Category: iGame

(AsiaGameHub) - Sports data integrity company Sportradar has strongly refuted allegations that it generates as much as 40% of its revenue from the black market, following claims that it targets regions including Russia and China. These claims were independently leveled by investor research firms Muddy Waters and Callisto Research, both of which have disclosed short positions in Sportradar. Callisto asserts it has discovered more than 270 unlicensed platforms utilizing Sportradar’s offerings, leading it to estimate that 30% to 40% of the firm’s turnover stems from these operators. The firm further states it interviewed several former Sportradar staff members who admitted to the company’s involvement with grey or black markets. With Sportradar reporting 2025 revenue of €1.29bn, Callisto’s top-end projection suggests approximately €516m comes from black market activities. Separately, Muddy Waters reports that its investigators posed as sportsbook operators targeting Vietnam, Thailand, Indonesia and China – jurisdictions where online betting is banned – while attending January’s ICE conference. The research group alleges that a sales director specializing in Asia presented solutions customized for these markets and offered to connect the investigators with Yabo Group, China’s biggest illicit gambling operator. A statement from Muddy Waters declared: “Our research finds that SRAD has actively aided and abetted illegal gambling across the world’s black and grey markets — not as an accident or an oversight, but as a business strategy.” Both firms allege that most of the unlicensed operators served by Sportradar hold licenses from Anjouan – an autonomous island in the Comoros Union – where the regulator is accused of distributing fraudulent licenses. Other platforms are reportedly licensed under jurisdictions such as Curacao and Malta. Callisto also contends that Sportradar is still pursuing new business in Russia, despite a 2022 pledge to halt new investment there to adhere to sanctions regarding the war in Ukraine. The research organizations argue that Sportradar would be unprofitable without its black market revenue. Consequently, both have taken short positions on the stock and are positioned to gain substantially if the share price falls. Following the publication of the reports, Sportradar shares plummeted yesterday (22 April), closing at $13.04, a drop of 22.6% from the opening price of $16.70. In rebuttal, Sportradar issued a four-paragraph statement asserting the reports’ ‘several factual inaccuracies’ and claiming they ‘demonstrate a fundamental misunderstanding of our business and the industry” “We unequivocally challenge these assertions,” the company stated. “[The reports] were authored by short sellers trying to erode shareholder value and profit from stock disruption. “Sportradar works exclusively with licensed operators, follows strict global compliance, and due diligence standards, and we stand by our independently audited financial statements, risk disclosures, and information provided to investors and regulators. “We conduct our business with the highest ethical standards consistent with Sportradar’s policies and applicable laws and regulations.” In addition to serving numerous gambling operators, Sportradar holds valuable data rights agreements with major global sports leagues and bodies, including the NBA, NFL, MLB, FIFA, UEFA and the Bundesliga. Callisto notes it has submitted its findings to ‘multiple regulators’ in North America and Europe, expressing its view that Sportradar must now decide between ‘surrendering its revenue from illegal operators’ or forfeiting its licenses in those regions. It further warned that allegations of unethical conduct could damage relationships with key sports leagues, further negatively impacting the company’s financial performance. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As the long process of regulating online casinos in New Zealand nears completion, a completion date now appears to be set. The Online Casino Gambling Bill has entered its final stages after passing its third and final parliamentary reading. According to an email update from Trina Lowry, Programme Director for Online Gambling Implementation at the Department of Internal Affairs, the bill will be enacted into law on 1 May, after it receives Royal Assent following signing by the Governor-General. As part of the three-stage licensing process, up to 15 online casino gambling licences will be put up for auction in New Zealand, and the regulated market is scheduled to launch on 1 December later this year. The following year, on 1 June 2027, only licensed operators will be permitted to offer online casino services in New Zealand’s market. Auckland, New Zealand – Image: JHVEPhoto / Shutterstock Brooke van Velden, Minister of Internal Affairs, noted: “The Department of Internal Affairs will regulate the sector using strengthened enforcement tools, including take-down notices, formal warnings, enforceable undertakings and penalties of up to $5m for serious or repeated breaches. “These tools will ensure that New Zealand law applies to all online casino gambling available in the country, no matter where operators are based. This closes off loopholes for non-compliance and strengthens the regulator’s ability to monitor and enforce compliance from international operators. “Submissions on this bill made it clear that New Zealanders want the profits from online casino gambling to flow back to local sports clubs, community groups and grassroots organisations. This bill meets that expectation.” Next steps Lowry stated that online casino licences are expected to be issued starting from early 2027, but there are currently no changes for online casino customers in New Zealand. Online casinos operating in New Zealand before 1 May 2026 are permitted to continue running until 1 December 2026, but are banned from advertising to New Zealand residents. Further process guidance for online casinos seeking a licence will be published on 1 May. The bill will ban any new providers from entering New Zealand’s iGaming market without a valid licence. Unlicensed online casino advertising will remain prohibited, but the new bill raises maximum penalty for breaches to up to NZD$5m. Once an online casino receives its licence, it will be allowed to advertise under specific restrictions. Supporting regulations covering advertising, harm minimisation and prevention, consumer protection, and cost recovery fees and levies are expected to be finalised later this year. Two operators have already confirmed their interest in entering the regulated online casino market – Entain Australia & New Zealand and SkyCity Entertainment Group. Stella David, Chief Executive Officer of Entain, stated during the group’s 2025 full-year earnings presentation that the company will apply for three licences in New Zealand’s online casino market. However, news of the regulated market timeline comes as a small number of operators face coordinated legal action in New Zealand, with claims filed at the Auckland High Court against bet365, SkyCity Entertainment and Super Group over historical gambling activities. Want to see more stories like this? Check out the new SBC Media YouTube Channel, the new home for all SBC multimedia content, where our team deep-dives into the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - India will put into effect and enforce the Promotion and Regulation of Online Gaming Rules (PROGA 2025) starting May 1, 2026. This mandate—approved by both the Lok Sabha and Rajya Sabha on August 22, 2025—will institute a complete federal prohibition on any apps, devices, or services that feature real-money gaming systems and transactions. Drafted by the Union Ministry of Electronics and Information Technology (MeitY), the Act will facilitate the rollout of a federal framework allowing Indian authorities to oversee online gaming operations. On May 1, MeitY will introduce the Online Gaming Authority of India (OGAI) as the sector’s new regulatory body, tasked with classifying games in line with PROGA’s provisions. OGAI will be vested with powers to monitor compliance, probe illegal gaming practices, and resolve complaints about unlicensed real-money platforms aimed at Indian users. Operating with “judicial authority,” OGAI will have powers comparable to a civil court, including summoning entities, examining evidence, and enforcing decisions. Enforcement of PROGA will be backed by India’s Central Police Force, and OGAI can call on the Central Bureau of Investigation (CBI) for assistance. Under the framework, online money gaming is defined as “an online game where a user pays fees, deposits money, or places other stakes with the hope of winning monetary rewards or other benefits”—regardless of whether the game relies on skill, chance, or a combination of both. The law also covers the promotion and advertising of these services; violations can result in up to three years of imprisonment and fines of up to ₹1 crore (approximately €95,000). MeitY’s board has stated that PROGA’s rules are crafted to target platforms, apps, and systems based not on their gameplay mechanics, but on “the existence of financial risk and reward.” The rules will set up a three-tier classification system that includes online social games, esports, and online money gaming. Social and casual games will be allowed to operate under a more lenient regulatory regime, while esports tournaments can offer prize pools as long as they are pre-announced and structured as approved competitive events (with a defined prize structure and competition rules). But MeitY has made clear that any format “involving direct user staking” can be reclassified as a banned money gaming category. This distinction gives OGAI considerable discretion to assess compliance on an individual case basis. No point of return The government has positioned PROGA as a “light-regulation” framework for non-monetised gaming, eliminating mandatory registration for most social gaming platforms unless they are flagged for inspection. While PROGA sets federal rules and definitions for real-money gaming and its systems, the Act does not provide a clear legal classification of “online gambling”—a gap that still exists in the legislation. According to India’s Constitution, betting and gambling are considered state subjects, so individual states have the primary right to make laws, regulate, or ban gambling activities within their borders. India’s federal gambling laws are still based on the Public Gambling Act of 1867, which recognizes horse racing as the only federally permitted gambling activity. The approval of the PROGA regime caused an immediate restructuring of India’s gaming industry, which in 2024 had a gross gaming revenue (GGR) of ₹31,900 crore (~€3.7 billion) and employed around 120,000 people. Following the PROGA regime’s approval, Flutter Entertainment closed its Junglee Games business, shut its Mumbai office, and incurred an impairment charge of roughly $560 million. MeitY has been asked to revisit the classification of specific real-money gaming systems, as stakeholders caution that overly wide definitions might harm India’s technology and digital industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Partnering with renowned sports organizations is a standard brand awareness tactic for sports betting and online casino operators seeking to acquire new customers. 1xBet, an international sports betting company holding over 35 local licenses, is an example of a firm that has leveraged alliances with some of the globe's most famous sports entities to boost its international brand recognition. The company is assembling a sponsorship portfolio that mirrors the scope and variety of international sport. From teams like FC Barcelona and Paris Saint-Germain to leagues such as LaLiga and Serie A, the emphasis has been on collaborations with significant sporting relevance and fan engagement. However, associating with such prominent brands and their devoted, frequently impressionable supporters carries a heightened degree of responsibility. Why do operators sponsor major sporting brands? Chris Bird, a media expert recently hired as a consultant for 1xBet, states that firms must view these collaborations as opportunities for reputation building alongside commercial gains. “You cannot engage in a sponsorship of this nature with a sole focus on the financial benefits,” Bird stated. “These alliances offer immense visibility and clout, which also introduces an obligation to safeguard the reputation of the sport, the sponsoring company, and the fans. “Every action must be founded on doing the correct thing, in the proper manner, communicating transparently, and proving that sports sponsorships can be executed with genuine integrity.” Bird possesses experience from both perspectives of the sponsorship dynamic. In addition to counseling operators like 1xBet and Betfred, he formerly held the position of Chief Operating Officer at Manchester City FC from 1999 to 2003. In the time since, the connection between professional sports and the gambling industry has often been under scrutiny, frequently accompanied by critiques from advocacy groups who contend that betting firms have grown excessively prevalent in sports. However, Bird observes that the merging of sport, entertainment, and betting mirrors an authentic demand from enthusiasts. “It is undeniable that sport, entertainment, and wagering have become increasingly intertwined over the past twenty years,” he elaborated. “The explanation for this is straightforward: a segment of sports fans likes to bet on match results. “When you spend time among the fans, as I did during my years following and working for Manchester City and in football generally, you understand that for many supporters, it is simply a component of the matchday ritual. “This convergence has occurred because the fan communities themselves have merged. Supporters desire thrill and involvement around the game, and betting companies have progressively provided that through more interactive and engaging methods.” What does responsible gambling sponsorship look like? Bird is collaborating extensively with 1xBet to advise the company on responsible gambling protocols and how these tenets should influence its sponsorship strategy. His function, he clarified, focuses on preserving integrity within sports partnerships. “My collaboration with them is essentially about guaranteeing that integrity is the core of every sports sponsorship,” he remarked. “It involves posing the correct questions: Is this alliance suitable? Are the communications responsible? Are we safeguarding the audience while also promoting the brand?” Bird’s viewpoint is also informed by his role as CEO of the Raheem Sterling Foundation, where he has backed programs that work with people and families impacted by addiction. “That involvement provides a very tangible comprehension of the consequences when situations deteriorate. It underscores the importance of detecting potential issues early and, more critically, concentrating on prevention instead of remediation.” Due to that experience, Bird is convinced that integrity must be the foundation of any venture he participates in. “In my view, any partnership in this arena must be grounded in integrity and fundamental decency,” he continued. “My observation of 1xBet is of a company that treats player protection seriously and is considerate about integrating these principles into its marketing.” He contends that education is pivotal to this methodology. “Their philosophy acknowledges that education must be a top priority,” he said. “If you visualize sponsorship as a pyramid, the commercial aspect may be at the peak, but the base must be integrity and protection. “As you ascend that pyramid, all elements are linked. It is impossible to construct a robust commercial framework without a solid foundation of integrity supporting it.” What is the future of gambling sponsorship in sport? It is widely reported that the Premier League is implementing a voluntary prohibition on gambling sponsorships on the front of shirts starting next season. Many anticipate these deals will transition to alternatives like perimeter advertising or training kit sponsorships, though these agreements are not expected to equal the monetary worth of shirt-front partnerships. Although the shift may affect Premier League clubs, Bird thinks the repercussions could be more substantial for clubs lower in the football hierarchy. “For clubs in lower divisions, from the Championship down to non-league, the scenario becomes far more complex,” he noted. “If a club such as Accrington Stanley or Hyde United gets a sponsorship proposal from a betting firm and that revenue enables them to cover staff wages, support athletes, upgrade infrastructure, and fund grassroots football, that money can truly contribute to securing the club's longevity. “The ensuing question is, should they be obliged to reject that chance outright?” Bird is of the opinion that complete prohibitions might not always be the most efficient method for fan protection. “There remains a role in sports for credible betting companies that function responsibly and ethically,” he concluded. “However, those companies need to show they are committed to education, player safety, and a duty of care. If these principles are firmly established, then betting sponsorships can continue to have a place in sports in a manner that is both responsible and sustainable.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Partnering with prominent sporting institutions is a tried-and-true brand awareness strategy for sports betting and online casino operators looking to attract new customers. 1xBet, a global sports betting operator holding over 35 local licenses, is among these firms that have leveraged partnerships with some of the world’s most recognizable sporting groups to boost its worldwide brand recognition. This operator is building a sponsorship portfolio that mirrors the scale and diversity of global sports. Ranging from clubs like FC Barcelona and Paris Saint-Germain to competitions including LaLiga and Serie A, the focus has been on partnerships with strong sporting relevance and fan engagement. However, collaborating with these high-profile organizations and their loyal, often impressionable fan bases comes with an elevated level of responsibility. Why do sports betting operators partner with top sporting brands? Chris Bird, a media expert recently appointed as a consultant for 1xBet, states that companies should approach these partnerships as equally much reputation-building opportunities as commercial ones. “You shouldn’t enter into a sponsorship like this only focusing on the financial upside,” Bird shared. “These partnerships come with massive visibility and influence, so they also carry a responsibility to protect the reputation of the sport, the sponsor and the fans. “Every action you take must center on doing what’s right, in the proper manner, communicating transparently, and demonstrating that sports sponsorship can be conducted with genuine integrity.” Bird has firsthand experience from both sides of the sponsorship dynamic. In addition to advising operators such as 1xBet and Betfred, he previously served as Chief Operating Officer at Manchester City FC between 1999 and 2003. Since that time, the relationship between professional sports and the gambling industry has frequently made headlines, often facing criticism from advocacy groups who argue that betting companies have grown overly dominant in the sports space. Yet Bird notes that the growing overlap between sport, entertainment and betting reflects genuine fan demand. “There’s no doubt that over the last two decades sport, entertainment and betting have become more closely connected,” he explained. “But the reason for that is quite simple: a share of sports fans enjoy betting on match outcomes. “When you spend time on the terraces, as I did during my years supporting and working at Manchester City and in football more broadly, you realize that for many supporters, betting is simply part of the matchday experience. “This convergence has happened because the fan communities themselves have merged. Fans want excitement and engagement around the game, and betting companies have increasingly delivered that through more interactive, entertaining methods.” What does responsible gambling sponsorship entail? Bird is working closely with 1xBet to help guide the company on responsible gambling practices and how those principles should shape its sponsorship activity. His role, he clarified, focuses on upholding integrity across all sports partnerships. “My work with them is all about ensuring integrity lies at the heart of every sports sponsorship,” he shared. “It’s about asking the right questions: Is this partnership appropriate? Are our messaging responsible? Are we protecting the audience as well as promoting the brand?” Bird’s perspective is also shaped by his work as CEO of the Raheem Sterling Foundation, where he has supported initiatives that engage with individuals and families affected by addiction. “That experience gives you a very real understanding of what happens when things go wrong. It reinforces the need to identify potential problems early and, more importantly, to focus on prevention rather than cure.” Given this background, Bird believes integrity must underpin any project he becomes involved in. “For me, any partnership in this space has to be rooted in integrity and basic decency,” he added. “What I’ve seen from 1xBet is a company that takes the issue of player protection seriously and is thoughtful about how those principles are built into its marketing.” Education, he argues, is central to that approach. “Their thinking recognises that education has to sit right at the top of the agenda,” he said. “If you imagine sponsorship as a pyramid, the commercial element might sit at the top, but the foundation has to be integrity and safeguarding. “As you move up that pyramid, everything is connected. You simply cannot build a strong commercial structure without strong integrity underneath it.” What lies ahead for gambling sponsorship in sports? It is well documented that the Premier League is introducing a voluntary ban on front-of-shirt gambling sponsorship from the start of next season. Many expect those partnerships to shift toward alternatives such as perimeter advertising or training kit sponsorships, although these deals are unlikely to match the financial value of shirt-front partnerships. While the change may impact Premier League clubs, Bird believes the consequences could be more significant further down the football pyramid. “For clubs lower down the leagues from the Championship through to non-league the situation becomes much more complicated,” he said. “If a club like Accrington Stanley or Hyde United receives a sponsorship offer from a betting company and that income allows them to pay staff, support players, improve facilities and invest in grassroots football, that funding can genuinely help secure the club’s future. “The question then becomes, should they automatically have to turn that opportunity down?” Bird believes that outright bans may not necessarily provide the most effective route to protecting fans. “There is still a place in sport for reputable betting companies that operate responsibly and with integrity,” he concluded. “But those companies must demonstrate that they are serious about education, player protection and duty of care. If those principles are clearly embedded, then betting partnerships can still exist in sport in a way that is both responsible and sustainable.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportradar has declared its firm intention to dispute accusations of its involvement with illicit gambling activities, following a significant drop in its share price due to these claims. Reports from two investment research companies, Callisto Research and Muddy Waters, allege that Sportradar has been supplying services to unlawful operators, even as it offers integrity services to legitimate businesses and sports bodies. Both Callisto and Muddy Waters have taken short positions on Sportradar's stock, effectively wagering on a decrease in its value. These two firms operate as short sellers, establishing short positions in companies and then releasing critical research and allegations, which typically result in a fall in share price. This strategy has proven successful for the pair concerning Sportradar. By 4pm BST on April 22, 2026, Sportradar’s stock price on the New York Nasdaq had decreased by 22.75% to $13 per share, a notable drop from its average of $16-$18 over the preceding five days. Allegations from Short Sellers The accusations from Muddy Waters and Callisto Research are extensive, but fundamentally charge Sportradar with hypocrisy: offering its integrity monitoring services to regulated entities while simultaneously selling other services to unlawful operators. Muddy Waters asserts that it dispatched representatives to Sportradar’s booth at the ICE trade show in Barcelona earlier this year. These representatives posed as members of a newly established betting firm targeting Vietnam, Thailand, Indonesia, and China. Online sports wagering is prohibited in three of these four nations, and in Vietnam, it is limited solely to horse racing, greyhound racing, and international football fixtures. Muddy Waters claims that “not a single Sportradar salesperson declined” their inquiry, and that their representatives were later directed to a Sportradar salesperson specializing in Asia. Callisto, for its part, alleges that between 30% and 40% of Sportradar’s revenue might originate from unregulated markets. It also claims to have presented its findings to European and North American regulators, stating that three of these have initiated investigations. “We contend that Sportradar will face a choice: either forgo its earnings from illegal operators or risk losing its licenses in Europe and North America,” Callisto states. Sportradar Responds Sportradar holds integrity partnerships with numerous prominent sports organizations, such as FIFA, UEFA, the National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB). Accusations of collaboration with illicit firms—operators frequently linked to match-fixing—pose a significant danger to Sportradar’s global integrity operations. This also emerges as regulators and governments worldwide are dedicating increased resources to combating the black market. For instance, the UK has established a taskforce against illegal gambling. Leading operators such as Flutter Entertainment and Entain have openly advocated for stricter measures against black market activities, and the involvement of Asian-focused, non-UK licensed bookmakers in the English Premier League has sparked debate in the nation. Claims that Sportradar is engaging with companies in this sector could harm the Swiss firm’s relationships with some of the largest licensed gambling operators. It is anticipated that the company will vigorously contest these allegations. A statement from Sportradar asserted, “The short reports released today contain numerous factual inaccuracies regarding Sportradar, and we unequivocally dispute these claims.” “These reports exhibit a profound misinterpretation of our business and the industry, and were penned by short sellers aiming to diminish shareholder value and profit from market volatility.” “Sportradar collaborates solely with licensed operators, adheres to stringent global compliance and due diligence protocols, and we uphold our independently audited financial statements, risk disclosures, and the information supplied to investors and regulators.” “We conduct our operations in accordance with the highest ethical standards, consistent with Sportradar’s policies and all relevant laws and regulations.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - New Zealand’s legislation to govern online gambling has cleared its final parliamentary hurdle and is now awaiting Royal Assent. The existing Gambling Act, which dates back to 2003, has long been a point of contention due to a regulatory gap that permitted domestic users to access offshore online gambling platforms. The incoming regulatory structure paves the way for a market launch featuring 15 online gambling permits, fostering a competitive landscape similar to other established international gaming jurisdictions. Internal Affairs Minister Brooke van Velden stated: “The Bill…supports the coalition agreement by closing the gambling tax loophole and requiring licensed online casino operators to pay tax, just like any other business operating in New Zealand.” The legislation introduces requirements for player protection systems, tax structures for permit holders, and legal consequences for non-compliance, including fines reaching up to NZ $5m (£2.1m) for significant or recurring violations. “Under the new framework, up to 15 licences will be available through a competitive process. Licensed operators will be required to exclude problem gamblers, and meet strict harm prevention and consumer protection requirements,” van Velden added. “These tools will ensure that New Zealand law applies to all online casino gambling available in New Zealand, regardless of where operators are located, closing off avenues for avoidance and strengthening the regulator’s ability to monitor and enforce compliance by international operators.” Furthermore, following extensive advocacy from Labor MPs, the bill incorporates mandatory requirements to allocate a portion of the revenue generated by licensed online operators toward community initiatives across New Zealand. “Submissions on this Bill made it clear that New Zealanders also want the benefits from the online casino gambling to flow back to local sports clubs, community groups, and grassroots organisations. This Bill delivers on that expectation,” the Minister noted. Royal Assent is anticipated on 1 May. The current schedule aims to begin accepting licence applications on 1 December, with the 15 successful bidders slated to commence operations on 1 July 2027. At present, Entain possesses an exclusive permit to provide sports betting via TAB NZ’s local operations. The international gambling firm has previously indicated its intention to secure three of the 15 available licences. Conversely, SkyCity Entertainment Group, the nation’s primary land-based casino operator, may be less optimistic. The firm had previously communicated its reservations to van Velden regarding the introduction of a multi-licence online casino market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Australian-listed company Racing and Sports has confirmed a new partnership with sportsbook and iGaming platform provider Altenar. This agreement represents the final stage of a relationship spanning several years and a major advancement for distributing racing content on worldwide sportsbook platforms. The announcement coincides with increasing demand for premium, integrated racing products. This trend is evident in markets like the UK, where, despite current challenges, horse and greyhound racing continue to be essential parts of the betting landscape. For Altenar's growing operator network, the collaboration signals a strategic change in its approach to the racing vertical, with Racing and Sports enlisted to provide a comprehensive, end-to-end solution. During an 18-month collaboration, the partners worked to outline the ideal modern racing product, carefully weighing content depth, integration simplicity, and commercial performance. The outcome, according to the companies, is a unified offering that merges official data, editorial content, and pricing services via one single integration. “After a relationship that has developed over many years, we are tremendously proud to officially partner with Altenar,” stated Jack Kelliher, Commercial Director at Racing and Sports. “Ever since we established our UK operations, we were confident that Altenar was a company we could generate significant value alongside. “This is far more than simply incorporating racing content for Altenar. It is about equipping their partners with a more robust, commercially competitive product in a market where racing is indispensable.” Thanks to direct agreements with major rights holders such as Racecourse Media Group (RMG), Arena Racing Company (ARC), PMU, SIS, and 1/ST Content, the integration offers access to a wide array of official racing data and content in numerous jurisdictions. Altenar to strengthen sportsbook offering From Altenar's viewpoint, this initiative is part of a broader plan to enhance its sportsbook offerings within crucial verticals. Antonis Karakousis, Director of Operations at Altenar, commented: “This partnership signifies a key milestone in Altenar's strategy to expand our racing content portfolio. “Racing and Sports contributes profound expertise in horse racing and greyhounds, positioning us to provide exceptional value to our global operators and their players.” Although the UK is a logical focus due to its established racing market, both companies identify considerable international potential. Racing and Sports already has a presence in over 30 jurisdictions and provides content in seven languages, creating a platform for Altenar to expand its racing product worldwide. Both organizations continue to identify opportunities domestically and internationally, even with persistent regulatory challenges and a trend of declining engagement, especially in the UK. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Evolution has raised a serious concern regarding decreasing channelisation rates across Europe, noting that the ringfencing measures implemented by the supplier nearly a year ago have negatively impacted their financial performance. Evolution recorded a 5.9% drop in quarter-on-quarter revenue for the first quarter of 2026. Chief Executive Officer Martin Carlesund expressed frustration over regulatory instability and called on policymakers to be more flexible. Although the ringfencing actions introduced a year ago have influenced the company’s European earnings, Carlesund emphasized that "it was the right thing to do. And in the world of perfect regulation, it would not have caused any issues". Carlesund argued that there is an imbalance between player protection and entertainment, noting that gamblers are still finding ways to access unregulated markets. Labeling Europe as Evolution’s "main headache," Carlesund noted that the company is redirecting its focus toward other regulated jurisdictions. Total revenue for the company fell by 1.5% to €513m, a decrease primarily driven by difficulties in the European market. The firm expressed optimism regarding Latin America, describing the region as possessing "great momentum". He commented: "In Brazil, we continue to perform well after regulation, which was about a year ago. We have launched a localised version of Crazy Time that is sure to attract a lot of new players in Brazil. LatAm truly is exciting. We’re in full expansion mode. In addition to Argentina, we continue to expand our presence in Brazil and in Colombia to fully leverage the big market potential." A similar positive sentiment is felt by the firm in North America, where there is enthusiasm about future growth possibilities. This is partly driven by the ongoing attempt to acquire Galaxy Gaming, with a deadline of 17 July set for the deal's finalization. Evolution maintains firm position against Playtech Evolution is holding its position in the continuing legal dispute with Playtech, having formally named the company in its lawsuit earlier this month. Evolution listed Playtech as a defendant, as well as Calcagni & Kanefsky LLP and Black Cube, along with Juda Engelmayer and several others. During Evolution’s Q1 earnings call, Carlesund affirmed that the company is prepared for its legal fight with Playtech, even if the process extends for a few years. "I don’t want the US litigation against a competitor to take focus from the results, but when a competitor sets aside all rules and deliberately tries to hurt us, we must take action to protect our shareholder value. "They have stated that they stand behind the defamatory report, but please remember that they paid enormous amounts of money during four years to not be exposed as the commissioner of that said report. Please also remember that the report was based on a success fee structure, where the report producer was being paid based on how severely they could hurt our shareholder value. "Evolution works hard. We are methodic, we are patient and we are very disciplined. We believe in right and have a strong and good culture based on morale and solid ethics." When questioned about the timeline for the lawsuit, Carlesund replied: "We have had an opponent in this legal debacle that has been ongoing for four years. We have systematically been progressing and winning in court, that’s taken four years. "It will take a very long time and the opponent that we have is also taking a lot of measures to delay everything, which we have seen in the past and we expect that in the future as well. So think about years, probably many years." Reacting to being named in the lawsuit earlier this month, Playtech stated that it intends to "defend itself vigorously" against the allegations made by Evolution. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SOFTSWISS has reported positive early results from its recently launched referral system. The iGaming technology provider stated that its operator clients have successfully onboarded over 6,000 new players within the first month of the system's operation, simultaneously achieving a reduction in acquisition costs exceeding €1 million. Integrated into SOFTSWISS’s casino platform, the system enables players to generate unique referral codes. These codes can be shared with others, and in return, the referrer earns a bonus determined by the operator. Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform, commented: “For operators, the benefits extend beyond cost reductions. Referrals introduce an effective word-of-mouth marketing channel that complements existing strategies. A player who joins based on a friend’s recommendation already possesses a level of trust in the brand, making them more likely to remain engaged and make deposits.” SOFTSWISS highlighted that operators have the flexibility to define their own reward structures, including bonus amounts for registration and deposits, as well as wagering requirements. In one notable instance, an operator saw referrals account for as much as 6% of their total site traffic. SOFTSWISS prioritizes swift delivery Earlier this week, the company announced that Formula 1 icon Rubens Barrichello will continue in his role as Non-Executive Director for Latin America, building on a partnership that commenced in 2024. At that time, Brazil was on the verge of opening its regulated online gaming market, and SOFTSWISS aimed to leverage the Brazilian's widespread popularity to strengthen its presence across the nation. SOFTSWISS observed that since the inception of their collaboration, its presence in Brazil has grown from a single representative to a dedicated team. Concurrently, total bets and Gross Gaming Revenue (GGR) in Brazil have seen increases of 65% and 64%, respectively, between Q1 2025 and Q1 2026. Looking ahead to the next year of their partnership, SOFTSWISS indicated a focus on enhancing the speed of its solution delivery and boosting overall productivity. Ivan Montik, Founder of SOFTSWISS, stated: “As a lifelong racing enthusiast, I understand that in business, much like on the racetrack, success can be determined by milliseconds. Speed and accuracy become even more critical over extended periods. This is precisely the inspiration Rubens brings to our daily operations. This mindset has been instrumental in shaping our industry standing and will continue to propel us forward.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - With the gaming sectors in CEE, the Balkans, and Central Asia undergoing significant legislative shifts, SBC and SMH have unveiled plans for a major expansion of the SBC Regulators Forum 2026. Scheduled for July 15-16 during the SBC Summit Tbilisi, the gathering aims to unite at least double the number of regulatory authorities compared to prior versions, fostering a more robust and interconnected platform for regulatory discourse. Anticipating 2,500 delegates and more than 60 speakers, this year's event is structured to transcend high-level conversations and concentrate on synchronized regional efforts to address the sector's most urgent issues. A Program Designed for Action The 2026 agenda pivots towards operational realities. Major sessions will address the increasing complexity of the black market, going beyond typical compliance discussions to investigate how “Big Tech,” financial entities, and regulators can work together to dismantle illegal digital infrastructure. Participants will also engage in interactive workshops to develop a “National Disruption Playbook,” a strategic plan aimed at identifying and taking down unlawful operations via coordinated multi-agency efforts. In addition to enforcement, the forum aims to bolster market integrity by enhancing data-sharing mechanisms, featuring sessions focused on exchanging intelligence between the private sector and law enforcement to improve fraud prevention. Looking to the future, a specific topic will examine regulators' perspectives on upcoming trends. A Vital Regional Hub Andrew McCarron, Managing Director at SBC, highlighted the significance of this year's broader scope: “We are not merely debating the regulations; we are helping to create the instruments needed to apply them equitably. By increasing regulatory participation twofold, we guarantee that the 2,500 attendees have direct access to the individuals defining the future of the CEE and Central Asian markets.” Lasha Machavariani, Founder of SMH, remarked: “Tbilisi has emerged as the diplomatic heart of the regional gaming sector. This summit offers the crucial ‘local pulse’ that international operators require to steer through the shift from conventional frameworks to the modern, technology-based regulations of the future.” The SBC Regulators Forum continues to serve as a premier venue for stakeholders where policy meets gaming. As the region aligns more closely with European standards, the 2026 event serves as the essential meeting place for those aiming to establish a presence in one of the globe's most vibrant gaming landscapes. Purchase your ticket here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - TAG Media has unveiled affie.ai, a new solution designed to simplify and enhance affiliate media management within the iGaming industry. The platform is set to be introduced at the upcoming SBC Summit Malta (28–30 April). Marketed as an “AI-engineered decision-making engine,” affie.ai is tailored for iGaming marketing teams to streamline the oversight of media partners and affiliate accounts. The tool is the result of a collaboration between TAG Media and Gamblitude, a Katowice-based engineering firm that focuses on intelligence-driven architecture and data solutions for the iGaming sector. At its core, affie.ai is built upon TAG Media’s extensive operational background in managing affiliate programs. TAG highlights that affiliate management remains a highly complex and often underserved area within operator marketing departments. Decisions are frequently inconsistent, dependent on individual expertise, and hindered by fragmented data and manual reporting tasks. affie.ai is engineered to resolve these inefficiencies. Rather than functioning as a standard tracking dashboard, the platform integrates TAG’s strategic frameworks into an automated, data-driven engine that provides actionable recommendations regarding partner performance, deal structures, program optimization, and commercial risk. The platform’s automation capabilities serve as a primary differentiator, enabling affiliate managers to shift from reactive reporting to proactive, insight-driven decision-making. Elaine Gardiner: affie.ai Elaine Gardiner, Co-Founder of affie.ai, stated: “With 17 years of experience managing affiliate programs for operators such as Cherry Casino, Ninja Casino, and Rizk, I understand what effective decision-making requires and how rarely it is supported by the right technology.” “affie.ai translates the strategic thinking our team utilizes daily into an on-demand, high-speed resource—tailored to your specific program and data, and available whenever an affiliate manager needs it.” In a climate increasingly focused on ROI and cost management, the launch of affie.ai aligns with current industry trends. As operators face mounting pressure to improve marketing efficiency—compounded by rising taxes and shrinking margins—tools that streamline workflows, lower overhead, and optimize performance are becoming essential to modern marketing operations. Gamblitude provides the technical foundation for affie.ai, utilizing its cloud-native data infrastructure to drive analytical capabilities. Gamblitude was founded by former STS executives Wojtek Sznapka and Piotr Cerlak, who possess significant expertise in developing scalable data systems for betting and gaming enterprises. Wojtek Sznapka: Gamblitude Wojtek Sznapka, Co-Founder of Gamblitude, added: “Operators already possess vast amounts of data, but the challenge has always been converting that information into consistent, actionable decisions. With affie.ai, we have created a system that goes beyond performance analysis; it interprets data within the context of real-world commercial frameworks. This is about providing teams with the clarity and speed needed to act on their data.” The joint offering aims to provide measurable benefits for operators, including reduced management overhead, faster onboarding for affiliate staff, and the preservation of institutional knowledge regardless of personnel changes. affie.ai will make its official debut at the SBC Summit Malta (28–30 April), where TAG Media and Gamblitude will demonstrate the platform to operators ahead of its initial rollout. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The most recent Q1 operator results highlight a structural shift in the UK market, which is growing more imbalanced amid regulatory reforms. This comes as FDJ United’s otherwise solid performance period was hampered by challenges in the Netherlands and the UK. The operator has now joined the chorus of voices urging UK authorities to take stronger action against the expansion of the black market and foster a competitive environment for all operators. Speaking to investors following the release of the group’s Q1 financial results, Pascal Chaffard, Head of FDJ’s Online Betting and Gaming Business Unit, stressed that any tax hikes or regulatory adjustments must be paired with an assurance of a ‘level playing field’ for all operators. He said: “What we fear is the development of offshore offering. We have flagged this clearly to the UK Gambling Commission and government, and they have said that they understand the point and will give more capacity to the UKGC to fight [the black market]. “But we are not completely sure that it’s fully done, and it is something that we will continue to work on. We cannot have more stringent regulation and tax levels and not have a good fight against illegal actors.” UK Chancellor Rachel Reeves announced in November 2025 an increase in the Remote Gaming Duty to 40%, which took effect on April 1 of this year. Additionally, the general betting duty for remote betting will rise to 25% on April 1, 2027. Simultaneously, the government allocated £26 million to the UK Gambling Commission (UKGC) to combat black market growth. Yet industry stakeholders have cautioned that this sum is a ‘drop in the ocean’ considering the financial resources of the groups running illegal operators. Despite this, Chaffard emphasized that targeting the online black market is feasible, and this point has been ‘explained in detail’ to both the UKGC and the UK government. “At the end of the day, it’s okay to have more taxes, it’s okay to have more objectives for protecting players, but it’s not okay to have level playing that is the same for everybody,” he added. Chaffard acknowledged that the UK market ‘remains challenging’ for FDJ, which operates Unibet and 32Red following its acquisition of Kindred in 2024. Specifically, he told investors that FDJ ‘underestimated how hard it would be to fine-tune compliance regulations’, though no specific details were shared about which rules the company is struggling with most. Even so, and despite a more than 20% year-over-year drop in UK revenue during Q1, the UK market is still profitable for FDJ. Chaffard expressed optimism that the company can capitalize on ‘smaller and weaker’ operators that might be pushed out as the market consolidates amid tax increases. “The main problem that we have is not the number of active players, it’s the drop in the average revenue per user,” said Chaffard, as he quelled concerns that FDJ would withdraw from the market. Unibet and 32Red are both robust mid-tier operators; however, the concerns felt by operators of this size regarding the UK market aren’t consistently shared by larger players. Flutter and Entain have both adopted an energetic stance toward the new UK market environment, even hinting at further investment in the market. This trend should worry policymakers, as the market as a whole faces growing consolidation risks. A reduction in the number of operators creates a significant gap that the black market can exploit. The UK market’s downturn and the challenges operators face aren’t unexpected; they were widely foreseen amid market pressures and further accelerated by Labour’s tax hikes. Late last year, the independent gambling industry think tank BetterGambling released a report forecasting that over 800 casinos will be forced to exit the market by 2027. The report warned that as regulatory frameworks tighten, the market will no longer be economically viable for operators not in the top tier, as referenced by Chaffard. Reviewer at BetterGambling, Diana Tunsu, warned: “The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market.” At the time, policymakers—seemingly focused on raising taxes to exorbitant levels—could easily dismiss the study, but market developments since then, even in this early phase, indicate we’re heading toward a less competitive landscape. European tax reforms begin to take their toll FDJ also highlighted the ongoing impact of tax changes across key European jurisdictions, including France, the Netherlands and Romania. Across its land-based, lottery and online betting and gaming divisions, FDJ expects an approximate €90 million impact in 2026. In July 2025, French authorities implemented minor tax increases across lottery, sports betting and online poker. Meanwhile, the Netherlands and Romania have also raised taxes on online gaming over the past year. Regarding the Netherlands specifically, Chaffard said the situation is beginning to ‘stabilise’, and the company is taking actions to drive ‘some growth’ in its operations there. However, he noted a Dutch regulator’s report stating that overall market revenue shrank by more than 20% in 2025, underscoring the difficulty of returning to growth in the jurisdiction. FDJ has laid out plans to turn around its performance in the UK and Netherlands through targeted task forces, which Chaffard explained involve ensuring the group’s different departments don’t work in silos and collaborate effectively. Meanwhile, FDJ is also seeking to shift to an ROI-led marketing and promotional strategy, while streamlining the organisation. Overall, FDJ United reported a modest growth in gross gaming revenue to €2.18bn. However, the aforementioned tax changes resulted in a 3% year-on-year decrease in revenue to €895m. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SOFTSWISS has announced that former Formula 1 star Rubens Barrichello will remain in his role as the company's Non-Executive Director for Latin America. The collaboration between the iGaming technology supplier and the Brazilian racing icon is entering its third year, with the company aiming to leverage Barrichello's focus on speed to accelerate solution delivery and enhance productivity. Ivan Montik, Founder of SOFTSWISS, stated: "As an avid racing enthusiast, I understand that in the business world, similar to a racetrack, milliseconds can determine the outcome. Speed and accuracy become increasingly critical over the long term. This is the very principle that Rubens motivates in our everyday operations. This approach has been instrumental in defining our industry standing and will continue to propel our progress." Barrichello initially partnered with SOFTSWISS in 2024 as a Non-Executive Director for Latin America, a 'strategic move' intended to strengthen the company's footprint in the region, particularly in his home country of Brazil. This development occurred as the nation was finalizing preparations for the launch of its regulated online betting and gaming market, which commenced on January 1, 2025. SOFTSWISS highlighted that since the partnership began, its Brazilian operations have expanded from a single representative to a full, dedicated team. Concurrently, total bets and Gross Gaming Revenue (GGR) in Brazil increased by 65% and 64%, respectively, when comparing the first quarter of 2025 to the first quarter of 2026. "I am delighted with the results of our collaboration. As we begin our third year, our goal is to further develop the foundation we have established. I am excited to assist the team in connecting with partners via racing-themed events – it's a method to share a personal passion while forging genuine relationships," added Barrichello, whose 18-year Formula 1 career included driving for famed teams like Ferrari, Brawn, and Williams. In addition to reinforcing its strategic direction, SOFTSWISS has also recently introduced a series of enhancements to its product portfolio. In early April, SOFTSWISS released Motion, a 'no-code workflow automation tool' created to minimize dependency on technical resources. The company has also integrated two new tournament functionalities into its Game Aggregator – Tournaments Report and Instant Tournaments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As the gaming industry across CEE, the Balkans, and Central Asia enters a pivotal era of legislative transformation, SBC and SMH have announced an ambitious expansion for the SBC Regulators Forum 2026. Held on July 15-16 as part of SBC Summit Tbilisi, the event will gather at least twice as many regulatory bodies as previous editions, building a stronger, more connected forum for open regulatory dialogue. With 2,500 delegates and over 60 speakers expected to attend, this year’s gathering is designed to move beyond high-level abstract discussion and focus on coordinated regional action to tackle the industry’s most pressing challenges. An Action-Focused Agenda The 2026 programme shifts its core focus toward real-world operational realities. Key sessions will address the growing sophistication of the gaming black market, moving beyond generic compliance conversations to explore how “Big Tech,” financial institutions, and regulators can partner to disrupt illegal digital infrastructure. Attendees will also take part in hands-on workshops to develop a “National Disruption Playbook,” a tactical framework built to detect and dismantle illicit operations through coordinated cross-agency action. Beyond enforcement work, the forum will focus on strengthening market integrity through improved data-sharing models, with dedicated sessions for knowledge exchange between the private sector and law enforcement to more effectively combat fraud. A dedicated topic will also analyze regulators’ perspectives on upcoming industry developments to prepare for future shifts. A Key Regional Gateway Andrew McCarron, Managing Director at SBC, highlighted the importance of this year’s expanded format: “We aren’t just talking about the rules; we are facilitating the creation of tools to enforce them fairly. By doubling regulatory attendance, we ensure the 2,500 delegates joining us have a direct connection to the leaders shaping the future of CEE and Central Asian markets.” Lasha Machavariani, Founder of SMH, added: “Tbilisi is now the diplomatic hub of the regional gaming industry. This summit delivers the essential on-the-ground insight global operators need to navigate the shift from traditional frameworks to the modern, tech-driven regulations of tomorrow.” The SBC Regulators Forum remains an exclusive gathering for professionals working at the intersection of gaming policy and practice. As the region moves toward closer alignment with European standards, the 2026 event stands as the definitive meeting point for anyone looking to secure a foothold in one of the world’s most dynamic emerging gaming frontiers. Secure your ticket here. #SBCTbilisi #RegulatorsForum #iGamingPolicy #Compliance2026 #GamingNews This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Netherlands’ gambling regulatory body, Kansspelautoriteit (KSA), has rolled out a new system to streamline the process by which authorized third parties can sign up problem gamblers for the national self-exclusion program CRUKS. These updates aim to give court-appointed individuals or guardians who manage others’ finances greater legal authority to add those individuals to the register should problem gambling arise. Such authorizations are typically granted when individuals already face financial issues and are at risk of mishandling their money. Enrolling them in CRUKS removes the chance that problem gambling will worsen their financial situation. The KSA noted that earlier processes for authorized guardians to take this step were considered inefficient and legally complicated. Feedback on the old process highlighted an excessive amount of evidence required to prove both that problem gambling was occurring and that it had caused harm, along with lengthy processing delays. Now, the KSA has adjusted the process so that the authorized entity’s decision carries more weight—reducing the need for extra evidence—and has cut the processing deadline to a maximum of two weeks. CRUKS is one of the tools the KSA uses to address harmful gambling behaviors among the Dutch population; the system launched in 2021, coinciding with the introduction of regulated online gambling. In addition to CRUKS, the gambling regulator oversees a dedicated fund subsidized directly by the government, which provides financial support for projects aimed at minimizing gambling-related harm. The latest fundinground of funding awarded grants to five initiatives focused on developing research, education, prevention efforts, and policy work This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The High Court case between Sky Betting and Gaming (SBG) and a self-proclaimed problem gambler, who alleges receiving marketing materials without consent, has taken a new turn. The operator has secured an appeal following a January 2025 High Court ruling by Justice Collins Rice. The ruling determined that consent for the collection of personal data from the problem gambler had not been obtained. SBG is being represented by the law firm Wiggin. The High Court established a new three-part test for obtaining valid consent under UK GDPR and PECR. The court indicated that consent would be considered valid if either of two conditions could be evidenced: the individual subjectively intended to give their consent, or their decision regarding consent was autonomous. Based on the operator’s cookie placement and data collection practices, direct marketing communications were sent to RTM. RTM subsequently gambled and lost £45,000 on SBG’s platform between 2007 and 2019, as disclosed last year. SBG appealed the decision on five grounds, including: The ruling addressed a point not raised by the claimant, specifically that the claimant had not argued their consent was invalid due to their gambling disorder, thus preventing SBG from presenting a defence. The legal approach to what constitutes valid consent was incorrect, as UK GDPR outlines the proper test as specific, informed, unambiguous, and freely given. The conclusion that SBG had not obtained consent was erroneous. A Flutter UK&I spokesperson stated: “We are pleased that the Court of Appeal has ruled in our favour. This is a very important decision not only for Sky Bet but the wider industry. “We take pride in our leading position on customer safety and remain absolutely committed to player protection.” The Information Commissioner’s Office intervened and provided assistance to the court regarding the matter of data collection consent. With the Court of Appeal ruling in favour of SBG, the case will now be sent back to the High Court for further proceedings. Wiggin noted that the Court of Appeal rejected the notion that the ‘test for consent contains any subjective element’, asserting that it is entirely objective and measured against UK GDPR criteria. The law firm further added that the court concluded that what a controller ‘knows or ought reasonably to know about a data subject is not relevant when considering whether consent was freely given’, meaning the test for valid consent is ‘an objective one without any qualification’. Wiggin stated: “The judgment provides certainty for controllers when obtaining consent. Controllers should assess the information they provide to data subjects about processing on the basis of consent and their mechanisms when obtaining consent. “If these, objectively, result in data subjects’ consent being specific, informed, unambiguous and freely given, then controllers can have greater confidence that their processing complies with the UK GDPR and PECR.” Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BETBY is bolstering its marketing and promotional capabilities within the international betting sector, building upon its recent expansions into streaming and predictive services. The sportsbook solutions provider today unveiled ‘Stories,’ a new feature designed to showcase promotions and major events by drawing inspiration from popular media platforms. Fully integrated into the BETBY sportsbook ecosystem, the feature utilizes interactive content cards. BETBY anticipates that this format will foster greater user familiarity and drive increased engagement. “Stories is about meeting users where they already are, in terms of how they consume content,” stated Aglaja Geta, Head of UX and Analytics at BETBY. “We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events. “It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.” BETBY expects the new tool to succeed given the heightened competition within the betting and gaming industry in 2026. This market intensity is particularly evident with the World Cup approaching in less than two months. Marketing budgets are facing significant pressure in Europe, as substantial tax regimes in major markets like the UK, France, the Netherlands, and Germany strain operator finances. Consequently, a product like Stories—with its potential to boost customer engagement—may prove increasingly attractive to operators looking to differentiate themselves from a crowded field of competitors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - There was widespread speculation about the potential scope of fallout from last week’s Court of Justice of the European Union (CJEU) ruling targeting Malta and Lottoland. The ramifications are starting to surface, as even across global regulatory regions, the ruling has paved the way for legal preparations to begin. A slew of gambling operators are facing coordinated legal challenges in New Zealand. Legal claims have been submitted against bet365, SkyCity Entertainment and Super Group, with challenges focused on retrospective gambling activities set to be heard at the Auckland High Court. Parallel to the cases overwhelming Malta’s court system, operators that provided offshore or unlicensed online gambling services will face scrutiny if they are found to have actively targeted New Zealand-based customers prior to regulatory overhauls. That said, while the CJEU ruling may have encouraged other global courts to pursue legal action, New Zealand has no established legal precedent for whether its judicial system can enforce penalties or rules on online gambling activities before a legislative resolution is finalized. Last week, gambling operators grew more anxious following a CJEU ruling that declared contracts between players located in Germany and operators unlicensed in Germany as effectively void. This marked a blow to Malta’s regulatory framework, as the ruling confirmed that players could seek repayment of their losses from operators lacking proper local licensing. It also could establish a binding precedent for both operators and players across the European Union. The New Zealand cases will bypass the red tape associated with Europe and its member states, as the operators’ fates will be determined through proceedings at the country’s Supreme Court. Bet365 intends to argue that the cases should be heard in the jurisdiction where it held its operating license, rather than the location where the players reside, as this was the legal framework it adhered to during its operations. Regulatory bodies across numerous jurisdictions will be closely watching the progression of New Zealand’s cases, as they serve as a non-EU testing ground for player repayment claims outside of EU legal frameworks. If claimants win their legal fight against gambling operators in New Zealand, the floodgates could fully open for player repayment cases worldwide. The fallout could have a major impact on how New Zealand finalizes the remaining phases of its online casino regulatory framework, as license applications are set to launch in July 2026. Per an agreement made by Parliament, New Zealand’s upcoming online casino regulatory system will be capped at 15 total licenses, while TAB NZ’s long-term partnership with Entain will create a monopoly on online sports betting. Legal reviews of past gambling activities could ultimately determine which operators are allowed to participate in New Zealand’s online casino framework. That said, there is still a chance that similar cases could spread more widely across Europe, especially in Finland, which has had a monopolized gambling market in the past. Speaking on LinkedIn, iGaming legal expert Antti Koivula warned that “Within the Finnish legal landscape, this ruling means that if an MGA-licensed operator provided gambling services in Finland in violation of the Lotteries Act, for example, customers who lost money to those operators could pursue repayment through Finnish courts.” He forecast that Bill 55 would likely be struck down by the CJEU, a ruling that would further escalate the wave of legal activity surrounding gambling cases. He added: “That said, under a widely accepted interpretation of Finnish law, an online gambling service is considered to be offered within Finland if the operator has illegally targeted Finnish consumers with gambling marketing and actively allowed participation in the service from within the country. Both actions are strictly prohibited. Labeling Finland as a country with extensive bureaucratic red tape, he emphasized that proving an operator illegally targeted Finnish marketing and enabled domestic participation would likely require nothing less than a prohibition order from the National Police Board. This significantly limits how applicable the Lottoland ruling is to Finland, as securing such a prohibition order demands significant time and effort, and only three foreign operators have successfully completed the process thus far.” It is difficult to predict the future of player repayment cases, but while the CJEU’s ruling against Lottoland opened the door for such claims, the upcoming New Zealand cases may be especially critical for global legal trends surrounding gambling, a development that could shape industry discussions for years to come. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) - Regulating gambling across Italy has become a top priority for the Meloni government this Spring. Upcoming changes to Italy’s retail gambling laws, paired with renewed debate around repealing the 2018 Dignity Decree’s full ban on gambling advertising and sponsorships, have moved into the spotlight after a series of ministerial updates released this week. Speaking to delegates at Italy’s First Anti-Fraud Conference, Deputy Minister of Economy and Finance Maurizio Leo confirmed he is ready to present the long-awaited Reorganisation Decree focused on land-based gambling to the Council of Ministers. After a minor delay, Leo stated that the decree will be submitted within the “next ten days”, launching preliminary review of reforms that have already been agreed between the Meloni government and Italy’s 20 administrative regions. The overhaul of Italy’s land-based gambling sector has been in development for two years, with Leo leading negotiations between the Ministry of Economy and Finance (MEF) and the Conference of Regions and Autonomous Provinces. The decree prioritizes a full restructuring of Italy’s licensing framework for land-based gambling venues, alongside the rollout of uniform national standards for safer gambling controls and operational rules. Leo emphasized that these retail gambling reforms extend beyond fiscal goals, framing the package as a combined measure to improve tax collection, uphold public order, and fight crime. He warned that illegal gambling does more than cut into government revenue: it acts as a pipeline for organised crime and money laundering to infiltrate the legitimate Italian economy. A core element of the decree is the introduction of a regional revenue-sharing model, with ongoing talks to allocate a share of land-based gambling income to local governments. This change is designed to align the priorities of the national government and regions, and stabilize the new operating framework for land-based gambling licences. Leo on the clock… While the Meloni government remains on its overall timeline, pressure is mounting to finalize and enact the Reorganisation Decree into law. Upcoming steps are time-critical, as the full legislative process must be completed by the August 29 tax delegation deadline, or no new tenders can be opened. As explained by AgiProNews: “The measure must finish its full legislative process by the tax delegation deadline, set for August 29, otherwise it will be impossible to launch new tenders, which would lead to further extensions of existing concessions. “After approval by the executive branch, the bill will be sent to the Joint Conference and relevant parliamentary committees to gather the required consensus and input.” Calcio Concerns Since April 8, the Italian Senate has opened formal proceedings examining the state of Italian football, prompted by the Azzurri’s failure to qualify for the 2026 FIFA World Cup – a third consecutive absence that has stepped up political and institutional scrutiny of the sport’s governance and funding model. At the center of discussions is the proposed “right-to-bet” framework, which would see a portion of overall gambling and sports betting revenues redistributed to football and other sports bodies across Italy. The framework is framed as a mechanism to reinvest betting proceeds back into the sports ecosystem that generates them, including for stadium upgrades, youth development academies, and the expansion of women’s sports. Sports Minister Andrea Abodi backed the principle in the Senate: “In other countries, betting acts as a driver of competition… Most stakeholders support the right to bet framework, which shares sports betting proceeds with the event organiser as compensation.” He went on to criticize the current structure, adding: “Clubs organise events and invest in better match preparation… and then, despite being the main investors, they are locked out of betting proceeds.” The minister also tied the proposal to protecting market integrity and fighting illegal betting, warning: “The main investor in an event is also the entity that certifies match data… it is clear that this is a key factor in the competition between legal and illegal betting markets.” The proposal has earned backing from outgoing FIGC President Gabriele Gravina, who stepped down after Italy’s decisive defeat to Bosnia and Herzegovina – a result that confirmed the Azzurri’s exclusion from the 2026 tournament. Gravina has long argued that Italian football needs new, sustainable funding channels to remain competitive with its European peer leagues. At the same time, pressure is growing on the Meloni government to review the ongoing enforcement of the 2018 Dignity Decree, introduced by the former Lega–Five Star coalition, which implemented a full ban on gambling advertising and sponsorships. Sports and media stakeholders have long argued that this policy has cost Italian football and broadcasters up to €1bn in lost commercial revenue, weakening the sport’s financial foundation. Abodi confirmed that any reform will go through further consultation, saying: “Regarding the percentage of revenue allocated, I am willing to discuss this with Parliament, the Ministry of Economy and Finance, and the Customs and Monopolies Agency.” He also stressed that gambler protection will remain central to any reforms: “One way to combat gambling harm is to improve bettor traceability, place limits on excessive betting, and thus provide support to state-licensed concessionaires.” Just like the land-based reorganisation decree, the rollout of a right-to-bet model now faces a tight political and legislative timetable. Abodi must negotiate terms in the coming months with Serie A and the Olympic Committee of CONI to define how revenues will be allocated and governed. Pressure is growing on Meloni’s key allies to meet their legislative deadlines, particularly on Abodi to secure repeal of the Dignity Decree. The fragile state of Italian football is a top sensitive political issue in 2026, with pressure amplified by media and public demand for a clear plan to restore the standing of Calcio. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.