BETBY unveils World Cup package featuring esports replica

(AsiaGameHub) –   As the World Cup approaches, sportsbook solutions provider BETBY has introduced new enhancements to its offerings ahead of the global event.

The FIFA World Cup is widely recognized as one of the most significant events in the betting industry’s calendar, and this year’s competition is anticipated to see heightened competition for player acquisition—not only among regulated operators but also against the unlicensed sector.

In preparation for the tournament, BETBY has released a comprehensive package featuring pre-priced odds on all possible nation-v-nation matchups and microbetting options.

The company emphasizes that its solution enables players to place bets on a variety of in-game outcomes, such as throw-ins, fouls, corners, offsides, goals, and goal kicks. With at least 90 distinct intervals expected throughout each match, the month-long event will span 48 participating nations.

“As the largest sporting event globally, the World Cup demands as much focus on preparation as it does on execution,” stated Chris Nikolopoulos, BETBY’s Chief Commercial Officer.
“By becoming the first B2B sportsbook provider to release the full tournament bracket prior to the draw, we empower operators with a strategic edge: they can begin engaging their customers earlier and generate momentum well before the opening kickoff.
Meanwhile, features like microbetting and our eWorld Cup help maintain high engagement levels across every stage of the competition. We are delivering a complete content suite designed to help our partners maximize both player activity and revenue throughout the entire World Cup cycle.”

BETBY’s preparations align with broader industry efforts as other B2B providers such as GR8 Tech and numerous B2C operators have also been enhancing their offerings in anticipation of the tournament.

Additionally, BETBY is leveraging its expertise in esports by integrating an ‘eWorldCup’ into its World Cup experience. This initiative replicates all official World Cup matches in a fast-paced esports format.