Category: iGame

(AsiaGameHub) - Spain's Ministry of Consumer Affairs has directed the DGOJ to initiate a public consultation regarding proposed amendments to the nation's Gambling Regulation Act (Law 13/2011). The Directorate General for the Regulation of Gambling (DGOJ) has been tasked with collecting input on reforms intended "to modernise gambling laws in response to the growth of online gambling and new technologies." This public consultation will remain open until June 22, 2026. Feedback is sought on proposed changes that would prohibit gambling operators from utilizing celebrities, public figures, and influencers in their advertising and customer acquisition efforts. Additionally, the consultation will examine restrictions on "organic search engine advertising." As part of its Agenda 2030, the Ministry of Consumer Affairs will continue to review and propose new federal directives concerning gambling violations. Revisiting the ban on celebrity endorsements The prohibition on influencer and celebrity endorsements was initially slated for inclusion in the Royal Decree on Advertising, which established a new federal code for media, including a ban on welcome bonuses and limiting gambling advertisements on television and radio to the hours between 1 am and 5 am. However, this measure was challenged in the Supreme Court by Jdigital, Spain's online gambling industry association. In 2024, Jdigital successfully argued that the DGOJ had circumvented oversight and that the ban on influencer/celebrity endorsements lacked sufficient legal grounding when assessed as part of a broader package of federal laws aimed at improving restrictions. The DGOJ is now returning to this mandate, expanding its scope to include provisions that gambling offers should only appear in search results when users are specifically searching for betting or gambling-related terms. The reform aims to update Spain's 15-year-old gambling legislation and better accommodate the expansion of online gambling and digital platforms. The overarching goal is to enhance consumer protection, bolster prevention strategies, and provide more robust tools to combat illegal gambling. This consultation is a component of a wider gambling harm prevention strategy by Spain's Ministry of Consumer Affairs. Spain has confirmed that its new mandatory algorithm for detecting problem gambling will be implemented across all licensed operators. This reform is part of a new technology-driven initiative being developed by the DGOJ to improve security, control, and prevention measures within the gambling sector. Key measures already introduced include: The deployment of an automated algorithm designed for the early detection of risky gambling behavior patterns. The establishment of a Joint Deposit Limits System to prevent users from circumventing restrictions by switching between different platforms. The Protocol for Action on Identity Fraudulent Taxpayers (PACS), developed in collaboration with law enforcement and the Spanish Tax Agency. The launch of the "Stop Juego" mobile application, which facilitates voluntary self-exclusion and the immediate blocking of access to gambling sites. The introduction of new advertising warnings that emphasize operators' financial benefits rather than solely focusing on individual responsibility. The DGOJ asserts that these technical changes will implement some of the most stringent controls and surveillance standards for gambling licenses among EU member states. Nevertheless, the authority has remained vague regarding the implementation details of its proposed technical controls, with most still undergoing beta testing. In March, DGOJ Director General Mikel Arana provided the initial update on the technical measures, stating that the proposed monitoring system analyzes over 60 behavioral and transactional variables in real time. The algorithm has not yet been tested in a live operational environment. The DGOJ has instructed operators to prepare for its implementation in the coming months, although no technical specifications for integrating gaming and compliance platforms have yet been provided to licensees. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - India’s government has issued a warning that prediction market platforms like Polymarket are targeting players, even as a ban on online real money games (RMG) is being rolled out. In a notice from the Ministry of Electronics and Information Technology (MeitY), it was stated that players are evading restrictions by using virtual private networks (VPNs) and converting Indian rupees into stablecoins such as USD Coin to facilitate transactions. The statement noted: “This raises serious concerns regarding illegal online betting, bypassing of regulatory systems, possible financial risks, and dangers to public order and economic stability.” Similar to many countries worldwide, India has explicitly banned prediction market platforms—here, under Section 69A of India’s IT Act. Prediction markets aren’t the only gambling-related products to be banned; a prohibition on online gaming was introduced in August 2025 following the passage of the Promotion and Regulation of Online Gaming Rules Act (PROG Act). MeitY reminded intermediaries like VPN providers of their obligations under India’s IT Act and IT rules to ensure their services are not used to access websites prohibited by Indian law. The Ministry stated: “Given the gravity of the situation, MeitY hereby reiterates with increased emphasis that all VPN service providers and other intermediaries must make reasonable efforts to avoid hosting, storing, or allowing access to any such platforms offering unlawful information—including ‘Polymarket’ and other similar non-compliant platforms operating in violation of the law.” MeitY is responsible for overseeing the implementation of the PROG Act, and enforcement of the online gaming ban began on May 1. Under the legislation, all apps, devices, and services involving real-money gaming mechanisms and transactions are prohibited. Those found violating the laws by promoting or advertising such services can face penalties of up to three years’ imprisonment and fines of up to ₹1 crore (€82,469). MeitY added that any VPN provider failing to fulfill its duty of conducting necessary due diligence to prevent access to gambling platforms could face legal action and would not be protected by sections of India’s IT rules that grant exemptions for third-party links or data shared via their services. As of the time of writing, India is not among the 33 countries listed as completely restricted from accessing Polymarket on the platform’s website. However, Polymarket does warn users that using a VPN to access its platforms in these restricted countries violates its terms of service. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Spain's Ministry of Consumer Affairs has directed the Directorate General for the Regulation of Gambling (DGOJ) to initiate a public consultation regarding proposed amendments to the nation's Gambling Regulation Act (Law 13/2011). The DGOJ has been tasked with collecting feedback on reforms intended to "modernise gambling laws in response to the growth of online gambling and new technologies." This public consultation will remain open until June 22, 2026. Feedback is sought on proposed changes that would prohibit gambling operators from utilizing celebrities, public figures, and influencers in their advertising and customer acquisition efforts. Additionally, the consultation will examine restrictions on "organic search engine advertising." As part of its Agenda 2030, the Ministry of Consumer Affairs will continue to review and propose new federal directives concerning gambling-related infractions. Revisiting the ban on celebrity endorsements The prohibition on influencer and celebrity endorsements was initially slated for inclusion in the Royal Decree on Advertising, which established a new federal code for media, including a ban on welcome bonuses and limiting gambling advertisements on television and radio to the hours between 1 am and 5 am. However, this measure was contested in the Supreme Court by Jdigital, Spain's online gambling industry association. In 2024, Jdigital successfully argued that the DGOJ had circumvented oversight and that the ban on influencer/celebrity endorsements lacked a sufficient legal foundation when assessed as part of a broader package of federal laws aimed at improving restrictions. The DGOJ is now revisiting this mandate, expanding its scope to include a requirement that gambling offers only appear in search results when users are specifically searching for betting or gambling-related terms. The reform aims to update Spain's 15-year-old gambling legislation and better accommodate the expansion of online gambling and digital platforms. The overarching goal is to enhance consumer protection, bolster prevention strategies, and provide more robust tools to combat illegal gambling. This consultation is a component of a wider gambling harm prevention strategy by Spain's Ministry of Consumer Affairs. Spain has confirmed that its new mandatory algorithm for detecting problem gambling will be implemented across all licensed operators. This reform is part of a new technology-driven initiative being developed by the DGOJ to improve security, control, and prevention measures within the gambling sector. Key measures already introduced include: The deployment of an automated algorithm designed for the early detection of risky gambling behavior patterns. The establishment of a Joint Deposit Limits System to prevent users from circumventing restrictions by switching between different platforms. The Protocol for Action on Identity Fraudulent Taxpayers (PACS), developed in collaboration with law enforcement and the Spanish Tax Agency. The launch of the "Stop Juego" mobile application, which facilitates voluntary self-exclusion and the immediate blocking of access to gambling. The introduction of new advertising warnings that emphasize operators' financial benefits rather than solely focusing on individual responsibility. The DGOJ asserts that these technical changes will implement some of the most stringent controls and surveillance standards for gambling licenses among EU member states. Nevertheless, the authority has provided limited details on the implementation of its proposed technical controls, with most still undergoing beta testing. In March, DGOJ Director General Mikel Arana offered the first update on the technical measures, stating that the proposed monitoring system analyzes over 60 behavioral and transactional variables in real time. The algorithm has not yet been tested in a live operational environment. The DGOJ has instructed operators to prepare for its implementation in the coming months, although no technical specifications regarding the integration of gaming and compliance platforms have yet been shared with licensees. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot achieved a significant year-on-year increase in turnover during Q1 2026, as the company's acquisition of Bally’s International Interactive (BII) substantially expanded its scale, online gaming operations, and profitability. The newly combined entity reported first-quarter revenue of €268.1 million (£232.7m), marking an 180.5% increase compared to €95.6 million in the same period last year. Adjusted EBITDA surged by 231.8% to €100.2 million (Q1 2025: €30.2 million). The EBITDA margin improved to 37.4%, up from 31.6% in the corresponding quarter of the previous year. This growth was primarily driven by the October 2025 acquisition of BII, which contributed €183.9 million in revenue and €72.7 million in adjusted EBITDA during the quarter, achieving a 39.5% EBITDA margin. Due to the deal, Athens-listed Bally’s Intralot has transformed into a larger online-focused gaming operator, with its strategic ambitions beginning to materialize as it pursues a cost-effective acquisition of LSE-listed evoke. Management highlighted sustained performance in the company’s UK online business, where revenue grew by 10.5% year-over-year during the quarter. This upward trajectory could accelerate significantly if the £225 million deal for the William Hill owner proceeds, although negotiations were postponed until 8 June. Preliminary figures for April indicated continued momentum in the UK market, with revenue reaching £52 million—an 11.5% increase from the prior year—despite upcoming changes in gaming duty and broader regulatory challenges affecting the sector. Bally’s Intralot’s B2B challenges While the BII acquisition fueled headline growth, legacy operations delivered mixed results. Excluding BII, legacy revenue declined by 11.9% on a reported basis and 7.1% in constant currency terms. The downturn was attributed to foreign exchange pressures, weaker lottery activity in the US, and adjustments to the compensation model at Turkish betting platform Bilyoner, which saw revenue fall by 19.2% to €16.6 million. Despite softer revenue trends in legacy segments, profitability demonstrated resilience, with legacy adjusted EBITDA declining only slightly while maintaining EBITDA margins above 32%. The company also underscored the stability of its B2B lottery technology division, where EBITDA remained stable despite lower revenue. However, US B2B revenue dropped by 6.2%, and overall B2B revenue decreased by 10% to €63.5 million. On a pro forma basis, combining Bally’s Intralot and BII for the trailing twelve months ending 31 March 2026, the group would have generated €1.06 billion in revenue and €427.2 million in adjusted EBITDA. Tackling the debt situation However, the acquisition has substantially increased the company’s debt burden. As of 31 March 2026, Bally’s Intralot recorded total debt of €1.75 billion and adjusted net debt of €1.49 billion. The company maintains solid liquidity, supported by €257.3 million in cash and a fully undrawn €160 million revolving credit facility. Nevertheless, this elevated debt level has raised concerns regarding a potential evoke acquisition. Evoke itself carries £1.9 billion in debt; thus, a merged entity would have over £3.4 billion in liabilities—a key factor that may have contributed to the delay in yesterday’s negotiations. Despite these financial hurdles, Bally’s Intralot Chief Executive Officer Robeson Reeves expressed strong interest in acquiring the struggling group. “We see a compelling opportunity to bring our operating model to a significantly larger business,” he stated. Management also pointed to ongoing expansion opportunities following the quarter—including recently finalized agreements such as a new 15-year electronic gaming machine monitoring license in Victoria, Australia, and a long-term lottery and sports betting technology partnership with Chile’s state-run lottery operator, Polla Chilena de Beneficencia. The primary challenge ahead will be managing continued growth alongside debt reduction, particularly as the company navigates increasingly stringent regulatory landscapes and potential major mergers and acquisitions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betclic and Tipico owner Banijay Group is advancing its strategy for betting and media leadership in Western continental Europe, as evidenced by its Q1 2026 results. The Amsterdam-listed company posted a 9% rise in total group revenue to €1.15bn (£998m), compared to €1m in Q1 2025. Adjusted EBITDA increased 5.4% to €196.6m (£186m), while adjusted net income grew 18.1% to €56.9m. Banijay's entertainment division remained the largest revenue contributor, posting a 4.5% increase to €714.5m. Nevertheless, this growth rate was significantly exceeded by the performance of the group's betting segment. Revenue from betting and gaming, which during Q1 came exclusively from the Betclic online sportsbook, expanded by 14.4% to reach €326m. The company credited this growth to consistent player activity, noting that returns could have been higher without 'adverse sports results' in both international and domestic football tournaments. Revenue from casino, poker, and turf betting surged by 27%. Banijay linked the success of its iGaming business to the introduction of a new online poker platform in France and the launch of an online casino in Côte d’Ivoire early in 2025. François Riahi, Chief Executive Officer of Banijay Group, stated: "We are off to a robust start in 2026, fueled by strong momentum in our sports betting, gaming, and live activities. We look forward to a year featuring major sporting events, key strategic initiatives, and transformative mergers and acquisitions." Tipico M&A positions Banijay for European expansion The 'transformative M&A' mentioned by Riahi refers to the purchase of Tipico, a Malta-based online sportsbook focused on the DACH region and Germany's largest betting and gaming operator. Banijay finalized the agreement to buy Tipico last year, partly funding the deal by divesting its stake in bet-at-home—another sportsbook targeting the DACH market that has faced challenges recently due to German and Austrian tax pressures. The acquisition of Tipico last year, integrated by late April 2026, is establishing Banijay as one of continental Europe's leading betting and gaming firms, though it now has a prominent presence in two markets with significant tax liabilities. France presents particularly substantial tax obligations. A new tax system introduced last summer applies a 59.3% rate to online sports betting gross gaming revenue (GGR), 42.1% to retail sports betting GGR, 69% to lottery GGR, and 10% to online poker GGR. Despite this, the market still holds potential. Regulators in France have considered permitting online casino operations, but opposition from the land-based industry along with health and charity groups has delayed these plans. In this context, Banijay's management expresses confidence in the ongoing expansion of its sports betting and gaming units, pointing to product innovation and a 20% rise in unique active players—which Riahi called "the key commercial KPI." "This highlights the strength of our product and customer offering, and we are in a strong position leading into this summer's FIFA World Cup," the CEO added. With the Tipico integration finished, Banijay is also pursuing merger and acquisition goals in its entertainment division. The group is already a significant force in this area, known for producing hit reality series such as Big Brother and TV dramas like Peaky Blinders. Providing full-year forecasts, Banijay anticipates adjusted EBITDA to grow in a mid-single-digit or mid-to-high single-digit range. This projection does not account for the impact of the higher betting tax in France. Riahi concluded: "2026 is also a pivotal year for Banijay Group. After finalizing the Tipico acquisition, we are making good progress toward combining Banijay Entertainment with All3Media, expected in summer 2026. "Collectively, these deals will greatly enhance our scale, international presence, and intellectual property capabilities spanning content, live experiences, and sports betting and gaming. "These solid first-quarter results enable us to reaffirm our 2026 outlook and stay focused on implementing our strategy to achieve sustainable growth and create value for our shareholders." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot and evoke have pushed back the deadline for talks regarding a potential takeover, though the specific reason for the extension hasn’t been confirmed. Rumors had been circulating for some time that Bally’s Intralot was planning to acquire evoke at a price of 50p per share. When the initial announcement of the possible deal was confirmed in late April, Bally’s Intralot had the option to extend the offer beyond the first deadline of 18 May 2026. evoke has since agreed to that request. Bally’s Intralot now has until 17:00 BST on 8 June 2026 to confirm whether it intends to move forward with the acquisition. However, this deadline can also be extended with the consent of the operator behind William Hill, 888 and Mr Green. Any offer from the Athens-listed company is subject to standard conditions and approvals, and Bally’s Intralot also reserves the right to adjust the offer’s terms—including price, the form and mix of consideration, and the transaction structure. “This is an opportunity we are pursuing with conviction.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot Robeson Reeves, Chief Executive Officer at Bally’s Intralot, stated when the potential offer was first announced: “We have built a business with a margin profile that stands out in this industry. evoke has the scale. “We see a compelling opportunity to bring our operating model to a significantly larger business, and the potential to transform its financial performance through massive synergies that we are uniquely positioned to deliver. This is an opportunity we are pursuing with conviction.” evoke has been conducting a strategic review of its operations since December last year. During the operator’s recent FY2025 earnings call, Group CEO Per Widerström noted that discussions with Bally’s Intralot about a possible offer “remain active”. Attractive markets While the timeline for the evoke deal has been extended, Bally’s Intralot released its preliminary Q1 2026 results, with group revenue rising to €268.1m compared to the same period last year (Q1 2025: €95.6m), and adjusted EBITDA increasing to €100.2m (Q1 2025: €30.2m). During Bally’s Intralot’s FY2025 earnings call last month, Reeves explained the markets that caught the company’s attention when the opportunity to make an offer for evoke arose. The CEO acknowledged that due to market dynamics, Italy wouldn’t have initially stood out to Bally’s Intralot, but it does hold appeal for the firm. Romania and Spain were also highlighted. evoke operates the 888casino, 888sport, 888poker and William Hill brands in Italy and Spain, while the group also offers 888 and Winner in Romania. Reeves said at the time: “Romania is an attractive market and was on the list. There’s also a layering aspect—they’re a solid player in Spain, and we already have a presence there, so there’s logic to that. “With any M&A opportunity, you have to look at everything holistically. We need to take all appropriate steps. I see some of these as ways to speed up our growth. Building an international footprint like theirs would take many years at that scale, so we’ll review all opportunities. It’s a sensible fit.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Bally’s Intralot and evoke have extended the deadline for their discussions regarding a potential takeover, though the specific reason for this extension has not been officially confirmed. For some time, there have been reports suggesting that Bally’s Intralot was considering acquiring evoke at a price of 50p per share. When the initial announcement of this potential deal was made towards the end of April, Bally’s Intralot was granted the option to extend the offer beyond the original deadline of May 18, 2026. This extension has now been agreed to by evoke. Bally’s Intralot now has until 5:00 PM BST on June 8, 2026, to decide whether to proceed with the acquisition. However, this deadline can be further extended with the agreement of the operator, which also manages brands such as William Hill, 888, and Mr Green. Any offer submitted by the Athens-listed company will be subject to standard conditions and necessary approvals. Bally’s Intralot also retains the right to modify the terms of its offer, including the price, the form and mix of consideration, and the overall transaction structure. “This is an opportunity we are pursuing with conviction.” Robeson Reeves, Chief Executive Officer at Bally’s Intralot Robeson Reeves, Chief Executive Officer at Bally’s Intralot, commented at the time of the initial potential offer announcement: “We have established a business with a margin profile that distinguishes itself within this industry. evoke possesses the necessary scale. “We perceive a significant opportunity to apply our operating model to a considerably larger business, with the potential to enhance its financial performance through substantial synergies that we are uniquely positioned to deliver. This is an opportunity we are pursuing with conviction.” evoke has been conducting a strategic review of its operations since December of the previous year. During the company’s recent FY2025 earnings call, Group CEO Per Widerström indicated that discussions with Bally’s Intralot concerning a possible offer ‘remain active’. Attractive markets While the timeline for the evoke deal has been extended, Bally’s Intralot has released its preliminary results for the first quarter of 2026. Group revenue increased to €268.1 million compared to the same period last year (Q1 2025: €95.6 million), and adjusted EBITDA rose to €100.2 million (Q1 2025: €30.2 million). During Bally’s Intralot’s FY2025 earnings call last month, Reeves elaborated on the markets that attracted the company’s attention when the possibility of an offer for evoke emerged. The CEO acknowledged that while Italy might not have initially stood out due to market dynamics, it does hold appeal for Bally’s Intralot. Romania and Spain were also identified as key markets. evoke operates the brands 888casino, 888sport, 888poker, and William Hill in Italy and Spain. The group also features 888 and Winner in Romania. Reeves stated at the time: “Romania is an attractive market and was on our radar. There’s also a complementary aspect, as they are a solid player in Spain, where we already have a presence, so there is a logical connection. “With any M&A opportunities, a comprehensive evaluation is necessary. We must undertake all appropriate steps. I view some of these as ways to accelerate our growth. To achieve the international footprint they possess would take many years, and at that scale, so we will examine all possibilities. It represents a sensible alignment.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Speculation regarding the outlook for Flutter Entertainment has intensified in the weeks following its Q1 2026 financial report, which coincided with the unexpected departure of FanDuel CEO Amy Howe. The company posted corporate revenues of $4.3bn (£3.5bn), a 17% increase over the $3.66bn recorded in Q1 2025, though FanDuel’s sportsbook revenue remained flat at $1.14bn. Furthermore, the firm’s second-largest market, the UK and Ireland, faces the prospect of significant tax increases, particularly in the UK. Profitability was another point of concern, as net income fell 38% to $209m (compared to $335m in Q1 2025). This decline was driven by rising operational costs, amortisation related to acquisitions, and restructuring expenses within the US division. Questions have also surfaced regarding the growing influence of prediction markets. Platforms such as Kalshi and Polymarket are establishing a presence in the US—Flutter’s primary market—and operate under the oversight of the Commodity Futures Trading Commission (CFTC), whereas Flutter is governed by state-level gaming control boards. While the company has attempted to enter this space with the launch of FanDuel Predicts, some industry observers suggest the move may have come too late to be effective. Howe’s exit was part of a trio of leadership transitions. Christian Genetski has taken over as CEO of FanDuel, while Dan Taylor, previously the CEO of Flutter International, has moved into the newly established position of President of Flutter Entertainment. Flutter’s status as a public company is also under scrutiny. The Q1 results were accompanied by the news that the firm is reconsidering its listing on the London Stock Exchange. Although the business only shifted its primary listing to the New York Stock Exchange in May 2024, it appears it may be preparing to withdraw from London entirely just two years later. The group's share price has declined by nearly 50% over the last five years and by more than 61% in the past 12 months, with shares currently valued at approximately $96. Nevertheless, in comments to SBC News, analysts at Macquarie suggested that stabilization is beginning to occur, even as the global gambling leader deals with slowing US sportsbook growth, regulatory shifts, and the rise of prediction markets. In a research update released earlier this month, Macquarie maintained its “Outperform” rating for Flutter but revised its price target from $200 down to $190. “Flutter has built a diverse portfolio of top-tier brands and technology through a proven and repeatable M&A strategy, making it, in our view, a premier way to capitalize on global trends in online gambling and legalization,” the report stated. The investment bank pointed to dampened sector sentiment and increasing uncertainty surrounding prediction markets and software risks as the primary reasons for the adjusted valuation. Despite the lower target, analysts Chad Benyon, Aaron Lee, and Sam Ghafir noted that Flutter’s current valuation is becoming more attractive, with shares trading at roughly 7x projected 2027 EBITDA and 8x forward earnings. Macquarie characterized the Q1 2026 results as a positive step, with both revenue and EBITDA ($631m) slightly exceeding market expectations. The analysts highlighted that a 19% year-over-year growth in iGaming helped mitigate the slower momentum in US online sports betting. International performance was driven by strong results in Italy, along with promising early trends in the Brazilian market. Flutter also stood by its full-year 2026 projections, targeting roughly $18.3bn in revenue and $2.9bn in EBITDA. Flutter banking on major sports events However, Macquarie noted that the recovery is expected to be concentrated in the second half of the year, as Q2 EBITDA guidance came in approximately 15% below consensus estimates. The report indicates that Flutter is relying on several strategies to stimulate growth, including expanded loyalty initiatives, product enhancements, improved sportsbook mechanics, and broader operational efficiencies. Major sporting events, such as the 2026 FIFA World Cup and the upcoming NFL season, are also expected to serve as significant catalysts for success later in the year. Macquarie argued that Flutter’s scale and diversified brand assets continue to offer a major competitive edge over other gambling and prediction market platforms. The group owns a variety of prominent betting and gaming brands, including FanDuel, PokerStars, Paddy Power, Betfair, and Sky Betting and Gaming, while holding leading positions in multiple regulated jurisdictions. Through FanDuel, the company also manages approximately 39% of the US gambling market, which has seen rapid expansion in recent years. Management appears to share the analysts' positive outlook. In addition to an active $250m share buyback program—part of a larger $5bn initiative—directors have recently been purchasing shares. Last week, Carolan Lennon and Sean Wickham, identified as an “Independent Non-Executive Officer” and a “Person Closely Associated,” respectively, bought more than £35,000 worth of Flutter stock. Just days prior, on May 12, CEO Peter Jackson increased his stake in the firm, while Chair John Bryant and Non-Executive Officer Stefan Bomhard also acquired more shares. The Macquarie report also emphasized Flutter’s potential for strong long-term cash flow. While the company is expected to maintain over $10bn in net debt through 2026, Macquarie predicts free cash flow will improve significantly, rising from $407m in FY 2025 to an estimated $1.26bn in 2026 and nearly $2.75bn by 2028. Key risks noted by analysts include stricter gambling oversight, tax increases, slower legalization in North America, and rising competition from prediction markets. However, Macquarie and company insiders remain optimistic about the world’s largest online gambling PLC, despite these challenges and the recent downturn in its stock price. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) - SBC Summit Americas 2026 is set to host David Edelman, the former Aetna CMO, Harvard Business School faculty member, and bestselling author. He will deliver an exclusive keynote address focusing on how artificial intelligence is redefining the ways companies identify, reach, and interact with their clientele. Edelman has established a prestigious career by influencing how organizations handle marketing and AI, having pioneered landmark concepts such as ‘Segment-of-One Marketing’ and the ‘Customer Decision Journey’ while advising various Fortune 500 entities. The keynote is scheduled for Thursday, June 11 (10:40–11:00) as a highlight of the ‘Leaders’ track. Titled Unlocking AI to Drive Growth, the presentation will examine how gaming firms can transition from using AI for operational tasks to utilizing it as a primary driver of commercial success. During the session, Edelman will discuss how brands can use automation and personalization at scale to revolutionize customer journeys across both physical and digital spaces, all while maintaining trust and responsibility. He will also provide a practical framework for CEOs to transform AI into a tool for long-term growth, supported by global examples from various industries. “David possesses a level of expertise that is rare among speakers, particularly in his ability to link AI with practical marketing strategies. This is precisely the type of knowledge our attendees are seeking,” said Rasmus Sojmark, CEO and Founder of SBC. With a career spanning over forty years, Edelman has become a leading authority in technology and marketing. He has been recognized by Forbes as one of the “Most Influential CMOs in the World” on several occasions and was named to Adweek’s ‘AI Trailblazers Power 100’ in 2025. Additionally, he commands a following of more than 1.1 million on LinkedIn. Edelman’s professional journey began in 1986 at Boston Consulting Group (BCG), where his work with data led to his influential 1989 paper, ‘Segment-of-One Marketing’, which proposed individualizing marketing at scale. He later helped launch BCG’s e-commerce division before joining Digitas in 1999 to focus on analytics and CRM-driven digital experiences. In 2008, he joined McKinsey & Company to lead its global Digital Marketing practice. It was here that he introduced the ‘Customer Decision Journey’ in a Harvard Business Review cover story, a concept that changed how businesses track the path from brand awareness to customer loyalty. Regarding his participation, Edelman stated, “Many people mistakenly believe AI can just be added to current marketing plans, but it actually requires a complete strategic rethink. In this session, I will discuss how organizations can adjust their methods to use AI for more personalized and relevant customer engagement.” Edelman transitioned to corporate leadership in 2016 as the first Chief Marketing Officer for Aetna, where he oversaw a significant brand and digital overhaul. He enhanced marketing operations, positioned the company as a trusted health partner, and developed a robust customer experience strategy, also playing a role in the merger with CVS. Since 2020, he has provided strategic counsel through Edelman Advisory Services, assisting CEOs and CMOs in optimizing AI for marketing. His consultancy focuses on data utilization, team organization, and delivering personalized experiences that maintain a human connection and foster trust. In addition to his consulting work, Edelman teaches at Harvard Business School and is a noted author. He co-wrote the USA Today bestseller Personalized: Customer Strategy in the Age of AI, which details how organizations can leverage data and AI to improve customer relevance. Edelman’s session is part of a robust SBC Summit Americas agenda featuring 250 expert speakers across six stages. Topics will include sports betting, casino operations, leadership, technology, regulation, and player safety, all housed within the event’s ‘Knowledge Vault’ to provide attendees with practical industry insights. Want to attend SBC Summit Americas? Affiliates and operators are invited to apply for a complimentary VIP Pass, which provides full access to the exhibition floor, conference tracks, and high-level networking events. Other participants can select from various ticket tiers designed to meet different professional needs and budgets. You can view options and reserve your spot here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Cyprus-based gaming technology company GR8 Tech has unveiled a new brand identity, updating its visual styling to better reflect its commitment to innovation and ambition. From now on, the company will operate under the name GR8_TECH, emphasizing that its systems have also been modernized to align with how contemporary technology brands approach branding. The new identity draws inspiration from coding-inspired visual language, incorporating a motion-first philosophy and structures rooted in digital design principles. Originally founded in Ukraine and currently headquartered in Limassol, Cyprus, GR8_TECH supplies a range of betting and gaming solutions to the global industry, including a sportsbook platform and cryptocurrency services. “This rebranding was never about change for its own sake,” stated Iryna Ilchanka, Creative Lead at GR8_TECH. “GR8_TECH already possessed strong recognition and character. Our objective was to refine it—to develop a system that feels more aligned with the technological capabilities and ambitions of the company moving forward.” Branding and marketing have played a central role in GR8_TECH’s development since its inception in 2023, originally established as Parimatch Tech—the B2B technology arm supporting Parimatch, the multinational sportsbook based in Ukraine. In 2023, Parimatch Tech transitioned to become GR8 Tech, which has since evolved into GR8_TECH. Since rebranding, the company has invested significantly in building a powerful brand presence, collaborating with prominent figures such as Ukrainian world heavyweight boxing champion Oleksandyr Usyk, as well as Premier League, LaLiga, Serie A, and Champions League-winning manager José Mourinho. The implementation of GR8_TECH’s latest brand identity follows a series of product improvements throughout the year, particularly centered around preparations for the World Cup. The firm has rolled out upgrades to both its sportsbook and casino platforms ahead of the tournament. “We didn’t aim to produce a static brand guide,” added Ilchanka. “Instead, we sought to create a dynamic framework that evolves continuously alongside the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betano, a prominent gambling operator, has solidified its involvement with the World Cup by announcing a new partnership with FIFA. The sports betting and casino brand, owned by Kaizen, has confirmed its status as an ‘official tournament supporter’ for the World Cup across Europe and South America, prior to the event's commencement on 11 June. This development marks Betano’s second World Cup association with FIFA, building on its previous role as the football governing body’s inaugural sports betting industry partner during the 2022 World Cup in Qatar. Furthermore, the operator served as an official partner for the FIFA Club World Cup held last year. George Daskalakis, Co-Founder and Chief Executive Officer of Kaizen Gaming, stated: “Our third partnership with FIFA represents a significant milestone for Kaizen Gaming and clearly demonstrates our global growth.” Global Attention The World Cup is anticipated to significantly boost engagement for operators globally, particularly as it will be the first tournament to include 48 nations. FIFA data indicates that more than six billion individuals, approximately 75% of the global population, are expected to watch the tournament's 104 matches. Concurrently, figures from Spotlight Sports Group reveal that 70% of supporters in the UK, US, and Latin America intend to place wagers during the 2026 tournament. Daskalakis characterized the World Cup as the ‘ultimate intersection of sport and entertainment’ for billions of football enthusiasts worldwide. He further stated: “For us, this presents an ideal platform to establish Betano as the most reliable global brand for responsible online sports betting. Our current objective is to provide an exciting, innovative, and secure experience for fans throughout the tournament.” In regions like Europe and Latin America, where football holds unparalleled popularity, the tournament's significance extends equally to its off-field impact as it does to the on-field action. For instance, in Brazil, a market where Betano commands a substantial share, the tournament represents the inaugural global sporting event since the nation launched its regulated online sports betting market in early 2025. Commenting on the tournament's potential, Samuel Vilar Pereira, Head of Sportsbook at UX Group, informed iGaming Expert in February: “Every sector of society pauses during this period and begins to align their business with this occasion, given the widespread excitement among the populace. “Naturally, a significant surge in recreational bettors is anticipated to enjoy the event, and this enthusiasm will undoubtedly translate into increased engagement through a robust customer experience.” Expanding Football Partnerships Betano has established itself as a preferred betting partner for various football governing bodies. In addition to FIFA, the operator has collaborated with UEFA, serving as an official partner for the 2024 European Championships, the Europa League, and the Conference League. Domestically, Betano also maintains sponsorship agreements with clubs such as the Premier League’s Aston Villa, Brazil’s Flamengo and Fluminense, and River Plate in Argentina. Regarding the partnership, FIFA’s Chief Business Officer, Romy Gai, commented: “We are pleased to welcome Betano as one of the tournament supporters for the FIFA World Cup 2026. “Since our initial partnership with Betano four years ago, we have observed a steadfast commitment to sporting integrity, enhancing fan proximity to our game, and discovering novel, engaging entertainment methods. We align with these goals and are content to have this influential entity alongside us as we anticipate uniting the world through football once more in North America and globally.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A bill designed to protect young people in Argentina from the dangers of gambling has been submitted to the National Congress. Backed by Senator Beatriz Ávila, the legislation calls on both chambers of Congress to intensify their work to reduce the prevalence of gambling addiction among the nation's youth. Ávila explained that her goal is to stop the “normalisation of gambling that is preying on the lives of Argentina’s youth,” emphasizing the critical need for a country-wide prevention strategy. Citing recent figures from the Ombudsman’s Office revealing that 7% of citizens struggle with gambling issues, the senator argued for immediate action. The data also indicates there are over 19 million active gamblers across the country. The plan includes educational workshops in schools to highlight the dangers of online wagering. Additionally, teachers and staff would be trained to spot signs of problem gambling in students, and a referral system connecting educational institutions with health and social services would be established. To finance prevention and treatment initiatives, the bill proposes a 1% tax on all online bets placed in Argentina, placing a new financial obligation on operators. This measure is part of a larger political movement to impose stricter regulations on Argentina's booming online gambling sector, now one of the region's most rapidly expanding markets. In a separate development, National Deputy Karina Banfi has put forward a bill to prohibit gambling advertisements aimed at minors on TV, radio, social media, and other digital channels. Banfi's proposal would forbid operators from utilizing athletes, influencers, cartoons, or celebrities in ads targeting young people. It also seeks to block messages that associate betting with financial gain or personal success. Concurrently, Buenos Aires Senator Malena Galmarini is spearheading a related initiative focused on sports, seeking to limit betting sponsorships during athletic and community events. Should these measures pass, gambling logos would be barred from team uniforms, advertising would be banned within 100 meters of sports venues, and betting firms would be blocked from acquiring naming rights for stadiums. Discussions have heated up as major Argentine football clubs, such as Boca Juniors and River Plate, continue to grow their commercial ties with betting companies. Collectively, these legislative efforts indicate that Argentina's political leaders are gearing up to take a much tougher approach to gambling regulation, specifically regarding the protection of minors and sports marketing. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Americas 2026 will welcome David Edelman, former Aetna CMO and Harvard Business School faculty member, and a bestselling author, for an exclusive keynote exploring how AI is transforming the way businesses understand, reach, and engage their customers. From pioneering concepts such as the ‘Customer Decision Journey’ and ‘Segment-of-One Marketing’ to advising Fortune 500 companies, Edelman has built a distinguished career shaping how businesses approach marketing, AI, and customer engagement. The keynote will take place on Thursday, June 11 (10:40–11:00) as part of the ‘Leaders’ track. Titled Unlocking AI to Drive Growth, the session will explore how gaming businesses can move beyond using AI as an operational tool and instead leverage it as a driver of commercial advantage. Edelman will examine how brands can transform both digital and physical customer journeys through personalisation and automation at scale, while balancing engagement, responsibility, and trust. Drawing on global cross-sector examples, he will also introduce a practical CEO-level framework for turning AI into a sustainable growth engine. “David brings a level of experience that very few speakers can match, particularly when it comes to connecting AI with real marketing strategy. This is exactly the kind of insight our audience is looking for right now,” said Rasmus Sojmark, CEO and Founder of SBC. Over more than four decades, Edelman has built a strong voice across marketing and technology, earning recognition from Forbes as one of the “Most Influential CMOs in the World” across multiple years and a place in Adweek’s ‘AI Trailblazers Power 100’ in 2025. He also has over 1.1 million followers on LinkedIn. Edelman began his career in 1986 at Boston Consulting Group (BCG), working with customer data and laying the foundation for his widely recognised 1989 article, ‘Segment-of-One Marketing’, which introduced the idea of tailoring marketing to individual customers at scale. He later co-developed BCG’s e-commerce practice before joining Digitas in 1999, where he focused on data-driven digital experiences through CRM and analytics. In 2008, he moved to McKinsey & Company, where he built and led the global Digital Marketing practice. During this time, he introduced the ‘Customer Decision Journey’ concept in a landmark Harvard Business Review cover story, redefining how businesses understand and influence the path from initial awareness to purchase and loyalty. Commenting on his appearance, Edelman said, “There’s a misconception that AI can simply be layered onto existing marketing strategies, when in reality it requires a fundamental rethink. In this session, I’ll look at how businesses can adapt their approach and use AI to deliver more relevant, personalized customer experiences.” In 2016, Edelman moved into corporate leadership as Aetna’s first Chief Marketing Officer, where he led a major digital and brand transformation. He upgraded marketing capabilities, repositioned the brand as a trusted health partner, and built a comprehensive customer experience program, while also contributing to the company’s merger with CVS. Since leaving Aetna in 2020, Edelman has focused on advisory work through Edelman Advisory Services, working with CEOs and CMOs to use AI more effectively in marketing. His work explores team structure, better use of data, and how to deliver more relevant customer experiences while maintaining a human touch and building trust. Alongside his advisory work, Edelman contributed to the next generation of business leaders as a faculty member at Harvard Business School. He is also a recognised author, having co-written Personalized: Customer Strategy in the Age of AI, a USA Today bestseller that explores how businesses can use AI and data to deliver more relevant customer experiences. Edelman’s appearance forms part of SBC Summit Americas’ extensive conference program, which will feature 250 expert speakers across six stages, covering key topics such as leadership, sports betting and casino, payments and technology, affiliation, regulation, and player protection. These sessions sit within the event’s ‘Knowledge Vault’, designed to deliver actionable insights for industry professionals. Want to attend SBC Summit Americas? Operators and affiliates can apply for a complimentary VIP Pass, granting full access to the event, including conference sessions, the exhibition floor, and premium networking opportunities. All other attendees can choose from a range of ticket options tailored to different goals and budgets, from expo-only access to full VIP experiences. Secure your pass and explore your options here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The international brands of bet365 and Bwin are reported to hold the greatest profile and engagement within Spain’s evolving igaming market. New research conducted by YouGov has highlighted the ‘widening disparities’ of Spain’s igaming market, observing a shift in consumer behavior, demographics, and channel usage. The ongoing transition of Spain’s igaming sector is highlighted as “almost half of Spaniards (49%) claim they have never placed a bet of any kind”. This disconnect is even more pronounced among women, with nearly 60% stating they have never engaged in betting activity. Shifts are driven by younger male consumers, as participation across the wider Spanish population remains far from universal. Online gambling has become increasingly concentrated among younger male audiences; the YouGov study found that 47% of men hold at least one active online betting account, compared to 31% of women, while among 18–24-year-olds, 37% already maintain an active betting account. The report suggests that Spain’s digital gambling economy is now largely driven by audiences aged under 35 years old who engage with sportsbook, casino, and online betting products through mobile-first platforms, with participation levels declining sharply among older demographics. Online betting channels recorded the highest recent levels of engagement, with significantly stronger penetration rates among men and younger demographics. Football betting dominates youth trends However, YouGov’s findings also suggest that Spanish betting habits remain largely event-driven rather than habitual. More than 40% of younger bettors stated they only place wagers during specific sporting occasions, reinforcing the importance of major football fixtures, international tournaments, and seasonal sporting calendars in shaping Spanish betting activity. Football continues to dominate Spain’s online betting culture by a considerable margin. Among active sports bettors, 91% identified football as their primary betting sport. Tennis followed at 21%, while basketball accounted for 20% of betting interest. Formula 1, horse racing, and esports remained comparatively niche verticals. Football’s dominance continues to strengthen the positioning of international sportsbook brands, particularly bet365 and Bwin, which maintain the highest recognition among Spanish consumers under the age of 45. The study noted that both operators perform especially strongly among male audiences familiar with mobile sportsbooks and digital betting products. Beyond the market leaders, the research also highlighted differing demographic strengths among rival operators. William Hill demonstrated stronger engagement among consumers aged between 35 and 54, while Codere recorded notable traction within the 25–34 demographic. Meanwhile, more digitally native brands such as Winamax and Betway achieved stronger awareness among younger male consumers already engaged with online casino and poker products. Youth protections under-development At a political level, the heightened engagement of young Spanish males — particularly under-24s — with online gambling has become a central concern of Spain’s recent regulatory reforms under the Royal Decree governing online gambling environments. Measures agreed in 2024 introduced direct safeguards aimed at protecting younger audiences, requiring Spain’s gambling regulator, the Dirección General de Ordenación del Juego (DGOJ), to develop and maintain a centralised customer monitoring database for young players, alongside an algorithm designed to identify at-risk gambling behaviours. However, despite the regulatory mandate, the DGOJ has yet to present either system within live technical environments, leaving questions over how Spain intends to operationalise its enhanced player protection framework for younger online gambling audiences. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Unibet has become the final brand under the FDJ United banner in the Netherlands to join the national gambling trade association, VNLOK. A recent announcement confirmed the operator's representation through its partnership with ZEbetting, another entity owned by FDJ United. Björn Fuchs, the Chairman of VNLOK, described the inclusion of all FDJ United brands within the organization as a ‘positive development’ for the local industry. He remarked: “It is more crucial than ever for the sector to work together proactively on responsible gaming and protecting consumers. “We anticipate further progress in establishing a secure and sustainable online betting environment in the Netherlands alongside FDJ UNITED’s brands and our other members.” VNLOK further highlighted that this move completes the integration of all former Netherlands Online Gambling Association (NOGA) members, following the merger of the two groups in June 2025. Other recent additions to the trade body include bet365 and LeoVegas, who joined in November 2025, joining established members such as Gaming Nederland, Nederlandse Loterij, JOI Gaming, FPO Nederland, and Holland Casino. Unibet under KSA scrutiny The emphasis on responsible gambling from Fuchs is particularly relevant given Unibet's recent history. In April, the Dutch regulator, Kansspelautoriteit (KSA), flagged the operator after an audit revealed deficiencies in customer due diligence, specifically regarding transaction oversight and control protocols. At the time, a Unibet representative informed iGaming Expert that the company considers AML compliance vital for a fair market and has developed a remediation strategy in coordination with the KSA. Additionally, the KSA imposed a €4m penalty on Unibet in December 2025 for failing to meet its duty of care obligations. Commenting on the VNLOK association, Sanna van Doorn, General Manager for Unibet Netherlands, stated: “Through industry-wide cooperation, we can enhance player safety and support a trustworthy online gaming landscape in the Netherlands.” She also noted the value of collective efforts in maintaining a healthy market, pointing to Unibet’s role as a founding member of NOGA in 2019. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Betting and Gaming Council (BGC) has informed SBC News that it feels it has ‘little choice’ but to consider pursuing a legal challenge against the full rollout of affordability checks for UK gambling. Financial Risk Assessments (FRAs), the second and most rigorous stage of the Gambling Commission’s affordability check framework, are scheduled to be implemented on Friday 22 May. FRAs will only be activated in cases involving high levels of betting losses—such as instances of binge gambling—and will utilise credit bureau data to evaluate a customer’s financial situation. The BGC, along with numerous other betting and gaming stakeholders—including those within horse racing—has consistently opposed these checks since their initial proposal. This opposition dates back to the early phases of the 2005 Gambling Act review, which took place between 2020 and 2023. “We urge the Gambling Commission to thoroughly review these proposals before proceeding any further,” a BGC spokesperson told SBC News this morning. “Evidence from the Commission’s own pilot demonstrates that these Financial Risk Assessments are far from frictionless, exhibiting significant inconsistencies in the data and posing a real risk that large numbers of customers will face intrusive financial inquiries.” The industry’s reservations regarding affordability checks have been widely reported. During the Gambling Act review, repeated estimates suggested a potential annual financial impact on horse racing exceeding £60 million, for example. In recent years, the focus of concern has shifted toward the possibility that customers may be driven away from the regulated market and into the unregulated sector—a market that, according to Gamstop, some 8% of self-excluded British gamblers admit to using. “This is yet another clear example of the lanyard class opposing the working class. It must come to an end,” an industry source told SBC News. Prepare for legal action… The BGC is now escalating its campaign against affordability checks to a new level. A letter authored by Grainne Hurst, Chief Executive Officer of the BGC, and obtained by the Racing Post, clearly states that the trade body regards affordability checks as “disproportionate and potentially subject to legal challenge.” In her letter, Hurst reaffirmed the BGC’s position that the checks will suffer from ‘serious shortcomings’ in accuracy, consistency, and data relevance, and will encounter ‘fundamental implementation challenges’ as more customers are required to provide documentation. FRAs were one of two major measures proposed by the Commission to address the issue of gambling affordability. The Gambling Act review White Paper published in April 2023 explicitly identified affordability as a central concern requiring government intervention. In addition to the stricter FRAs, there will also be Financial Vulnerability Checks, triggered whenever a customer deposits over £150 within a rolling 30-day period. The original threshold was set at £500, but this was reduced to £150 following the Commission’s six-month consultation on the checks last year. The Commission has consistently defended its approach to affordability checks, estimating that only 3% of gamblers will be impacted by the lighter Vulnerability Checks and an even smaller proportion affected by the more comprehensive FRAs. The BGC remains unconvinced by these figures. According to the trade body, the number of people affected by Vulnerability Checks could actually be closer to 5%, rising to 10% among monthly bettors and up to 20% if customers with an annual net spend of £200 are excluded. “These measures must function effectively for all customers, but current evidence indicates that the proposals are not fit for purpose and risk pushing individuals out of the regulated market and into the expanding illegal online black market, where no protections or safeguards exist,” the BGC spokesperson told SBC News. “Given the serious concerns raised by operators, there is a genuine risk that the industry may ultimately be left with little option but to contemplate legal action if these proposals are implemented without further examination.” Commission: any checks are ‘carefully considered’ The Gambling Commission has maintained for some time that its affordability check solution will be designed to minimise disruption for customers, allowing the vast majority to continue placing bets—including weekly accumulators—without unnecessary intrusion. The regulator’s strategy relies heavily on Open Banking, which enables data sharing between a customer’s bank and the relevant betting operator to assess their financial status at the point of transaction. When questioned about the potential legal action by the BGC, a Gambling Commission spokesperson provided SBC News with the following statement: “We reiterate that we are continuing to refine financial risk assessments, with one key objective being the removal of unnecessary friction for consumers. If introduced, the checks would apply only to a small subset of the highest-spending accounts and would remain frictionless for the vast majority of those assessed. “No final decisions have yet been made, and we will shortly present our recommendations to the Board regarding next steps. We continue to engage regularly with industry representatives and other stakeholders as the pilot progresses, and will provide further updates as this work advances. “Any future implementation would be carefully evaluated, based on evidence, and introduced in a measured and proportionate manner.” For some gamblers, confusion over terminology may pose a challenge. Take Open Banking, for instance—the concept and mechanics of how it operates are not widely understood. When many members of the general public hear ‘open banking,’ they may mistakenly believe it means their personal details and documents are fully accessible to everyone, which is not the case. However, another persistent obstacle facing industry lobbyists is inevitably resistance from advocates of gambling reform. These groups have long argued that robust affordability measures are essential to prevent individuals from wagering beyond their means. Despite the best efforts of the racing and betting industries during the Gambling Act review, the government chose to prioritise the views expressed by reform advocates. The possibility of legal action by the BGC could buy additional time, and the Commission’s own language suggests it is not entirely committed to enforcing these solutions. Nevertheless, the situation may eventually reach a point where the industry must confront the consequences. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betano has been named an ‘official tournament supporter’ of the 2026 FIFA World Cup across Europe and South America, strengthening its established relationship with FIFA ahead of the sport’s premier global event. The tournament is scheduled to take place from 11 June to 19 July 2026 in Canada, Mexico, and the United States, marking the first FIFA World Cup to include 48 national teams. This partnership represents the third collaboration between FIFA and Betano’s parent company, Kaizen Gaming. Kaizen Gaming first partnered with FIFA during the 2022 FIFA World Cup, where Betano served as an official regional supporter for Europe—becoming the first sports betting operator to collaborate with FIFA. Last summer, the brand became an official partner of the 2025 FIFA Club World Cup. “We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai. “Since our first partnership with Betano four years ago, we have observed a strong commitment to sporting integrity, deepening fans’ connection to the game and exploring innovative ways to engage them. “These shared values reinforce our confidence in having such a powerful ally as we prepare to unite the world through football once again in North America and beyond.” Betano expands its presence further This agreement follows recent announcements that Betano has become an official regional sponsor of the Argentina national football team—the reigning World Cup champions. Betano maintains a significant footprint in South America, holding sponsorship deals with top clubs such as Flamengo, Atletico Mineiro, Fluminense, and River Plate. It is also recognized as the most downloaded sports app in Brazil, according to Sensor Tower’s 2026 State of Mobile Report. In addition, Betano holds the naming rights to Brazil’s top-tier football league, the Brasileirão, and extended its operations into Africa earlier this year by launching in Ghana. As part of the new partnership, the company will roll out a range of digital and physical fan engagement initiatives throughout Europe and South America during the tournament. George Daskalakis, Co-Founder and Chief Executive Officer of Kaizen Gaming, commented: “Partnering with FIFA for the third time marks a proud milestone for Kaizen Gaming and reflects our continued global growth. “The FIFA World Cup 2026 represents the ultimate convergence of sport and entertainment, reaching billions worldwide. For us, it provides the ideal platform to position Betano as the most trusted global brand for responsible online sports betting. “Our priority now is to deliver an exciting, cutting-edge, and secure experience for fans across the entire tournament.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Betting and Gaming Council (BGC) is considering legal action against the Gambling Commission (GC) should it proceed with the next stage of affordability checks for players, as it believes one in five customers could be required to disclose financial details. A board meeting at the Gambling Commission is set for Thursday, 21 May 2026, where Financial Risk Assessments (FRAs) may receive approval. These assessments aim to identify high-spending online gamblers who might be facing financial difficulties and offer them support. The GC states that these assessments would be automatically activated once a customer reaches certain spending thresholds and would rely on data from credit reference agencies. However, many industry stakeholders fear customers may be unwilling to share their personal information and could instead turn to unregulated or black market operators to avoid FRAs altogether. FRAs differ from Financial Vulnerability Checks (FVCs), which use publicly available data to detect customers who may be financially vulnerable. FVCs are triggered when a player’s net deposit exceeds £500 within a rolling 30-day period; a reduced threshold of £150 in net deposits over 30 days has recently taken effect. BGC takes a firm stance on affordability checks BGC Chief Executive Grainne Hurst sent a letter last month to the GC’s interim Chair Charles Counsell, Culture Secretary Lisa Nandy, Gambling Minister Baroness Twycross, and the GC’s acting Chief Executive Sarah Gardner. In her correspondence, she expressed the trade body’s concerns about the proposed Financial Risk Assessments. Hurst argued that implementing FRAs would be “disproportionate and potentially open to legal challenge,” and questioned whether there was sufficient justification for their introduction. The BGC also highlighted that operators reported “serious failings” with the FRAs, including inconsistent data from credit reference agencies and the potential growth of the black market as customers seek to evade such checks by gambling through illegal platforms. “The evidence from the pilot is that financial risk assessments are not fit for purpose.” Grainne Hurst, Chief Executive of the Betting and Gaming Council Due to “significant problems with data relevance, accuracy and consistency” and “fundamental implementation issues,” the BGC contends that the assessments do not meet the standards outlined in the 2023 Gambling Act Review White Paper. Hurst wrote: “The evidence from the pilot is that financial risk assessments are not fit for purpose. “Therefore, if the Gambling Commission moves forward with implementation without addressing these findings, the BGC and its members must consider all available options. “Such an approach would harm consumers, damage the regulated industry, burden taxpayers, fuel the illegal market, and, most likely, be irrational.” Disagreement over the scope of data impact Recent data released by the Commission indicates that only 3% of customers would be subject to FRAs. However, the BGC disputes this figure, asserting that the actual proportion would be 5%, rising to 10% if only monthly wagering customers are considered, and further increasing to 20% if those with an annual net spend of £200 or less are excluded. Hurst stated: “Government ministers and Gambling Commission officials have consistently described the pilot phase as one of testing and evaluation. “If FRAs prove ineffective and lead to more customers using illegal operators to avoid checks—or if alternative methods exist that fulfill the objectives set out in the white paper (including those already being implemented)—then they should not be introduced.” ‘Left with little choice but to consider legal challenge’ Although the BGC informed SBC that the letter had not been shared with any journalist, a spokesperson said: “We urge the Gambling Commission to thoroughly review these proposals before taking any further steps. “Evidence from the Commission’s own pilot shows that financial risk assessments are far from frictionless, with serious inconsistencies in the data and a real risk that large numbers of customers will face intrusive financial checks. This must work effectively for all customers, yet current evidence suggests these proposals are unsuitable and risk pushing people away from the regulated market toward the expanding illegal online gambling sector—where there are no protections or safeguards. Given the serious concerns raised by operators, there is a real possibility the industry may ultimately be forced to consider legal action if these proposals go ahead without additional scrutiny.” ‘Frictionless for the vast majority’ A Gambling Commission spokesperson reiterated to SBC that the checks would be largely frictionless for most customers if introduced. The GC spokesperson said: “We reaffirm that we continue to develop financial risk assessments, with one key focus being the removal of unnecessary friction for consumers. If implemented, the checks would apply only to a small number of highest-spending accounts and would be seamless for the vast majority of those assessed. No final decisions have been made, and we will soon present recommendations to our Board regarding next steps. We remain in regular contact with industry and other stakeholders as the pilot progresses, and will provide updates as this work continues. Any future rollout would be carefully evaluated, based on evidence, and introduced gradually and proportionately.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Asia’s gambling industry is starting to feel the effects of Middle East tensions, as rising living costs and declining tourism have contributed to falling gambling revenues in the Philippines. The Philippine Amusement and Gaming Corporation (PAGCOR) Chair and Chief Executive Officer Alejandro Tengco explained that the beginning of 2026 saw a challenging start due to ongoing conflict between the US, Israel, and Iran, which has increased inflationary pressures and reduced consumer spending power. iGaming loses momentum in 2026 PAGCOR reported total revenue of P104.12bn (£1.26bn) for the first quarter of 2026, marking a decline of 15.87% compared to the same period in 2025. This drop was mainly driven by a 22.43% (£483.7m) year-over-year decrease in e-games revenue, which fell to P39.9bn. The Philippines’ iGaming sector had previously been a major growth driver for the country, expanding by 30% in 2025 despite economic challenges faced by land-based gaming. Tengco stated: “We attribute the first quarter dip to several factors, including softer discretionary spending amid geopolitical tensions in the Middle East, and rising inflationary pressures.” In 2025, iGaming accounted for more than half of all gaming revenue, but this trend has not continued into 2026. PAGCOR-licensed casinos made up 50.83% of total revenue in Q1, while e-games contributed 45.55%, with PAGCOR-operated casinos providing the remaining 3.62%. A global effort to offset macroeconomic pressures Tengco had earlier called for closer cooperation among global gambling regulators to address challenges brought on by the Middle East conflict, which has caused oil prices to surge amid ongoing supply disruptions. “This is not a good time for everyone,” he said during the Manila After Dark conference in April. “Gaming jurisdictions worldwide are experiencing the impact of the oil crisis, and even progressive regions like Singapore, Macau, and the United States are not immune.” “It’s essential that we unite, maintain these discussions, and support one another within the industry.” Concerns about the impact on Asia’s gaming sector are expected to grow further after negotiations between the US and Iran appear to have stalled over the terms of a potential peace deal. Despite uncertainty around the timeline for peace, Tengco expressed confidence in the future of the Philippines’ gaming industry. “We remain hopeful that once geopolitical tensions ease, consumer confidence and discretionary spending will gradually recover, leading to improved industry performance,” he added. This month, PAGCOR remitted P5.67bn to the government under the Dividends Law, which mandates that all government-controlled entities contribute at least half of their annual net earnings to the state. Tengco noted that these ‘much-needed’ funds will enable the government to ‘alleviate the effects of the global oil crisis and pursue initiatives focused on meaningful economic and social transformation’. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - It is deadline day for evoke and Bally’s Intralot, with the latter required to submit a formal offer for the struggling LSE-listed gambling business by 5:00pm GMT this evening. On 20 April, evoke—which owns brands including William Hill, 888, and Mr Green—announced it was in talks with Bally’s Intralot about an offer of 50p per share for its business, valuing the company at approximately £225 million. Since then, little official information has emerged regarding the deal. Mark Summerfield, Chair of evoke’s board, recently stated that “discussions remain ongoing”. However, there has been significant activity from both parties on other aspects of the potential acquisition, alongside extensive media coverage. On 28 April, just over a week after evoke publicly addressed the speculation, it postponed the release of its FY 2025 results—already scheduled later than those of many of its peers in the gambling sector. The results were eventually published on 30 April and further unsettled investors. The widely-discussed debt situation Debt remains a central issue in this acquisition story, having risen further within the William Hill-owned group to reach £1.9 billion. While revenue increased by 2% year-over-year to £1.78 billion (from £1.75 billion), and EBITDA surged 43%, rising from £211.4 million to £301.3 million, debt is expected to be a major factor in any potential takeover bid. This concern is amplified by Bally’s Intralot’s own substantial debt burden—reportedly around £1.51 billion—meaning the combined entity would assume nearly £3.5 billion in total debt. Additionally, evoke released its 2025 Annual Reports and Accounts, confirming it must demonstrate “a sustainable and materially improved level of profitability and cash generation” before 2028—the year two key loans worth £769 million mature. Most developments from evoke have carried negative connotations, further compounded by recent media attention surrounding a William Hill jackpot malfunction. In contrast, Bally’s Intralot has made steady progress. In April, the group secured a new lottery contract in Chile, and its Australian subsidiary, Intralot Gaming Services (IGS), was awarded a 15-year Electronic Gaming Machine (EGM) Monitoring Licence for Victoria, set to take effect on 16 August 2027. evoke’s potential wildcard of a delay As noted earlier, evoke delayed the announcement of its FY 2025 results. It remains uncertain whether it will again postpone a definitive decision on the Bally’s Intralot deal, but this possibility cannot be ruled out. When the discussions were first confirmed, the company stated: “This deadline can be extended with the consent of the company.” Currently, evoke’s share price stands significantly below Bally’s Intralot’s proposed 50p per share offer, trading at around 34p as of 10:00am GMT. This discrepancy may reflect market skepticism about the likelihood of the deal being completed at the stated valuation. Nevertheless, if the deadline is extended, anything could still happen today or in the coming days. The broader gambling industry is closely monitoring developments for updates throughout the day. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.