by Gambling Minister, Baroness Twycross, indicating that this is viewed as the primary risk area for children and vulnerable people in correspondence to the GRAPPG and PGR, dated 18th February 2026.” It further added: “While illegal operators do pose clear dangers, this emphasis risks overlooking the well-documented and widespread harms arising from within the regulated sector. “A balanced approach is essential to ensure that efforts to tackle unlicensed activity do not come at the expense of addressing the systemic issues present in the licensed market.” Despite a renewed regulatory emphasis on confronting the black market, this has not yet translated into any meaningful enforcement actions. There is no simple solution to ending interaction with the black market, but without a coherent strategy, measures targeting the regulated industry simply provide an advantage to unlicensed operators. The principal growth channel for black market operators in recent times has been streamers. These unlicensed entities have capitalised on the new digital routines of younger people, paying scant attention to their age or potential for problem gambling. Beyond a limited number of voluntary platform restrictions, there have been virtually no effective methods developed to counter the pervasive presence of unlicensed operators on social media. The group largely admitted this when criticising the Advertising Standards Authority (ASA), stating: “Content marketing and influencer promotion now account for a significant proportion of advertising, yet regulatory bodies such as the ASA have failed to enforce existing codes effectively.” Amid rising tax rates, the marketing avenues for licensed operators are rapidly diminishing. The proposals from both groups would go even further by stopping all marketing from the legal sector. This scenario has the potential to be disastrous, as the black market contaminates the online world of a youth demographic that is constantly on their phones and immersed in influencer culture, with little attention paid to the products being promoted to them. Balance is crucial in this discussion. The regulated industry's frequent reference to the black market threat when new rules are suggested has led to it being easily dismissed by those unaware of the full implications. However, the danger is acute for the most vulnerable, and a widening gap in the UK's gambling landscape only serves to heighten this risk. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Nicholas Emiliou, a Cypriot diplomat serving as Advocate General (AG) of the Court of Justice of the European Union (CJEU), has issued what amounts to another EU legal position opposing Malta’s Bill 55. Delivering his second opinion on a Bill 55-related case in the span of two months, Emiliou primarily referenced a request from an Austrian court for a preliminary ruling to assess if the provision of the Maltese Gambling Act known as Bill 55 aligns with EU law. In response to this submission, Emiliou ruled that the Austrian court’s request is inadmissible. The court’s request is tied to one of multiple ongoing legal disputes across Austrian and German courts, which are examining restitution claims from players who lost money to Malta-based, Maltese-licensed operators that either lacked licences in Austria or Germany at the time of the transactions, or still do not hold valid licences in those countries. Even so, Emiliou did not hold back in his criticism of Bill 55, the common name for Article 56A of Malta’s Gambling Act. Passed into law in 2023, Bill 55 is largely designed to shield betting and gaming firms holding Maltese licences from court judgments issued outside of Malta. Emiliou declared that national measures like Bill 55 are “manifestly incompatible with the rules governing the recognition and enforcement of judgments” from Brussels. He added that rulings concerning player restrictions against Maltese online gambling operators, issued by any EU member state, must be “recognised and enforced in all other member states, including Malta”. Opinions from ECJ Advocates General are not legally binding, and are only intended to provide guidance for ongoing legal debates and proceedings. Even so, they can carry significant weight independently, particularly given the high number of ongoing legal disputes between Maltese courts and those of other EU member states at present. Thomas Bugeja, Partner at Fenech & Fenech Advocates, a Valetta-headquartered law firm, wrote on LinkedIn that “these observations will no doubt form part of the wider legal debate around Article 56A”. Malta left on the defensive When considering the wider context, the outlook is unfavorable for Malta’s protectionist policies for its gambling market, which was dealt a major blow just last week. On 16 April, a preliminary ECJ ruling – which, unlike an AG opinion, is legally binding – stated that EU law does not bar member states from banning online gambling services operated by entities based in other member states. This ruling undermined the argument put forward by Maltese legal authorities that the operations of Malta Gambling Authority (MGA) licence-holding companies in other EU nations were protected under the EU’s freedom of trade standards. Reinforcing this point in his statement yesterday, AG Emiliou asserted that “other member states are entitled to apply their respective gambling laws to operators licensed in Malta”. He added that “situations are bound to arise in which the services provided by a gaming operator holding a Maltese licence are unlawful in a Member State while being lawful under Maltese law”. Commenting on LinkedIn, Dr. Jeanella Grech, a Lawyer Linguist at the CJEU, summarised Emiliou’s opinion as being “that there is no mutual recognition of gaming licenses in EU law and, hence, a Maltese gaming license is in principle valid only in Malta”. Malta’s iGaming sector is of enormous economic importance to the Mediterranean island nation. The online gaming industry, regulated by the MGA, makes up roughly one-tenth of the country’s annual GDP. Two core factors have underpinned the sector’s success: the country’s 5% tax rate for iGaming firms, and the long-held belief that an MGA licence and the regulatory standards it represents allow holders to operate internationally, both within the EU and in other global markets. Legal challenges from Austria and Germany, combined with recent CJEU rulings and AG opinions, are calling this long-held belief into question, and could ultimately threaten Malta’s status as one of the world’s leading iGaming hubs. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sports sponsorship activity in the global betting and gaming industry never stops. Just this week alone, several major new deals have been announced that will reach millions of sports fans across the world. This edition of Sponsor Spotlight takes a closer look at Polymarket’s latest breakthrough in Europe, heads to the races with Betway and CopyBet, follows SOFTSWISS as it speeds ahead, and covers the game-changing home run partnership from Caesars. S.S. Lazio teams up with Polymarket Following Polymarket’s recent partnership with the North American business arm of LALIGA, we predicted that the path to Europe for prediction market platforms could be more open than it initially looked. This latest deal has now confirmed that prediction. Italian football giant S.S. Lazio will feature the Polymarket logo on the front of its match kits, and the arrangement will run for the next two years. This move highlights the extremely complex regulatory landscape of the prediction market sector. Italy bans gambling sponsorship in sports, so Polymarket has been named the club’s official fan intelligence and digital insight partner – a strategy that could prove very valuable for its future expansion across Europe. Betway steps into mainline jockey role UK horse racing has seen better days. Recent years have been marked by fluctuating audience numbers, ongoing campaigns against tax increases, and multiple operators pulling their sponsorship support. However, a revival may now be on the horizon, with Betway as the latest operator stepping in to support the sport. The online sportsbook just announced it will sponsor 16 total races across Newmarket, Haydock Park and Market Rasen. Even more importantly, the Super Group-owned brand will serve as the main partner of The Jockey Club for the full 2026 racing season. Could this be a sign that the tide is turning for the better for UK horse racing? CopyBet gallops into new racetrack partnership Offering another much-needed lifeline to horse racing, CopyBet has joined the space as the official partner of Worcester Racecourse for this year’s National Hunt summer season. Already a prominent supporter of this beloved British sport, this new partnership builds on CopyBet’s existing commercial footprint, which already includes racing sponsorship deals across Carlisle, Exeter, Haydock, Huntington, and Kempton. Judging by the company’s growing racing sponsorship portfolio, it is safe to say CopyBet is here to stay, at least for now. Are bookmakers already returning to racing? Betway and CopyBet pen fresh sponsorships SOFTSWISS keeps renowned driver at the wheel Online gaming technology firm SOFTSWISS has announced the extension of its contract with Brazilian F1 legend Rubens Barrichello, who will continue serving as the company’s Non-Executive Director for Latin America for a third consecutive year. A multiple Grand Prix winner, Barrichello is no stranger to high speeds and sharp turns – metaphors that fit perfectly with the fast-paced iGaming industry, both when it comes to innovation and regulatory change. This comparison rings especially true for Barrichello’s home market of Brazil, where the regulatory landscape for the gambling sector seems to shift dramatically every few days. SOFTSWISS gears up for another year with F1 legend Caesars hits home run with MLB Caesars Entertainment has secured the highly-coveted imagery rights for the entire roster of Major League Baseball (MLB) players, in a deal brokered through the commercial arm of MLB Players Inc. As a result, both Caesars Sportsbook and the US branch of William Hill are now the official sportsbook partners of MLB Players across all their online and retail operations. This means both platforms can integrate MLB player imagery into their gaming offerings for the entirety of the 2026 MLB season, allowing them to connect with a domestic US MLB fanbase that totals more than 170 million people. MLBPA signs new licensing deal with Caesars Entertainment Spotlight rankings: Which deals stand out? Betway/The Jockey ClubFor this edition’s rankings, we’ve ordered our list based on broader political and regulatory context. Under this framework, the policy debates surrounding UK horse racing are not only closest to home for the SBC News team, but have also been the most dynamic in recent times.That’s why we’ve placed our horse racing deals at the top of our selection today, leading with Betway – an order that holds no particular significance outside of alphabetical sorting. CopyBet/Worcester RacecourseAs promised, CopyBet comes next on our list. As we noted earlier, the regulatory landscape for UK horse racing has seen its fair share of ups and downs over the past few months, a reality regular SBC News readers are already very familiar with. S.S. Lazio/PolymarketContinuing the theme of regulatory tension, most of Europe has taken a hostile stance against prediction markets and what they claim to represent. Regulators argue that these platforms count as gambling, while platforms like Polymarket claim they are a completely separate service – as seen in its role as digital insight partner for S.S. Lazio.Will challenging Europe’s status quo in this direct way prove a successful strategy to change long-held perceptions of prediction markets? Only time will tell, but the fact remains: cracks in existing barriers have already started to show. SOFTSWISS/Rubens BarrichelloAs the next entry in our selection, this deal is no less tied up in shifting political and regulatory change than any other on our list. Barrichello may have swapped the steering wheel of an F1 car for a tablet, but he still navigates constant change much like he did on the track, as he works to stay up to date on the new gambling policies coming out of Brazil’s Parliament on a daily basis. Caesars/MLBLast but not least on our list is the partnership between Caesars and MLB. While it is less tied up in active political and regulatory debate, this partnership still earned its spot on our list thanks to the outsized importance MLB holds for the US sports industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Jake Pollard Jake Pollard reports that the UK giant’s entry is poised to stimulate marketing and heighten competition within the mature French sector… just in time for the World Cup. Bet365 is set to launch in France imminently, following the receipt of its online sports betting license. The approval was granted after a scheduled session by the Autorité Nationale des Jeux (ANJ) last Thursday, with the official announcement following yesterday morning. The news of Bet365’s expansion into France was first reported by SBC-Gaming&Co last October, with the UK operator filing its license application through its subsidiary, Hillside (New Media Malta) Plc, in January. This development allows Bet365 to begin marketing to French consumers ahead of the World Cup, meeting the internal deadline the company had set for its 2026 launch. Its entry represents a significant shift for the French online sports betting (OSB) industry, as it marks the first time in years that a new operator with the financial resources and brand equity to challenge established leaders like Betclic, Winamax, and Unibet has entered the market. Furthermore, with PMU introducing its new PMU Play app—which emphasizes converting horse racing bettors into sports punters—competition in this sector is expected to intensify. Although OSB is not PMU’s primary focus, the company informed G&Co that it intends to make online poker and sports betting central components of its digital strategy. Previously, Bet365 had opted against entering the French market. However, as the group has grown across Europe, Australia, and more recently the US, France has increasingly become a strategic priority. As SBC-G&Co noted in October, the firm’s “financial firepower provides it with the luxury of time to promote its offerings and absorb initial losses, a strategy it successfully employed during its expansion into Australia and the US, where it is now live in 14 states.” France refreshes Euro ambitions Corporately, a French launch extends Bet365’s growth trajectory and increases its footprint in another major regulated market, potentially setting the stage for a future sale. Bet365 reported a 9% year-on-year revenue increase to £4bn for the 12 months ending March 2025, bolstered by a 5% rise in sports betting and a 25% surge in online casino revenue. Nevertheless, pre-tax profits fell by 41% to £349m for the 2024/25 period, while operating profits dropped 40% to £218m, driven by costs rising from £687m to £896.5m due to expansion into new regulated territories. The company’s arrival is expected to drive up media inventory costs. With affiliates prepared to launch promotional campaigns, a surge in marketing activity is anticipated in the coming weeks. As a globally recognized betting brand, Bet365 already enjoys strong awareness among French bettors despite its previous absence. Additionally, its global UEFA Champions League sponsorship runs through 2027; the new license will allow the brand to advertise directly in French stadiums during UCL matches, replacing the "Follow Scores" branding used previously. France remains a mature, highly regulated, and heavily taxed market, where OSB serves as the primary growth driver in the absence of regulated online casino gaming. Following the announcement, industry insiders told SBC-G&Co that while they are not thrilled about the arrival of such a formidable competitor, they acknowledge that increased competition typically drives operational improvements and better product development. Natives ready to battle Nicolas Béraud – Betclic At the time, Nicolas Béraud, founder and president of Betclic (Banijay Group), told Les Echos that Bet365 possesses a “powerful brand” capable of impacting all operators. However, he noted that its “traditional English model, which focuses on technical bets favored by sophisticated players,” differs from Betclic’s approach, which he believes is “better suited to the French market.” Béraud also pointed out that while one of Bet365’s core strengths is its vast array of betting options, the strictly “regulated and limited offer” in France will restrict its ability to differentiate itself. He added that the country’s 85% Return to Player (RTP) requirement prevents the operator from utilizing its typical “best price,” low-margin model. Nevertheless, Béraud conceded that if the UK firm invests “millions of euros in marketing—which they have the resources to do—it will inevitably impact existing legal French operators.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Betting and Gaming Council (BGC) has overhauled its senior leadership team amid fresh disputes and lobbying conflicts over gambling regulation and taxation in the UK. Kane Purdy, Managing Director of Gamesys Operations, has been appointed as the BGC’s new non-executive Chair. He assumes the role at the betting industry trade body with immediate effect, succeeding long-serving Chair Michael Dugher. Dugher, a former Labour MP for Barnsley East, stepped down from the position in January 2026. During his tenure, he led the organisation through a challenging regulatory phase for UK gambling, including the 2020–2023 review of the 2005 Gambling Act and the intense tax debates of the previous year. Purdy takes the helm at a time when the sector faces equally tough regulatory and financial challenges. The industry is adapting to the new tax regime launched in April 2026 and is also responding to calls from MPs and Lords for reforms to advertising and local licensing rules. “Kane brings a wealth of experience, expertise, and talent to this role, honed over two decades in the industry,” commented Grainne Hurst, Chief Executive Officer of the BGC. “He is a widely respected leader with a deep understanding of both the opportunities and responsibilities that come with operating in a regulated environment. He has also shown a strong commitment to collaboration, helping drive forward initiatives that strengthen standards and protections across the sector. “I look forward to working closely with him as we continue to champion our members, raise standards, and support a well-regulated industry that delivers for customers, the economy, and communities across the country.” Before joining Gamesys, Purdy worked at BetVictor from 2006 to 2008 as an IT Service Delivery Manager and at Betfred from 2008 to 2009 as an Operations Manager. He took on the Managing Director role at Gamesys in 2013 following a three-year stint at the now-defunct online and telephone operator Stan James. Kane Purdy, new Chair of the BGC – Source: BGC “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council,” Purdy stated. “After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards, and ensure the regulated sector continues to thrive. “I look forward to collaborating closely with Grainne and the team, as well as with members across the industry, to build on the strong progress already made and help shape the future direction of the BGC.” At the BGC Annual Summit in February, Grainne Hurst noted that the trade body would continue to lobby for sustainable industry governance, with members ready to work alongside authorities to tackle the growing encroachment of the black market – something the BGC views as the “next generational threat to the UK gambling sector.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Philippines government has introduced a fresh set of standardized guidelines aimed at supporting authorities in implementing the countrywide prohibition on offshore gaming operators (POGOs). The Standard Operating Procedures (SOPs) for carrying out the POGO ban were signed by Executive Secretary Ralph Recto during a ceremony in Manila, with the goal of enhancing inter-agency collaboration and providing more robust legal resources. These SOPs merge two existing POGO ban directives, plus 15 additional laws and departmental orders, into a single comprehensive action plan. Recto said: “These SOPs will transform our approach—from simply shutting down hubs to preserving assets, seizing illicit resources, securing convictions, protecting victims, and severing these criminal enterprises from the financial and corporate networks that sustain them.” In July 2024, the Philippines stopped issuing licenses for POGO operations following President Ferdinand Marcos’ announcement in his 2024 State of the Nation Address that he would ban them, citing their links to criminal activities. At the time, he stated that POGOs had “ventured into illegal activities beyond gaming, such as financial fraud, money laundering, prostitution, human trafficking, kidnapping, brutal torture, and even murder,” and a deadline of the end of 2024 was set for these operations to close. However, it was only earlier this month that Philippine authorities declared the country had fully eliminated the final remnants of these offshore operators. Upon signing the declaration, Recto described POGOs as “an ever-evolving menace that could easily reappear unless the government remains vigilant, coordinated, and relentless.” The Presidential Anti-Organised Crime Commission (PAOCC) is tasked with leading enforcement against POGOs, supported by the Department of Justice, the Anti-Money Laundering Council, and the Securities and Exchange Commission. The latter two agencies will handle financial and corporate intelligence related to the proceeds of illicit activities linked to POGOs. The Department of Social Welfare and Development will also provide assistance to POGO victims through witness protection and support for trafficked persons found working within these operations. Recto praised the SOPs for ensuring that laws against POGOs are not “blunt instruments” with little real-world impact. Instead, he said they will be “precise and sophisticated tools, capable of completely dismantling illegal POGO operations and bringing all those behind them to justice.” In November 2025, PAOCC stated it was still pursuing members of dismantled POGO networks and overseeing 55 cases related to the outlawed operations. “PAOCC remains persistent in seeking justice for the victims who endured detention, threats, and exploitation inside the compounds,” the organization said at the time. “These individuals were not mere figures in an investigation—they were human beings whose dignity was violated, and whose stories, courage, and cooperation made this victory possible.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GR8 Tech is enhancing its suite of engagement and retention tools to assist operators in transforming temporary visitor surges into sustained value in the lead-up to the 2026 World Cup. Although major sporting events consistently generate surges in new sign-ups and deposits, the true business hurdle, as noted by the provider, is maintaining player activity after the initial few visits. “While the World Cup can fuel large-scale player acquisition, it is retention that ultimately defines commercial success,” stated Kateryna Shevchenko, CRM Product Manager at GR8 Tech. “Solutions that enable operators to act at the optimal time, offer transparent rewards, and minimize the workload involved in player engagement are key to maximizing the return on investment from such events – which is our primary focus.” A core component of this upgrade is a revamped loyalty program designed to boost transparency and sustained interaction, especially with the most valuable players. Players accumulate points from both casino and sports betting play, advancing through levels that provide access to improved reward terms. These feature organized cashback promotions on daily, weekly, and monthly bases, with comprehensive support for multiple currencies and cryptocurrencies. Integrated risk and fraud management features are also built into the system, enabling operators to react swiftly to shifts in player behavior while curbing the misuse of bonuses. Acknowledging that a string of losses is a major reason players leave, GR8 Tech has implemented an automated intervention system. Operators can define limits for losing bets, triggering the platform to issue a compensatory reward automatically within moments of the bet being settled. The goal is to alleviate disappointment at pivotal times and stop players from drifting away. GR8 Tech consolidates recent enhancements The firm is also tackling points of friction for new players by offering more choice in how they claim bonuses. Directly within the payment screen, users can now select, adjust, or decline bonus offers instead of being forced into a predetermined choice. This development follows the company's statement last week about having 'prepared its casino vertical accordingly' for the upcoming World Cup. The company has also recently upgraded its sportsbook platform and secured iconic football manager Jose Mourinho as a brand ambassador. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A prominent预测 technology figure in the European betting sector forecasts that the UK, France, Italy, and Germany might be displaced as the continent's top gambling markets. DATA.BET, a Cyprus-based supplier of sports and esports betting solutions, has highlighted the rising tax rates across Europe in its 2026 outlook, anticipating a shift in the industry's "balance of power." Taxes are undoubtedly expected to significantly impact the sector this year—a perspective shared not only by DATA.BET but also by numerous major gambling PLCs, including Flutter Entertainment, Entain, evoke, Betsson, and others. In its 2025 Sportsbook Report, DATA.BET referenced the scale of the British, Italian, French, and German markets, noting revenues of €30.8bn (£26.7m), €25.5bn, €18.8bn, and €17.8bn, respectively. Nevertheless, betting in the UK, France, and Germany now faces substantial taxes, such as the UK's new Remote Gaming Duty (RGD) of 40% (increased from 21%). Conversely, Italy offers a relatively favorable tax environment but enforces strict regulations, particularly regarding marketing. These circumstances could result in a changing of the guard, according to DATA.BET, which states that "as newly introduced legislation and tightening tax policies reshape the operating environment, the regional balance of power is unlikely to remain unchanged." Like all stakeholders in the European betting landscape, DATA.BET is incorporating the continent's tax and regulatory landscape into its strategic planning. The firm is prioritizing infrastructure reliability, risk management, and the expansion of its product ecosystem and content coverage to enhance engagement, thereby establishing a defense against the aforementioned challenges. Taxation isn't the only factor For the past year, it appears that taxation was the sole topic of conversation in iGaming. This was particularly evident in the UK, SBC News' home country, during the summer and autumn as the sector prepared for the HM Treasury's budget in November 2025. However, DATA.BET has identified non-tax factors it believes will shape the industry in 2026. The company anticipates a continued shift toward mobile-first consumption of betting products and content, fueled by 5G adoption. It also predicts increased convergence between gaming and betting audiences, largely driven by esports; a move toward operational speed, stability, and scale rather than technicality; and a growing significance for low-tier and semi-pro tournaments, which occur more often than major tier-one events. Given these various factors, how is DATA.BET positioned in 2026? The company reported a 55% rise in gross gaming revenue (GGR) in 2025, driven by a 105% surge in monthly active users and an 82% jump in daily active users. Additionally, it has grown its client network, with fully integrated partners increasing by over 200%. "We believe that transparency builds trust and propels the entire industry forward," stated Yurii Berest, Chief Executive Officer of DATA.BET. "At DATA.BET sits at the core of everything we do, and this report reflects that. With the addition of sports betting last year, we aim to demonstrate how our product continues to evolve and improve, and how we assist operators in growing their revenue through effective betting." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BETER is setting its sights on the future as it broadens its content portfolio and enters new markets. At the SBC Summit Rio, BETER’s Chief Revenue Officer, Chuck Robert Robinson, met with SBC Noticias’ Ana Maria Menezes to talk about the firm's approach to eFootball, its broader objectives for player engagement, and the role of AI, regulation, and the worldwide betting market. European focus is on scaling. BETER's European strategy is evolving. Robinson characterizes the market as "more mature from a regulatory perspective," adding that they have gained a better insight into customer demands over the past year. Consequently, the company's aim in Europe is to scale effectively, identifying the optimal point with current clients to deliver substantial value at a fair cost. Achieving this also depends on consistently ensuring the integrity of their content. Excelling in this area provides BETER with the credibility and assurance operators require to trust they are receiving a top-tier product. “Filling the gaps” A significant portion of the discussion focused on how BETER's eSports and eSim content is intended to complement traditional sports instead of directly rivalling it. Referencing experiences from Euro 2024 and the Copa America 2024, Robinson explained that their eFootball content sees high engagement before matches, at halftime, and for up to three hours post-game. These are typically times when operators experience a major decline in user activity. Robinson observed, “As the tournament progresses and the number of matches decreases, our operators rely more on our content to maintain bettor engagement.” With the 2026 FIFA World Cup approaching, Robinson expressed confidence that demand for this supplementary content will grow substantially, noting that leading operators are already adding BETER's eSim products to their traditional sports sections. Integrity as a commercial differentiator Robinson emphasized that integrity has transitioned from a regulatory requirement to a central commercial offering. BETER's integrity framework is built on three pillars – education, due diligence, and prosecution – with Robinson highlighting its importance as the company expands into regulated markets like Peru, Argentina, Brazil, and the United States. AI: more than just a buzzword Discussing the future inevitably involves the global impact of AI. Robinson stated that BETER is similarly leveraging the technology. He explained that BETER is implementing AI throughout its operations, mainly to accelerate the development and pricing of betting markets, thereby decreasing dependence on manual trading. The technology is also used in its integrity monitoring system to detect irregularities within its catalog of 750,000 yearly events. Scaling across 150 markets Managing operations at its present scale poses difficulties, but Robinson identifies compliance and legal frameworks as the key facilitators. With a presence in 150 nations and a clientele comprising both B2B and B2C operators, Robinson stated that ensuring regulatory compliance across this extensive network is the team's biggest operational hurdle. However, when executed successfully, it transforms into the most distinct competitive edge a provider of their kind can possess. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.