Category: iGame

(AsiaGameHub) - A residential property in Zürich has appeared repeatedly in local law enforcement records, as the address has been raided yet again over illegal gambling activities. In an official press release, the Swiss Federal Casino Commission (ESBK) issued a joint announcement alongside the Zürich Cantonal Police, confirming that a property raid had been conducted and arrests had been made in connection with unlicensed poker operations held at the site. Upon arriving on the scene, authorities discovered four illegal poker tables set up, leading to the confiscation of €7,590 (£6589) and CHF 1,850 (£1,790) in cash, bags holding gaming chips, assorted IT equipment, and numerous mobile phones. Altogether 23 people were present at the address when the raid was executed, with officials confirming that three individuals have been arrested on suspicion of organizing illegal gambling, one of whom is the manager of the bar that also operates out of the same property. Notably, this marks the third time this same address has been raided since 2023. The ESBK further stated that it has launched three separate criminal proceedings, accusing the suspects of violating gambling regulations under the Swiss Gambling Act, which could also lead to anti-money laundering charges being filed if the three are found guilty. A violation of the Gambling Act rules alone can carry a maximum prison sentence of five years, paired with significant financial penalties for both organizations and private individuals. SBC News readers may recall a similar case from December last year, when the ESBK and police carried out another successful illegal gambling raid targeting two addresses in Switzerland. During that earlier operation, confiscated items included CHF 10,000 (£9,300) in cash, one poker table, slot machines, and multiple electronic devices. Another suspected ringleader was taken into custody at the time, with CHF 10,000 found on his person, which prompted a search of his private residence as well. An additional 25 people were also detained for questioning. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The relationship between British sports and the betting sector is undergoing a transformation, yet there is also a feeling of continuity as certain clubs seek new sponsors and others maintain their existing strategies within a revised regulatory environment. It is common knowledge that front-of-shirt sponsorship deals in the Premier League will conclude after this season (2025/26). It is also widely known that alliances between clubs and unlicensed operators are under threat due to a Department of Culture, Media and Sport (DCMS) consultation that is scrutinising these arrangements. This context clarifies why Everton and Fulham are, as per media accounts, altering their approach. Everton is searching for a new front-of-shirt sponsor to replace Stake, its partner of several years, while Fulham is seeking a substitute for SBOTOP. Sky News reports that both clubs are in discussions with CMC Markets, a London-based financial services company that also operates a spread betting platform. The firm holds regulatory approval from both the Financial Conduct Authority (FCA) and the UK Gambling Commission (UKGC). Nevertheless, because its main business is financial services, it might be excluded from the Premier League's upcoming voluntary prohibition on front-of-shirt betting sponsorships, which is scheduled to begin from the 2026/27 season. A not-so-new era of sponsorship? Everton's partnership with Stake, a global cryptocurrency betting company that left the UK market in February 2024, began in 2022. Fulham, on the other hand, entered a partnership with SBOTOP, an Asian-focused betting firm owned by Celton Manx, in 2023; this operator also departed the UK in 2025 after the TGP Europe white label network exodus last April. This situation leaves Everton and Fulham in a distinctive spot, as both are currently allied with unlicensed firms. Such arrangements are still technically allowed, provided the operators do not target UK-based customers—a condition that partners like Chelsea's 8xbet have taken notable steps to demonstrate. However, the future of these deals is uncertain and hinges on the outcome of the ongoing DCMS consultation. SBC News has contacted both Everton and Fulham for a statement regarding the media speculation. The reported negotiations with CMC Markets indicate that Premier League clubs remain interested in some form of involvement with the betting industry, even after agreeing to a self-imposed ban. Campaigners for gambling reform have demanded a complete prohibition on all sponsorship during the 2020-2023 review of the 2005 Gambling Act. Yet, a debate has emerged about whether financial services, trading, and cryptocurrency companies could step in to provide an alternative source of revenue that would be lost under a gambling sponsorship ban—the rumoured talks between Everton, Fulham, and CMC lend credibility to this idea. Broadening the scope of sponsorships However, the voluntary front-of-shirt ban, as the name implies, applies to only one category of sponsorship. It continues to permit sleeve partnerships, perimeter LED advertising, training kit deals, and social media collaborations. Deals between English clubs and unlicensed operators have faced significant criticism lately. However, partnerships with regulated gambling companies remain widespread, with Aston Villa and Betano, and West Ham and BoyleSports serving as two examples. In the latter case, the partners have been exploring methods to extract more value from their relationship beyond a logo on a shirt. West Ham has been running a 'Shirt Swap' stall at select matches, allowing fans to obtain free 2025/26 home and away shirts. The stall is returning for the club's FA Cup quarter-final match against Leeds United this Sunday (5 April) at the London Stadium. Supporters must bring an old shirt to exchange for a new 2025/26 season shirt; the stall will be open from 2pm until 4:30pm when the game begins. “From the very start of the season, we’ve been focused on enhancing the supporter experience in meaningful ways,” said Liam McKee, Head of Sponsorship at BoyleSports. “After such a strong response earlier this season, bringing the ‘Shirt Swap’ market stall back felt like a natural next step. We’re hoping that the event brings supporters good luck in this huge cup tie.” The sponsorship landscape is unquestionably evolving, but the specific changes will vary from one club to another. Some will replace betting partners with companies from other sectors, potentially those adjacent to betting like CMC Markets, or even prediction platforms if they achieve in Europe the same success seen in the US. For other clubs, involvement with betting will persist, but within the limits set by the front-of-shirt ban, the Gambling Act review's sponsorship Code of Conduct, and a potential DCMS prohibition on deals with unlicensed firms. Most importantly, the pressure on marketing budgets resulting from the UK's new tax system—effective tomorrow, 1 April—will make it crucial for operators to guarantee that any football sponsorship delivers good value for money. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Philippine Amusement and Gaming Corporation (PAGCOR) has bolstered the nation's gambling integrity through a new memorandum of agreement with the government’s Department of Justice (DOJ). DOJ personnel will now be included on PAGCOR’s roster of individuals prohibited from entering casinos, marking the first such accord between the government agency and the state gaming regulatory body, as reported by the state-run Philippine News Agency. Out of an estimated 4.5 million government officials and employees, 600,000 are currently on the list of restricted individuals. PAGCOR Chair and Chief Executive Officer Alejandro Tengco formalized the agreement alongside Justice Secretary Fredderick Vida. Vida commented: “The presence of government officials and employees in gaming establishments, in contravention of existing laws and regulations, erodes the ethical standards we are committed to upholding.” Presidential Decree 1869 prohibits government officials and employees from engaging in gambling. The DOJ comprises approximately 60,000 employees across its central offices and affiliated agencies. PAGCOR has invalidated PHP310 million in winnings after verifying the identities and eligibility of players in regulated gaming venues, including Casino Filipino. Vida stated: “This data-sharing initiative is both opportune and essential. By facilitating a more efficient and accurate identification system, we enhance enforcement capabilities and ensure that policies are not merely documented but effectively implemented. “It enables PAGCOR to better manage access to gaming revenues and empowers the DOJ to enforce discipline within its ranks.” PAGCOR recently granted accreditation to Gaming Laboratories International (GLI) for iGaming testing and certification, preceding the mandate for industry suppliers to secure official accreditation to offer their products to operators nationwide, with a deadline of March 31. Upon announcing the agreement with GLI, Tengco underscored the necessity of a robustly regulated market to foster a ‘safer and more sustainable gaming industry for all participants’. He further elaborated: “Regulated gaming markets ensure a safer and more sustainable gaming industry for everyone to engage in. A regulated market facilitates adherence to responsible gaming standards and the generation of tax revenue for community reinvestment.” As the Philippine market continues its development under Tengco's leadership, addressing the grey market has been identified as crucial for the sustained stability and growth of the gaming sector. Keith McDonnell, Director of the KMI Group, recently shared with iGaming Expert: “I have been involved with the Philippines market since 2008, and since then, it has consistently been a hub for gaming in Southeast Asia. Regulations and the landscape have evolved.” Reflecting on the tightening regulations, he added: “Recent measures are intended to reinforce its long-standing position as a regional hub and ensure longevity, which would be more challenging under an unregulated framework, given the international obstacles that would entail.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Star Entertainment Group has finalized a binding commitment for approximately AU$550 million (£285 million) in refinancing as it pursues a business turnaround. The Australian casino operator has entered into a binding commitment letter with funds managed by WhiteHawk Capital Partners to restructure its existing debt and enhance short-term liquidity. This agreement, signed on Friday, follows the company's H1 FY26 results released recently and is designed to stabilize its financial standing while supporting ongoing operations. The proposed refinancing involves a three-year facility totaling around $550 million, intended to fully repay existing group debt and provide additional liquidity. A minimum liquidity level of $50 million is stipulated for the initial 12 months post-financial close, increasing to $75 million between 12 and 18 months, and $100 million thereafter. Additional covenants include a minimum asset coverage ratio from December 2026 and a minimum EBITDA threshold from March 2027, along with standard reporting requirements and default clauses. An interest reserve account covering the first 12 months of interest payments will also be established as part of the financing structure. The completion of the refinancing is contingent upon several conditions, including regulatory approvals and the finalization of detailed financing documentation. A crucial condition is the successful disposal of The Star's stake in the Destination Brisbane Consortium (DBC), which is a component of the broader restructuring plan. The Star aims to finalize the refinancing by May 15, 2026, in line with conditions set by its existing senior lenders in February for a waiver. The Star seeking a path to recovery This refinancing marks a significant step for The Star as it works to alleviate immediate financial pressures and ensure sufficient liquidity for continued operations. Despite reporting a loss of approximately $75 million for the year in its FY25 results, the business remains optimistic about its future prospects. Bruce Mathieson Jnr, who took over as Chief Executive Officer in December, has outlined plans to reassess the operator's resourcing structure and strategy, and has indicated that the corporate office is undergoing streamlining. Results from February revealed that the latter half of 2025, during which Bally’s Corporation acquired a majority 56.7% stake, generated net revenue of $585 million, a 10% decrease year-on-year. By securing additional funding and restructuring its debt, The Star is aiming to establish a more stable financial foundation as it proceeds with asset sales and operational adjustments. While the refinancing offers immediate support, its successful conclusion depends on meeting regulatory and transactional milestones in the coming weeks. The company has also faced challenges on the Australian Securities Exchange (ASX) this year, with its shares declining by nearly 30% in 2026 to $0.12. Regulatory scrutiny in Australia is also contributing to the current difficulties faced by The Star, adding to the pressures on the business. However, securing this funding could signal the beginning of a turnaround for the 15-year-old company, which has established itself as a significant player in the Australian market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The US gaming industry is expanding rapidly, yet the pace of regulatory change is even quicker. With states enhancing their oversight and enforcement actions increasing, operators in the sweepstakes and prediction markets face mounting pressure to maintain compliance within an environment that is constantly evolving. Broadcasting live tomorrow, Tuesday, 31 March, SBC Webinars, in collaboration with Vector Solutions and a panel of specialists, will analyze the current priorities. The webinar is designed to provide a clear perspective on the newest regulatory developments, the most significant compliance threats, and the tactics operators must employ to maintain a competitive edge. As scrutiny grows more intense, this represents a pivotal time for companies to grasp the market's direction and the necessary countermeasures. The panel of experts features: Tod Grossman, Director of Gaming Regulatory Compliance at PrizePicks Tom Nightingale, Senior Journalist at Canadian Gaming Business and SBC Americas Katie Lever, General Counsel and Chief Administrative Officer at Great Canadian Entertainment Event Details:Tuesday, 31 March1600 BST | 1200 EST | 0900 PST Registration is currently available. Capacity is restricted and interest is significant. [Register Here] This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A major investigation in Chile, utilizing cross-referenced data from public agencies, has indicated that hundreds of officials responsible for managing or securing public funds may have breached rules forbidding casino gambling. The situation was uncovered in a recent report by the Comptroller General of the Republic (CGR), published on March 23 within the Twentieth Consolidated Circularised Information Report. Records showed a match between officials required to post bonds due to their control over state resources and casino client data supplied by the Superintendence of Casinos of Gambling (SCJ). This identified 910 individuals who placed bets between January 2024 and June 2025, with total wagers exceeding 11.49 billion pesos. However, Law 19.995, specifically Article 10(b), mandates that “those who, by virtue of their position, are responsible for the administration or custody of public funds may not, either directly or through a third party, under any circumstances, engage in any form of gambling in casino games.” Local media reported: “The reason for this prohibition is to safeguard collective resources and prevent those with such responsibilities from being exposed to environments that could compromise their duties.” The report outlined systematic breaches of this rule. Out of the 910 officials, 181 represent 96.8 percent of the total wagers—totaling more than 11.118 billion pesos. Notably, 20 individuals account for 5.392 billion pesos, and a single Chilean Air Force member wagered 1.04 billion pesos. In these instances, the betting amounts are disproportionate to the individuals' salaries. Based on these numbers, the oversight body warns this may exceed administrative concerns. “The magnitude of the bets placed by those who account for the highest amounts raises the possibility that crimes may have been committed,” the CGR stated, confirming the launch of a probe. “These entities must clarify any doubts regarding the conduct of those under investigation and apply the corresponding sanctions, which may include dismissal,” authorities noted. Additionally, the CGR will transfer the list of the 910 involved parties to the SCJ to “exercise its supervisory and sanctioning powers over operators.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Soft2Bet has introduced a new retention system called MEGA Islands that enables players to create their own island. This newest component of the MEGA suite introduces a cross-session progression mechanism, allowing players to gradually develop their island by gathering resources during play to construct, enhance, and access new levels. Users of the MEGA Islands platform can also raid other islands to acquire resources and advance their own islands, with the feature offering an open-ended experience. According to Soft2Bet, MEGA Islands can help operators ‘create stronger player journeys, longer engagement cycles and more consistent value in competitive markets’. Yoel Zuckerberg, Chief Product Officer at Soft2Bet, noted: “MEGA Islands is crafted to create a natural retention experience by offering players a progressive path they wish to revisit. “When users can construct their personal island, gather resources, and unlock enhancements via raiding, every session contributes to an extended adventure. This provides players with a compelling incentive to come back while supplying operators with a retention solution that integrates seamlessly across both casino and sportsbook offerings.” Soft2Bet has already revealed that it will introduce MEGA Islands to Sweden through the debut of its Lodur iGaming platform. Lodur seeks to deliver Swedish online casino and sports wagering enthusiasts with a customized experience featuring regional payment options, sporting events, live slot games, and live dealer content. Regarding Lodur's launch, Zuckerberg remarked: “Lodur demonstrates the capabilities of our product suite when Soft2Bet's MEGA is utilized for social dynamics and player-versus-player advancement. “We have created an adventure that encourages continuous construction, competition, and return visits to Lodur, all while maintaining a smooth core experience.” Soft2Bet might be planning to expand MEGA Islands to an additional market it has lately shown interest in – Alberta. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A newly established trade body, composed of the largest associations in the region, will provide the Balkan gambling sector with unified international representation. Following a joint proposal from the Serbian and Bulgarian national gambling associations, a Memorandum of Cooperation was signed in Belgrade by a total of seven industry organizations. The signatories include Serbia’s AGOS and Bulgaria’s AOGGAB respectively, alongside Croatia’s HUPIS, Romania’s ROMSLOT, GPIS from Montenegro, UPIS RS from Bosnia and Herzegovina, and North Macedonia’s MAK GEJMING. Operating under the name Balkan Gaming Federation (BGF), these associations—representing gaming stakeholders such as online and land-based operators, suppliers, and manufacturers—will promote the region’s emerging markets while maintaining close internal collaboration to align their goals. The founding document outlines several areas of cooperation, including combating illegal gambling, fostering healthy competition, sharing best practices, engaging in legislative discussions, attracting investments, and organizing joint events. Within the broader European gambling sector, it is notable that several of the BGF’s founding associations are members of the European Gaming and Amusement Federation (EUROMAT). As a result, the BGF is expected to function as a regional cluster within EUROMAT, while retaining a distinct identity that specifically represents the Balkan region. Balkans as a hotbed of regulatory development The formation of the BGF coincides with a period of significant regulatory changes across the Balkan region. In Serbia, the government recently introduced a major legislative update allowing domestically licensed operators to offer jackpots, incentivizing players to use the regulated market and ultimately boosting channelization rates. Bulgaria is currently facing political pressure from within the government to further restrict the gambling sector by raising the minimum legal age from 18 to 21, less than two years after the nation’s gambling legislation underwent its most substantial overhaul in decades. Similar developments are evident in Romania, where the new President of the country’s gambling regulator has initiated rapid collaborative efforts with policymakers to revamp the gambling sector in favor of stronger player protection policies.In Montenegro, the gambling industry recently clashed with the government over a poorly executed attempt to alter the taxation system, which lacked supporting evidence and a clear assessment of its future impact. Croatia is in the process of rolling out a planned package of gambling reforms, with the first change being the launch of a new self-exclusion scheme. In North Macedonia, significant reforms appear imminent, driven by an outspoken Prime Minister who supports increased restrictions on the gambling industry. Meanwhile, discussions are intensifying in Bosnia and Herzegovina that could potentially lead to the abolition of the VAT exemption currently enjoyed by the gambling sector. Given the numerous concurrent regulatory changes, the establishment of an organization like the BGF to help navigate legislative complexities will certainly be a welcome step for all industry stakeholders involved in the Balkans. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Austria's Supreme Court has determined that executive directors may be held personally liable and accountable for online gambling disputes that breach tort law. Oberster Gerichtshof (OGH) issued its ruling following the recent opinion by CJEU Advocate General Nicholas Emiliou regarding the prolonged Wunner Case dispute. In late January, AG Emiliou from Cyprus ruled that liability for online gambling losses can be pursued under member states' tort laws. Tort law is acknowledged as a civil law area concerning harm to individuals, whether physical, personal, or financial. The AG's opinion has been applied to a ten-year dispute involving Austrian courts seeking compensation for player losses from online gambling operators lacking domestic licenses. This state enforcement has been challenged by Malta's government, which invoked Bill 55 to question the ruling's validity. Supported by the AG's opinion, the OGH holds that responsibility in these disputes can transcend "structural limitations" and extend to those managing online gambling licenses. Consequently, Austrian courts may utilize "protective orders and laws" provided under the 1989 Austria Gambling Act. The ruling is seen as a novel mechanism from the OGH enabling Austrian courts to hold online gambling operator management responsible, whereas loss accountability has previously been considered a corporate matter. Austrian media observed that "The OGH's decision represents a move away from corporate protection toward personal risk, as Austrian courts attempt to surmount cross-border enforcement obstacles." By expanding liability to directors, the Supreme Court has effectively pierced the corporate veil, allowing claimants to target individuals instead of depending exclusively on the legal entity. The OGH's latest move could substantially transform gambling litigation in Austrian courts, especially in cases where corporate claims are challenging to enforce across different jurisdictions. Malta stands by Bill-55 protections Austria's position remains at odds with Malta's protection of its licensing framework. In 2025, Malta passed Bill 55, adding Article 56A to the Malta Gaming Act. This measure aims to bar Maltese courts from recognizing or enforcing foreign judgments against Malta-licensed operators when such decisions are considered incompatible with national public policy. Malta contends that Bill 55 constitutes a legitimate legislative protection, safeguarding the Malta Gaming Authority's authority and its regulatory system's integrity. Officials assert that numerous claims from Austria and Germany pertain to eras of regulatory change. Regarding Germany, disputes primarily involve the pre-2021 period before the Fourth Interstate Treaty on Gambling (GlüStV 2021) took effect. Concerning Austria, Malta highlights incomplete regulatory structures, since online gambling stays limited under a state monopoly system operated by Austrian Lotteries' Win2Day. Maltese courts believe that Austria and Germany's inconsistent frameworks weaken the validity of cross-border claims. In 2026, Malta reaffirmed its long-held position that operators have faced retroactive and excessive enforcement measures that erode the Malta Gambling Authority's (MGA) governance. Notwithstanding Malta's opposition, the OGH has indicated that domestic courts should be capable of strictly enforcing tort laws and, when required, extending liability to the "individuals behind corporate structures." Austria… Accountability by any means necessary The decision does not establish new laws but rather reinterprets current liability principles to bolster enforcement of Austria's Gambling Act, regardless of whether regulatory updates are needed. As the supreme court of an EU member state, the OGH declares it must offer any reasonable avenues for recovering damages when corporate enforcement fails. For the broader industry, the consequences are substantial. Expanding liability to managing directors creates a new tier of risk for operators functioning in grey or unlicensed markets. Although cross-border enforcement difficulties persist, the trend is evident: European courts are progressively prepared to explore alternative accountability pathways, with legal exposure no longer limited to corporate entities but reaching those who manage them. However, any enforcement action or settlement stays uncertain, as Malta demonstrates no willingness to yield. After twenty years of legal deadlock, this conflict appears destined to persist into 2026 and beyond. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Star Entertainment Group has advanced its debt refinancing efforts with WhiteHawk Capital Partners following the timely delivery of its commitment letter. The Australian casino operator has outlined the terms of the agreement as it proceeds with refinancing its current debt completely while securing additional liquidity to maintain adequate funds for regular business operations. The three-year refinancing package comprises: A principal amount of US$390m (approximately AUS$550m at current exchange rates). An annual interest rate based on Term SOFR plus a margin materially consistent with the company's recent facility agreements. Quarterly amortisation beginning on 31 March 2027. A minimum liquidity covenant of A$50m for the first 12 months following financial close. Increasing to A$75m between 12 and 18 months, and to A$100m thereafter. A minimum asset coverage ratio commencing from 31 December 2026. A minimum EBITDA covenant commencing from 31 March 2027. An interest reserve account funded with the first 12 months of interest. Customary covenants, representations, events of default, and review events, including customary financial covenants and reporting obligations. The Star must finalize the refinancing by 15 May 2026 to prevent default, though the operator has maintained a preliminary agreement with WhiteHawk since February while assessing its organizational structure and strategic direction. The deal's execution is contingent upon meeting various conditions precedent, such as executing comprehensive finance documentation, obtaining necessary regulatory clearances, finalizing the sale of The Star's interest in the Destination Brisbane Consortium (DBC), and fulfilling other standard closing requirements. This agreement comes after The Star reported its H1 FY26 results in early March, with the operator showing optimism despite a volatile end to 2025 that resulted in normalized net revenue of A$585m (H1 FY25: $650m), along with a significant net loss of over A$75m. The period also marked the first financial reporting under new leadership, following the completion of the A$300m strategic investment by Bally's Corporation and Investment Holdings late last year. With Bruce Mathieson Jnr as Group Chief Executive Officer, The Star has implemented changes to its operational and marketing approach, launched customer-centric initiatives, and introduced additional cost-reduction measures. Mathieson Jnr stated: "We are streamlining our corporate headquarters, with key support functions to be handled at the property level in Sydney, Gold Coast, and Brisbane. These modifications will bolster our financial standing to ensure sustainable long-term success. "We remain focused on executing suitable cost-reduction programs while developing and rolling out strategies to draw customers to our venues. We are dedicated to following a transparent, pragmatic, and sustainable approach that guarantees our remediation plan meets the required standards, fostering consistency, integration, and verifiable maturity throughout the organization. "Our properties hold tremendous potential, and we are determined to evolve The Star into leading entertainment destinations." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Virgin Bet has debuted in South Africa, representing its initial foray beyond the UK market as part of its global growth strategy. Since arriving in 2019, the LiveScore Group subsidiary has become a prominent name within the UK's wagering sector. The expansion into South Africa is a calculated decision, targeting a region characterized by high sports interest and a rising appetite for licensed betting options. This development follows the group's established footprint in Africa, where LiveScore Bet already operates in Nigeria. The African continent is increasingly becoming a focal point for the international gaming industry. Virgin Bet has placed a strong emphasis on player safety for its South African debut. The virginbet.co.za site features various responsible gambling tools, including deposit caps, cooling-off periods, and self-exclusion options, along with strict age verification. To facilitate its entry, the company has put together a local management team to drive long-term success, including the naming of Gail Odgers as Head of Marketing. “Debuting in South Africa marks a significant milestone for our team,” stated Odgers. “At Virgin Bet, our philosophy of ‘A Good Bet’ involves providing top-tier experiences for our users while prioritizing our obligations to players and the wider community. “Sport is deeply ingrained in South African culture. Whether it is rugby, cricket, or football, it is a constant topic of discussion. That level of enthusiasm makes this a very appealing market for us. “Our objective is to improve that fan experience in a safe manner, providing great moments and rewards while maintaining high standards for responsible play from the start. We are dedicated to establishing trust and introducing Virgin Bet as a brand South Africans can rely on.” Will Virgin Bet leverage sponsorships once more? The operator intends to provide a variety of sports markets and promotional offers, alongside perks connected to the broader Virgin brand network. The company has heavily utilized marketing since its UK inception, securing major deals such as its partnership with TNT Sports for **UEFA Europa League** and **UEFA Conference League** broadcasts, as well as sponsoring several high-profile horse racing events across the UK and Ireland. The South African launch comes at a time of regulatory shifts. Data from the National Gambling Board of South Africa indicates that 66% of adults now participate in online gambling, a significant increase from 30% in 2017. Consequently, the government has suggested increasing the national tax on online gambling earnings to 20%. While the region offers significant potential, new operators may find themselves navigating a landscape of increasing legislative oversight. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Donald Tabone, Chief Information Security Officer at Betsson, has cautioned that human oversight is essential during the integration of Artificial Intelligence (AI), particularly as high-risk sectors confront an entirely new spectrum of threats. To what extent do you believe AI has amplified the significance of adaptability in cybersecurity? AI has introduced a completely new dimension to threats. While it has always been understood that people and technical systems represent some of the weakest links in security, AI has accelerated the exploitation of technical vulnerabilities and refined social engineering tactics. Consequently, there has been a substantial surge in attacks that are exceedingly difficult for either systems or humans to detect, compelling security teams to rapidly implement AI-driven countermeasures. AI has so profoundly reshaped the security defense landscape that the importance of flexibility has become paramount. How can we ensure that the increasing adoption of AI and automation does not introduce more vulnerabilities than it resolves? It is imperative for humans to maintain control over the implementation of AI and automation. This necessitates the establishment of clear guidelines. Over-reliance on and excessive trust in AI could inadvertently expose us to greater vulnerabilities rather than solving existing problems. Human verification remains critical, as AI systems are still far from perfect and not yet fully dependable. What measures can be taken to ensure efficiency in reporting potential threats and incidents? AI excels at identifying potential threat patterns, pathways, and incidents, often surpassing human capabilities in complex environments. While it sometimes lacks context, AI systems are continuously improving in this regard. As their contextual understanding advances, they should also assist humans in prioritizing threat remediation efforts. Has it become increasingly vital to dismantle internal barriers to enable rapid responses to potential cybersecurity threats? Yes, this is absolutely crucial. Just as AI tools are being widely utilized for offensive purposes, the expanded adoption of AI tools to aid in detection and mitigation becomes indispensable. Phishing, DDoS, and data breaches have been prominent in broader discussions about fraud; how are these attacks evolving specifically within the gambling sector? These types of attacks have always existed, but they have evolved with AI enabling perpetrators to conduct impersonation attacks by cloning voices and signatures, with the aim of targeting employees through spear-phishing campaigns. We recognize that these attacks are now significantly more sophisticated, leveraging emotion and timing to maximize their impact. When combined with AI, the opportunities to deceive individuals in a fast-paced environment like the gaming sector become particularly appealing to attackers. As profit margins tighten, to what extent has cybersecurity become a competitive advantage for gambling operators? Security has consistently been important for gambling operators as it safeguards the sources of value and protects player interests. Trust is a fundamental element of player retention; if a player feels secure, they will continue to engage in gaming. Irrespective of profit margins, protecting the sources of value enables businesses to achieve their strategic objectives without unintended human interference or disruption. Therefore, yes, indirectly, the absence of security issues allows businesses to flourish, creating a subtle yet increasingly significant competitive edge. What will be the most significant cyber threat to gambling operators in the next three years? It is challenging to predict definitively, as three years is a considerable timeframe. However, at the current trajectory, several factors could emerge as primary concerns. These include: Widespread adoption of AI systems for malicious purposes, Challenges related to post-quantum cryptography, Geopolitical tensions, Increasingly fragmented cybersecurity legislation, Fragmented jurisdictional requirements, Weak governance structures concerning the adoption of AI and automation tools. The era of taking security for granted has ended. Unless security is prioritized and becomes a quality characteristic of any product or service, vulnerabilities will be exploited at an unprecedented rate. This underscores the critical need for organizations to maintain firm control over how AI is adopted and governed. Tabone is scheduled to speak at the SBC Summit in Malta regarding the evolving dynamics of cybersecurity. For further details about the event and to secure your attendance in Malta, please click here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Italy’s Council of Ministers is expected to release the finalized legislative decree concerning the restructuring of land-based gambling by the beginning of April. The Council currently projects the full decree to be published on April 10, marking the commencement of the second phase of the Meloni government's comprehensive reform. The final approvals for the decree are presently undergoing review by the Unified Conference (UC), which represents Italy’s 20 autonomous regions and 110 municipalities. This initiative, initially launched in 2023, began with the overhaul of Italy's online gambling framework and the introduction of a new licensing system, which was implemented in November 2025. The decree's final amendments will concentrate on regulations regarding operating hours and the minimum distance between gambling establishments and 'sensitive locations,' such as schools, hospitals, and other public facilities. New concession structure detailed The decree will introduce a new framework for retail betting operations across key sectors: Gaming machines: A starting bid of €25 million is set for packages containing 4,000 Amusement with Prizes (AWPs) and 900 Video Lottery Terminals (VLTs). Retail betting licences: Batches of 25 licences will be available for €60,000 each, with a base bid of €1.5 million. Bingo halls: The starting bid is €350,000 per venue, covering 210 locations. There is growing pressure in Italy to enact these reforms, particularly within the gaming machine sector, which experienced a €250 million decrease in tax revenue in 2025. Lawmakers have cautioned that delays in implementing the new decree are contributing to the expansion of the unlicensed market, which is estimated to be valued between €30 billion and €35 billion across both retail and online channels. Increased share for provinces The reorganization will also implement a revenue-sharing mechanism to benefit regional authorities, as stipulated by the 2026 Budget Law. Following negotiations, the UC has proposed an initial allocation of €80 million to be distributed among various localities, indicating a greater involvement of local entities in gambling revenue. A certification system for licensed operators will also be established, enabling approved businesses to open venues at a minimum distance of 100 meters from sensitive sites. Authorities will also form a permanent committee to monitor problem gambling rates and enhance anti-money laundering controls, overseen by ADM – Italy’s Customs and Monopolies Agency. These measures are designed to reduce the overall availability of gambling, combat illegal market activities, decrease tax evasion, and mitigate the risks of criminal infiltration. Meloni's commitment The government remains committed to its promise of a complete overhaul of both retail and online gambling in Italy, with an initial target date of 2026, aiming to usher in new standards for governance and licensing. Prime Minister Giorgia Meloni has upheld this commitment despite a period of political uncertainty. She recently faced a significant setback with the rejection of the Nordio Referendum on March 22, which aimed to reform Italy's judicial system. During the referendum, 52% of voters opposed the government's proposals for a new 15-member Disciplinary Court and a revised appointment system for Italian judges. This outcome marked Meloni's first major defeat since assuming office in 2022. However, despite this recent loss, gambling reform appears to remain a high priority. The reform of current gambling regulations seeks to improve public health protections, support licensed operators, and stabilize tax revenues throughout Italy. Crucially, finalizing the decree before the expiration of the fiscal delegation law on August 29 would enable Italy to avoid further extensions of concessions for gaming machines, betting, and bingo, which are currently set to expire on December 31. Italy's long-awaited retail reform is nearing completion, but its success will depend on the alignment of Rome and the regional authorities on the final terms. The final approval of the decree represents a significant test of the government's capacity to reshape the market. Article provided by…. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Romanian multinational gaming company Super Technologies (Super) has rolled out its flagship Superbet sports betting platform in Greece. In a statement released this morning (30 March), the Bucharest-headquartered firm expressed confidence in the Greek market’s growth potential. Superbet will operate with a ‘sports-first’ approach, supported by a focus on local sports communities and active public engagement. Alongside its core sportsbook service, Superbet will offer an iGaming portfolio. The company has established a local team to lead its operations, tasked with ensuring its online products align with local market trends. Leading this team is John Kalamvokis, General Manager of Superbet Greece. Kalamvokis brings extensive experience in Greece’s betting and gaming sector, having spent over 10 years at Kaizen Gaming—operator of Betano and Stoiximan. “This marks a significant moment for Greece’s gaming landscape, as a major brand like Superbet enters the market,” said Kalamvokis. “In a short span, we’ve built a strong team of professionals committed to delivering the most exciting and immersive entertainment experience.” “We are confident that our innovative offerings, such as Supersocial—a groundbreaking and engaging social network—will create a game-changing moment for the industry. Today, we’re only writing the first chapter of a future success story that will unfold through impactful partnerships and community projects.” Superbet hails Greece’s ‘thriving market’ Superbet is entering a vibrant local market overseen by the Hellenic Gaming Commission (EEEP), which regulates retail and online sports betting, casinos, online poker, and lotteries under Law 4002/2011. Notable local players include OPAP—once state-owned and now merged with global gaming and lotteries giant Allwyn. Other key players are Novibet (which was nearly acquired by Allwyn before the deal was recently called off), Kaizen Gaming, and Swedish multinational Betsson, among others. “Greece is a mature and thriving market, so we’re proud to finally be here,” said Adam Lamentowicz, Chief Commercial Officer – CEE at Super. “This goes beyond a typical market entry; it’s a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.” Adam Lamentowicz, Chief Commercial Officer – CEE at Super – Source: Super Superbet’s entry into Greece coincides with a government campaign against the illegal gambling sector, spearheaded by Kyriakos Pierrakakis, Minister of National Economy and Finance. The minister is leading a legislative push to overhaul Greece’s laws on black market betting. It also comes amid ongoing legislative and regulatory discussions in the firm’s home market of Romania, where the gambling age has been raised from 18 to 21 and local authorities granted more powers to close or restrict retail betting operations. In a recent interview with SBC News, Borut Petek, Chief Global Affairs Officer at Super Technologies, asserted that the firm’s ‘strategic rationale’ in Romania and the wider CEE region ‘remains unchanged’ despite regulatory shifts in its home market. The Greek launch continues a transformative period for Super, which rebranded last year after previously trading under the Superbet name. It also secured a €1.3bn (£1.1bn) refinancing agreement with alternative asset manager Blackstone in 2025, building on a 2019 strategic investment of €175m. Earlier this year, Super further strengthened its position in Romania via the acquisition of Maxbet Online—distinct from the Serbian betting multinational Maxbet. Greece now joins Brazil, Belgium, Poland, Romania, and Serbia as a core market for the group, while it maintains technology hubs in Spain, the Netherlands, Croatia, and its home nation. “We intend to be a leading voice in Greece for years to come and are confident our brand and product offering will have an immediate impact,” Lamentowicz concluded. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - There’s growing pressure on policymakers to re-evaluate Northern Ireland’s support system for problem gambling, especially as the rest of the UK undergoes a major overhaul of its own. At a recent roundtable held by the Assembly All Party Group on Reducing Harm Related to Gambling (APPG RHRG), Members of the Legislative Assembly (MLAs) met with healthcare specialists and Stormont representatives to review Northern Ireland’s strategy for tackling problem gambling. A key topic of conversation was the disparity in problem gambling support between Northern Ireland and other UK regions: England has 15 dedicated problem gambling support centers, while Wales is set to launch a specialized treatment service later this week. Scotland also lacks NHS clinics for this issue, but that may soon shift as Public Health Scotland and a large NHS organization are poised to receive millions in statutory levy funds. However, Northern Ireland hasn’t put any similar measures in place—there are no specialized centers offering multidisciplinary care for problem gambling anywhere in the region. Demands for an updated approach to gambling harm services are emerging as pressure builds to classify problem gambling in Northern Ireland as a national public health issue. The Northern Ireland Statistics and Research Agency estimates that 3% of adults are at-risk gamblers, based on the PGSI score. A major point of emphasis was the absence of a unified support system to effectively assist those affected by gambling harm, as well as the sharp contrast with other UK areas that have specialized clinics staffed by qualified experts to care for patients. Calls for a refreshed strategy for gambling harm services are happening as there’s increasing pressure to designate gambling in Northern Ireland as a national public health priority. The Northern Ireland Statistics and Research Agency calculates that 3% of adults are at-risk gamblers, using the PGSI score. According to local publication Business First, Philip McGuigan MLA—Chair of the All Party Group on Reducing Harm Related to Gambling and Stormont’s Health Committee—commented: “The All Party Group has consistently called for gambling to be treated as a public health priority, with cross-party support reinforced by an Assembly motion passed in January 2025. “Central to these proposals is the introduction of an industry-funded levy on gambling operators. While legislation exists to introduce a levy on land-based operators here, implementation remains at an early stage and would not apply to online gambling companies due to outdated regulatory frameworks. “This contrasts with Britain, where a statutory levy introduced in April 2025 is expected to raise nearly £120m annually. Funds are allocated to research (20%), prevention (30%), and treatment (50%).” Will action match the statistics? In 2025, the National Institute for Health and Care Excellence (NICE) released a research paper with recommendations for the government to implement—including a new gambling harm levy—which the Northern Ireland Department of Health also backed. But the general agreement was that fully adopting these recommendations would be costly and require a total overhaul of Northern Ireland’s gambling system, needing substantial government investment. England, Wales, and Scotland—Northern Ireland’s neighbors—introduced a statutory Research, Education, and Treatment (RET) levy last year, as required by the 2005 Gambling Act Review White Paper. This levy takes a portion of operators’ gross gambling yield (GGY) to fund treatment services. However, since Northern Ireland has its own gambling regulations, creating such a levy falls entirely under the purview of the Northern Ireland Executive. McGuigan concluded: “Online gambling companies do not pay a levy on bets taken in the North, despite these companies being able to advertise and operate in the region if licensed in Britain. As a result, they are effectively operating in an unregulated market locally without contributing to harm reduction services. “This is funding that could transform support for individuals and families affected by gambling harms. But there is currently no guarantee it will be allocated to the north.” Northern Irish policymakers may want to question whether a statutory levy, specifically one following the model adopted in other parts of the UK, is entirely appropriate.” The new model has received some criticism—such as from the Gambling Lived Experience Network—and the DCMS has provided a transition grant to help the voluntary sector adapt to the changes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - During today's reading of New Zealand's new gambling bill, concerns raised by community groups, spearheaded by an opposition MP, regarding comprehensive player safety measures were discussed. Labour politician and party spokesperson, **Lemauga Lydia Sosene**, has emerged as a central advocate for ensuring that community benefits are a significant component of New Zealand's online gambling laws. Sosene and the community organizations she championed secured a victory late last year when the government committed to implementing a compulsory 4% levy on online casino profits, earmarked for public investment, with a future review to consider increasing this rate. The Labour MP now appears to have achieved another success, as her advocacy for robust measures to reduce gambling harm seems to have prompted the New Zealand government to prioritize this aspect in the forthcoming bill, which cleared its penultimate parliamentary stage today. The bill now requires only its third reading approval before receiving Royal Assent, at which point it will be enacted into law and establish the framework for a multi-licence online casino market in New Zealand. Following a review of the current version, which was voted on today, March 27, policymakers have suggested several amendments to strengthen problem gambling regulations before the bill proceeds to another vote. Specifically, clause 39 mandates that operators implement all reasonable measures to minimize the risk of harm from online gambling. The proposed amendment suggests that these measures be directly linked to the procedures outlined in the regulatory framework, thereby preventing any undue confusion. Additional assurances regarding the government's commitment to safeguarding vulnerable populations were recently provided by **Paul James**, Chief Executive Officer of the **New Zealand Department of Internal Affairs**. "We are striving to achieve a balance between effective measures for detecting, preventing, and minimizing harm, while simultaneously ensuring that the regulations are not so stringent as to impede gambling operators' effectiveness, and that New Zealanders feel secure in their decisions to engage with our non-extended gambling options," James stated. "An incorrect balance would lead individuals to resort to the black market, leaving New Zealanders to gamble without any assistance or safeguards," he added. New Zealand is getting ready to issue 15 online gambling licenses by the close of this year, with the **Online Gambling Bill** anticipated to receive Royal Assent and establish the framework for the new market on May 1. Under the proposed schedule, applications for online casino licenses will commence on December 1, with the 15-license market slated to become operational on July 1, 2027. Presently, international gambling firm **Entain** holds an exclusive sports betting license through a franchising agreement with local operator **TAB NZ**. The company has previously indicated its intention to secure three of the 15 available licenses, a move that would provide it with a significant edge in a market abundant with cross-selling prospects. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Betting technology company BoscaSports has broadened its UK capabilities through an acquisition, finalizing terms to acquire video streaming firm 2DB. The Irish firm is specifically focusing on the retail betting sector, noting that the transaction will further solidify its position as a technology provider to licensed betting offices (LBOs). The financial details of the acquisition, such as the purchase price, remain unconfirmed. Nevertheless, Allied Irish Bank (AIB) is backing the move with a loan facility. BoscaSports claims the deal will double its workforce while enhancing its retail and online capabilities. The Irish Times, however, reported that the merged entity is expected to generate €4m (£3.4m) in revenue. “This acquisition is a transformative move for BoscaSports,” said Eugenee Mitchell, the firm’s Chief Executive Officer. “Combining our capabilities with 2DB’s integrated video streaming and data solutions greatly strengthens our technology infrastructure, our distribution network, and the value we can offer to racecourses, operators, and bettors globally. “We take pride in being an Irish tech success story and are thankful for the support from AIB and RMG as we enter our next growth phase.” Two sectors at a crossroads BoscaSports already has a significant presence in the UK retail betting sector. Key partners of the company include Flutter Entertainment’s Paddy Power, the UK Tote Group, William Hill and Britbet. The company is also a partner to numerous racecourses, with its retail displays used at 86 different tracks across the UK and Ireland. Prominent UK partner tracks include the iconic Ascot Racecourse in Berkshire. “We’re thrilled to announce that 2DB has been acquired by BoyleSports,” said 2DB Managing Director, Steve Boffo. “This is an ideal cultural and strategic fit, and we’re prepared to immediately deliver for our team and customers.” Yet, both British retail betting and horse racing find themselves in a unique and potentially fragile position in 2026. Regarding the former, there have been steady decreases in UK retail betting participation and gross gaming yield over recent years as more individuals shift to online options. For instance, UK Gambling Commission (UKGC) data shows a 2% drop in retail GGY in 2025. There are also ongoing rumors of shop closures, with Paddy Power, one of BoscaSports’ clients, confirming the closure of 257 UK and Irish shops last year. Racing, on the other hand, has faced challenges with fan engagement and attendance for some time, along with the sport’s governing body. As the sport’s finances remain strained, the British Horseracing Authority (BHA) continues to voice dissatisfaction with the government’s choice to maintain the Horseracing Betting Levy at 10%. Nonetheless, retail betting and horse racing received some relief in last year’s government budget. Horse racing was completely excluded from the tax increases announced by Rachel Reeves, Chancellor of the Exchequer, while retail betting will be exempt from the rise in General Betting Duty from 15% to 25% next year. There will certainly be ripple effects from the doubling of online gaming duty to 40%, which has already manifested in the cancellation of racing betting sponsorships, rumors of additional shop closures, and even sales – such as that of William Hill owner evoke. Still, AIB’s support for BoscaSports’ acquisition of a UK betting tech brand might indicate that some analysts perceive a ray of hope for both the British and Irish retail betting market and horse racing sectors. “At AIB, we are proud to back Ireland’s homegrown technology companies as they expand globally,” said Pat Horgan, AIB’s Head of Business Banking – Capital Markets. “Their innovation fuels economic growth, creates high-value jobs, and reinforces Ireland’s status as a top global technology hub. “Bosca Technologies embodies this ambition, showing how cutting-edge innovation, strong strategic partnerships, and a global focus can achieve success on the international stage.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A new workout plan, a recent book suggestion, or even an unknown album—billions of users turn to social media daily to pose the everyday questions that used to be only for search engines. Because of this, affiliates across all industries—gambling included—are having to adopt new ways to connect with audiences. As digital interaction evolves, we’re in ‘a moment when someone scrolling Instagram [will see] a follower say, “I found this new online casino” or “I found this promo,”’ noted Keith Geary, VP of Global Operations at Game Lounge, during a panel at the recent SBC Affiliate Digital Day. He added: “So it’s a push to you, not a pull. Understanding how many users come from Instagram scrolling is key—it’s a total change in how users are gained.” He shared that the company’s internal research showed a more than 50% year-over-year rise in casino-focused streamers and a over 100% jump in influencers open to promoting gambling products. While this shows strong demand for gambling content on social media, panelists cautioned marketers against a one-size-fits-all strategy and stressed that campaigns should be tailored to the specific influencer. “There’s long been a mindset that if a creator has a big audience, you can post a free bet offer and people will convert,” said James Prosser, Growth Director at Checkd. “It has to be something the creator is part of that excites them—something that piques their interest and their audience’s too. That’s the line between a regular ad and a creator-driven engagement piece that also converts. The results are way different when you do it right versus using something generic.” But working with creators requires care, as global regulators keep tightening restrictions on these tactics and enforcing strict marketing oversight. Because of this, operators and affiliates must give creators clear brand guidelines and a detailed list of regulatory do’s and don’ts. In addition to the right content shared the right way, Geary stressed that brands need to choose creators whose audiences might be interested in gambling. He explained: “I’ve seen campaigns where influencers or streamers were excited to work with us at first, but soon their followers pushed back hard—they hated gambling. They lost followers really fast. “So make sure the creators you work with have an audience that shares this interest. It can go south fast and backfire completely if you don’t.” While platforms like X and Instagram are best for user acquisition, Telegram and WhatsApp were highlighted for their ability to send direct messages to players—especially in regions like Latin America. Prosser said: “X and Facebook have more curated algorithms—they don’t want to show much of the affiliate content we want users to see. But in a Telegram group, every user gets a notification for everything you send.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Wazdan has expanded its footprint in Europe through a new partnership with win2day. Per the terms of the agreement, Wazdan will integrate its full collection of game titles into the platform of win2day – Austria’s only online casino operator. Among the first titles set to launch for players in Austria are 9 Coins, Hot Slot: 777 Cash Out and Might Wild: Panther. Georg Wawer, Managing Director of win2day, shared: “As Austria’s only licensed online gaming operator, win2day is dedicated to providing players with a carefully curated selection of high-quality, fully compliant games. “With Wazdan, we have partnered with an experienced developer recognized for its innovative game mechanics and solid technical expertise. This collaboration will let us combine immersive, engaging gameplay with the highest standards of safety and responsible gaming, further boosting the variety and quality of entertainment offered on win2day.” As confirmed by Wazdan, one additional new title will be added to win2day’s platform every month. The game developer already holds a strong established presence across Europe, and is licensed to operate in major regulated markets including the UK, Sweden and Greece. By securing a foothold in Austria, Wazdan has expanded into one of the last remaining European markets that operates under a single-operator framework. Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Entering the Austrian market alongside win2day is a major milestone for Wazdan and a meaningful step forward in our ongoing European expansion. Partnering with a trusted, long-standing operator lets us deliver the premium user experience we are known for to an entirely new audience. “We go above and beyond to support our partners, and we are confident our innovative mechanics and engaging features will deliver a memorable experience for players in Austria.” Why simplicity still comes out on top for Wazdan Earlier this month, Hyla spoke with iGaming Expert to discuss why, despite the ongoing demand for new content, classic slot formats continue to gain traction in regulated markets. “This is not a rejection of innovation. It is an acknowledgement that clarity and familiarity remain among the most powerful drivers of long-term player engagement. Especially in regulated markets, the highest-performing games are often those that players understand from their very first spin,” Hyla explained. “Players naturally lean toward games that are easy to pick up, predictable in structure, and well-suited for longer play sessions. When game mechanics become overly layered, session lengths shrink rather than grow. Complexity does not deepen engagement; it more often than not disrupts it.” The core challenge for developers, he added, is to find ways to design new elements that add extra value to time-tested player favourites. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Gambling.com Group has announced a significant leadership reshuffle, with co-founder and current Chief Operating Officer Kevin McCrystle stepping into the Chief Executive Officer role. McCrystle will succeed fellow co-founder Charles Gillespie, who will transition to the firm’s Executive Chairman position. Slated for mid-May, the transition will conclude Gillespie’s 20-year tenure as CEO— a period during which he guided the company from its 2006 founding to its current status as a publicly traded global business. In that time, Gambling.com has evolved into a technology firm spanning performance marketing and sports data services, operating in more than 20 regulated markets. Michael Quartieri, Lead Independent Director, called Gillespie “one of the longest-serving and most successful CEOs in the history of the online gambling industry”. “Under Charles’ guidance, Gambling.com Group has gone from a mere concept to the first publicly traded online gambling affiliate in the U.S.— now a large, highly profitable global marketing and data services business that has engaged millions of consumers and serves hundreds of online gaming companies,” he said. “As Executive Chairman, Charles’ expertise and direction will still benefit the company— including through his active role in evaluating strategic M&A opportunities and keeping the company at the forefront of the AI revolution. “On behalf of the Board of Directors, we sincerely thank Charles for his 20 years of exceptional service as our first and only CEO, and we look forward to his continued contributions in his role as Executive Chairman.” In his new role as Executive Chairman, Gillespie will stay deeply involved in the company’s strategic direction— including mergers and acquisitions and its ongoing AI focus. McCrystle, who co-founded the company with Gillespie, has served as COO since 2007 and overseen key revenue-driving functions like product, marketing, content, sales and technology. He has also played a pivotal role in the company’s geographic expansion— including building its European operations in Ireland and subsequent growth in the U.S. The board stressed that the leadership change represents continuity rather than a strategic shift, with Quartieri noting Gillespie and McCrystle have worked “in lockstep” since the company’s inception. A new era for Gambling.com The leadership reshuffle comes as Gambling.com enters what it describes as a new growth phase, fueled by the expansion of its sports data services and the increasing role of AI in its operations. In remarks accompanying the announcement, McCrystle highlighted the company’s evolution through multiple stages— from startup to international expansion to public listing— and framed the transition as part of a larger shift toward long-term growth. He explained: “With our fast-growing sports data services business, the ongoing diversification of our marketing business and the power of AI rapidly changing how we operate, it’s clear we are now in a new growth execution phase. “As we continue to implement our strategic initiatives, I am energized to take on the CEO role and lead the entire company with our founder-driven values to best position Gambling.com Group for long-term growth.” The change also comes just weeks after the Nasdaq-listed business released its FY25 results, reporting a year-over-year revenue increase of over 30% to $165.4m (£124.5m). Adjusted EBITDA climbed 19% to $58m, and the business— which now employs hundreds of staff— said it expects 2026 revenues of $170m-$180m, with EBITDA between $50m-$58m. The modest EBITDA growth may have contributed to dampened investor confidence, as Gambling.com’s share price has dropped around 10% since results were released on March 12— falling from $4.35 to $3.93. Despite the leadership shift and stock decline, Gambling.com said its core strategy remains intact, centered on expanding its dual focus on marketing services and sports data. The company operates a portfolio of consumer-facing brands, including Gambling.com, Bookies.com and Casinos.com, alongside data and analytics platforms such as OddsJam, OpticOdds and RotoWire. Leadership remains confident in growth through its brands, and record Q4 revenue of over $35m supports that confidence. On his move from CEO to Executive Chairman, Gillespie added: “I have spent my entire adult life building Gambling.com Group with Kevin, and I look forward to continuing to work closely with him as we enter the next phase of the company’s growth. “As we keep growing our sports data services business, reinvent our marketing business and embrace an AI-driven future, now is the right time to refresh our leadership team and give our most talented leader full reins to drive all parts of the business.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.