(AsiaGameHub) – Belgian gaming brand 711 has extended its partnership with Bragg Gaming Group to further enhance its offerings ahead of launching its Kambi-powered sportsbook.
Approved by Belgium’s Gambling Commission, 711 successfully secured an F+ license, enabling it to operate a sportsbook within the country using Kambi’s Turnkey Sportsbook technology stack.
The collaboration with Bragg also provides 711 access to the B2B provider’s Player Account Management (PAM) solution, building on their prior partnership that began in December 2025 when 711 obtained its B+ online casino license.
Leveraging both Kambi and Bragg technologies, the upgraded 711 platform is set to launch just in time for the 2026 World Cup, delivering a seamless experience that transitions smoothly from casino play to sports betting.
Gilles De Backer, Chief Operating Officer at 711, stated: “Entering into this agreement to expand our presence in Belgium through the upcoming launch of 711sports.be marks a significant milestone for our brand. Having already achieved notable success with our casino services via Bragg’s platform, it was a logical next step to extend our partnership into the sportsbook sector.
“Integrating Kambi’s top-tier sportsbook technology alongside Bragg’s Fuze tools ensures that 711 will effectively execute its core brand identity and strategic goals in the Belgian sports betting market—delivering an exceptional user experience, competitive odds, and robust player-focused features. The timing aligns perfectly with the anticipated surge in sportsbook activity during the World Cup.”
Additionally, Bragg will implement its player engagement suite Fuze across 711’s operations in both the Netherlands and Belgium.
In addition to a complete integration with Kambi’s sportsbook platform, Fuze will offer Belgian users exclusive functionalities such as real-time tournaments and daily activities designed to boost player retention and engagement.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group, remarked: “We are delighted to have concluded this agreement, further solidifying our global partnership with 711.
“By supporting 711’s entry into the Belgian sports betting market with our adaptable PAM infrastructure, Kambi’s industry-leading sportsbook solution, and our proprietary Fuze engagement tools, we are equipping them with a comprehensive and powerful platform to compete at the highest level. We eagerly anticipate going live in time for the excitement surrounding the World Cup.”
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