(AsiaGameHub) – Alex Bukin, previously General Manager at ReferOn, has taken ownership of the company and assumed the role of Chief Executive Officer.
The affiliate management platform announced today that Bukin successfully completed a management buyout, following significant growth over recent years.
In addition to Bukin’s new position, Vlad Bondarenko has been promoted from Head of Product to Chief Product Officer, and David Harris has moved from Operations Lead to Chief Operations Officer.
The leadership team states that ReferOn will prioritize high-performance tools and commit to delivering next-generation affiliate management solutions for the iGaming sector following the management buyout and leadership changes.
“This marks a pivotal moment for ReferOn and the start of a new chapter for the business,” Bukin stated.
“The management buyout gives us the long-term focus needed to consistently enhance the platform. We remain dedicated to product development, improving our offerings for partners, and supporting ReferOn’s ongoing expansion across key markets.”
Established in 2023 and based in Cyprus, ReferOn operates as an affiliate management platform serving affiliates targeting engagement within the global iGaming industry.
The management buyout followed the company achieving several milestones in its first year, including processing 35.7 million clicks, generating 2.4 million registrations, onboarding 18,000 affiliates, and maintaining 136,000 active trackers.
Over the past year, the firm has concentrated on technological improvements and upgrades, particularly in Artificial Intelligence (AI) and cryptocurrency payments, as well as launching an analytical framework called the ‘Evolution Cohort’ in March this year.
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